Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Much more than just an online version of your local Sainsburys, the Sainsburys Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsburys insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsburys UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsburys online Sport & Leisure section.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Tu Pillowcase Non-iron Pair WhiteRemington Cordless Bikini TrimmerLEGO Creator StegosaurusApple iPod Nano 16GB BlueDifferent by Design Egyptian Cotton PillowIn the Night Garden Makka Pakka Bath ToyYork Diamond T301 TreadmillEpson Stylus SX600FW Colour PrinterRoss HDMI SelectorDifferent by Design Egyptian Cotton Fitted Sheet CreamRemington PG350 8-in-1 Grooming KitAntler Water Resistant MP3 CoverRoary the Racing Car Deluxe Silver Hatch Race TrackLexmark 29 Colour Ink CartridgeTu Pintuck Panels Duvet Set GreenDifferent by Design Copper Bottom Stainless Steel Non-sticHigh School Musical Prom Queen Duvet SetBelkin 17" Messenger Bag Jet/CabernetLe Creuset Rectangular Roasting Dish Volcanic 26cmD and T Brushed Brass Double Gang Light SwitchChelsea Football Club Single Duvet SetDyson Mattress ToolKen Hom 31cm 10 Piece Wok SetEcoiffier WorkbenchPURE One Mini Black DAB RadioSainsbury's Shaggy Chenille Bath Mat ChocolateYork X202 Cross TrainerTu Butcher's BlockPlum Rectangular Children's Picnic TableKenwood Prospero Compact Stand Mixer
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

K'NEX Amusement Park Series - Octopus Ride
This fun octopus ride will keep children stimulated for hours. Over 450 parts must be pieced together to create a miniature octopus ride. Complete with a motor to turn the ride once successfully completed. Forms part of a larger range, which can be collected to create a fun amusement park. Great for encouraging team work and entertaining children indoors. Suitable for children over 7 years this K'NEX Octopus Ride requires 2 x AA batteries.

Ben 10 Fleece Throw
Children can be hard to keep up with, one minute they're full of beans and the next wanting to snuggle down. This fun throw featuring Ben 10 from the popular cartoon of the same name is a great accompaniment to rest and play. Made of soft, warm fleece this throw can be used as a cosy blanket for extra warmth while watching television or reading, or as a fun and comfortable floor throw on which kids can play comfortably. Machine washable, children's accidental spills and spoils can be easily cleaned up.

Sprig Adventure Guide Violet Rio
Adventure guide Violet Rio wants to take her friends on a tour of the Amazon Rainforest and kids can come along! The Violet Rio figure can be plugged into any Sprig vehicle and she's ready to head into the thickest and most forbidding parts of the Amazon. Violet Rig is made from Sprigwood, a 100% durable, child-safe, bio-composite material made from reclaimed wood and recycled plastic that is dyed during the manufacturing process, eliminating the need for paint. Sprig Toys are designed, created and built

Lausanne Large Sofa Natural
The contemporary-styled Lausanne large chenille sofa offers luxury lounging for the bigger room. It's got a sprung seat and foam-filled bottom cushions for support and comfort, while the rear cushions are fibre-filled and reversible for a longer life. UK-made, this sofa looks great in a wide range of modern decors and offers supreme comfort.

Tu Ornate Floor Lamp
This ornate standard lamp has cut glass droplets to catch and refract light like a traditional chandelier. The long, thin steel stand is decorated with elegant curved leaf shapes and the lamp shade is covered in a light cream coloured fabric. Recommended for use with a bulb not exceeding 60W.

Vax Mach2 Upright Bagless Vac
The Vax Mach 2 Upright Bagless Vac is an ideal vacuuming solution for any environment. This upright vacuum cleaner is lightweight and easy to manoeuvre, with castors and a carry handle. HEPA filtration makes it a great relief for allergy sufferers. It also features various tools for a wide variety of cleaning tasks that are stored conveniently on board, including the TurboTool, ideal for picking up pet hair and vacuuming stairs, upholstery and car interiors. The vac is also a bonus for the environmentally

Oral B Dual Clean Brush Head 2 Pack
These Oral B Dual Clean Brush Heads come in a pack of 2 and can be used to replace the brush heads on Oral B Triumph ProfessionalCare 9000 Series, Oral B ProfessionalCare 8000 Series, Oral B Vitality Precision Clean, Oral B Vitality Dual Clean, Oral B Vitality Sensitive, Oral B Vitality White + Clean, Oral B AdvancePower 900. With 2 moving brush heads in one, these heads provide twice the cleaning action, cleaning, freshening and caring for your gum while penetrating hard to reach areas. The colouring on

Lilbourne Large Sofa Natural
This comfortable UK-made large sofa has a sprung seat topped with a foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish.

Abru Blue Seal 2 Tread Chrome Step Stool
The Abru Blue Seal 2 Tread Chrome Step Stool has an attractive, clean-to-handle chrome finish. It has large rubber, matted treads for stability and safety, and folds flat for easy storage. The design complies with British Standard EN14183. The ladder also doubles as a stool, with the high safety rail doubling as a support. The sturdy steel construction can bear up to 150kg, making it ideal for a range of household and DIY tasks. It has a total height of 96cm and a top step height of 47cm.

Abru Multi-Purpose Combination Ladder
The Abru Multi-Purpose Combination Ladder has an attractive, clean-to-handle aluminium finish. It has non-slip treads, splayed legs and a high safety rail for stability and safety and a removable, non-slip work platform. When folded, it's marvellously compact for easy storage. The click-lock hinge system is safe and easy to use. Because the ladder's made of aluminium, it's extremely lightweight and easy to carry. Nevertheless, the sturdy construction can bear up to 150kg, making it ideal for a range of hou

Tu Silver Plated Frame 8x10"
This beautiful, elegant and simple photo frame is plated in beautiful, shining silver. The faux suede backing with its own stand and white mount will ensure that your photographs are well-protected and stylishly displayed. Whether placed on mantle, table, piano, desk or bedside, this silver plated frame adds a touch of class to any room.

Marco Pierre White Hand Blender
The 650W Marco Pierre White Hand Blender features a stainless steel chopping shaft to liquefy and puree food and a 1l mixing beaker with measurements, rubber base and lid. Variable speed settings allow you to accurately mix and chop different foods, with lower speeds for softer jobs and higher speeds for solid ingredients. An ergonomic handle design makes this a comfortable tool for professional cooking results. Comes in a modern matt black and chrome finish.

Nicky Clarke 1200W Hot Air Styler
Nicky Clarke, Britain's most trusted hairdresser, brings you a range of hair care appliances to eliminate bad hair days for ever. Style your hair while you dry it with the Nicky Clarke 1200W Hot Air Styler. This powerful hot air styler gives quick styling results at two heat and two speed settings, and features high ionic output to control frizz. The styler comes with four different attachments. The large (38mm) thermal bristle brush adds volume and helps straighten your hair, while the smaller (20mm) brus

Who Wants to be a Millionaire Plug and Play
Who wants to be millionaire? Who doesn't! Now you can play the thrilling game show at home any time you want! It's perfect for games evenings or family gatherings and can be played by up to 4 players or teams at once. Just plug the Who Wants to be a Millionaire Plug and Play game into your TV set and you're ready to go. There are 4 handsets for selecting answers and choosing life lines - you can opt to phone a friend, go 50/50, walk away or ask the audience - just like on TV. The game has over 2,000 genuin

Warwick Set of 2 Dining Chairs
The Warwick Set of 2 Dining Chairs, made from durable stained and lacquered rubber wood, consists of a pair of high backed dining chairs perfect for any stylish household. The light wood is versatile and attractive, and the mild grain of the rubberwood showing through the stain lends a traditional feel to this modern table. The high backs provide great support, and the chairs can be easily cleaned with a wipe of a damp cloth.

Verbatim DVD-R Blank Disks Spindle of 50
Verbatim Spindle of 50 DVD-R offers 4.7GB of storage space per disc and 16x write speeds (check compatibility with your drive manufacturer if your writer is less than 8x speed). Verbatim's AZO" technology assures a higher quality, longer lasting write and superior archival performance. Ideal for backups and sharing media and other files, these are compatible with DVD-R recorders and most DVD players. Limited lifetime warranty.

Duracell Pocket Charger
This handy, reusable gadget from Duracell means you can charge your mains devices on the go. It charges mobile phones, iPods and blackberries from 2 AA cells. It can power an iPod Nano for up to 48 hours more music. It includes 2 AA Ultra disposable cells that can be replaced and comes complete with one iPod cable and one mini USB cable. Don’t leave home without it!

Western Digital 2TB My Book Mirror Edition External Hard Dive
If absolute security is key, the Western Digital My Book Mirror Edition backs up your data twice, to ensure that your files are safe even if one of the drives fails. With automatic backup, you can set your hard drive to backup your data, and it will then replicate that data again on a second drive - utilising two 1TB blocks to save your files. Once setup you can forget about it, every time you save or change a file, it automatically backs-up the change on the hard disk drive.

Canon EOS 40D 10.1 Megapixel Digital SLR with 17-85mm Lens Kit
The Canon 40D is a mid-range Digital SLR from Canon, offering amazing picture taking ability in a sturdy, magnesium alloy body, covered in professional black. It fills a niche in the market often called 'semi-professional', offering professional image quality and features, lacking only a few aspects for which most people don't have a need. The 10.1 megapixel APS-C sized sensor captures stunning detail at up to 6.5 frames per second. If you're really serious about digital photography, a DSLR like the Canon

Fisher Price Peek-a-Boo Piano
Attach this soft piano to your child's crib and let it entertain with soft lights and 10 different songs. As baby learns to kick he or she can activate the sounds, so teaching the laws of cause and effect in a fun and gentle way. As children grow, the piano can be placed on the floor and touching each key will encourage a different tune. Requires 3 x C batteries, which are included in the pack. Suitable for children from birth.

Le Creuset 26cm Cast Iron Shallow Casserole Dish Granite
This 26cm, 2L casserole dish in a granite finish is ideal for paella, couscous or simple seafood linguini. The shallow, wide base of this versatile pot allows maximum contact between the food and the heat. It's suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and is oven, grill, freezer and dishwasher safe. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the casserole dish. Le Creuset cast iron is fired at an extraordinary 840°C for an

KidiZoom Digital Camera
The KidiZoom Digital Camera is a fun and educational toy that really works! Children can take pictures, make videos and play games on it. The camera has a viewfinder and flash so kids can take real pictures, previewing them on the 4.6cm colour LCD screen and editing them by connecting via USB to a home PC. It has 16MB of on board memory and can support up to a 2GB SD memory card (not included). The KidiZoom can even be connected to a TV so kids can view their photos and movies or play games on the screen.

Sainsbury's Stainless Steel Traditional Rapid Boil Cordless Kettle
This smart kettle from Sainsbury's has a rapid boil element, so you don't have ages to wait for that much needed cuppa. It has a brushed stainless steel finish that will look stylish on your work top even when not in use. Cordless for convenience, the 3000W traditional kettle has a hidden element and a removable, washable filter to cut down on limescale. With cool touch handle and lid, boil dry safety cut out and non slip feet, the Sainsbury's Stainless Steel Traditional Rapid Boil Kettle is a safe applian

Sainsbury's Towel Lilac
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Sony DVD-R Blank Disks 50 Pack
A pack of 50 writable DVDs suitable for backing up data, MP4 videos and images, with space for 4.7GB of data and a recording length of 120 minutes. Writable DVDs can only be used for putting data on once, and cannot be rewritten. Suitable for use in DVD-R/RW compatible devices, including modern computer DVD drives and DVD-R recorders.

Revlon Hollywood Mirror
The Revlon Hollywood Mirror is the ideal mirror for make up application. The 4 white lights around the edge give a soft, balanced lighting effect - perfect for applying all sorts of make-up, as shadows from overhead lights or windows can cause you to apply unevenly. The unit is stylish in glass and chromed steel, and offers a swivelling double sided mirror. One side is regular, the other offers triple magnification for close up details. The mirror folds flat for storage, is wall mountable, and runs off ma

Go Diego Talking Rescue 4x4
From the popular TV series, Go Diego Go, this talking rescue mission truck, Diego figure and animal friends can take children on exciting rescue missions! Listen as the truck talks to you in both English and Spanish and hear fun animal sounds. Diego is fully articulated, perfect for all that rescuing! Robust enough to withstand the inevitable scrapes of child's play, it is also wipe-clean so removing sticky finger prints is a doddle. Requires 3 x AA batteries (not included). Suitable for children aged 2

Russell Hobbs 26cm Cast Aluminium Griddle Red
Juicy steaks and healthily cooked vegetables are moments away on this non-stick griddle pan from Russell Hobbs. Easier to clean thanks to its non-stick coating, its soft touch removable handle stays cool and packs away neatly when the pan is ready to put away. Dishwasher safe and suitable for all hob types.

Nintendo Wii Controller
An extra Wii Remote for the Nintendo Wii. You'll need an extra Wii Remote if you want to play multiplayer games on your Nintendo Wii. Filled with the same motion-sensing technology as the bundled remote that comes with the Wii, it's a perfect addition to your gaming arsenal. Completely wireless, and adaptable to all the different games available on the Wii system, with a sturdy strap to keep it safety in your grasp. It comes with a one year guarantee.

Dunlop Play 27 Tennis Racket
A more senior member of the 'Play' series, this tennis racket is ideal for kids aged 13 years upwards who are learning to play. Manoeuvrability and control for smaller arms is achieved in the 27" length and size three grip. Finished in a smart and sporty rich blue, this racket will look the business even if you're still a novice.