Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Apple iPod Nano 16GB OrangeHP 364 Cyan Ink CartridgeTu Pintuck Panels Duvet Set GreenSamsung U5 4GB MP3 Player BlackJamie Oliver Foxy Lady MugIn the Night Garden Tombliboos Spin Around Sit and RideEcoiffier Supermarket and TrolleyBT Graphite 1100 Twin Handset PhoneH.M. Armed Forces Night Vision GogglesKenilworth Chair Standard Back PlumSainsbury's Lexmark 16 and 17 Black Ink CartridgeReady Steady Cook 4 Piece Aluminium Non-Stick Cookware SetYork DB4 Multi Functional BenchTalking Thomas Draw and DrivePlaymobil AmbulanceBen 10 Monster In Line ScooterBelkin USB2.0 Extension Cable 1.8mPhilips Blu-ray Player BDP3000Sainsbury's Spirit LevelDraper Hammer Drill 1100W SetSainsbury's Towel Black Plain DyePlay Road Mat + SoundsHP 56 and 57 Ink Cartridge Twin PackStar Wars Clone Wars Electronic LightsaberLilbourne Chair NaturalSeagate Freeagent Desk 500GB External Hard DriveRussell Hobbs 17L Touch Microwave WhiteBelkin Tune cast II FM TransmitterTu Medium Depth Baking Tray with Rack BlackWestern Digital 1TB Mybook2 Home Edition External Hard Dri
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Belkin Sonic Wave Silicon Sleeve for iPod Nano Black
Express your personality and individual style while protecting your iPod from scratches, scuffs and dirt with the Belkin Sonic Wave Silicon Sleeve for iPod Nano. This sexy two tone black and red textured sleeve will fit any 4th generation iPod Nano. The sleeve's design allows access to the ports and dock connector. The Belkin Sonic Wave Silicon Sleeve for iPod Nano is durable and strong and carries a lifetime manufacturer's guarantee.

Winnie the Pooh Magic Rattle
This friendly Winnie the Pooh baby holds a tiny rattle and rocks around on his bottom when he hears sounds. A matching child's-size rattle comes included with the pack, so your little one can learn about cause-and-effect as they shake their rattle and watch Pooh move. Requires 3 x AA batteries, which are included in the pack. Suitable for children aged 6 months+.

Draper 13 Piece Flat Wood-Bit Set
This set of flat wood bits is made from high quality, carbon tool steel, hardened and tempered for extra durability. All bits have a 6mm shank for use with most power drills. A must-have for carpenters who need to bore bigger holes in wood. Contains drill in the following sizes: 6mm, 8mm, 10mm, 13mm, 15mm, 16mm, 19mm, 22mm, 25m, 28mm, 32mm, 35mm and 38mm. Comes with a 1 year guarantee.

Dartington Spark Large Tumblers Drinking Glasses 2 Pack
Dartington Crystal has been glass and crystal manufacturer since 1967. Standing the test of time, Dartington continues to create classic designs that are both luxurious and elegant. What makes the Spark range special is the swirling ridge pattern around the base of the glass giving a cutting-edge, modern look to the design. Handmade, these are showpieces for any table. Exclusively designed by Hilary Green.

Different By Design 24% Lead Crystal Wine Glasses 2 Pack
Ideal for any red wine and with an elegant stem, these 24% lead crystal glasses are ideal for more special occasions. They come gift boxed and would make a lovely housewarming, engagement or wedding present for any wine lover. Lead crystal and hand cut, these glasses are dishwasher safe.

Sony Cyber-shot DSC-W270
This great little compact camera from Sony is slim and pocketable. It has a great wide angle lens (28mm equivalent), perfect for landscapes and large groups, and a range of useful features that let you focus on having fun rather than fiddling with camera settings. It also takes high resolution photos with its 12 megapixel sensor.

Samsung PS50B451 50" HD Ready Digital Plasma TV Black
This massive 50in, HD ready plasma TV from Samsung will turn your living room into a small home cinema. A vast array of features creates pure cinematic indulgence and a feast for your eyes. Offering simply amazing picture depth and colour range, along with 720p HD ready resolution to display images with much greater clarity than regular TV, this flagship set will delight the whole family. Samsung's FilterBright technology cuts down on reflections and lets you see more of the TV image. The quick, 100Hz

Sainsbury's Shaggy Chenille Bath Mat Blue
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Children's Hearts 9 Bin Toy Storage
Children's Hearts 9 Bin Toy Storage is a perfect place for your little princess to keep her toys! A sturdy wooden frame of varnished, natural pine holds 9 non woven fabric bins which will comfortably and conveniently hold all her toys. Practical and attractive, the unit has a heart motif that little girls will love, and the 9 storage bins provide enough space for plenty of playthings, keeping them stored in open containers even a small person can reach when she needs to. Children's Hearts 6 Bin Toy Storage

Christy Kiro Cushion
Christy cushions are the last word in luxury and comfort. This beautiful, appliqued 50 x 30cm Christy Kiro Cushion will brighten up any style-conscious home. The bold, dramatic look of the stylish floral design is borne out by the high quality of the materials used - the cover is 100% satin with a removable hollow fibre stuffed pad - no feathers to plague the allergy-prone. Dry clean only.

Brita Marella Cool Blue Filter Jug
The Brita Marella Cool Blue Water Filter Jug is an environmentally friendly and economically useful option for households who want to help save the planet and yet have clean filtered water on tap. The top of the filter jug features a meter to remind you to replace the filter and one extra filter is included in the pack. The Brita system is dishwasher-safe and has the added bonus of fitting in the fridge door. The Brita filter system works by passing the water through a fine mesh filter. The ion exchange re

Vax Swift 1800W Upright 3L Vacuum Cleaner
The Vax Swift 1800W Upright 3L Vacuum Cleaner is an ideal vacuuming solution for any environment. This upright vacuum cleaner is lightweight and easy to manoeuvre, with castors and a carry handle. With 1800W of power, it is suitable for vacuuming all carpet types. With an antibacterial HEPA filter, it's a great relief for allergy sufferers, while the carbon filtration additive helps to neutralise pet odours. It also features an automatic carpet height adjuster, making it suitable for all carpet piles, and

Tu Bed in a Bag Black and White
This clever set has everything you need to make your bed look beautiful. A duvet cover, two pillowcases, a cushion cover and satin bed runner will give your bedroom a complete transformation. The cotton mix white pillowcases and duvet cover have attractive circle embroidery in shades of grey, which ties in nicely with the satin black cushion cover and runner. The satin runner is quilted and soft to touch making an attractive footer for any bed. This full set comes in a handy transparent carry bag. The duve

Plum Palma Square Planter
No need to keep your planting to ground level - enhance your garden's natural beauty with the Plum Palma Square Planter. Made from sustainably sourced timber, this attractive planter is an ideal gardening space for patio or terrace areas, lawn edges or vegetable/herb gardens. Increase the gardening potential of even the smallest gardens with a multi-level effect, or simply use the planter as a pot holder. The natural timber finish will blend perfectly into any landscaping design, and the inlaid tile is an attrac

Belkin 2m 6 Socket Surgemaster Surge Protector with Phone Protection
Protect your important electrical equipment from power surges with this fully-featured Belkin surge protector adaptor. With an incredible insurance backup from Belkin of up to £100,000, Belkin has such confidence in this product that it will replace any equipment that is damaged by electrical power surges while correctly connected to the adaptor. This adaptor has space for up to 6 standard three-prong plugs, as well as space for a telephone or fax. The power sockets also rotate through 180 degrees to allow

Tu Faux Leather File Holder Brown 2 Pack
Files and paperwork soon makes a place look messy and cluttered if they're not organised neatly. This pack of 2 faux leather file holders will help keep your bedroom, study or office tidy while looking smart and stylish at the same time. Cut away at the front, you can leaf through and find a particular file or document with ease. These file holders form part of a larger range so it's possible to buy matching office and bedroom storage solutions in the same stylish design.

Cluedo
Whodunit this time? Cluedo, the all-time classic murder mystery game, has had an upgrade for a more modern crime cracking experience! The suspects - Kasandra Scarlett (famous actress), Jacob Green ("go-to guy"), Jack Mustard (ex football player), Victor Plum (billionaire video game designer), Eleanor Peacock (manners freak from a political family) and Diane White (former child star) - have new occupations, backgrounds and more fully developed characters - plus they each have a special ability that can be us

Guitar Hero World Tour Solus for PS3 by Activision
We all have to let our hair down every now and then, and no-one does that quite like a rock star - just ask Ozzy Osbourne, Dave Grohl or Eddie Van Halen. With Guitar Hero World Tour, you'll step into their metal-studded boots and play along to their greatest hits. So who do you fancy rocking out to? Once you've created your fully-customisable rock star avatar, one of the most difficult things about this game is deciding where to start: Sex Pistols, Muse, Nirvana, Linkin Park, Hendrix, Blink 182, Blondie, S

Le Creuset 20cm Omelette Pan Almond
This 20cm omelette pan in an almond finish is suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and oven, grill, freezer and dishwasher safe. The non stick finish makes it perfect for all kinds of frying or grilling jobs. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the pan and to allow use on the hob, under the grill and even in the oven. Le Creuset cast iron is fired at an extraordinary 840°C for an enamel finish that is smooth, du

Nicky Clarke 2000W Kinder 4 Hair Tourmaline Hair Dryer
Nicky Clarke, Britain's most trusted hairdresser, brings you a range of hair care appliances to eliminate bad hair days for ever. The Nicky Clarke 2000W Kinder 4 Hair Tourmaline Dryer cares for your hair during everyday styling and drying. This 2000-watt high-power hair dryer uses ionic and tourmaline technology to improve the condition of your hair, activated by the dryer's heat. Its variable three heat and two speed settings suit a range of hair types, while the cool shot button will set your style in pl

Philips Replacement Brush Heads 2 pack
Replacement head pack for Philips electric toothbrushes - pack of two.

Rattan 2 Drawer Unit Honey
A compact 2 drawer unit in warm honey coloured rattan. Small enough to sit discreetly on a dressing table or shelf, this drawer set is the perfect storage solution for beauty and grooming products and stray odds and ends in the bathroom or bedroom. Requires some self assembly, easy to follow instructions are included in the pack.

White Hydrangea and Pot
Flowers really help to brighten a room and lift spirits but it's not always feasible to keep fresh ones in the home. This artificial hydrangea is a great alternative: a full white bloom complete with stalks and buds for an authentic look that sits neatly in a black ceramic vase. Hand finished, this artificial hydrangea requires no maintenance and would look lovely on a coffee table, mantelpiece or windowsill.

Prolux Silver 4 Fold Shower Screen
The Prolux Silver 4 Fold Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with pearl silver effect aluminium fittings and frames. Ideal for any bathroom, the rectangular screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs, and then folded back against the wall to save space. The pack includes all fittings and instructions. Elegant and functional, the screen will complement any

Ross 32" Single Arm LCD Wall Bracket with Tilt
This panning, tilting single arm wall bracket is a great solution for installing an LCD television in any room. With all the wall fittings concealed, and full panning and tilting movements, the bracket is both attractive and highly functional - allowing for a full range of viewing angles to be achieved. Will work with television sets from 23" to 32".

Ben 10 Alien Creation Chamber
When Ben 10 strapped the mysterious Omnitrix on to his wrist, he discovered an ability to transform himself into any of 10 different aliens, each with a magical superpower that helps him battle evil - both intergalactic and terrestrial... Fans of the cartoon series Ben 10 will delight in creating weird and wonderful new alien species using the Ben 10 Alien Creation Chamber! Place 5 different alien parts inside, twist the dial create never before seen alien hybrids. The set includes 4 alien figures as well

Different by Design Double Griddle
The Different by Design Double Griddle is absolutely ideal for fry ups! The surface combines a ridged area and flat area, so it's perfect for eggs, meat, vegetables, seafood and much more. Made from black enamelled cast iron it can be used on both gas and electric hobs. Suitable for hand washing only. Please note that this product can get very hot, and is recommended for use with oven gloves.

S&C Three-tier Stand with Storage Units for up to 50-inch TVs Black
S&C Products make a collection of beautiful, well-designed TV stands that are the perfect compliment to your modern, sleek LCD or plasma TV. Produced to high specifications with ultra-modern design, they will make your home theatre system look magnificent. This large ZAR502170/BKI model is a three-tiered, spread-out design with two black, flip-down storage units flanking the glass tiers. It has a cable management feature to reduce cable clutter. Suitable for use with up to 50-inch televisions. The toughen

Terence Conran Bowl 4 Pack
Enjoy your cereal or soup in these durable bowls by Terence Conran for Royal Doulton. The 4 pack features bowls in a classic white design with angles that reflect modern design. Made from thick stoneware they are oven, microwave and dishwasher safe and their simple design makes them perfect for every day use.

Rocky Beach Wall Art Set of 3
Bring the natural beauty and tranquillity of a beautiful coastline into the comfort of your sitting room! The clouds above, the water and ravaged bollards below and the mist shrouded promontory in the distance will lend an organic note to any interior setting. The 3 sections can be arranged in a variety of ways on the wall above a sofa or table. Each canvas measures 70 x 30cm. The MDF wood frame is resistant to warp, moisture and compression.