Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Canon BCI-24 Black Ink CartridgeZebco Crazy Carp Fishing SetXbox 360 Wireless Controller WhiteRowlinson Hideaway HouseTu Fitted Sheet Plain Non-iron CreamBreville Café Series Brushed Stainless Steel KettleBag MittsMinster Accent Chair Alaska Leather ChocolateFisher Price Peek-a-Boo PianoJVC Red Gumy Air Cushion HeadphonesInfamous for PS3 by SonyLatina Metal Frame CanopyProlux Large Oval Shower ScreenDifferent by Design Hard Anodised Open WokSony DVD+R Blank Disks 10 PackRowlinson Dartmouth ArbourTu RoasterWWE The Cell PlaysetTu Black Aluminium 18cm Saucepan with LidTu Chrome Toilet Brush HolderNumatic Henry, Phoenix, Kerstar and Truvox BagsHarris Mini Roller setTomTom One IQ Routes Edition EuropeSamsung 1800W Upright Vacuum CleanerIn the Night Garden Fold and Go EaselSainsbury's Shaggy Chenille Bath Mat BlueMorphy Richards Accents Jug Kettle Black/SilverThermos Black Flask 1LHomedics Motor Back Massager and HeatLatina Metal Frame Canopy
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Tu Linen Glass Cloths
These cream Tu Linen Glass Cloths are suitable for polishing glass or crystal. They're machine washable and come in a pack of three.

Gallery Contemporary Bevelled Full Length Mirror
The Gallery Contemporary Bevelled Full Length Mirror features an antique silver paint finish frame with bevelled glass inset - the overall effect is one of contemporary style that would suit a broad range of décor styles. The mirror can be hung landscape or portrait and comes complete with wall fixings. The Gallery mirror collection is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

Morphy Richards Jetstream Steam Generator
The Morphy Richards Jetstream Steam Generator has a various features to let you get the most out of your laundry with far less fuss than ever before. The powerful 2200W steam generator will heat up in just two minutes for time-saving household use, and the massive separate 1-litre water tank allows you to iron for longer without refilling, making the whole job easier and the iron itself lighter to use. The vertical steaming abilities let you iron or refresh hanging garments, curtains or blinds. The stainl

Rowlinson Jaipur Arbour
Create a beautiful, relaxing sanctuary in your garden with this handsome Rowlinson Jaipur Arbour. An arbour is the perfect setting for picnics, gatherings or simply somewhere quiet for a read or enjoying the fresh air. The Oriental influenced design gives the structure an eccentric, gypsy-ish feel, while the open slatted roof provides both shelter and light. Made from sustainably sourced timber, this attractive arbour has trellis sides to accommodate climbing plants and is pressure treated for longevity and hardin

Epson T080 Yellow Ink Cartridge
The Epson T080 Yellow Ink Cartridge is compatible with any Epson printer that takes an Epson T080 ink cartridge - EPSON Stylus Photo R265/R360/RX560/R285/RX585/RX685, EPSON Stylus Photo PX700W/PX800FW. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Truck and Trailer
This public services truck has two trailers to carry around the 15 bold coloured bricks that are included in this pack. The back trailer even tips so children can have fun dropping and collecting contents. A push-and-pull handle means this truck can be moved easily from job to job! Robust enough to withstand knocks and scrapes, this truck and trailer playset is also wipe clean so sticky fingerprints are easily removed. Suitable for children over 18 months.

Tu Dinosaur Rug
This plush Tu Dinosaur rug is a must have for any little explorer's bedroom. With a green dinosaur against a cream background, it will delight youngsters and match just about any boyish colour scheme. In 100% acrylic, it has a soft pile that's luxury for little feet. At 50 x 80cm, this rug is perfect for the floor next to a bed. It is machine washable at 30°C.

Tu Taffeta Hearts Bedset
This girly bubblegum and hot pink taffeta bedset is perfect for any little princess who loves her shades of blush. Despite their fit-for-a-princess appearance, the single duvet cover and matching pillowcase are machine washable and can be put in the tumble dryer. Duvet cover uses buttons to seal. Machine wash at 40 degrees C.

Christy Kiro Cushion
Christy cushions are the last word in luxury and comfort. This beautiful, appliqued 50 x 30cm Christy Kiro Cushion will brighten up any style-conscious home. The bold, dramatic look of the stylish floral design is borne out by the high quality of the materials used - the cover is 100% satin with a removable hollow fibre stuffed pad - no feathers to plague the allergy-prone. Dry clean only.

Dora the Explorer 3 Wheel Scooter
Get your little ones active with this Dora the Explorer three wheel scooter with colourful front handlebars and foot mat. The strong, robust tubular steel frame has non inflatable tyres, meaning no danger of punctures or mishaps, and the extra wide baseboard offers excellent stability and safety. The bonus stickers allow kids to create their own unique Dora the Explorer design. Suitable for age 3+.

Duracell Plus CR2 Batteries Pack of 2
Suitable for all appliances requiring a CR2 battery.

Tefal 2400W Aquaturbo Steam Iron
The Aquaturbo Steam Iron features a scratch-resistant ceramic auto clean soleplate, which ensures no residual dirt is left on the iron to mark any future clothing. It's also got the ability to add extra steam to get out even the toughest denim creases, while the vertical steam function is handy for steaming clothing already hanging. The iron also features an anti-drip system, quick-fill and auto-steam control.

Creda Spa 300PC 10.5kW Chrome Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built-in thermostat, which ensures the temperature is kept constant. The Creda Spa 300PC 10.5kW Electric Shower has easy to use rotary controls for on/off, temperature and flow selection, plus set and forget button and a phased shutdown system that flushes out hot water to make the unit safe for the next user. It also has an LED indicator for power on and an energy saving option. The showerhead with 8 spray p

Nigella Lawson Classic Salt & Pepper Piglets
Season your food in style with these adorable salt and pepper piglets. They'll add an entertaining touch to your dinner table and are a great conversation piece. The set includes a handy tray and two open ceramic piglets waiting to be filled with ground salt and pepper. All the components are dishwasher-safe and carry a 1 year manufacturer's guarantee.

Yamaha PSRE413 Portable Electronic Keyboard
Introduce yourself and your family to the art of creating music. Perfect for beginners and professionals alike, the Yamaha PSRE413 Portable Electronic Keyboard is a simple to learn electric piano with a built in teaching programme. The PSRE413 has 61 full size, touch sensitive keys and 32 note polyphony and plays 509 sounds (with 139 effects) in 2 variations of 165 different styles. It boasts 106 one touch settings, and real time sound control, a MIDI connection and a backlit LCD display screen. The keyboa

Braun LS5100 Silk and Soft Battery Ladyshave Pink
This Braun Battery Powered Ladyshave features a number of innovations specifically designed to make the process easier, quicker and more efficient. It has a floating foil shaver which hugs the skin and moves to follow the curves of your body, allowing it to remain in contact with your body the whole time. EasyGlide technology spreads out the pressure very evenly, reducing irritation. An integrated long hair trimmer allows you to trim any longer hair, either to style it or in preparation for shaving. Option

Ross Performance 3m SCART
This lengthy SCART picks up the slack in more ways than one! Delivering clear, noise free vibrant colours, this 3m SCART cable from Ross reduces interference and improves audio and video signal delivery between DVD, Digital receivers and TVs.

Panasonic DAB Micro Hi-fi SC-PM5DBEB-S
Quality-built by Panasonic, this is a versatile micro system with CD player, DAB and AM/FM radio and USB connectivity, which enables you to connect almost any digital audio player to the system to play your music with outstanding sound quality. In fact, the built-in Re-Master technology actually improves the sound of compressed music files (such as MP3) when they're played through this system. DAB and AM/FM radio gives you a massive selection from the airwaves, and setting up couldn't be easier thanks to

Tu Rectangular Chopping Board
Protect your surfaces and keep your knives sharper for longer with this Tu wooden chopping board. At 31 x 40cm, it's large enough for chopping large quantities of veg for salad or soups, slicing large loaves, carving roasts and even makes an attractive serving surface for crudites and dips. The board can be hung on a hook to save space in your kitchen.

Peppa Pig Tube of Collectables
Fans of the hit children's television show Peppa Pig will love this Peppa Pig Tube of Collectables! These collectable mini figures come in 2 different varieties: you'll get Peppa and George dressed either in their usual outfits with their bicycles, all ready to go cycling, or in their scouting outfits for a camping trip, complete with a campfire to cook their food on! Suitable for kids aged 3+.

WWE Spring Ring
Fights, camera, action! Young fans of World Wrestling Entertainment will really love this WWE Spring Ring. Modelled closely on the ring from the TV show, this sprung wrestling area is totally awesome! The mat is sprung for all the body-slamming, high-flying action of the TV show, and with the elastic ropes you can launch your wrestler on top of his opponent with incredible force! Figures are sold separately, and the WWE Spring Ring does not require batteries. It's suitable for kids aged 8+.

Razor Ripstik
You don't have to snowboard to carve back and forth! The Razor Ripstik has inline castor trucks and a dual pivoting deck to provide the same experience on solid ground. The concave deck makes for a more comfortable ride with increased foot control, and the special design means you can accelerate and steer without pushing. The Razor Ripstik has urethane wheels with ABEC bearings for a smooth ride. It's suitable for kids aged 8+.

Vax Force 3 All Terrain Cylinder Vacuum Cleaner
The Force 3 All Terrain prides itself on being able to clean carpeted and hard floors with just the change of a tool, while a long stair hose makes the tricky job of vacuuming stairs easy. People with pets will appreciate the turbine brush head, which agitates deep into fibres to remove stubborn pet hairs, odours and trodden-in dirt.

TomTom ONE V4 Carry Case
A specially designed, durable carry-case to protect your TomTom ONE from scuffs and scratches. It is large enough to accommodate the TomTom ONE and the windscreen mount, leaving no trace in your car, and saving you the hassle of detaching the device from the mount all the time. Comes with a one-year guarantee.

S&C Three-tier Hybrid Bolt-on Stand for up to 50-inch TVs Grey Glass
S&C Products make a collection of beautiful, well-designed TV stands that are the perfect compliment to your modern, sleek LCD or plasma TV. Produced to high specifications with ultra-modern design, they will make your home theatre system look magnificent. This larger ZIN421459/HYB model is a two-tiered, blackened aluminium and grey glass construction with black ceramic edges on the glass. It has a cable management feature to reduce cable clutter. Good for use with up to 50-inch televisions. With this mode

Banyan Set of 2 Dining Chairs
Made from sheesham, an Indian hardwood, Banyan furniture highlights the wood's natural grain and is hand finished to a smooth semi gloss finish. These robust Banyan Dining Chairs feature high backs and are designed to match the Banyan Dining Table. They are delivered fully assembled. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that you have measured the space required for this item, including all a

Sainsbury's Tufted Bath Mat White
Pure cotton, this 80cm x 50cm pedestal mat is a nice addition to any bathroom. Easy to wash, neutral in design and extremely soft, it has raised cotton tufts making for a striped design that is visual appealing. Matching pedestal mat available. Machine washable at 40ºC.

Vidal Sassoon Rapid Results Ceramic Straightener
This salon-level straightener is ready for action in just 60 seconds, and its floating plates allow close contact with hair - getting it straighter in less time. A 2.8m cord means easy styling, while an automatic shut-off feature is built-in energy efficiency.

Philips Naturally Whiter Toothbrush
The white and lime Philips Naturally Whiter spins at 15000 oscillations per minute, cleaning every nook and cranny in and between your teeth to ensure your mouth is as healthy as can be. The Sonicare will provide up to a week's brushing from a single 16 hour charge of its rechargeable batteries. Simple place it on its base and it re-powers. Pressure control stops you damaging your teeth if you press too hard. You can even store two extra brush heads in the brush. Sold with a two year guarantee.

Status Aluminium Torch
Light and compact, this aluminium torch is ideal when out camping or around the house when you need to delve into the attic or basement. It takes 2 x AA batteries (not included) and has a handy switch at the bottom for turning on and off.