Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

With the new Sainsburys Online Store, Sainsburys continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsburys UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsburys, since Sainsburys also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Even though Sainsburys customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsburys products are affordable, and of high quality, Sainsburys has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Ross Indoor TV Aerial
This indoor TV aerial allows you to get an analogue TV signal for a television where there isn't an aerial socket. Please note: this aerial is not suitable for picking up digital signals and will not receive DAB signals and is not compatible with the digital switchover.

Liverpool Football Club Cotton Curtains
Curtains stop draughts, keep light out and provide privacy, not to mention helping to decorate a room, which is why this pair of official licensed curtains from Liverpool Football Club are great for a kid's bedroom. Machine washable and suitable for the tumble drier, sticky finger-prints can be easily washed away, curtains dried and re-hung all before bedtime! A pencil pleat gives them a neat ripple effect both when open or drawn. Can be cut to fit. 100% cotton. W168cm x L137cm.

Tu Circle Embroidery Duvet Black and Silver
This black duvet cover and pillowcase makes a great style statement. Silver circles embroidered on the outer edging give the set a snazzy lift. The single set contains one duvet and pillowcase, the double and kingsize one duvet cover and two pillowcases. Button fastening. Poly/cotton mix. Machine wash at 40°C

Carlton Badminton Set
Badminton is a fun game to play with family and friends, even if it isn't on a proper indoor court. This badminton set from Carlton allows you are three others to set up a net and have a game in your garden, on holiday, on the patio or even in a large indoor room. Four full size rackets in black and yellow, one net and three shuttlecocks all come in a handy carry case ready for you to have a knock about no matter what your ability might be.

Milton 6 Drawer Chest
Part of the Milton bedroom range, this straight legged chest of drawers has six drawers on metal runners. Four long drawers sit below two smaller side-by-side drawers, all with wooden button knob handles in the same solid ash as the body. The flat top would make a great spot for a free standing mirror, jewellery box, picture frames or grooming products. This lovely chest is made from solid natural white ash (a hardwood) and ash veneer. It will blend beautifully with any other pieces from Milton bedroom fu

Klip It Blue Lunch Boxes Set of 3
Klip It lunch boxes are fantastic for keeping sandwiches, fruit and all snack foods fresh and ready to eat - whether for taking lunch to school or work or as storage for leftovers. The easy access locking clips and rubberised seal are simple to open and close but also keep the lid firmly secured on the container for ultimate freshness and stability. The containers are stackable or can be stored open one inside the other to save storage space. They are freezer, dishwasher and microwave safe for extra conven

Tu Rebound Pillow Pair
Tu Rebound Pillows are sold in packs of two and are filled with a unique rebound spiral fibre to ensure a long life. Designed to return back to their original fullness after a night's sleep when plumped up, these rebound pillows are soft and supportive. Ideal for front and back sleepers. Machine washable and suitable for a tumble drier.

Morphy Richards Mr Cappuccino Filter/Espresso Combi
Wake up and smell the Morphy Richards Mr Cappuccino Filter/Espresso Combi! If you like a range of different coffee types, this is the perfect coffee machine for you. With capacity for 10 cups of filter coffee or six of espresso, the Mr Cappuccino Filter/Espresso Combi makes not just filter coffee, but espresso and many other varieties - cappuccino, latte, mocha, macchiato - thanks to the combined filter, four bar pressure espresso maker and improved milk frother (that whips up delicious foam in only 30 sec

Weight Watchers Ultra Slim Target Weight Scales
These electronic glass scales feature an LCD digital display and give you exact measurements that are accurate to 100g or 0.2lbs. The scales let you choose to be measured in stones, kilos or pounds. They also feature carpet feet to ensure accuracy on any surface, and for easy use, they have an easy-access tap start device. For those of you who have weight loss in mind, the scales display your last weight and goal weight. Battery included. 15 year warranty.

Tenn Ladies 8 Panel Cycle Shorts Black
Ladies' cycling shorts designed to draw moisture away from the body, keep you warm, and support your muscles. These black shorts have a range of professional features designed for the active cyclist. Featuring an anatomical design, as well as a flattering, stylish design, these are great shorts for your cycling, no matter what level. A professional, 8 panel flat-stitched seam means these shorts reduce chafing, while an anti-bacterial insert helps keep you healthy. And leg grippers stop the shorts from gathering up as you pedal. All finished off with a low sheen fabric.

Hastings Straight Desk
Sort out your home office with this stunning desk - functional, good looking and equipped with additional storage space! The Hastings Straight Desk is made of attractive, beech effect materials and will fit in with most types of interior decor. The desk has two drawers for stationery or equipment storage and a file drawer at the bottom to accommodate hanging files. Some self assembly is required. Note that this desk is for domestic use only. It is your responsibility to ensure that any products you order

Revelation Oregon 18" Casual Rollercase
Travel in style with this black casual suitcase from Revelation at Antler. Made from tough durable fabric to withstand the strains of travelling, this suitcase has a moulded top and side carrier handles for easy transportation. Measuring 46 x 37 x 19cm (18 x 14 x 7"), it features a single stem handle with a push button locking mechanism.

Tu Mia Rug Red
This handmade Tu Mia rug in cheerful red will brighten up any room. Its contemporary floral style makes it versatile and its high wool content (71% wool) gives it a soft pile that's luxury for bare feet. The rug measures a generous 120 x 170cm, making it a good fit for any medium-sized room. Because the rug is handmade, some fibres may become loose. Vacuum clean the pile regularly for a pristine appearance.

Sony KDL37W5500U 37" Digital Full HD 1080p 100hz LCD TV
This stylish TV is a real all-rounder, offering a range of functions to meet all your viewing needs. Whether you're catching an episode of your favourite TV drama, watching a Hollywood blockbuster, gaming or streaming video from the internet, this TV has it covered - you can even use it as a digital photoframe. As far as picture goes, Sony's Bravia Engine 3 delivers images of impressive depth and clarity with pin-sharp contrast. Live Colour and Advance Contrast Enhancer make colours pure and vivid, and ton

Le Creuset 18cm Casserole Dish Granite
This 18cm, 1.8L casserole dish in a granite finish is ideal for stews, casseroles, curries, pot roasts and even baking. It's suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and is oven, grill, freezer and dishwasher safe. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the casserole. Le Creuset cast iron is fired at an extraordinary 840°C for an enamel finish that is smooth, durable and hygienic. This ensures that your cookware always

Sainsbury's Cycle Helmet Adult 54-58cm Silver
This cycle helmet comes with a full set of standard features, such as aerodynamic vents to keep your head cool and dry, a visor to assist with sunlight and airflow, and fully adjustable straps. The head size (54-58cm) is easy to adjust with the simple turn of a wheel while the helmet is on or off. Complies with European safety standard EN 1078.

Tu Pirate Applique Duvet Set
Sail the high seas of Slumberland, me hearty! This cheerful, applique kids' single duvet set features a jolly pirate. The set includes one pillowcase and a single duvet with button fasteners - both machine washable for convenience and ease. Machine wash at 40 degrees C.

Sony KDL-37V5500 37" Full HD LCD TV Black
Enjoy stunning picture clarity, colour, depth and definition with this stylishly designed TV. With superb 1920 x 1080 pixel resolution and Bravia Engine 3 picture enhancement technology, this TV brings the HD experience into your living room in all its large-screen glory. Live Colour delivers optimal colour purity, while Advanced Contrast Enhancer gives the deepest blacks in the darkest scenes. One-touch Scene Select enables you to easily change the picture and sound settings to best suit what you're watc

Tu Pintuck Panels Duvet Set Chocolate
Brighten up your bedroom with the Pintuck Panels bedding range. These duvet sets are embellished with an attractive and distinctive pintuck satin panel design, giving your bed a stylish and contemporary look. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature buttons to seal the duvet cover. The single duvet cover is 135cm x 200cm, the double measures 200cm x 200cm while the kingsize measures 230cm x 220

Draper 82mm Planer 480W
This electric planer will make quick work of any lumps of wood in the way of a flat, smooth finish. Designed with reversible HSS blades, this planer will cut to 0.6mm, and is fully adjustable to give you extreme control. A soft grip handle will keep your hands comfortable for longer, while a dust extraction nozzle will keep shavings from building up around the area of work. The width of the cutting surface is also adjustable. A must-have for the serious carpenter. Comes with a 1 year guarantee.

Let's Cook Ice Cream Parlour
Start your kids off making their own food with the Let's Cook Ice Cream Parlour. It works as if by magic to produce delicious, creamy ice cream for your kids to enjoy and share with family and friends! This ice cream maker is simple to use and kids will love playing with it because it really works. It's brightly coloured and looks just the part - they'll be able to run their own little sundae shop! Just fill the drum with ice, hot water and salt, pour your mixture into the machine and turn the handle. Voil

High School Musical Prom Queen Duvet Set
Disney's High School Musical themed reversible duvet set featuring pictures of the main characters. The set includes a pillowcase, single duvet cover and a set of fun fabric pens for children to add their own designs to the cover. The ink washes off skin and fabric with soapy water and can be removed from the fabric with a machine wash.

Apple iPod Radio Remote
With this wired remote, you can control slideshow, video and music playback - adjust volume, skip forward/back within a play list - plus switch between radio stations and turn the radio on or off, even if your iPod is in your pocket. You can clip the remote to your lapel, shirt or collar for easy access, and the compact remote features a simple, familiar interface and plugs into the dock connection on your iPod or iPod nano. Because the iPod Radio Remote is powered by the iPod itself there are no extra ba

Belkin Leather Folio for iPod Nano Pink
Express your personality and individual style while protecting your iPod from scratches, scuffs and dirt with the Belkin Leather Folio for iPod Nano. This sexy pink leather sleeve will fit any 4th generation iPod Nano. The clear screen protector lets you navigate menus as easily as ever, while the sleeve's design allows access to the ports and dock connector. The Belkin Leather Folio for iPod Nano is made from soft durable leather with soft-microfibre lining and carries a lifetime manufacturer's guarantee

Masterplug Extension Lead 4-way 1m
Stretch your plug socket a little further and grant yourself an additional 3 plug sockets with Masterplug's 4-way 1m extension lead.

Christy Kiro Cushion
Christy cushions are the last word in luxury and comfort. This beautiful, appliqued 50 x 30cm Christy Kiro Cushion will brighten up any style-conscious home. The bold, dramatic look of the stylish floral design is borne out by the high quality of the materials used - the cover is 100% satin with a removable hollow fibre stuffed pad - no feathers to plague the allergy-prone. Dry clean only.

Bosch PSR200Li Lithium Ion Cordless Screwdriver
This compact cordless screwdriver and charger comes in a practical carry case. The screwdriver features a lithium ion battery which won't lose its charge and an LED to illuminate the working area. In addition it's got forward and reverse indicators, a charge indicator and 6 torque settings. A soft grip handle make the tool comfortable to use over extended periods and the charging station also provides storage for 6 bits.

Tu Clip Frame 5x7" 3 Pack
These rimless frames give the impression that your picture is floating in air. The clip frame is a fantastic way to ensure the focus is entirely on your snapshot. The glass cover of the frame is a tight fit against the clips, which secure it against the MDF backing. You can hang the frame landscape or portrait and with a pack of three, you don't have to choose just one favourite photo!

Fisher Price Little People Royal Palace
Feel like a real princess when you play with this pretty Royal Palace. A spinning dance floor means you can go to the ball then enjoy a banquet in the dining room. Pony stables and a balcony add to the luxurious feel of this fun play-palace. Robust enough to withstand the inevitable scrapes of child's play, it is also wipe-clean so removing sticky finger prints is a doddle. Folds away easily meaning it travels well. Requires 3 x AA batteries (not included). Suitable for children aged 2-5.

Toshiba SD190E DVD Player
Get the cutting edge in home entertainment with the Toshiba SD-190 DVD player. With DivX, high resolution PAL progressive, an MP3 player and JPEG viewer in addition to its many playback capabilities, it's sure to keep you entertained. The entry-level player allows you to watch pre-recorded DVDs in excellent quality and with great sound via the rear analogue 2-channel input.