With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsburys is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsburys has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsburys is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

With the new Sainsburys Online Store, Sainsburys continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsburys UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsburys, since Sainsburys also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Connect 4 ReinventionOdyssey Tumble Twist Bath Mat PalmRattan Corner Linen Bin HoneyBrita Marella Cool Blue Filter JugFogarty Anti-allergy 10.5 tog DuvetSony 32" KDL32S5500U Digital HD Ready LCD TVRoss Performance Composite Audio Video (AV) Cable 1.5mPhilips Rotary Shaver 8260Tu Black Aluminium Griddle PanSamsung T220HD 22-Inch MonitorRemington Shine Therapy Dryer Refill PackNescafe Krups Dolce Gusto BlackDaewoo 20L Stainless Steel Microwave with GrillBlast Full Size 5 Piece Drum kitProlux Medium Square Shower ScreenPhilips Micro Hi-Fi System MC235BNigella Living Kitchen Set of 3 Dishes CreamOrchid and PotAntler Water Resistant Mobile Phone CoverChelsea Football Club Single Duvet SetNutriheat Nourishing CapsulesCreda Spa 200C 10.5kW Electric ShowerTu Stainless Steel Cabinet with Circle Mirror ChromeRazor Cruiser ScooterBody Sculpture Power TrainerPlum Tunis Trough with TrellisThermos Blue Snack PotCopper Dual Lantern Bird FeederVerbatim DVD-R Slim Cases Pack of 10Ben 10 Safety Helmet
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

JVC Silver Active Headphones
JVC Active headphones are perfect for sporty types. They're built to withstand the pummelling headphones take during physical exercise and their flexible rubber earpieces are designed to stay in place however active you are. JVC Actives are splash proof and comfortable, and the soft rubber ear hook will hold them firmly in place during vigorous exercise. The sporty design will match your portable MP3 player and the earphones are equipped with a gold plated jack for awesome signal quality and powerful bass.

Tamagotchi Connexion Music Star
Tamagotchis took the world by storm in the 90s, and now they're back - as musical stars! Just like the original Tamagotchis, these toys simulate the life cycle of a pet, so you'll need to feed, tend to and care for them, with the added excitement of sending them to music school and nurturing their careers! The Tamagotchi Music Star uses infrared communication technology to make friends with other Tamagotchis, visit them, play games and give and receive gifts. You can visit Tamagotchi Town online and earn G

Tu Kids Tell the Time Clock
Learning to tell the time is essential but can be challenging for small children, so Sainsbury's has designed this colourful and helpful clock to make this process easier. This circular wall-mounted clock has colour-coded and labelled minutes and hours on the hands. Further labels remind early learners which part of the clock means quarter past, half past and quarter to the hour. This clock requires 1x AA battery, which is included.

Rowlinson Timber Wallstore
This handsome timber wallstore, constructed from sustainably-sourced timber, is an attractive and compact storage space for any outdoor area. The natural-looking dipped honey brown shade will fit unassumingly into any garden setting. With lockable double doors, it's a secure area for keeping tools, bikes, brushes, brooms and gardening equipment safe.

Husky Wine Cooler
This stylish, slimline Husky Wine Cooler is just what every connoisseur needs to keep their wine at optimum temperature. Its 35L capacity holds 12 bottles on 5 wire shelves and the temperature control (with a range of 11 - 18°C) warms or cools the contents as required. The sleek, silver design and black interior mean it'll look gorgeous and appropriate anywhere in your home and the digital display allows you to keep an eye on the temperature at all times. The cooler is simple to clean and has a double laye

Ceramic Bird Bath
The Ceramic Bird Bath will encourage feathered friends to spend more time in your garden. Its brightly glazed ceramic dish with raised insect detail blends beautifully with any outdoor design scheme - guaranteed to add character to any garden, patio or terrace. There's no self assembly required; just fill with water, hang using the three point hanging chains supplied, retire to a discreet distance and watch the birds fly in to splash and frolic in the bath. The Ceramic Bird Bath carries a 1 year guarantee

H.M. Armed Forces Night Vision Goggles
These H.M. Armed Forces Night Vision Goggles allow up to 15m vision in complete darkness. The infrared illumination lets young secret agents stay hidden, while giving them the advantage of seeing their opponents.

Lexmark 29 Colour Ink Cartridge
The Lexmark 29 Colour Ink Cartridge is compatible with any Lexmark printer that takes a Lexmark 29 ink cartridge - Z845, Z1300, Z1310, Z1320, X2500, X2510, X2530, X2550, X5070, X5320, X5370, X5490, X5570, X5495, Professional Series Lexmark X5075. It is suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit the Lexmark website for details.

Tu Black Metal Curtain Pole with Swirl Finial
A modern matt black curtain pole with matching decorative finials. Pack includes pole, 2 finials, 2 brackets, 12 curtain rings, fittings and easy to follow instructions.

Morphy Richards Silver Opera Kettle
The Morphy Richards Silver Opera Kettle is a stylish and quirky addition to any kitchen. Unlike most modern kettles, the Opera whistles when it boils, giving you a cheerful reminder to use the water. This in turn saves energy and water for re-boiling. Don't fancy the noise when you're preparing a late-night cuppa? Simply turn off the whistle function and the kettle remains quiet. The illuminated water gauge also helps you save power, because now you can boil only as much water as you need at a time. The 3

Russell Hobbs 2400W Slipstream Advanced Iron
This 2400W iron with a stainless steel soleplate has a large capacity and 300ml illuminated water tank, and offers a dynamic ironing experience. It has a steam tip, 35g continuous steam and 95g steam shot to get out difficult creases, as well as vertical steam, burst of steam and water spray options. This impressive spectrum of ironing tools is complemented by anti-scale, anti-drip and self-clean functions. Comfort and practicality are underlined by a soft grip handle and a 2m power cord with cable clip.

Morphy Richards Silver Opera Kettle
The Morphy Richards Silver Opera Kettle is a stylish and quirky addition to any kitchen. Unlike most modern kettles, the Opera whistles when it boils, giving you a cheerful reminder to use the water. This in turn saves energy and water for re-boiling. Don't fancy the noise when you're preparing a late-night cuppa? Simply turn off the whistle function and the kettle remains quiet. The illuminated water gauge also helps you save power, because now you can boil only as much water as you need at a time. The 3

Sainsbury's Basics 1.7L Cordless Kettle 2200W
A no frills kettle with a removable scale filter. Cordless, it sits on a base that features cable storage, so the worktop won't look cluttered. The water level (to 1.7L) is marked on both sides of the handle as well, making it easy to use both left or right handed.

Panasonic DAB Micro Hi-fi SC-PM5DBEB-S
Quality-built by Panasonic, this is a versatile micro system with CD player, DAB and AM/FM radio and USB connectivity, which enables you to connect almost any digital audio player to the system to play your music with outstanding sound quality. In fact, the built-in Re-Master technology actually improves the sound of compressed music files (such as MP3) when they're played through this system. DAB and AM/FM radio gives you a massive selection from the airwaves, and setting up couldn't be easier thanks to

Fogarty Easycare All Seasons 13.5 tog Duvet
As the UK's temperatures are so changeable it can be difficult to choose the right duvet, so Fogarty has cleverly come up with an All Seasons duvet to cater for both warm and cold nights. This duvet is three duvet combinations in one, a cool 4.5 tog duvet for the summer and a warmer 9.0 tog duvet for spring that combine to make a cosy 13.5 tog for the cold winter months. Made from 100% hollow fibre for comfort and loft, this duvet set is non-allergenic and easy to look after, being both machine washable and

Tomy Thomas Loop Loop
Even the youngest of Thomas fans can enjoy fun and games with their favourite engine with this Thomas Loop Loop from Tomy. A train, rail track, clip on station and two buffers are included in the pack. Simply press Thomas's funnel and watch him follow the path of the track, automatically reversing if he collides with a buffer. The track is easily twisted into a loop shape and Thomas will happily chug around the track making whistle sounds. A push along option is also available. Suitable for children over 1

Sharp Silver 26L Combination Microwave
This 900W combination microwave by Sharp features a rotary timer, 5 power levels and has 10 useful built in programmes to cook your food to perfection. The convection oven means you can brown the food, so it can be used for roasting too - and it also has a pizza function. The lining is made from stainless steel and its built in shelves allow more food to be cooked at once. With a family-sized 26L capacity, auto cook menus, express cook menus and express defrost functions, it is sure to be a welcome additi

Russell Hobbs 2 Slice Brushed Stainless Steel Toaster
Bring style to your kitchen with this brushed satin stainless steel Russell Hobbs 2 slice toaster. The extra wide slots mean thick bread can be toasted easily and it also has reheat and frozen settings to toast bread straight from the freezer. It automatically pops up when ready, but does feature a cancel function if you wish to stop it early. This toaster has a variable electronic browning control, blue LEDs and a removable crumb tray for easy cleaning.

Kenilworth Large Scatter Back Sofa Pattern Sand
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

LEGO DUPLO Bus
Like Big Brother LEGO, DUPLO consists of building blocks that encourage kids to build and play, expanding and improving creative thinking, motor skills and coordination through play. The DUPLO Bus is fun, fun, fun! This bright yellow school bus comes with driver, two passengers, baggage and bus stop. Before boarding for your journey, don't forget to stow your luggage in the compartment! LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophi

Russell Hobbs Ceramic Soleplate Steam Xpress Iron
This is a 2000W iron with a 250ml water tank and a ceramic soleplate. Lightweight and versatile, it offers self-clean and auto-steam features and can be used in dry, steam, surge of steam and spray modes. It has anti-scale and anti-drip technology and is practical, with a soft grip handle and anti-slip rubberised heel. It has a 2m power cable with a 360 degree swivel cord for easier ironing.

Dartington Small Crescent Clock
Dartington Crystal have been making fine glass and crystal since 1967. Standing the test of time, Dartington continues to create classic designs that are both luxurious and elegant. This handmade crystal clock has a quartz movement, and the timepiece appears as if it is floating in midair. Perfect for a mantelpiece or a desk, this modern work of art is beautifully presented in a gift box.

Jungle In My Pocket Koala Hut
The Jungle In My Pocket Koala Hut Playset includes the Koala family - exclusive to this playset. The pack contains 1 Koala Hut playset, 1 Koala Mum and 3 baby figures. Suitable for ages 4+.

Aqua Beads 3D Secret Garden
Aqua beads are simple to use, even for young children. Lay the beads out using the picture sheets and bead templates as a guide, or create pictures using your own imagination and style. Then simply spray with water! The Aqua Beads Enchanted 3D Secret Garden set contains over 800 beads, a 3D card scene, bead plopper, 3D layout tray, flat layout tray, base tray, three template sheets, one water spray, bead storage case and instructions. Suitable for ages four and up.

Belkin Waverest Gel Mouse Pad
Soft and relaxing for your wrists, if you're browsing for hours on end, your wrist may need additional, comfortable support. Belkin's Gel Mouse Pad provides a suitable cushion - just make sure you don't play with the gel when you should be working!

Fisher Price Little People Busy Day Home
This little house has two levels and four rooms with activities inside and out for children to enjoy. A table, two chairs, three Little People figures, a bed, a cat and dog are all included. The doors and windows can be opened and slide switches on the frames activate fun music and sound effects like a flushing toilet! All components store inside the home when not in use. Robust enough to withstand the inevitable scrapes of child's play, it is also wipe-clean so removing sticky finger prints is a doddle.

Masterplug Extension Lead 4-way 1m
Stretch your plug socket a little further and grant yourself an additional 3 plug sockets with Masterplug's 4-way 1m extension lead.

Verbatim Gaming Mouse Rapier VR
The Verbatim Gaming Mouse Rapier VR is a laser mouse designed specifically with fast paced gaming in mind. Designed for hardcore computer gaming, it has a range of specifications that a regular desktop mouse doesn't - such as a very high resolution 3,200 dot per inch (dpi) sensor. The bundled software can change the resolution from 400-3,200dpi in 7 steps and set key combinations to any of the 5 additional mouse buttons, allowing a high level of customisation for your gaming needs. These can also be set u

Ross 8 in 1 TV Remote Control
With multiple appliances come multiple remotes. If finding the right one is becoming a chore, now's the time for an 8 in 1 remote control; compatible with most branded televisions, video players, DVD players and satellite receivers.

Silentnight Memory Foam Topper
This memory foam mattress topper contours to the shape of your body offering added support for aching joints and stressed limbs. Made in the UK, this topper has a machine washable removable cover. Non-allergenic this pillow is suitable for down and feather allergy sufferers.