Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Epson T071 4 Ink Cartridge MultipackCooking Guide: Can't Decide What To Eat? for Nintendo DS bTu One Hand Salt & Pepper Mill setBrabantia 30m 3-arm Rotary Compact AirerTower 7 Litre Aluminium Pressure CookerJamie Oliver Champagne Flutes 4 PackPURE One Mini Black DAB RadioBelkin 2m 4 Socket Surgemaster Surge ProtectorSouth African Wheat Wall ArtSylvanian Families Nurse and WheelchairPhilips 4-in-1 Rechargeable Bikini PerfectSainsbury's Basics BlenderGHD Mark IV Ceramic Hair Straightener BlackTenn Ladies 8 Panel Cycle Shorts BlackSamsung U5 4GB MP3 Player RedElectrolux Mondo Cylinder BagsNike+ iPod Sports KitAmefa Dubarry Stainless Steel 24 Piece Cutlery SetEpson T0611 Black Ink CartridgesBelkin 17" Notebook Sleeve Neoprene Choc/TourmalineEthos Butcher Block Trolley with Bamboo TopTu 5 Piece Stainless Steel Kitchen Gadget SetVerbatim DVD+R Slim Cases Pack of 10Belkin High Speed Internet Modem Cable 2.1mMorphy Richards Accents Traditional Kettle RedWall.E Learning LaptopSimplehuman Round Pedal Bin Stainless Steel 30LHP 57 Twin-packFisher Price Jupiter Ride OnSainsbury's Water Hyacinth Weave Basket Large
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

PGA Tour Putter Return Mat
Awaiting your putt at the end of a six foot artificial grass green is the battery powered putt returner, which rolls a successful putt back to your feet for another attempt. The angled green also features a bunker and water hazard to swallow an off target putt, and the putting surface has a foam backing that adds to its longevity. It's perfect for the home or office to get you ready for the weekend, or to entertain a frustrated golfer on a rainy day.

iDect C3i Triple Telephone
This set of three uniquely styled, high-end DECT cordless phone features backlit inverse display, 50 name and number phone book and allows for up to 10 hours' talk time with 100 hours' standby. With a range of 50m indoors and 300m outdoor, other features include caller display, speakerphone, call log and last number redial and a selection of ringer melodies. The iTAM built in digital answer machine gives up to 15 minutes' total recording time.

Sesame Street Elmo Live
This cute and cuddly Elmo character from Sesame Street can provide comfort and laughter to children. Just tickle or squeeze his soft nose, belly, foot or back to activate conversation, games, songs and movement - Elmo can stand, sit, wave and even cross his legs! Watch as his mouth opens and his head enthusiastically bobs while he chats. Requires 6 x AA batteries (not included). Suitable for children aged 18 months+.

Remington F3790 Flex and Pivot Foil Shaver
This entry level dual foil shaver is excellent value for money. It keeps costs down by focusing only on what a shaver needs to do best: shave. This rechargeable shaver will shave for up to 40 minutes off a single 16 hour charge. Great for short travel trips if it's fully charged - leave the charger at home! It has dual foils which flex to follow angles on your face more easily. It also has a trimmer to take care of longer hairs. 2-year guarantee.

TomTom One Classic UK and Ireland
The TomTom ONE Classic navigation unit is small, slim, and incredibly handy. It has a bright, 3.5in, simple touchscreen interface. A range of useful features makes this a great tool for getting around quickly and safely. With TomTom HOME, you can always download more information to your device from your PC or Mac. The device comes loaded with the latest map updates, in this case, maps of the UK and Ireland. TomTom will even let you download the most up-to-date version of a map for free from its website wit

Hot Wheels Trick Tracks Jurassic Starter Set
Race your Hot Wheels along the obstacle-laden track but watch out for the dinosaurs! Suitable for children aged 4+.

Binatone Big Button GSM Phone
This Binatone phone is a perfect for the elderly, for anyone with special needs or limited use of their hands - or for anyone who just wants a reliable phone and not a fiddly mobile multimedia hub. Slim yet sturdy, it has a large display screen, speakerphone, extra loud ringtone, strong vibration controls and visual ringer alert. It's digital hearing aid compatible and there's a handy torch function.

Mega Bloks Dora the Explorer Buildable Boots Treehouse Adventure
The Dora the Explorer Buildable Boots Treehouse Adventure is loads of fun. Dora's fans will love the process of building the bits and pieces for Boots' arbour home and playing with the Dora and Boots figures. The playset includes 25 easy to assemble pieces and two figurines. Play along with your children, teaching them new vocabulary and helping them count the components of Dora and Boots' treehouse hideout. Building the treehouse and accessories will develop kids' fine motor skills and problem solving fac

Tu Black Aluminium 28cm Frying Pan
Time for tasty, indulgent, full English breakfast? The Sainsbury's own brand leads the pack with this aluminium frying pan. Large enough to cook several sausages, eggs, rashers or whatever takes your fancy at once, the frying pan heats evenly and is suitable for gas or traditional electric hobs. Constructed from lightweight, durable aluminium with a classic, non-stick black finish and heat-proof Bakelite handles, this piece of elegant and long lasting cookware will serve you for years to come. Not suitabl

Mitre Alto Size 5 Football
A size 5 football with white, red and black design. Created with recreational quality and play on grass in mind, this is a great basic football for occasional use and friendly games.

Sainsbury's Auto Travel Mat
This handy tartan travel mat from Sainsbury's is 150 x 125cm. Featuring a blend of acrylic, polyester and wool, the blanket is soft to the touch and durable, and can be machine washed. It also comes with a full PVC backing to prevent moisture seeping through the fabric if you use it on damp ground. Rolls up into a neat little bundle for storage in your car.

Tu Fitted Sheet Plain Non-iron Teal
This convenient non-iron fitted sheet in teal is attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The single fitted sheets measure 90cm x 190cm. Double fitted sheets measure 135cm x 190cm, while kingsize measure 150cm x 200cm. Machine wash at 40°C.

Philips Clock Radio AJ3112/05
This stylish clock does everything a good alarm clock should do- and more. The digital display is large and easy to read and it's got an FM/MW radio, so you can wake up to your favourite radio station (or a buzzer). Plus, the Sleep Timer also allows you to drift off to the radio if you like. Other features include battery back-up power and snooze alarm.

Polar Gear Animal Ice Packs
Keep food cooler and fresher for longer by adding these animal ice packs to your lunch box or bag on top of the food (cold travels downwards!). Polar Gear's soft mini ice packs are completely safe and non-toxic, made in the UK and every batch of water used to make them is bacteria tested. Each pack contains water and a minimal amount of chlorine to keep it fresh. Polar Gear Mini Ice Packs are sold in packs of 3 - a penguin, a polar bear and a whale.

Vivo Soup Bowl White
This white fine china soup bowl has been given a contemporary edge - its internal edge features an attractive wavy edge. A practical deep fill soup bowl, it's both dishwasher and microwave safe. Comes with a 1 year guarantee.

Pleo
Pleo is an incredible toy, modelled on a hatchling Camarasaurus from the late Jurassic period. This North American herbivore, while growing up to 60 feet long in adulthood, was just Pleo's size as a newborn. Pleo is a robotic dinosaur with a range of emotions, behaviours, senses and appetites. He responds to touch and sound, feels hunger and tiredness, gets frightened, happy and sad just like any little creature. He's also endlessly curious, and responds to the sound of your voice. The possibilities are e

Lausanne Large Sofa Mocha
The contemporary-styled Lausanne large chenille sofa offers luxury lounging for the bigger room. It's got a sprung seat and foam-filled bottom cushions for support and comfort, while the rear cushions are fibre-filled and reversible for a longer life. UK-made, this sofa looks great in a wide range of modern decors and offers supreme comfort.

Fisher Price Amazing Animals Train
This motorised train comes with 3 animals that sing, light up and perform various activities such as rattle, click or chew. Older children can have fun pulling this little train around themselves. Requires 3 x C batteries (not included). Suitable for children aged 6 months+.

Wasgij Mystery 4 - Live Entertainment
This 1000 piece puzzle is for serious jigsaw fans. Wasgij, which spells jigsaw backwards, has created a topsy-turvy game whose finished image is not the one shown on the box! Expect frustration and a lot of fun as this challenging game for children aged 12+ starts to take shape. The picture on the front of the box gives a clue as to the final picture you must piece together. The perfect game for training your brain, encouraging team-work or entertaining yourself during cosy days inside.

Belkin iPod Nano Silicon Sleeves Black Pack of 2
Express your personality and individual style while protecting your iPod from scratches, scuffs and dirt with a Belkin iPod Nano Silicon Sleeve. This pack of 2 contains a black and a white textured sleeve that will fit any 4th generation iPod Nano. The sleeves' form fitting design allows access to the earphone and charger ports as well as the dock connector. The Belkin iPod Nano Silicon Sleeves are durable and strong and carry a lifetime manufacturer's guarantee.

Christy Elliot Throw Soft Gold
Large, luxurious and warm, the Christy Ardenia throw is ideal for chilly evenings and is made from a blend of cotton and viscose for softness and comfort. Use as a throw on a bed, or for snuggling up, the rich cream and gold fabric will add a touch of class to any room or bedroom. Quilted for extra warmth, these throws are practical, beautiful accessories that will brighten up your home. Dry clean only.

Christy Beach Towel Leaf Trail
Whether you're a soak-up-the-sun type of person or more of a water baby, this extra large 100% cotton beach towel will help to keep you warm, dry and comfortable after a hard day on the sand! A green leaf design makes for a stylish and functional towel with a soft velour side for lying on and a looped cotton side for effective drying after a dip in the water. Suitable for the washing machine and tumble dryer, so it's easy peasy to remove salt, sand and sun cream.

Husky Coca Cola Mini Fridge
Keep your drinks cold while freeing up more room in your fridge for food - and enjoy ice cold Coke whenever you like. This funky, efficient Husky Coca Cola Mini Fridge is just what you need to keep your drinks at optimum temperature. It chills up to 40 cans of beer at a time - its adjustable thermostat has 5 settings. The red design means it'll look great anywhere in your home. The cooler is simple to clean and has a double layered glass door to keep the interior temperature constant. It's a compressor re

Nescafe Krups Dolce Gusto Black
It's possible to enjoy the smell and taste of freshly brewed coffee in the comfort of your own home with this Nescafe Krups Dolce Gusto in stylish black. Simply insert pods of Nescafe ground coffee and high pressure water and steam forced by a pump will extract rich flavour to bring you your favourite coffee. Whether you enjoy cafe latte, cappuccino, macchiato, mocha, chococcino or espresso, you'll be sipping in seconds. Nescafe knows how urgently you'll want to enjoy your coffee machine so it has include

BaByliss Pro Digital Ceramic Straightener
Products from industry leaders BaByliss are the choice of professionals. For salon-straight hair in the comfort of your own home, get the BaByliss Pro Digital Ceramic Straightener. The tourmaline ceramic plates generate an even heat transfer that's gentler on the hair for a healthy looking, glossy finish. The straightener heats up to its maximum temperature of 230°C in just 15 seconds, while fast heat recovery maintains a constantly high temperature during use with variable temperature control to suit all

Belkin USB2.0 Extension Cable 1.8m
If your can't USB connector can't quite stretch, give it an extra 6ft (1.8m) with this extension cable. Its copper-foil reduces cross talk and interference and easy grip connectors ensure your connection isn't lost - even in the tightest places.

Tu Squares Rug Green
This Tu Squares rug in natural green will brighten up any room. Its contemporary geometric pattern makes it versatile and because it's made from 100% wool, it has a lovely pile that's luxury for bare feet. The rug measures a generous 120 x 170cm, making it a good fit for any medium-sized room. Because the rug is handmade, some fibres may become loose. Vacuum clean the pile regularly for a pristine appearance.

Morphy Richards Accents Jug Kettle Black/Silver
A smart stainless steel kettle with a coated black body for a contemporary monochrome look that will add a touch of style to any kitchen. A rapid boil element means you never have to wait long for your much needed cup of tea, while a removable limescale filter ensures your hot drink will always be free from sediment. Cool touch handles and a 360 degree cordless base mean this kettle is comfortable for both left and right handed users. A water gauge indicator lets you see at a glance how much liquid is in

Tu Chrome Toilet Brush Holder
An attractive, chromed toilet brush holder.

Tu 3 Tier Square Tube Metal Shelf with Wheels
Keep your cosmetics, creams and other bathroom bits and pieces tidy with this Tu 3 Tier Square Tube Metal Shelf with Wheels. If you've room to spare in your bathroom, it's the ideal spot for this unit. The chrome plated frame is attractive, with its geometrically appealing square bars, and with 3 steel shelves, the unit's large enough to hold a whole assortment of unguents and grooming appliances. Its castors make it easy to push around. Some assembly is required.