Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Sainsbury's Combination Pliers
For cutting, gripping and bending jobs, you need the Sainsbury's Combination Pliers. These 18cm snub nosed pliers are made from carbon steel with a satin nickel finish and have two tone soft grip handles for comfort and extra leverage. The Sainsbury's Combination Pliers have flat, serrated jaws for gripping as well as sharp-edged cutters for slicing through wire. Ideal for a range of electrical and metalworking applications.

Fuji Finepix F60FD 12-Megapixel 3x Zoom Digital Camera
This slick black-and-silver compact camera has everything you need in a little camera: a solid, full metal body, urban style and great functionality in a small package. A 12-megapixel sensor takes high resolution images, while the 3x zoom lens (35mm-105mm equivalent) allows you flexibility in your shooting. A simple video mode also lets you capture 640 x 480 pixel video. Powered by a rechargeable battery. A full range of auto functions and flash make this a great little walk-around camera to take with you

Hoover Airvolution Slalom Allergy Care Plus Vacuum Cleaner
The Hoover Airvolution Slalom Allergy Care Plus Vacuum Cleaner is a powerful upright cyclonic vacuum cleaner powered by Airvolution technology - improved air power for faster, deep cleaning. The 1200W motor provides 220 air watts of suction and has variable suction for a range of household jobs.

Antler Water Resistant Mobile Phone Cover
Keeping your phone dry and usable is especially important if you are camping, at the beach, pool or boating. This secure water-resistant case from Antler will help reduce unwanted accidents. You can effortlessly make and receive calls as normal without taking the phone out as sound and reception is unaffected by the pouch. With a blue finish, it is great for all mobiles and has a height of 21cm and a width of 13cm. Instructions are included. Please note: mobile phone not included

Catherine Lansfield 300 Thread Count Pillowcase White Pair
The Catherine Lansfield linen range is the last word in comfort and luxury. The pure, combed, cotton sateen percale 300 thread count of these pillow cases not only makes for sheer bliss, but they're also fully machine washable. Comfortable, luxurious and convenient! The clean, white linen of the Catherine Lansfield range is ideal to give any bedroom a sense of simple opulence. Machine wash at 40°C.

Sainsbury's Shaggy Chenille Bath Mat Chocolate
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Dyson Dyzolv Spot Remover Spray
This great little spray from Dyson gets to work on grease, food and soil stains and spills. After mobilising and cleaning away stains, a fast drying agent returns your carpet or rug back to its original state in no time at all. Ph neutral and environmentally friendly, this stain remover won't harm you or your surroundings. It works best on wool and stain resistant carpets.

Epson Stylus Photo R1900 Colour Printer
Print direct from your digital camera with the Epson Stylus Photo R1900 Printer. Able to print an 8" x 10" colour photo in 64 seconds, it has a maximum printer resolution of 5760 x 1440 dpi and maximum scanner resolution of 1200 x 2400 and connects to your network via USB or PictBridge. The photo printer is flexible and easy to use. For use with either PC or Mac systems, it's compatible with operating systems Windows® 98 SE, ME, 2000, XP, XP x64 and Vista; and Mac OS® X 10.2.8 or later. Pre-loaded software

Belkin Windows Vista Migration Cable
If you're buying a new PC running Windows Vista and want to transfer your files from your old XP machine, a migration cable takes the hassle, time and expense out of CD burning or using an external Hard Drive by transferring all your files at the click of a button. This 2.4m cable comes with file-mover software, which will allow you to select which files you want to move over. All you need is a USB slot on both your computers, and your files will transfer at speeds of up to 480mb/s - 40 times faster than U

Masterplug 24hr Mechanical Timer
If you are concerned about wasting electricity, this 24hr mechanical timer plug allows you to schedule how long the plug should be switched on before it turns itself off. As the name implies, you can schedule this for any time within the next 24 hour period.

Sainsbury's 18V Impact Cordless Drill
The most powerful Sainsbury's cordless drill, with added optional hammer function - a must-have for drilling through masonry. The drill has a quick, convenient hand tightening mechanism, so no need for an easy-to-lose chuck. Simply plug in to recharge when not in use, and then use cordlessly for extreme flexibility. The drill also functions as a screwdriver, and flicks simply from clockwise to anti-clockwise rotation. A safety-lock stops the drill/screwdriver from switching on when not desired. Comes with

Epson T016 Magenta Ink Cartridge
The Epson T016 Magenta Ink Cartridge is compatible with any Epson printer that takes an Epson T016 ink cartridge - EPSON Stylus D68PE and EPSON Stylus D88/D88PE. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Russell Hobbs Urban 2 Slice Toaster
With a brushed satin design and stainless steel end panels, this Russell Hobbs Urban 2 slice toaster looks as good as it toasts. The extra wide slots mean thick bread can be toasted easily and it also has reheat and frozen settings for cooking bread straight from the freezer. It automatically pops up when ready, but does feature a cancel function if you wish to stop it early. This toaster has a variable electronic browning control, a carriage travel layer with extra lift for small bread and a removable cru

Tomy Thomas & Friends Remote Control Steam & Sound Thomas
Perfect for Thomas the Tank Engine fans, this simple to use remote control toy lets little people take control of their favourite engine and move him forwards and backwards at the touch of a button. A glowing funnel and engine sound effects add to the thrill. Requires 3 x AA batteries and 2 x AAA batteries, which are not included in the pack. Suitable for children over 3 years.

Vax Rapide XL Carpet Washer
The Vax Rapide XL Carpet Washer makes cleaning large expanses of carpet easy. Not only has it got a contra-rotating brushbar to help lift dirt and stains but it also features pumped water delivery to work deep into the carpet pile. In addition it's got an upholstery tool, there's a built-in filter and it's supplied with a bottle of cleaning solution. Cleaning solution included. This product comes with a 1 year guarantee.

Creda Spa 300PC 8.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built-in thermostat, which ensures the temperature is kept constant. The Creda Spa 300PC 8.5kW Electric Shower has easy to use rotary controls for on/off, temperature and flow selection, plus set and forget button and a phased shutdown system that flushes out hot water to make the unit safe for the next user. It also has an LED indicator for power on and an energy saving option. The showerhead with 8 spray pa

Marco Pierre White Mini Food Processor
The 320W Marco Pierre White Mini Food Processor is perfect for smaller quantity recipes such as pasta sauces, fresh herbs and baby food. This versatile kitchen appliance comes with a universal blade, suitable for chopping and blending a variety of foods. It also includes an ice blade for crushing ice and a special disc for whipping cream. A one-touch operation button offers ease of use, while its durable glass bowl has a handy lid for storing food in the fridge. Finished in sleek matt black and chrome, it's

Zebco All Round Combo
The Zebco All Round Combo provides everything you'll need to go fishing. The sets includes a 3.3m telescopic rod with EVA handle which will cast up to 2 1/4oz , a reel, floats, swivels, a hook assortment and 2 spoons. Fish beware!

First Steps Baby Walker
The First Steps Baby Walker is an educational toy that's also loads of fun and great for babies just learning to walk! The detachable learning panel means even those still too young to stand can play with it on the floor. The walker is packed with loads of activities, with shapes and musical keys that light up to teach letters, words, numbers, animals, colours and songs. The moving parts - butterflies, discs and rollers - help baby develop manipulative motor skills and the play phone lets them play at chat

Dunlop Pro Tour Tennis 3 Ball Tube
Approved by the International Federation of Tennis, this pack of three tennis balls is ideal for beginners through to advanced players. They perform equally well on indoor and outdoor courts, with high definition core technology and premium needle felt covering that gives extreme durability and consistency of play.

Copper Dual Lantern Bird Feeder
The Copper Dual Lantern Feeder will encourage feathered friends to spend more time in your garden. Its handsome, antique appearance (solid copper with transparent, durable PVC seed chamber and copper mesh nut chamber) blends beautifully with any outdoor design scheme. The "double-storey" effect means it can hold both seeds and nuts in two separate chambers, giving it substantial capacity to be filled with almost any type of birdseed or nuts (consult an expert if you're not sure which types are safe and edib

De'Longhi ESAM4200 Magnifica Bean to Cup Espresso Maker
Make coffee like a professional barista in the comfort of your own home. The De'Longhi Magnifica Bean to Cup Espresso Maker ESAM4200 is the ultimate coffee machine for people who are serious about coffee. The Bean to Cup system grinds fresh coffee beans for each cup (or uses ready ground coffee - it's up to you) and every preference from length and strength can be tailored to suit individual tastes. The high performance pump system uses 15 bars of pressure to dispense delicious hot coffee drinks quickly and

LEGO Star Wars Hyena Droid Bomber
A long time ago, in a galaxy far, far away... Blasting out of the Clone Wars, the LEGO Hyena Droid Bomber is a powerful multi-purpose Separatist attack starfighter that converts from 4-legged planetary walker to a flying bomber with attack mode. Just pivot the wings to switch between flying and walking positions. The 232 piece set features a bomb dropping mechanism, 4 dropping bombs and 3 brand new rocket battle droid mini figures with jetpacks! LEGO's watchwords are "Education through play": from LEGO's

Infantino Baby Beach Band
This 5-piece musical instruments set has all the right moves. The clam shakers, lobster maraca, starfish cymbal, fish tambourine and octopus drum play a groovy tropical tune. Suitable for ages 6 months and up.

Philips Sensiflex Brush Heads 4 pack
Replacement head pack for Philips Sensiflex electric toothbrushes - pack contains 4 brush heads.

Apple iPod Nano 8GB Purple
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its largest flash memory player. With a huge 8GB of space - enough for up to 2,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' function

Rowlinson Round Top Arch
Beautify your garden with this Rowlinson Heavy Duty Round Top Arch. Made from sustainably sourced timber, this attractive and sturdy arch has trellis sides to accommodate climbing plants and is pressure treated for longevity and hardiness. The Rowlinson Heavy Duty Round Top Arch is guaranteed for 15 years against rot. Some assembly required. This product is not available to customers in Northern Ireland.

Salter 1036 LCD Kitchen Scale White
The Salter Stainless Steel Platform Electronic Kitchen Scale is finished in classic, elegant white. It is designed so you simply place whatever you want to weigh directly on to the disc platform, or use it with a bowl (not supplied). The scale automatically adjusts for use with most bowls or containers and has an easy to read LCD display. The Salter 1036 Scale is designed for easy storage, and its heavy-duty mechanism can take on any weighing job up to 5kg (11lb). Best of all is the Add & Weigh function: w

JVC Blue Marshmallow Headphones
JVC's Marshmallow headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Marshmallow Earphones are a bright blue to match your music player or outfit. These in ear headphones are compact, with super soft, comfy rubber earpieces that provide great sound and are designed so that they mould to fit your ear, no matter its size or shape - hence the name. JVC Marshmallows have extra low sound leakage, making them ideal for commuters who

Tu Kids' Bedset with Mattress Protector
This child's mattress protector has a PVC backing to protect your mattress from the inevitable spills and leaks that happen at night during childhood. It's designed to be used underneath a normal bed sheet and washed at 40ºC when necessary. This water resistant protector will extend the life of a mattress and keep it as hygienic as possible.