Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Sainsburys goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsburys are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsburys approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsburys Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsburys!

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsburys in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsburys.

In fact, Sainsburys is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsburys products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsburys store, then no problem; at Sainsburys Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

Toshiba Regza 26AV615DB 26" HD Ready Digital LCD TV
This HD Ready LCD screen from Toshiba is a great TV, with a range of useful technologies built-in to keep the clutter down. It has a digital tuner to get Freeview, while it also has HDMI and a PC connection option to watch HD television with amazing detail. The lovely black bevelled design hides good, slim speakers that offer great stereo performance. The digital auto-tune keeps things incredibly easy, while Active Vision technology makes the TV images look their best. Component video connections let you c

Remington HC70 Apprentice Hair Clippers Grey
Save yourself money and innumerable trips to the barber and cut your hair at home with the Remington Apprentice Hair Clipper. The clipper runs off the mains and features titanium coated blades - 300% harder than steel for long-lasting sharpness and excellent performance. The kit contains 4 attachment combs, ranging in length from 3-12mm, for a precise cut. A taper lever is included for adjusting the desired length, and a detail trimmer for tricky spots. Also included are a comb, cleaning brush, oil bottle,

Sony Ericsson Pay As You Go T303 T-Mobile
The Sony Ericsson pay-as-you-go T303 is a competitively priced, compact slide phone which boasts a range of functions and stylish, chic looks. The metal-and-chrome finish has a smooth, rounded design that is eye-catching and sturdy - perfect to fit neatly into your pocket or bag. Compact and simple, the T303 gives you up to 9 hours talk time and 400 hours standby time. It also comes equipped with 8MB internal memory, 1.3 megapixel camera, FM radio with presets, Bluetooth compatibility and a USB mass stora

Sony Printable DVD-R Blank Disks 10 Pack
A pack of 10 writable DVDs suitable for backing up data, MP4 videos and images, with space for 4.7GB of data and a recording length of 120 minutes. You can also print artwork directly onto the DVD using an appropriate printer. Writable DVDs can only be used for putting data on once, and cannot be rewritten. Suitable for use in DVD-R/RW compatible devices, including modern computer DVD drives and DVD-R recorders.

Autoglym Fast Glass Cleaner
A clean windscreen and mirrors are essential for driving safely, and this product is purpose-built to keep your vehicle glass clean, residue-free and streak-free. It works fast, and also has no abrasives, waxes or silicones, and is also perfect to use on acrylic or plastic windows, where cleaners that contain abrasives can leave the window scratched or hazy. Also suitable for cleaning interior plastics, or for cleaning older marks off your paintwork, such as grease, insects, tree sap, or bird droppings.

Tu 8 Piece Storage Starter Set
You can never have enough food storage boxes and this 8 piece set from the Tu range at Sainsbury's includes every size you could ever want. Made from polypropylene, the 5 rectangular and 3 circular boxes are both microwave and freezer safe. With clear sides so you can see what is inside, these boxes range from holding 7L to just 0.1L so are perfect for use as lunchboxes or storing cooked food. They easily pack neatly together and are dishwasher safe.

Gordon Ramsay Small Square Roaster
Bring your cooking to the table with this premium small square roaster from the Gordon Ramsay range at Royal Doulton. Made from durable porcelain your dish will cook evenly in the oven and will also look great when served and presented at the table. Porcelain retains heat which will help keep food warmer for longer and it is highly resistant to breakage. Measuring 12.5cm x 12.5cm and holding 0.5L, it is the perfect dish for roasting and baking. The high sides on this roasting dish make it easy to grip an

Sony 8CM-R Camcorder DVD Blank Disks 3 Pack
A pack of 3 8cm writable DVDs for video cameras, with 30 minutes recording time and a disc capacity of 1.4GB on each. Compatible for playback with most DVD Video players.

Fisher Price Laugh and Learn Chair
Are you sitting comfortably?! Baby will be in this fun Laugh and Learn Chair. A side table holds a story book chock full of fun tales, a clock to help with telling the time and a table lamp with colour change bulbs to keep their senses engaged. Sitting down activates songs that will have your little one laughing in no time! Requires 3 x AA batteries, included in the pack. Suitable for children aged 12-36 months.

Kenwood Mini Chopper
If you hate chopping veg, herbs and spices- and let's face it, who doesn't?- and fancy a cheat, you need the Kenwood Mini Chopper. It's a versatile, compact and incredibly handy little chopping device that's had its praises sung by none other than celebrity chef Delia Smith! Not only is it as cute as a button, this space saving, labour eradicating little gadget has 300W of power for efficient chopping at 2 speeds to give you complete control. The chopper has a safety interlock function, so it won't switch

HP 351 Colour Ink Cartridge
The HP 351 Colour Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 351 ink cartridge - HP Deskjet D4260/D4360, HP Deskjet D5360, HP Officejet J5730/J5780/J5785/J6410/J6415, HP Officejet J64244, HP Photosmart C4270/C4272/C4280/C4340/C4380/C4390/C4472/C4480, HP Photosmart C4485/C4580/C4585/C4599, HP Photosmart C44244/C45244, HP Photosmart C5280, HP Photosmart D5360. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visi

BaByliss BEliss 2x Hair Dryer
Products from industry leaders BaByliss are the choice of professionals. Straighten, smooth and shine your hair while you dry with the BaByliss BEliss 2x Hair Dryer. The special straightening attachment has 2 rows of 9 tourmaline ceramic plates that grip the hair and straighten it while you blow it dry - or just attach the ultra slim concentrator nozzle for regular drying. The dryer's intelligent system automatically switches between drying and straightening modes according to which attachment is fitted. I

Tu Chloe Cushion Lilac
The satin texture of this 43 x 43cm Tu Lilac Chloe cushion feels great against the skin and is deliciously cool. The floral designs give the cushion character and style. This gorgeous cushion has no feathers to plague the allergy-prone. The cover is also machine washable at 40°C for total convenience.

Apple iPod Shuffle 1GB Green
The ingenious iPod Shuffle is not like most MP3 players. For the music lover who likes a surprise, the Shuffle takes a random selection of music from the user's computer and plays it randomly when you press play. The 1GB model has room for around 240 songs and at a tiny 4.12 x 2.73cm, is ideal for listening when jogging, commuting or at the gym and the useful in-built clip keeps it attached securely to clothing.

Hozelock Pond Vac
The Hozelock Pond Vac is the most time saving, efficient way to clean your pond. The compact, lightweight pond vacuum is ideal for quickly cleaning and removing waste with a minimum of effort. It saves up to 30% in cleaning time and has up to 50% greater suction than other pond vacuums. The handle is adjustable for comfortable grip, and the telescopic shaft is adjustable up to 2m for those hard to reach corners, with a transparent section so you can assess the progress of your cleaning. The three suction

Karcher K2.01+ Pressure Washer
The K2.01+ is a compact, lightweight and portable entry-level pressure washer ideal for cleaning garden furniture, bicycles, patios and cars. The unit has a maximum 100 bar pressure and 310 litres per hour is provided by the powerful 1300W motor. The machine is fitted with a fine mesh water filter preventing dirt particles damaging the pump and comes complete with 3 metres of high-pressure hose, a low-pressure detergent gun, a detergent suction tube, and a dirt blaster lance which increases cleaning power

TomTom GO 540 Live UK and Ireland
The TomTom GO 740 LIVE is one of TomTom's premium units. It has a large, 4.3in widescreen with a simple touchscreen interface and even lets you control it with simple voice commands. Also has wireless connectivity to a host of extra information, and comes with three months free trial subscription to this TomTom Live service. With TomTom HOME, you can always download more information to your device from your PC or Mac. The TomTom Live lets you connect to real time traffic and safety alerts, find the cheapes

Philips 20W G4 Halogen Capsule Twin Pack
A two pack of high quality, G4-sized halogen bulbs which function on 12V power. These are the 20W variety, and come with a clear finish to give you bright, crisp white light where you need it. Halogen bulbs of this type offer great light for working, and are also highly flexible because they are dimmable.

Gormiti Forest Refuge Playset and DVD
The Gormiti Forest Refuge is a fantastic tree-shaped playset, an interactive retreat for the People of the Forest. It contains several secret hiding places, traps for assaults and attacks, weapons for firing at attackers and two "People of the Forest" figures. The pack also consists of two trading battle cards, detailing the description of each character and his story, and an A3 collectors' poster showing different playing modes to plan strategic battles and attacks. Suitable for ages four and up.

Purple Flower Wall Art
Brighten up your home with this purple and white floral artwork. The close up detail enhances the natural, delicate appearance of the flower and the deep contrasts at play will add a touch of definition to many an interior design scheme. The canvas measures 60 x 90cm. The MDF wood frame is resistant to warp, moisture and compression.

Tu Black Aluminium Griddle Pan
Fancy a fry-up? The Sainsbury's own brand leads the pack with this aluminium griddle pan. Large enough to cook several sausages, burgers or whatever takes your fancy, the griddle pan heats evenly and is suitable for gas or traditional electric hobs. The furrowed base drains grease away from the food for tastier, less fatty food. Constructed from lightweight, durable aluminium with a classic, non-stick black finish and heat-proof handle, this piece of elegant and long lasting cookware will serve yo

Morphy Richards 3.5L Ecolectric Slow Cooker
This slow cooker has three cooking temperatures and a toughened glass lid to retain heat, lock in nutrients and enable you to see what's cooking. It's also insulated to retain more heat, and if used correctly can consume up to 44% less energy than a regular slow cooker. The versatile ceramic dish can be used for serving and cool touch handles make it safe and easy to lift and carry to the table. A recipe book is included to inspire all sorts of slow cooked meals! Slow cookers make delicious stews, pot roas

Plum Napoli Square Planter
No need to keep your planting to ground level - enhance your garden's natural beauty with the Plum Napoli Square Planter. Made from sustainably sourced timber, this attractive planter is an ideal gardening space for patio or terrace areas, lawn edges or vegetable/herb gardens. Increase the gardening potential of even the smallest gardens with a multi-level effect, or simply use the planter as a pot holder. The planter incorporates a lattice extension panel to accommodate climbing plants. The natural timber finis

Times Square Wall Art
Iconic, bustling and cosmopolitan, the image of New York's Times Square is a truly classic sight. Bring the glamour, grit and energy of the city that never sleeps into your living room for a lively note that evokes the milieu of legendary filmmakers like Woody Allen, Martin Scorsese and Spike Lee. The canvas measures 60 x 80cm. The MDF wood frame is resistant to warp, moisture and compression.

Velomann Bicycle Work Stand
If you find yourself doing a lot of maintenance on your bicycle, this large, sturdy stand is a must have. It stands at your height, allowing you to work on your bike without having to bend over for hours on end. Made of steel with a strong aluminium vice (rubber padded to protect your bike's frame), it will take the weight of your bike with ease and let you focus on the mechanics rather than your posture.

Tu 3 Round Bar Freestanding Towel Stand
Encourage your family to hang their towels up and let them dry properly with this Tu 3 Round Bar Freestanding Towel Stand. If you've a corner spare in your bathroom, it's the ideal spot for this rail. The chrome plated frame is attractive, with its appealing rounded bars, and large enough to hold towels without protruding too far into your bathroom space. Some assembly is required.

BSA Dakota 24" Dual Suspension Boys
Sporty boys of eight years and above can spread their wheels with the advanced 18-speed Dakota blue mountain bike. Not quite suitable for absolute beginners, confident cyclists will enjoy the step up in gears and 24" wheels - just don't expect to be able to keep up!

Lets Cook Gourmet Cup Cake maker refill pack
Girl gourmets will love this, baking delicious cup cakes to share with family and friends with the Let's Cook Girl Gourmet Cup Cake Maker, but what happens when you run out of supplies? Don't worry! Just pick up a Let's Cook Girl Gourmet Cup Cake Refill Pack, full of cake mix, icing, yummy sprinkles and cupcake cases and get baking again. Let's Cook Girl Gourmet Cup Cake Refill Packs are for use with the Let's Cook Girl Gourmet Cup Cake Maker - also available from Sainsbury's.

Sanyo 17L Black Touch Control Microwave
The Sanyo 17L Black Touch Control Microwave is a simple microwave oven with several terrific features. The 700W stand-alone appliance offers 10 power levels, plus defrost, auto-cook and reheat functions. The memory is programmable and the oven features a 99-minute timer. The non-slip feet keep the unit safely in place and the child safety lock gives you peace of mind. The Sanyo 17L Black Touch Control Microwave carries a 1 year manufacturer's guarantee.

Sainsbury's Stainless Steel 1.7L Cordless Kettle 2400W
A stylish, brushed stainless steel kettle with a flat-bottom heating element that is resistant to scale build-up. Cordless, it sits on a base that features cable storage, so the worktop won't look cluttered. The kettle can turn through 360 degrees on its base for left or right handed use. The water level (to 1.7L) is marked on both sides of the handle as well, making it truly left/right flexible.