If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Bosch All Star 2400W Steam IronSainsbury's Combination PliersElectrolux Cyclone Power Cylinder Vacuum Cleaner 1900WWestern Digital My Passport Elite 320GB Portable Hard DrivTu Traditional Leaf Dinnerware Set 12 PieceDunlop Tempo Lite Ti Squash RacketPhilips Whole Fruit Juicer AluminiumBakugan Starter PackHoover Airvolution Xarion Allergy Care Plus Vacuum CleanerSimplehuman Tabletop Bin 1.5LEcoiffier Supermarket and TrolleyHannah Montana Electric GuitarSalter Mi Body Analyser ScalesTu Wooden Venetian Blind BeechDanica Hemstitch White NapkinsTu Fitted Sheet Plain Non-iron GreyRowlinson Dartmouth ArbourVacu Vin Wine Saver KitSainsbury's Basics Dinnerware 16 Piece SetTu Butterfly CushionBaby Annabell Care SetMorphy Richards 2000W Turbosteam Iron BlueTu Pintuck Panels Duvet Set BlackWood & Slate Alpine Bird HouseDirt Devil 12V Hand Held Vacuum Red and SilverJVC Black Gumy Air Cushion EarphonesPuzzle Extra - Disney CarsLexmark 29 Colour Ink CartridgeYork C101 CycleTu Blossom Cushion Green
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Much more than just an online version of your local Sainsbury's, the Sainsbury's Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsbury's insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsbury's UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsbury's online Sport & Leisure section.

Sainsbury's Chunky Willow Basket Small
A smaller version of our large chunky willow basket, this is ideal for smaller storage requirements. It fits neatly inside the bigger version, is robust and has useful carry handles at each end.

Ben 10 Skateboard
This fantastic Ben 10 skateboard is decorated with some seriously cool graphics from the immensely popular kids' TV show. The board features a double kicktail maple deck, full colour griptape and 5inch plastic trucks with 308Z bearings and PU cushions. No assembly is required. Suitable for ages 5+.

Draper SDS Hammer Drill 900W Set
This 900W SDS hammer drill mixes ergonomic design with good functionality. More powerful than cordless versions, this draws power from the mains with a 3m cord. It offers variable speed control. It comes with a range of useful features, such as a rotation stop for chiselling, and a variable depth rod so make sure all your drilling is the same. Being a more powerful drill, this one needs a chuck key to tighten bits into it. The second handle has 360 degrees of movement, allowing you to make it as comfortabl

Disney Princess Blo Pen Blaster Box
The Disney Princesses - Belle, Ariel, Sleeping Beauty and Snow White - are all lovely animated creations... and kids will love creating masterpieces of their own with the Disney Princess Blo Pen Blaster Box! Blo Pens are a whole new way of creating pictures. Blow into the pen to transfer the ink to paper creating magical, stunning effects. The only restriction on your children's creativity is the limit of their own endless imaginations - they'll love making beautiful things with the Blo Pens. The set inclu

Different by Design Copper Bottom Stainless Steel Saute Pan with Lid 24cm
Different by Design brings you this oven-safe saucepan with copper bottom and glass lid. Not just a decorative touch, the copper base absorbs heat beautifully and distributes it evenly across the whole pan. The rest of the pot is crafted from stainless steel and finished in a dazzling mirror shine. Suitable for many kitchen tasks from boiling veg to cooking pasta, heating soup and making porridge, the 4.55L pan is suitable for gas or traditional electric hobs. The clear glass lid allows you to check on coo

Philips 6940 Mains Rotary Shaver
The Philips Mains Rotary Shaver makes shaving a breeze! Mains driven for extra power, it gives a super-close, easy shave for ultimate smoothness. The shaver's lift and cut technology moves the hair away from the face, getting closer to the root for a slick, comfortable shave. The reflex action system adjusts to every curve of your face and neck, shaving larger areas at once for quicker grooming, while the individual floating heads are angled for fuller contact. The pop-up trimmer is built-in for handy mou

Tower 4 Litre Aluminium Pressure Cooker
Hectic lifestyles mean we don't always have as much time to spend cooking as we'd like. Pressure cookers can really help out in the kitchen, taking only a third of the time to cook your favourite dishes. This 4 litre pressure cooker has an easy open and close lid that locks automatically for your safety and a helpful 'pressure ready' indicator so you can tell at a glance when the correct pressure has been reached. A non-stick interior keeps cleaning time and effort to a minimum while an aluminium base and l

BaByliss Turbo Power Dryer
Products from industry leaders BaByliss are the choice of professionals. Straighten, smooth and shine your hair while you dry with the BaByliss Turbo Power Dryer. With turbo speed for ultra fast drying and ionic conditioning for frizz free shine, it's ideal for women on the go. The dryer's heat balancing ceramic technology ensures even heat distribution while drying to protect your hair from the damaging effects of dehydration. Its powerful 2200W motor delivers ionic conditioning to eliminate frizz and wit

Tu Pillowcase Non-iron Pair Cream
These convenient non-iron pillowcases in cream are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcases measure 70cm x 50cm. Machine wash at 40°C

Tu Circles Print Duvet Set Green
This green duvet and pillowcase set is given a lovely twist with a printed circle design. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature poppers to seal the duvet cover. Single duvet covers measure 135cm x 200cm, double duvet covers measure 200cm x 200cm, and king size duvet covers measure 230cm x 220cm. The housewife pillowcase measures 75cm x 50cm. Machine wash at 40°C.

Optima 2GB USB 2.0 Drive
A 2GB removable USB drive, the Optima 2GB USB 2.0 Drive is easy to use - simply plug it into a USB port. Store or transport documents, photos or music files - or any other sort of file - with ease. This USB drive has a cap to protect the USB plug, and loop to attach a lanyard to at the back for more active use. Works on both Windows and Apple Mac, and on recent Windows systems, it is compatible with Readyboost technology. 2 year guarantee.

Tu Dinosaur Printed Duvet Set
Dinosaurs rule! This cheerful polycotton kids' single duvet set features a printed-on dinosaur. The set includes one pillowcase and a single duvet with popper fasteners - both machine washable for convenience and ease. Machine wash at 40 degrees C.

KidiZoom Digital Camera
The KidiZoom Digital Camera is a fun and educational toy that really works! Children can take pictures, make videos and play games on it. The camera has a viewfinder and flash so kids can take real pictures, previewing them on the 4.6cm colour LCD screen and editing them by connecting via USB to a home PC. It has 16MB of on board memory and can support up to a 2GB SD memory card (not included). The KidiZoom can even be connected to a TV so kids can view their photos and movies or play games on the screen.

Mitre Easy Fold Goal 6 x 3ft
This foldable goal is perfect for a game at the park or in the backyard. The sturdy powder coated frame is extremely durable, and the net attaches easily to the frame with velcro tabs. When it's not in use, it's easy to fold flat and store out of the way. It's sold with a one year guarantee.

Tu Pirate Fleece
Perfect for snuggling up in luxury, little boys will love this Tu Pirate Fleece - soft, cosy and pretty. Made from 100% polyester, this throw is fully machine washable and can be tumble dried for convenience. Little ones can use the fleece for extra warmth or as a lap rug while reading or in front of the TV - the possibilities are endless, not to mention the playing and fort building potential! Pair it with any Tu children's bed linen or cushions also available from Sainsbury's.

Autocare 12V DC to 240V AC Power Inverter 300W
If you find yourself needing mains power while you're out and about, simply plug this inverter into your cigarette lighter socket (plug included), and it will convert the 12V DC current to a more usable 240V AC current, for use on a wide range of household products, such as laptops and mobile phone chargers, food mixers or small televisions. The converter is a small box, with a cable to plug into your cigarette lighter. On the box, a normal UK three-prong plug socket gives you hassle free access to the pow

Willow Tree Together
Together' by Willow Tree is an intimate figurine showing a man and a woman sharing a loving embrace. Made from hand finished resin by American fine artist Susan Lordi, this ornament serves as an artistic representation of partnership.

Breville Ice Jug Kettle
This slick and stylish 3000W Breville Ice Jug Kettle has a concealed rapid boil element, so you won't have long to wait for a much needed cuppa. Made of clear plastic and stainless steel, it will look attractive on your work top even when not in use. The removable, washable filter prevents sediment and limescale from being deposited in your drink, and with its 1700ml capacity, you can boil plenty of water in one go. The illuminated water gauge makes it perfectly simple to use, and the 360 degree connecto

Panasonic Triple Blade Foil Shaver
The Panasonic Triple Blade Foil Shaver features a 30 degree blade angle and a flexible pivoting head to ensure optimum contact with your skin and the closest possible shave. The long-life stainless steel blades and foil are durable, sharp and rust-proof. The shaver can be used wet or dry with water, foam or gel and features a detail trimmer for precision in tricky spots. It is powered by a rechargeable battery (240V NiMH - included) for cordless convenience and ease of use. Enclosed is a multi-voltage cha

Philips Hydro Clean
Electric toothbrushes are known to provide a better brushing experience than manual brushes - caring for the gums and getting into the areas between teeth that are often ignored in a manual brush. This simple white and blue brush from Philips takes two disposable AA batteries (not included), with a charge indicator telling you much power remains in the batteries. The head pulsates 32,000 times a minute and there's a timer to let you know when you've spent enough time brushing. Sold with a 2 year guarantee

Wii Music for Wii by Nintendo
This freeform music game for the Nintendo Wii is the perfect way to play in a band when you're not actually in one! Get your friends over and whip up a beautiful noise with over 60 instruments and sounds. Jam sessions typically employ a six-piece band, and you have over 50 songs to choose from (including some familiar Nintendo tunes!). Let the console take care of two of the band, while the other four will be you and your friends. Move your controllers in the style of whichever instrument you're playing, b

JVC Pink Marshmallow Headphones
JVC's Marshmallow headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Marshmallow Earphones are a vibrant pink to match your music player or outfit. These in ear headphones are compact, with super soft, comfy rubber earpieces that provide great sound and are designed so that they mould to fit your ear, no matter its size or shape - hence the name. JVC Marshmallows have extra low sound leakage, making them ideal for commuters wh

Bezzerwizzer English
This fast-paced family trivia game originates in Denmark where Bezzerwizzer means 'know-it-all'! And that's exactly the name of the game - answer questions on food, film, business, culture and much more to win points. Stealing slates, swapping tiles and playing against time will keep you on your toes! Designed for 2-4 players, for ages 12+.

Mitre Alto Size 5 Football
A size 5 football with white, red and black design. Created with recreational quality and play on grass in mind, this is a great basic football for occasional use and friendly games.

Toshiba SD190E DVD Player
Get the cutting edge in home entertainment with the Toshiba SD-190 DVD player. With DivX, high resolution PAL progressive, an MP3 player and JPEG viewer in addition to its many playback capabilities, it's sure to keep you entertained. The entry-level player allows you to watch pre-recorded DVDs in excellent quality and with great sound via the rear analogue 2-channel input.

Panasonic DAB Micro Hi-fi SC-PM5DBEB-S
Quality-built by Panasonic, this is a versatile micro system with CD player, DAB and AM/FM radio and USB connectivity, which enables you to connect almost any digital audio player to the system to play your music with outstanding sound quality. In fact, the built-in Re-Master technology actually improves the sound of compressed music files (such as MP3) when they're played through this system. DAB and AM/FM radio gives you a massive selection from the airwaves, and setting up couldn't be easier thanks to

Russell Hobbs Glass Filter Coffee Maker
This stylish glass filter coffee maker can make up to 1.4L of delicious fresh coffee, which is a generous amount even for a real coffee addict! Simply put your freshly ground coffee in the top and add water. The glass carafe has cool touch wooden handles so it's easy to remove and pour straight into your cup. The warming plate will keep the remaining coffee hot, ready to be drunk once you're ready for more. The filter won't ever need to be replaced, rather it can be removed and washed. Arriving in a neat b

Sainsbury's Mattress Protector
Mattress protectors can improve the comfort of your bed while protecting your mattress at the same time, making them an essential part of any bedding set. This white quilted mattress protector is machine washable, making it suitable for everyday use. Its synthetic filling makes this product ideal for any one who suffers from feather allergies.

Sony DAVDZ280 Home Cinema 5.1 System
Sony's DVD home cinema system is a great way to improve your DVD playing experience by equipping your viewing room with 5.1 surround sound, and a high quality DVD player. The system also has an iPod dock to play music when you're not watching a movie. Its hard to believe just how much technology has been crammed into such a small unit. The speakers have an 850W combined output, spread over 5 satellite speakers and a sub woofer for powerful bass notes, all in a compact design. The DVD player produces fantas

Universal Wireless Bluetooth Car Visor Kit
Be safe and legal with this hands-free device that doubles as an in-car kit or a desktop speakerphone. The metal clip allows you to attach the unit to a car sun-visor, and it comes with a 12/24V charger for recharging the battery through the cigarette lighter. The loudspeaker and microphone are housed in the same unit. The kit also includes Digital Signal Processing circuitry for noise and echo reduction. The simple controls keep make for supreme ease of use, with one button for on/off, pairing and genera