With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Braun P60-1 Pocketgo Battery Foil ShaverApple iPod Nano 16GB PinkTu Travel Digital Alarm ClockPanasonic Lumix TZ6 10-Megapixel 12x Zoom Digital Camera BWireless USB AdapterLudlow Accent Chair MochaHenry 1100W Bagged Cylinder Vacuum CleanerTefal Quick CupRattan 4 Wide Drawer Unit HoneyVerbatim DVD+RW Blank Disks Spindle of 25Mega Brands Neo Shifters DupliconCurver Deco Storage Box PinkTu Squares Rug CreamSanyo Stainless Steel 25L Digital Microwave Oven and GrillLEGO City Crawler CraneBodum Kenya Tea PressPhilips 20W Bayonet Energy Saver Light BulbRemington Shine Therapy Dryer Refill PackCanon BCI-24C Colour Ink CartridgeLEGO City Front-End LoaderOdyssey Towel PalmVax Force 3 All Terrain Cylinder Vacuum CleanerH.M. Armed Forces Army Infantryman Desert OutfitYork Diamond Narrow Stance BenchRattan Corner Linen Bin HoneyInfantino Lil' Lion's Happy Hangout Activity GymFogarty Superwash Goose Feather and Down PillowMr Men Mr BumpDifferent by Design Wine Glass 4 PackTu Toilet Seat Oak
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Masterplug Surge Protected Extension Lead 6-way 2m
This 2m extension lead from Masterplug gives you an additional 5 plug sockets and gives you the peace of mind of power surge protection.

Constellation 26" Trolley Case Black White Flower Print
This flower print trolley case stands out from the rest of the field with its stark black and white print. With wheels and an extendable handle, the case benefits from a fully lined interior with clothes retainers in the base and top and side grip handles. It weighs 4kg and has a capacity of 87L.

Ross Sky Plus Remote
Simplify your TV viewing by using one remote control for your satellite box and television. This Sky remote is ideal as either a replacement for a lost or broken remote or if you want to reduce the number of remotes that live behind your sofa cushions. Please note, this remote is only compatible with Sky Plus and not Sky.

HoMedics Compact Bubble Mate Foot Spa
Rest and restore your weary tootsies with the HoMedics Compact Bubble Mate Foot Spa. This ingenious battery-powered foot bath includes a bubbles feature to gently massage your feet after a long day of supporting your weight. The heater gently heats the water to keep it at a constant temperature and soothe your feet. The acupressure surface will help stimulate the pressure points in the soles of your feet for quick relief and gently improved circulation. The spa even comes equipped with an integrated splas

De'Longhi EC330S Pump-Driven Espresso Maker Stainless Steel
Make coffee like a professional barista in the comfort of your own home. The De'Longhi Pump-Driven Espresso Maker EC330S is an essential appliance for any coffee-lover's kitchen. The high performance pump system, the traditional way to make espresso, uses 15 bars of pressure to dispense delicious hot coffee drinks quickly and easily from grounds or pods. The transparent water reservoir holds a full litre of water and can be refilled at any time, and the self-priming system means the machine is always ready

Tu Faux Leather Tablemat and Coaster Chocolate 4 Pack
Four durable, faux leather table mats and coasters, with neat stitching detail. These can be wiped clean with a damp cloth. Heat resistant up to 90°C, not suitable for items taken directly from the hob.

Tu Cupcake Bone China Mug 6 Pack
A set of mugs adorned with pastel-coloured cupcakes. Suitable for everyday use, these bone china mugs are both dishwasher and microwave safe.

Rowlinson Party Arbour
Create a combination sanctuary and party area in your garden with this handsome Rowlinson Party Arbour - the perfect centrepiece for picnics, gatherings and barbecues or simply somewhere quiet for a read or enjoying the fresh air. The cheerful, attractive design gives the whole structure a welcoming feel. The Party Arbour extends fully to over 3 metres wide as the side panels can be raised to create handy tables and the lift-up seat provides space for a barbecue. Made from sustainably sourced timber, this attracti

Nicky Clarke 2000W Detox AC Salon Hair Dryer
This powerful hair dryer features nano silver technology to help release toxins from hair, leaving it beautifully radiant, shiny and revitalised. It also features a long life motor while the ionic output helps to smooth and control unruly tresses and the tourmaline technology helps to make hair softer, easier to style and is kinder to follicles. The 3 heat, 2 speed settings make for precision styling control and it features a cool shot button, salon cable and hanging tool. It comes with a removable air fil

Ready Steady Cook Bistro 5 Piece Cookware Set
The Ready Steady Cook Bistro 5 Piece Cookware Set is the essential addition to any kitchen and will meet just about any cooking needs! Crafted in stainless steel with aluminium encased bases for even heat distribution, the set consists of a 16cm, an 18cm and a 20cm saucepan (all with glass lids and cool-touch, silicone coated, riveted handles), a 14cm milk pan and a 24cm frying pan. The set is dishwasher safe, suitable for all hob types (including induction hobs) and carries a 25 year guarantee. The sauce

Remington BHT100 Body Groomer
There's nothing more embarrassing than unwanted body hair, and that's where the Remington Body Groomer can help. The groomer comes complete with 3 different combs (1.3mm, 2.5mm, 3.5mm) to let you trim and tidy body hair for smooth, touchable skin all over. The device has an angled shaving head for easy, efficient shaving. It can be used with the cord for mains power or charged and used cordless for up to 40 minutes per charge (charging time 16 hours). It can even be used in the shower for wet or dry shavi

Zebco Starter Carp Set
Perfect for younger anglers or first time fishermen, the Zebco Starter Carp Set contains everything you need to get started. The set consists of 2, 3.6m glass fibre carp rod and reel combos in their own rod bag, a rod pod (for holding the rod in position while fishing), a bait indicator set and 3 alarms (so you'll always know when you've had a bite), 1.80m carp landing net, weighing mat (no need to wait to find out what your catch weighs) and end tackle. The Zebco Starter Carp Set carries a 2 year guarant

Dartington Spark Large Tumblers Drinking Glasses 2 Pack
Dartington Crystal has been glass and crystal manufacturer since 1967. Standing the test of time, Dartington continues to create classic designs that are both luxurious and elegant. What makes the Spark range special is the swirling ridge pattern around the base of the glass giving a cutting-edge, modern look to the design. Handmade, these are showpieces for any table. Exclusively designed by Hilary Green.

Belkin VGA/SVGA Cable 1.8m
A 1.8m VGA/SVGA connection cable, ideal for connecting your PC to a monitor (recommended for 17" and larger) or for connecting your computer to a compatible television.

Seagate Freeagent Desk 1TB External Hard Dive
Fast disk speed and an excellent amount of storage space makes the Seagate Freeagent Desk a good accompaniment to any PC desktop computer. With 1TB of storage, you can store up to 250,000 MP3s, 285,000 digital photos or 440 hours of DVD quality video. With an automatic backup facility, you can store your important files and be safe in the knowledge that they will be backed-up if your PC hard drive should crash. Please note: this product is not compatible with Macintosh computers.

Oral B Flexi Soft Brush Head 4 Pack
Give your teeth a deep clean with these four Oral B Precision Clean brush heads that remove plaque and clean deep between teeth and below the gum line. Each brush is hygienically sealed for convenient storage and has indicator bristles that signal when you should change it. Dentists recommend changing your toothbrush head every three months.

Microsoft Compact Optical Mouse 500
For the computer user on the move, this compact mouse will offer great comfort and performance from a smaller design. Big enough to be comfortable for long periods of use, and small enough to save space in your laptop bag, it still offers optical tracking for smooth motion. It has two buttons and a clickable mouse well. It's extremely comfortable to use with its ambidextrous design. Compatible with all USB systems, including Windows Vista and XP, and Mac OS X.

Marlow Extending Dining Table
This contemporary square table comfortably seats four when unextended or six when fully extended. Made of solid rubberwood, it has an attractive grain. Some assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that you have measured the space required for this item, including all access routes. See our Furniture Buying Guide for more details.

Tefal Essencia Cookware 3 Piece Saucepan Set
This 3 piece saucepan set comprises 3 varying sized pans ( 16, 18 and 20cm diameter) manufactured from smart looking stainless steel with cool touch handles and glass lids for easy viewing. The pans have measuring gauges on the inside to help with rice cooking and sauce making. The 3 layer stainless steel base ensures efficient heat distribution and makes these pans ideal for all hob types including induction. Dishwasher safe.

Guitar Hero World Tour Super Bundle for Xbox 360 by Activision
We all have to let our hair down every now and again, and no-one does that quite like a rock star - just ask Ozzy Osbourne, Dave Grohl or Eddie Van Halen. With Guitar Hero World Tour, you'll step into their metal-studded boots and play along to their greatest hits. With the Guitar Hero super bundle you have all you need to get up and running - except a TV and games console. The all-important wireless guitar controller, for instance, which has a touch-sensitive slide bar, even more sensitive fret buttons fo

Cello 22" HD Ready Digital TV/DVD Combo Black C2273F
Very much at the forefront of the TV/DVD combo market, Cello products combine smart, stylish looks with useful, innovative functions and solid connectivity. They also come in a range of colours to suit any décor. This piano black, HD-ready, 22-inch model with built-in Freeview, DVD player and Electronic Programme Guide makes a great second or bedroom TV. With 1680 x 1050 resolution, 16:9 screen format, 700:1 contrast ratio and NICAM stereo, picture and sound quality are excellent. For connection to other

Marco Pierre White Hand Mixer
Small but powerful, the 300W Marco Pierre White Hand Mixer has 16 speeds for different food types and consistencies, as well as a turbo button. Its soft grip handle, easy release button and LCD digital display with timer function help achieve professional results with every use. The hand mixer comes with stainless steel dough hooks and beaters, and is finished in elegant matt black and chrome. Lightweight, simple, effective.

Hoover Hurricane Pets and Stairs Vacuum Cleaner
The red and black Hoover Hurricane Pets and Stairs Vacuum Cleaner is a powerful upright cyclonic vacuum cleaner for around the home. The 2000W motor provides 220 air watts of suction and is mains driven. The bagless cylinder design gives 2.5 litres of capacity - no shopping for expensive, environmentally harmful replacement bags - and the transparent canister allows you to assess the vacuum's remaining capacity at a glance.

Rowlinson Decking Kit and Balustrade Kit and Pergola Kit
Diversify and beautify your garden landscape with the easy to assemble Rowlinson Decking, Balustrade and Pergola Kit. Create the perfect setting for entertaining, outdoor dining or simply to soak up the sun on a summer afternoon. Large or small, your garden's natural beauty will be greatly enhanced by this exquisitely simple deck, which will fit into a right-angled corner. Simplicity, individuality and versatility are the hallmarks of the Rowlinson decking system. All the components you need are provided r

Seagate Freeagent Desk 1.5TB External Hard Drive
Fast disk speed and an excellent amount of storage space makes the Seagate Freeagent Desk a good accompaniment to any PC desktop computer. With 1.5TB of storage, you can store up to 426,000 digital photos, 375,000 MP3 songs, 660 hours of DVD quality video or 180 hours of HD video. With an automatic backup facility, you can store your important files and be safe in the knowledge that they will be backed-up if your PC hard drive should crash. Included with the hard drive is a quick start guide, USB cable, at

Tu Toilet Seat Tongue & Groove
This MDF toilet seat is just the thing for any bright, modern bathroom. It fits snugly on the toilet and its stylish tongue and groove will make it the unexpected jewel in your bathroom's crown! The seat measures 36.7 x 43cm

Beto Alloy Track Pump with Gauge
A must have for anyone doing a lot of cycling and can't afford to waste time inflating tyres. This incredibly sturdy pump has an oversized alloy shaft for efficient pumping - more air per stroke to save time. It has a gauge so you can get just the right pressure. Together with moulded handles for comfort, and a study steel base plate for strength, this bike pump is both fast and reliable. It also has a collapsible tripod, so it can stand up on its own. It is compatible with Schrader and Presta valves.

Tu Pillowcase Non-iron Pair Duck Egg
These convenient non-iron pillowcases in duck egg are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcase is 70cm x 50cm. Machine wash at 40°C.

Le Creuset Rectangular Baking Dish Blue 32cm
One of Le Creuset's most versatile dishes due to its size, this baking dish can be used for roasting, marinating, storing and serving. Its blue enamel coating and stone inner is extremely durable and can withstand extreme temperatures without chipping, cracking or scratching. Dishwasher, grill, oven, freezer and microwave-safe, this classic dish testifies to Le Creuset's high quality production since 1925.

Sainsbury's Pocket Sprung Memory Mattress
Sainsbury's Pocket Sprung Memory Mattress is a combination of individual pocketed springs and an extra deep layer of heat and pressure sensitive memory foam deliver the ultimate in sleeping comfort. The medium is upholstered in cream damask and knitted fabric, and has handles and air ventilators in the mattress border. This is a 'no-turn' mattress, and please note that the divan base is not included. It is your responsibility to ensure that any products you order will fit into the room or place for which