Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Much more than just an online version of your local Sainsbury's, the Sainsbury's Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsbury's insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsbury's UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsbury's online Sport & Leisure section.

Panasonic TG6411 Black Single Handset Phone
This phone from Panasonic promises excellent speech clarity, boasts sleek looks and features a large 1.8" amber-backlit LCD display and illuminated keypad. Fully charged, talk time is up to an impressive 18 hours, with up to 170 hours on standby. Other features include a 100 name and number phonebook, speakerphone, 16 polyphonic ringtones, 10-number redial memory, three-way conference calling (additional handset required), keypad lock, clock and alarm. Caller ID with caller ID memory and call waiting are a

Tu Slow Close Toilet Seat White
Whether you've damaged your current toilet seat, bought a new toilet without one or just fancy a change, this MDF toilet seat is stylish and comfortable. With hydraulic hinges for controlled and quiet closure, there will by no slamming the seat down either accidentally or purposefully. The seat measures 37.5 x 48cm

Tu Plain Dye Single Sheet and Pillowcase Set Cream
Expand your linen supply with these versatile and durable polycotton pillowcase and sheet sets. The simple, solid colours on offer mean they can be matched to most any existing bedsets so you can add to whatever duvets and pillows are already on your beds. Fully machine washable and tumble dryer safe, each set contains a 90 x 190cm fitted sheet and two matching 75 x 50cm pillowcases. Machine wash at 40 degrees C.

Genoa Chair Natural Bruno
Add a touch of luxury to your sitting room with the Genoa range. This comfortable chair has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provide firm support and stitching detail throughout lends a neat finish. Four wooden feet raise the chair just slightly off the ground, so protecting its underside from damage. All the cushions are reversible to extend their life and the entire so

Philips 20W ES Energy Saver Light Bulb
This brilliant 20W energy saving lightbulb outputs the equivalent of a 100W incandescent bulb, but saves you energy. While looking like a normal light bulb, the soft light will add beautiful atmosphere to any situation. It is an Edison Screw (ES) type fitting. It saves you up to 80% on your energy costs, and will last for up to 6 years. This bulb cannot be used with a dimmer switch.

Morphy Richards Accents 4 Slice Toaster Stainless Steel
This smart four slice toaster by Morphy Richards combines a retro look with contemporary features. A variable browning control on each set of slots lets you have your toast well done while your partner's toast is light golden. To make sure you get the perfect piece of toast every time there is even a pause and check feature. A high lift facility makes it easy to remove even the smallest slice of bread. Bread can be cooked from frozen and a further reheat function will re-warm toast that may have popped up

Christy Modern Rose Duvet Cover
Christy bed linen is the last word in luxury and comfort. This beautifully embroidered Christy Modern Rose Duvet Cover will turn any bedroom into a real lady's boudoir. The sumptuous look of the regal, Versailles-esque design is borne out by the high quality of the materials used - the duvet is made from 200 thread count, 100% cotton percale for cloud-soft bed basking. You'd think linen this gorgeous must be dry clean only, but the duvet cover is fully machine washable and can be tumble dried for total con

Belkin Windows Vista Migration Cable
If you're buying a new PC running Windows Vista and want to transfer your files from your old XP machine, a migration cable takes the hassle, time and expense out of CD burning or using an external Hard Drive by transferring all your files at the click of a button. This 2.4m cable comes with file-mover software, which will allow you to select which files you want to move over. All you need is a USB slot on both your computers, and your files will transfer at speeds of up to 480mb/s - 40 times faster than U

Tu Floral Printed Fleece
Perfect for snuggling up in luxury, little girls will love this Tu Floral Printed Fleece - soft, cosy and pretty. Made from 100% polyester, this throw is fully machine washable and can be tumble dried for convenience. Little ones can use the fleece for extra warmth or as a lap rug while reading or in front of the TV - the possibilities are endless. Pair it with any Tu children's bed linen or cushions also available from Sainsbury's!

Tu Black Aluminium 3-Piece Cookware Set
Equipping your kitchen from scratch or just running out of cookware? Expand your selection with this black aluminium 3 piece set. Consisting of a 14cm milk pan with moulded spout for easy pouring, a 16cm saucepan and a 20cm saucepan, both with glass lids, it's ideal for cooking several ingredients at once. All the components heat evenly and are suitable for gas or traditional electric hobs, and the clear glass lids allow you to check on cooking progress at a glance and trap the heat perfectly for shorter co

Simplehuman Tabletop Bin 1.5L
A small brushed steel effect stainless steel bin that's small enough to sit on your desk, tabletop or bathroom for food waste, cotton wool buds or paper clippings. A swing lid for easy disposal can be removed to make life easier when emptying or cleaning the inside. An anti-skid base prevents scrapes and scratches on your table or work-tops. Comes with a 5 year warranty.

JVC Purple Marshmallow Headphones
JVC's Marshmallow headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Marshmallow Earphones are a fabulous purple to match your music player or outfit. These in ear headphones are compact, with super soft, comfy rubber earpieces that provide great sound and are designed so that they mould to fit your ear, no matter its size or shape - hence the name. JVC Marshmallows have extra low sound leakage, making them ideal for commuters

Mega Bloks Fire Station Fold and Go Bucket
Easy as pie to unfold, Mega Bloks Fold and Go Buckets are fun playsets that open up to form a building platform. When snapped shut again, they become compact storage for all the pieces kids use to make and build their own toys - simple to tidy up after playtime and perfect to take along with you. The Fire Station Fold and Go Bucket is great for little boys who'd like to be firemen. The playset contains the pieces for constructing a fire house and fire engine, plus a fire hydrant and fireman figure. Buildin

Edublocks - 50 pcs
A young architect's mind can be aided with having 50 pieces of Halitit Edublocks at their disposal. These large, durable blocks will help your child develop their creativity skills. It might not be the housing extension you'd always dreamed of, but getting them started early may pay dividends in the future! Suitable for children of all ages.

Carlton Powerblade 5000 Badminton Racket
This great value full size badminton racket has a modern neon green and graphite grey finish for a professional look. It's suitable for both novice and intermediate players looking to improve their game. Isoframe geometry design increases the length of the middle strings for heightened performance quality. Standard grip size and a head-light design helps to deliver and powerful and accurate play.

HP 343 Colour Ink Cartridge
The HP 343 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 343 ink cartridge - HP Deskjet 460c/cb/wbt/wf, HP Deskjet 5740/5745, HP Deskjet 5940, HP Deskjet 6520/6540/6540d/6620/6840/9800/9800d, HP Deskjet 6940, HP Deskjet 6980, HP Deskjet D4160, HP Officejet H470/b/wbt, HP Officejet 6205/6210/6215, HP Officejet 6310/6315, HP Officejet K7100, HP Officejet 7210/7310/7410, HP PSC 1507, HP PSC 1510/ HP PSC 1510s, HP PSC 1600/1610, HP PSC 2350/2355/2355p, HP Photosmart 325/335

Le Creuset Rectangular Roasting Tray Volcanic 19cm
This small Le Creuset Rectangular Roasting Tray forms part of the durable Le Creuset stoneware range. Ideal for roasting, baking and marinating for one or two people or for serving side dishes. Coated in volcanic orange enamel to resist chipping, scratching and cracking, this versatile dish can travel happily between microwave, grill, oven and freezer. This dish has two sure grip handles and is dishwasher safe.

Razor Ripstik
You don't have to snowboard to carve back and forth! The Razor Ripstik has inline castor trucks and a dual pivoting deck to provide the same experience on solid ground. The concave deck makes for a more comfortable ride with increased foot control, and the special design means you can accelerate and steer without pushing. The Razor Ripstik has urethane wheels with ABEC bearings for a smooth ride. It's suitable for kids aged 8+.

Constellation 28" 4 Wheel Eva Trolley Case
Versatile in more ways than one, this twin pocket 4 wheel Eva trolley case has 360 degree multidirectional wheels for easy manoeuvrability, has a fully lined interior with a pocket in the lid and has a retractable pulling handle, as well as top and side grip handles to help you easily lug your bits all the way from baggage reclaim to your final destination without breaking sweat. The case weighs 4kg and has a 82.4L capacity.

SanDisk 4GB USB Drive
Take your files with you or transfer between two machines with this USB drive. Its retractable USB connector means that there is no need for a cap to keep your stick protected when on the move, while 8GB worth of storage space means that you can store plenty of data. One click password protection ensures that your files are protected wherever your memory stick goes.

Body Sculpture Magnetic Elliptical Strider
This Body Sculpture Magnetic Elliptical Strider features an adjustable tension control so you can easily vary the intensity of your work out and a magnetic brake system for a smoother ride. The computer monitors your pulse, time, speed, distance and calories burned and the large LCD display is easy to read. With 18 programs to choose from including 12 pre-set programs and 4 heart rate controls it's easy to vary your workout. The large non-slip plates keep the machine stable when you are working up a sweat a

Playmobil Animal Rescue Centre
Kids who like animals will love caring for them in the Playmobil Animal Rescue Centre. The set includes a vet and two children, two comfortable stables, a fenced recreational paddock, pony, donkey, calf, sheep, lamb, goat and kid, and food for the animals. There are also plasters and lots of accessories. The perfect toy for aspiring vets and young animal-lovers! For more than 50 years, Playmobil has been a world-leading manufacturer of high quality, safe, enjoyable toys for children. The cheerful, brightly

Vax Hand Held Steam Cleaner
Not just for use on carpets, this compact, hand held cleaner has 14 tools that can clean and sanitise mirrors, tiles, wooden and laminate floors, carpets and upholstery. Aside from making your home look visibly cleaner, steam cleaning kills bed bugs and dust mites that can be a real pain for allergy sufferers. Comes with a 1 year guarantee.

Prolux Large Oval Shower Screen
The Prolux Large Oval Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with polished silver effect aluminium fittings. Ideal for any bathroom, the oval screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs. The pack includes all fittings and instructions, and the integrated towel rail and shelves are handy additional features. Elegant and functional, the screen will complement an

Verbatim Black Standard DVD Cases Pack of 5
These Verbatim Black Standard DVD Cases will fit all standard DVD storage systems, and are a good solution for durable storage if you need replacement cases or buy DVDs by the spindle. Each has a plastic sleeve to slide in any cover art work. There are 5 in a pack and they come with a limited lifetime warranty.

Playmobil Research Submarine
The Playmobil Research Submarine comes complete with an underwater motor! The submarine can be controlled to dive and surface in the water using the hand pump and has a waterproof cabin with a large viewing window and two functional grabber arms. The set also includes two Playmobil figures. It's the perfect toy for aspiring mariners and marine biologists! For more than 50 years, Playmobil has been a world-leading manufacturer of high quality, safe, enjoyable toys for children. The cheerful, brightly colour

Breville Twin Motor Hand and Stand Mixer
If you use both a stand mixer and a hand mixer, then this Breville twin motor mixer is perfect as it features both in one unit. When being used on the stand the bowl rotates and is driven against the two beaters ensuring a three-way beating action. With 10 speeds, a boost button, stainless steel bowl, beaters, hooks and whisks, this mixer makes food preparation easy. The removable parts are all dishwasher safe and a safety lock ensures it won't start without everything being securely in place. It comes comp

Different by Design Hard Anodised 25cm Frying Pan
Time for tasty, indulgent, full English breakfast? The Sainsbury's Different By Design brand leads the pack with this aluminium frying pan. Large enough to cook several sausages, eggs, rashers or whatever takes your fancy at once, the pan heats evenly and is suitable for gas or traditional electric hobs. Constructed from lightweight, durable aluminium with cast stainless steel handles, this piece of elegant and long lasting cookware will serve you for years t

Le Creuset Petit Casserole Dish Teal 10cm
A sized down version of the popular Le Creuset Casserole Dish, this 'petit' is perfect for serving individual portions or for storing salt, sugar or herbs. Coated in granite teal enamel to prevent scratching, chipping and cracking, this dish moves seamlessly between freezer, cooker, grill and microwave and has two small handles for ease of carrying. Dishwasher safe.

Circulon Steel Elite French Skillet 24cm
The Circulon Steel 24cm French Skillet is designed to stand the test of time. It features a patented Total® Ti Titanium composite Hi-Low release system that is designed to outlast all other stainless steel non-stick pans. In addition, this technology protects the non-stick surface from abrasion and allows trapped moisture to escape for even browning. The pan features a stainless steel and silicone handle, a bonded aluminium base for fast even heat distribution and as well as being dishwasher safe, the pan i