Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Much more than just an online version of your local Sainsbury's, the Sainsbury's Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsbury's insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsbury's UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsbury's online Sport & Leisure section.

Apple iPod Touch 8GB
Apple is the market leader when it comes to making MP3 players and the iPod Touch gives you a huge range of features literally in the palm of your hand and at the tips of your fingers. It isn't just music you have to play with, but also movies and videos, games, internet, email, maps and directions, YouTube, photos, calendar, contacts book, stock information, weather, take notes, calculator and you can even get it to talk to your specifically-designed Nike trainers to track your time, distance and calories

Willow Tree Promise
Willow Tree is a beautiful range of figurines designed by Susan Lordi and each sculpture is produced with a particular sentiment in mind, 'Promise' is an embrace between a man and a woman. This attractive ornament is made of hand-finished resin.

Easy Karaoke Hits Of Abba
Beat the recession by organising a fun karaoke night in! Easy Karaoke Hits of Abba features loads of songs by the Eurovision Song Contest winning group - some of the all time favourites of karaoke fundamentalists the world over! From "Mamma Mia" to "Waterloo" via "Super Trouper", "Gimme Gimme Gimme" and loads more, this 2 disc set contains plenty of songs for female singers - or adventurous male ones! Relive the fun of the 1970s with Agnetha, Benny, Bjorn and Anni-Frid...

Tu Terracotta Cutwork Scroll Curtains
These beige curtains have a rustic yet classic feel owing to the linen-like quality of the curtains and the ornate design in an autumnal burnt orange colour that decorates the top half of each curtains. Fully lined to keep draughts and light outside, these weighty curtains are styled with pencil pleats to hang elegantly from your windows. Dry clean only.

Kenwood Hand Mixer
This 150W hand held mixer from Kenwood has 3 speeds for perfect mixing, folding and whisking. With strong stainless steel beaters included and finished in stylish white, food preparation becomes easy. It is comfortable to hold and has easy-to-use speed controls operated at the push of a thumb.

Panasonic Lumix FS62 10-Megapixel 4x Zoom Digital Camera Silver
A thoroughly modern, 10 megapixel compact digital camera from Panasonic. The FS62 weds up to date technology with a fun design. It also has a high quality Leica lens to make sure your photos are as clear as they can be. This version is finished in silver. The camera is easy to use in any of its many modes and is designed to make the best of any photographic opportunity. It also has an intelligent iA mode; simply press the iA button, point, and click. The camera will take care of the rest, and in a fraction

Ben 10 Puzzleball
Jigsaw fans will love this new take on the conventional jigsaw puzzle. Inspired by Ben 10 from the popular children's TV series of the same name, this fun 60 piece puzzle doesn't complete flat like ordinary puzzles, but rather in the shape of a sphere! The durable plastic pieces hold one another snugly in place. A stand is included to display your puzzle ball when finished, and the pieces are numbered on the reverse should you need a little extra help. Suitable for children aged 6-10 years.

PVC Backed Picnic Rug
When sitting out outside, it is always nicer - and cleaner - to have something underneath to keep you dry and comfortable. Wherever you are and whatever you need it for, this PVC backed foam-padded tartan rug should do the job. Measuring 150 x 130cm, the rug folds up neatly and has a useful carry handle.

Edublocks - 50 pcs
A young architect's mind can be aided with having 50 pieces of Halitit Edublocks at their disposal. These large, durable blocks will help your child develop their creativity skills. It might not be the housing extension you'd always dreamed of, but getting them started early may pay dividends in the future! Suitable for children of all ages.

Vidal Sassoon Tong and Brush
Vidal Sassoon's Tong and Brush combination brings salon elegance and ease-of-use with a 19mm tong. An additional brush attachment creates volume and curls in short hair, ringlets in long hair or defined flicks in mid-to-long layered styles. Variable heat settings give maximum control while minimising heat damage. A swivel cord makes styling easy and comfortable, while a built-in safety stand guards against accidental damage.

HP Colour LaserJet CP1215 Printer
Print quality pictures with the HP Colour LaserJet CP1515n Printer. Able to print up to 12 pages per minute in monochrome or 8 ppm in colour using in line colour laser printing technology, it has a maximum printer resolution of 600 x 600 dpi and connects to your computer via USB. The printer is flexible and easy to use. For use with PC systems, it's compatible with operating systems Microsoft® Windows® 2000, XP Home, XP Professional and Server 2003 and is certified for Windows Vista®. The pack also includ

Bristan Sonique Basin Mixer
Made from durable brass with a handsome chrome finish, the Bristan Sonique Basin Mixer consists of a hot and cold mixer tap and a pop-up waste. Modern looking and attractive, they'll fit in with most bathroom suites. The pop-up waste negates the need for a plug and chain - just use the rod control to close and open the plug hole. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.5 bars and maximum operating pressure of 10 bars. The drip-free ceramic valve requires onl

Play Road Mat
Your child can take the wheel of any car, vehicle or anything else that comes to hand and drive through the nine different scenes on this road mat. Each 30 x 30cm tile can be removed and the mat reconfigured to create a new look. All the tiles are machine washable, and fully assembled the mat measures 1m x 1m. Suitable for children aged 3+.

Tefal Express 4.5-bar Steam Generator
Get professional results and great performance at an affordable price with this excellent steam generator. The powerful steam output of 4.5-bar high pressure makes for quick and easy crease removal, while the 1.4L water tank provides up to two hours of continuous use. The unique Ultraglide ceramic soleplate offers major benefits, including unrivalled gliding motion, superior scratch resistance, hassle-free cleaning and optimum steam diffusion. The vertical steam feature enables you to de-crease hanging su

Samsung Q2 16GB MP3 Player Black
A slick, silver-rimmed, Personal Portable Media Player (PMP). This Samsung Q2 offers modern styling, and flat, touch-control buttons. A beautifully colourful, large 2.4 inch screen (320x200 pixels) shows pictures and videos off at their best. It'll fit in the palm of your hand and is less than half an inch thick! The sound quality from this player is excellent, and it has clever Samsung DNSe" 3.0 techonology to recreate the three dimensional environment that the recording took place in. This results in muc

JVC Red Gumy Air Cushion Headphones
The JVC Gumy Air Cushion headphone range has been designed in bright colours to match the range of 3rd generation iPods. The earbuds of these headphones are a bright red to match your music player or outfit. These in ear headphones are compact, with soft touch silicon air cushion earpieces that are designed so that they mould to fit your ear, no matter its size or shape, making them the most comfortable earphones on the market. They come with 3 different size cushion earpieces so you can pick the best fit

Breville Professional Stainless Steel Fryer
A stylish stainless steel and black fryer for the modern kitchen. With a capacity for 4L of oil and 1.2kg for food, it perfectly deep-fries chips, chicken and all sorts of other tasty foods. Cool zone technology extends the oil life, and it comes apart easy for cleaning. A light will let you know when the oil reaches the correct cooking temperature, while a thermostat keeps it at the right heat and turns it off before it gets too hot. Comes with a 1-year guarantee.

Breville Professional Stainless Steel Fryer
A stylish stainless steel and black fryer for the modern kitchen. With a capacity for 4L of oil and 1.2kg for food, it perfectly deep-fries chips, chicken and all sorts of other tasty foods. Cool zone technology extends the oil life, and it comes apart easy for cleaning. A light will let you know when the oil reaches the correct cooking temperature, while a thermostat keeps it at the right heat and turns it off before it gets too hot. Comes with a 1-year guarantee.

In the Night Garden Igglepiggle Tri Scooter
This In the Night Garden 3 wheeled scooter comes equipped with a fluffy Igglepiggle rucksack and squeaker. The colourful In the Night Garden graphics will appeal to kids who love the children's TV show. The scooter's three wheels provide extra stability, while the printed anti-slip footplate adds further to the scooter's overall safety. The adjustable handlebars have soft handgrips for delicate little hands. Some assembly is required. Suitable for ages 3+.

Mega Brands Neo Shifters Duplicon
Duplicon, of the Neo Shifters, is a fearsome dominating infiltrator robot with the ability to change shape at will. This awesome action figure consists of 63 pieces - between building him, playing with him and discovering the story behind the Neo Shifters, kids will find hours of educational entertainment. Duplicon comes with an orbital multi launcher with 3 spearheads, the Staff of Skandar, a mighty weapon taller than Duplicon himself, and the axle spinner. The Neo Shifters' adventures are all featured i

Hoover Freespace Pets and Hard Floors Vacuum Cleaner
The Hoover Freespace Pets and Hard Floors Vacuum Cleaner is a powerful yet compact cyclonic vacuum cleaner for around the home. The 2000W motor provides 220 air watts of suction. The bagless cylinder design gives 2 litres of capacity - no shopping for expensive, environmentally harmful replacement bags - and the "full" indicator allows you to assess the vacuum's remaining capacity at a glance.

Kenwood Rice Cooker
Rice can be a time consuming food to cook as well as tricky to get exactly right. With the Kenwood rice cooker, the job is done for you without stress. This 10-cup rice bowl has an auto-shut off as a safety-feature and when the rice is cooked, the cooker automatically switches from 'cook' to 'warm' to maintain perfect temperature until it's needed. The rice cooker comprises an aluminium bowl and glass lid - it comes with a spatula and has a non-stick coating to make cleaning simple. It also comes with a mea

York 2 In 1 Cycle Rower
If you want a complete cardiovascular workout that will provide both upper and lower body toning, then the York two-in-one cycle and rowing machine is the perfect piece of equipment. Get two great workouts and easily switch between them with eight levels of adjustable magnetic resistance ensuring you work your body as hard as you can. Measuring 109 x 31 x 32cm, this silver system has a smooth rowing and peddling action and features a hand pulse situated in the handle bars for heart rate monitoring. Its mul

Little Tikes Princess Coupe
Thirty years after the original Cozy Coupe hit driveways and backyards, the latest incarnation has features that kids of yesteryear could only have dreamed of. This version of the classic Cozy Coupe is built with little girls in mind. It has all the features of the Cozy Coupe, but the little details mean this is very much a young lady's vehicle. The high seat back makes "driving" more comfortable, while storage behind the seat is another great feature. The easy to grip steering wheel even has a working hor

Tu Black Aluminium 20cm Saucepan with Lid
The Sainsbury's own brand leads the pack with this aluminium saucepan with glass lid. Suitable for boiling veg, cooking pasta or heating soup for the whole family, the pan heats evenly and is suitable for gas or traditional electric hobs. The clear glass lid allows you to check on cooking progress at a glance and traps the heat perfectly for shorter cooking times. Constructed from lightweight, durable aluminium with a classic, non-stick black finish and heat-proof handles, this piece of elegant an

Supreme Soft Grip Deep Stockpot
Create fantastic dishes every time in this 20cm deep stockpot. Holding 5.5L, this stockpot has a 6.5mm encapsulated base which ensures even heat distribution throughout the pan, which will help prevent burning. Made from stainless steel and with a mirrored and brushed steel finish, it has soft to touch silicone handles that reduce the transfer of heat when used on the hob. This stockpot can even be used in the oven to temperatures reaching 230°C. There is a handy measuring gauge on the inside and the pan

Breville Café Series Brushed Stainless Steel Kettle
This smartly moulded 3000W Breville Café Series Brushed Stainless Steel Kettle, part of the exclusive Café Series range, has a concealed rapid boil element, so you won't have long to wait for a much needed cuppa. It will look attractive on your work top even when not in use. The removable, washable filter prevents sediment and limescale from being deposited in your drink, and with its 1500ml capacity, you can boil plenty of water in one go. The illuminated water gauge makes it perfectly simple to use, an

Kenwood Traditional Kettle Stainless Steel
This stainless steel kettle by Kenwood has all the look of a traditional kettle, but without the need to heat it on the hob. Plugged into the mains it has a rapid boil element, so you only have to wait seconds for it to boil and what's more, it does this almost silently! Suitable for left or right handed users, the easy grip handle and 360 degree base means the kettle can be lifted or put down at any angle. A water window makes it easy to see how much liquid is inside and a boil dry safety cut out will prot

Rowlinson Party Arbour
Create a combination sanctuary and party area in your garden with this handsome Rowlinson Party Arbour - the perfect centrepiece for picnics, gatherings and barbecues or simply somewhere quiet for a read or enjoying the fresh air. The cheerful, attractive design gives the whole structure a welcoming feel. The Party Arbour extends fully to over 3 metres wide as the side panels can be raised to create handy tables and the lift-up seat provides space for a barbecue. Made from sustainably sourced timber, this attracti

PURE One Elite Black DAB Radio
A classy performer, this stylish, well turned out portable radio produces beautiful sound quality, both from its digital receiver to its punchy speakers. Finished in a lovely, tactile satin, this version is soft black. With its extendable aerial, it can play both FM and DAB signals, allowing you to listen to a vast array of high quality music. A large memory of 50 presets let you quickly jump between your favourite radio stations. It has a headphone jack in case you need to listen without disturbing others