Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Breville Café Series Die Cast 2 Slice ToasterBelkin 17" Notebook Sleeve Neoprene Choc/TourmalineTriton Black Glass 9.5kW Electric ShowerOdyssey Tumble Twist Bath Mat WhiteSilentnight Memory Foam TopperHP 348 Ink CartridgeTu Metal Cabinet with Circle Mirror WhiteVerbatim DVD+R Slim Cases Pack of 10Mega Bloks Pink Fill and Dump WagonSamsung ES15 10 Megapixel Digital Camera SilverSainsbury's 1200W Travel HairdryerChristy Modern Rose PillowcaseMicroplane Classic ZesterTu Foil CutterDuracell Plus D Batteries Pack of 2Different by Design Copper Bottom Stainless Steel SaucepanSainsbury's Epson T080 6-Ink Cartridge MultipackPoach Pod GreenJVC Black Gumy HeadphonesPlaymobil Road Maintenance TruckSanDisk 2GB SD CardMaxell Crystal Budz Headphones RoseCompaq CQ60-313SA 15.6in 2.1GHz LaptopLink's Crossbow Training Game Solus for Wii by NintendoElectrolux Powerlite BagsBaByliss You CurlYork C101 CycleHoover Handy Plus VacDartington Small Crescent ClockSalter Razor Electronic Bathroom Scales
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

As regular Sainsburys shoppers will know, the traffic light labels on many Sainsburys food products provide a quick and handy reference for determining the health-value of a product, but Sainsburys also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsburys became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsburys were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsburys.

In fact, Sainsburys aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsburys business is operated, and encourages customers to be environmentally responsible too.

Different by Design Duvet Set with Pintuck & Stitching Grey
This rich grey duvet cover and pillowcase set is made from soft poly/cotton, which feels kind on your skin. The granite colour is complemented by pintuck panelling and white embroidered pin-stripes which give the set a rich texture. The set contains two pillowcases and one duvet cover. Zip fastening. Machine wash at 40°C.

Kenwood Compact Food Processor
For blending, mixing, chopping and juicing, you need the Kenwood Compact Food Processor. It's a versatile, traditional food processor that's also compact. The processor has a safety interlock function, so it won't switch on unless all components are locked in securely. It has a 1.3L plastic bowl, a coarse shredding and slicing disc, a stainless steel blade, juicer, spatula and whisk tool, plus non-slip feet and on board cord storage. The pulse function lets small bursts of power work the machine for roughe

Nicky Clarke Detox Superslim Hair Straightener
The Nicky Clarke Detox Super slim Hair Straightener has ceramic technology which means it heats up fast and causes minimal damage to your hair. The super slim design allows for easy handling and ensures hair is pressed as straight as possible, while the maximum temperature of 230ºC keeps keep hair straight too. The swivel cord makes movement easy and the nano silver technology means you'll get the ultimate hair detox. The pack includes heat protection pouch, paddle brush and 2 clips.

Leather Faced Office Chair
A good office chair will provide comfort, support and flexibility for your working day. High backed, this faux Leather Faced Office Chair will support your spine and neck, while the cushioned seat cradles your weight offering comfort whilst at work. The black textured faux leather is wipe clean and contemporary. Black plastic arms taper down at the front to follow the natural contours of your body and offer support to your elbows and forearms. A 360°-rotation means you can quickly spin round to the printe

Sharp Silver 22L Digital Microwave Oven
This 800W stand alone microwave oven by Sharp features 5 power levels and has 9 useful built in programmes to cook your food to perfection. With a 22L capacity, 3 auto cook menus, 3 express cook menus and 3 express defrost functions, it is sure to be a welcome addition to any kitchen.

Rowlinson Wrenbury Metal Arch
Beautify your garden with this Rowlinson Wrenbury Metal Arch. Made from sturdy steel with an antique-looking gunmetal grey finish, this attractive arch has latticed sides to accommodate climbing plants. The Rowlinson Wrenbury Metal Arch is guaranteed for 1 year against manufacturing defects. Some assembly required; ground fixings included in package. This product is not available to customers in Northern Ireland.

Panasonic Lumix TZ6 10-Megapixel 12x Zoom Digital Camera Black
A premium compact camera from Panasonic, the TZ6 offers a stunning array of useful features into a body scarcely bigger than a budget model. The camera comes with a very wide angle 25mm lens and takes high quality 10.1 megapixel images. This camera's trump card is the large, high quality 12x optical zoom Leica lens (25-300mm), which lets you shoot amazing landscapes and zoom all the way in for dynamic portraits or action shots. Though when not shooting, you'd never know the lens is this capable as you slip

Sylvanian Families Chocolate Rabbit Family
Sylvania's Chocolate Rabbit family are famous confectioners who make the most delicious chocolate creations. The whole family is sold as a set. Suitable for ages four and up.

Western Digital My Passport Essential 500GB Portable Hard Drive Black
You can fit all your data onto one small, portable disk without the need to carry power cables with this hard disk drive from Western Digital. With the ability to hold up to 500GB worth of data, you can store or backup 125,000 MP3 tracks, 142,000 digital photos, 220 hours of DVD quality video or 60 hours of HD video, the Western Digital My Passport Essential is excellent for anybody who needs plenty of storage on the move.

Creda Spa 300PC 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built-in thermostat, which ensures the temperature is kept constant. The Creda Spa 300PC 9.5kW Electric Shower has easy to use rotary controls for on/off, temperature and flow selection, plus set and forget button and a phased shutdown system that flushes out hot water to make the unit safe for the next user. It also has an LED indicator for power on and an energy saving option. The showerhead with 8 spray pa

Hot Wheels Junior Laptop
Encourage learning with this Hot Wheels Junior Laptop. Kids will get a kick out of practising colours, shapes, memory puzzles, as well as upper and lower case letters when using this car-shaped computer. The mini A-Z keyboard will introduce younger learners to typing and computer orientation. Requires 3 x AA batteries, which are included in the pack. Suitable for children over 3 years.

Different By Design Crystal Cocktail Glasses 4 Pack
You don't have to be James Bond to enjoy these cocktail glasses, but even he might be impressed with their elegant look and feel. Made from crystal glass, they have the added sparkle that only real crystal can give. Dishwasher safe.

Duracell Mini Charger Colour
Compact and sleek, this Duracell mini charger offers a stylish and convenient way to fully charge two AA/AAA batteries in 8-10 hours. An indicator light lets you know when the charging is complete, and built-in shut-off provides safety against overheating and overcharge. Two Duracell active charge rechargeable AA batteries are included in the pack; a perfect companion for holidays and business trips.

Vax 2000 Series Cylinder Bags
Replacement vacuum cleaner bags for Vax 2000 series vacuum cleaners, and others including the 5000 and 6000 series. These bags offer a high level of filtration, maximising the amount of dust caught while vacuuming. Also resilient and resistant to breakage for extra safety. Each box contains 4 bags. Fits the following VAX machines - 121 Series: 101, 111, 121, 221, 223, 21 Series, 23 Series, V1050, V1100, V1200. 2000 Series: 2000-2100, 2300, 2500. 4000 Series: Powa 4000-4100. Rapide 5000 Series: 5000, 5100, 5110, 5120, Rapide Plus, 5130, 5140, 5150, 6130, 6130S, 6130XS, 6130E, 6131, 6135 Carvax, 6140 Petvax, 6150SX, 6151SX, 6155 Family Vax.

Belkin Single USB AC Charger
A convenient charger for your iPod or other rechargeable USB device, the Belkin Single USB AC Charger plugs straight into a wall socket, allowing you to recharge without needing a computer nearby. The Belkin Single USB AC Charger carries a lifetime manufacturer's guarantee.

Slendertone Flex for Men
Slendertone Flex for Men is a clinically proven system for strengthening and toning your abs, with studies showing an average 49% increase in abdominal strength and an average 72% increase in abdominal endurance. Studies also showed an average reduction in waist size of 1.4 inches over 8 weeks of use, making this a top notch Electronic Muscle Stimulation (EMS) system. This system takes the sweat out of strengthening your abs and brings it all into the comfort of your own home with a simple, battery-powered

Faux Suede Office Chair
Given how much time we spend at our desks these days, it's important to choose a good office chair, as an unsuitable one can lead to back difficulties. This Faux Suede Chair offers functionality, flexibility and comfort - the soft fabric covers the cushion seat to cradle your weight and contour to your body. C-shaped plastic arms provide support for your elbows and forearms while a 360°-rotation means you can quickly spin round to the photocopier or for a chat without twisting your spine. Wheels make for

Sainsbury's Rapid Boil Kettle Black
This 1.7L kettle from Sainsbury's offers you a level of specification normally only found in much more expensive brands. It boils rapidly with 3000W of power. The flat, stainless steel heating element resists scale build-up, and is easy to clean. The lid opens with the press of a button, and the kettle even has an LED-lit water level, so you can easily see how much water is inside without peering. The kettle is cordless and sits on a 360° swivel base that also has cable storage to reduce clutter in your k

Pony In My Pocket Stable
The Pony In My Pocket Stable Playset is home to the Paso Fino Pony Family! The pack includes 1 Pony Stable playset, 1 exclusive Paso Fino Mum and 2 exclusive Paso Fino foal figures - available only in this playset. Suitable for ages 4+.

Lilbourne Large Sofa Bed Natural
Ideal for putting up occasional overnight guests, this UK-made Lilbourne large sofa bed turns from somewhere to sit into somewhere to sleep in moments. As a sofa it's got a sprung seat topped with foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to relax. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. As this product is made to order, please note that it is excluded

Little Einsteins Pat Pat Pat Rocket
Have fun with this rocket from the hit TV show. Roll it along the floor to hear classical music and rocket sounds or point at the sky for take-off and hear the musical crescendo! Little children can learn cause-and-effect as they pat the rocket to activate wacky phrases and music: the faster they pat the faster the tempo! Requires 3 x AA batteries (not included). Suitable for children aged 3+.

Circle of Love My Family
This white ornament by Circle of Love is an artistic interpretation of family love through the representation of an embrace. Interlinked by rounded and tapered arms this porcelain figure is delicate and simple, a perfect reminder of the strength of your family's connections.

Ansty Footstool Sage
Put your feet up on our Ansty chenille footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too.

Verbatim 2GB Secure Digital Memory Card
The Verbatim 2GB Secure Digital Memory Card is a high capacity Secure Digital (SD) card that features 2GB of memory and will allow you to store thousands of photos on a digital camera. If used in a portable music player, it can store hundreds of songs. It will work in any device that uses SD cards. It features low power consumption, giving you more time on the move, and quick transfer rates so you don't have to spend too much time at the computer. It features a manufacturer's 2 year warranty.

Bosch TDA7635GB Premier Protect Steam Iron
This Bosch iron has every feature you need to produce smart looking clothes, has 2400W of power and looks sleek and stylish. It's finished in white and silver, and boasts a steam jet and variable steam selector, as well as an anti-drip valve on the generous 400ml water tank. To make filling easier, it comes with a water beaker that will eradicate spillage.

Tu Pleated Swirl Lampshade Cream
A traditional, attractive pleated lampshade in cream.

Sylvanian Families The New Arrival
Mother Cat Myriam Chantilly, known to all her friends as Mims, is a new mother. The latest addition to the family is young Jacques, a bouncing baby boy and a real bundle of joy. The set includes a crib, Mother Cat figure, Baby Cat figure and more than five accessories, including Jacques' beautiful crib. Suitable for ages four and up.

JVC DAB Micro Hi-fi UX-G250D
This 16W micro hi-fi is ideal for small spaces and plays regular CDs, MP3s and WMAs (and displays their information on the screen), as well as offering a digital radio receiver (DAB tuner) and FM tuner. The player also works with USB storage devices and has a useful, front-positioned audio-in jack for portable music players.

Tu Circles Print Duvet Set Black
An attractive duvet and pillowcase set with a stylish black circle design printed over it. Made of polycotton, the single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature poppers to seal the duvet cover. Single duvet covers measure 135cm x 200cm, double duvet covers measure 200cm x 200cm, and king size duvet covers measure 230cm x 220cm. The housewife pillowcase measures 75cm x 50cm. Machine wash at 40°C.

Infantino Wiggle Worm Travel Gym
This super gym with toy arch and 3 hanging toys entertains baby through sight, touch and sound. The detachable toy bar becomes the perfect crib activity centre when secured to the sides of a cot, and the whole thing zips up into a convenient travel bag! It's a great take-anywhere play gym. Suitable from birth.