Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Belkin Home/Office Laptop Power Adapter
When on the move, it can be a hassle to carry multiple power adapters to charge all the electronic gizmos that the modern moving communicator requires to stay in touch with the modern world. With 12 tips included, you can charge your laptop, iPod, Blackberry or almost any other piece of mobile equipment all from one handy power adapter. Please note: due to specific patents and electrical requirements, tips for Apple laptops are not included.

Thermos Black Flask 1.8L
The Originals range from Thermos is perfect for soups and hot and cold drinks. Plastic on the outside, this sturdy glass lined vacuum flask features a twist and pour stopper with stash top compartment perfect for storing teas, coffee and sugar. Keeps liquids hot for up to 12 hours and cold for 24 hours. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool glass of lemonade at a summer picnic. Portable and durable, Thermos is p

Kenilworth Large Scatter Back Sofa Pattern Plum
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Rowlinson 10x8 Metal Shed Apex Roof
This handsome steel shed, provides an attractive and compact storage space in any garden and requires no periodic treatment. The wood grain shiplap-look wall panels give it a natural look that will fit unassumingly into any garden design. Features include a lockable sliding double door (padlock not included), rust proofing and fire, rot and rodent resistance. This low maintenance shed requires 2 people for assembly, comes with a full set of care instructions and is guaranteed for 10 years against perforat

Dartington Florabundance Daffodil Crystal Vase
Dartington Crystal have been making fine glass and crystal since 1967. Standing the test of time, Dartington continues to bring classic designs that are both luxurious and elegant. This fine crystal vase is handmade and has been designed to showcase daffodils in their most natural state. The trumpet-like rim of this vase echoes the flowers shape and allows a generous bunch of daffodils to fan out to create a spectacular display. Exclusively designed for Dartington by Hilary Green.

Amefa Monogram Harley Stainless Steel 44 Piece Cutlery Set
This 44 piece cutlery set contains enough place settings for up to 6 people. The set contains 6 knives, forks, dessert knives, dessert forks, soup spoons, dessert spoons, tea spoons and 2 serving spoons. Made from stainless steel, the set is dishwasher safe making it perfect for both meal times and dinner parties, while the tapered handles give the cutlery a classic look. The set comes boxed and has a 10 year guarantee. This is an age restricted product. It is against the law to sell a knife or knife bla

Hot Wheels Cyborg Spinner
Race your die-cast Hot Wheels down the track, but watch out for the angry cyborg who doesn't want to let you past! Suitable for children aged 5+.

Numatic Henry, Phoenix, Kerstar and Truvox Bags
Replacement vacuum cleaner bags for a range of Numatic, Phoenix, Kerstar, or Truvox vacuum cleaners. These bags offer a high level of filtration, maximising the amount of dust caught while vacuuming. Also resilient and resistant to breakage for extra safety. Each box contains 5 bags. These bags are suitable for the following Numatic cleaners: Henry, Henry Plus, Henry Turbocare, James, Basil, David, Nuvac, and Rucksack. These bags are also compatible with these Phoenix cleaners: 202, Vaclensa Proclean, Dej

Tu 3 Round Bar Freestanding Towel Stand
Encourage your family to hang their towels up and let them dry properly with this Tu 3 Round Bar Freestanding Towel Stand. If you've a corner spare in your bathroom, it's the ideal spot for this rail. The chrome plated frame is attractive, with its appealing rounded bars, and large enough to hold towels without protruding too far into your bathroom space. Some assembly is required.

Microplane Medium Ribbon Grater
The Microplane Medium Ribbon Grater is an invaluable tool for amateur chefs. Made from hardy, surgical-grade stainless steel with a comfy grip plastic handle, it's ideal for grating anything when a medium texture is required. The base of the grater has protective tabs to avoid scratching your counter tops, and the grater is dishwasher safe. Protect your fingers and get more value out of your food with the Microplane Universal Slider - also available from Sainsbury's!

Tu 3 Tier Round Tube Glass Shelf
Keep your cosmetics, creams and other bathroom bits and pieces tidy with this Tu 3 Tier Round Tube Glass Shelf. If you've room to spare in your bathroom, it's the ideal spot for this unit. The chrome plated frame is attractive, with its appealing rounded bars, and with 3 frosted glass shelves, the unit's large enough to hold a whole assortment of bathroom bits and pieces. Some assembly is required.

Genoa Chair Natural Bruno
Add a touch of luxury to your sitting room with the Genoa range. This comfortable chair has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provide firm support and stitching detail throughout lends a neat finish. Four wooden feet raise the chair just slightly off the ground, so protecting its underside from damage. All the cushions are reversible to extend their life and the entire so

Abbey Dressing Table Mirror
The Abbey Dressing Table Mirror is made from solid, sustainably sourced pine stained an attractive mellow brown, and is designed to be fixed on top of a dressing table or chest of drawers. The mirror tilts and its bevelled edges are designed to match the rest of the Abbey bedroom furniture range. Some self assembly is required.

Tu Fine Stripe Duvet Set Natural
Crisp and sharp, these printed duvet sets add a modern touch to any bedroom. The polycotton mix ensures both comfort and a long life, as well as the ability to machine wash and tumble dry. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature poppers to seal the duvet cover. Single duvet covers measure 135cm x 200cm, double duvet covers measure 200cm x 200cm, and king size duvet covers measure 230cm x 220c

Dark Wood Hangers 2 Pack
Wood hangers are a tasteful addition to your wardrobe. Unlike wire hangers which can distort the shape of clothes, wood hangers hold clothing naturally allowing clothes to maintain their shape. Pack of 2.

S&C Three-tier Rounded Stand for up to 50-inch TVs Black Glass
S&C Products make a collection of beautiful, well-designed TV stands that are the perfect compliment to your modern, sleek LCD or plasma TV. Produced to high specifications with ultra-modern design, they will make your home theatre system look magnificent. This hyper-stylish ZIN421088/BKI model is a three-tiered, deep black unit of aluminium and glass construction. Its design makes it ideal for use as a centrepiece or a corner unit. It has a cable management feature to reduce cable clutter. Good for use wi

Lausanne Regular Sofa Mocha
The contemporary-styled Lausanne chenille regular sofa is perfect for lounging. It's got a sprung seat and foam-filled bottom cushions for support and comfort, while the rear cushions are fibre-filled and reversible for a longer life. UK-made, this sofa looks great in a wide range of modern decors and offers supreme comfort.

Sainsbury's 1800W Hairdryer
Producing 1800W of power, this chic black and chrome dryer has two heat and speed settings and a cool shot button so you can set your style. With LED operation indicator, easy clean filter and auto-shut off.

JVC Green Marshmallow Headphones
JVC's Marshmallow headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Marshmallow Earphones are a verdant green to match your music player or outfit. These in ear headphones are compact, with super soft, comfy rubber earpieces that provide great sound and are designed so that they mould to fit your ear, no matter its size or shape - hence the name. JVC Marshmallows have extra low sound leakage, making them ideal for commuters w

Le Creuset 23cm Cast Iron Oval Casserole Dish Graded Blue
This 23cm, 2.6L oval casserole dish in a graded blue finish is ideal for stews, casseroles, curries, pot roasts and even baking. It's suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and is oven, grill, freezer and dishwasher safe. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the casserole dish. Le Creuset cast iron is fired at an extraordinary 840°C for an enamel finish that is smooth, durable and hygienic. This ensures that your c

Sabichi 24cm Stockpot
Enjoy cooking with this heavy-duty 24cm stockpot and lid from Sabichi. Made from shiny stainless steel it is straight-sided and is suitable for use on gas and electric hobs. A 3mm encapsulated base allows for even heat distribution so you're less likely to burn your food. The tempered glass lid has a steam vent and a stainless steel handle. Easily cleaned as it is dishwasher safe, it will make a great all-round, everyday cooking pot. 2 year guarantee.

Vax Force 3 All Terrain Cylinder Vacuum Cleaner
The Force 3 All Terrain prides itself on being able to clean carpeted and hard floors with just the change of a tool, while a long stair hose makes the tricky job of vacuuming stairs easy. People with pets will appreciate the turbine brush head, which agitates deep into fibres to remove stubborn pet hairs, odours and trodden-in dirt.

Masterplug Extension Lead 4-way 1m
Stretch your plug socket a little further and grant yourself an additional 3 plug sockets with Masterplug's 4-way 1m extension lead.

Sprig Discover Rig
Adventure guide Cap Faraday wants to take his friends on a tour of the African Serengeti, and kids can come along! The Sprig Discover Rig comes with a Cap Faraday figure and can hold him plus two other Sprig characters as they head out across the plains of the African veldt. The Sprig Discover Rig has removable handle and 3 play modes, all powered by the kinetic motor that kids have to drive themselves. Search mode is lights only, rally mode powers up the lights and motor sounds, and adventure mode gives y

Intempo Black iPod Dock IDS-01
On the hunt for great looks, high-quality sound and excellent value in a speaker system for your iPod? The Intempo IDS-01 fits the bill. Styled in glossy black, the twin 6W RMS speakers give you excellent sound across a wide range, while 3D Super Bass Design produces rich, resounding bass tones - which means you get great, full sound. The IDS-01's integrated iPod dock will both power and charge your iPod, even while it's in use, ensuring that the music never stops. Even if you don't use an iPod, the IDS-01

H.M. Armed Forces Metal Detector
Make a safe path for your troops by detecting any mines in their path with this H.M. Armed Forces Metal Detector. This child-sized metal detector is equally suitable for finding buried treasure and the handle adjusts so it can be used at different heights. Requires 1 x 9v battery, not included. Suitable for children aged 5+.

Different by Design Towel Zinc
Our high quality Different by Design zero twist towels are a heavier 550g per square metre and are made from fine 100% cotton yarn. The zero twist yarn makes for extra softness, reassuring bulk and exceptional drying. Generously sized, they have detailed panel edges for an enhanced, attractive finish.

Belkin iPod Nano Remix Metal Case
Express your personality and individual style while protecting your iPod from scratches, scuffs and dirt with the Belkin iPod Nano Remix Metal Case. This sexy black case is made from clear acrylic and brushed metal and will fit any 4th generation iPod Nano. The true sense, soft touch click wheel protector lets you navigate menus as easily as ever, while the case's design allows access to the ports and dock connector. The Belkin iPod Nano Remix Metal Case is durable and strong, yet slim and lightweight, and

Rowlinson Decking Kit
Diversify and beautify your garden landscape with the easy to assemble Rowlinson Decking Kit. Create the perfect setting for entertaining, outdoor dining or simply to soak up the sun on a summer afternoon. Large or small, your garden's natural beauty will be greatly enhanced by this simple deck, which will fit into a right-angled corner. Simplicity, individuality and versatility are the hallmarks of the Rowlinson decking system. All the components you need are provided ready cut with full assembly instruct

Purple Flower Wall Art
Brighten up your home with this purple and white floral artwork. The close up detail enhances the natural, delicate appearance of the flower and the deep contrasts at play will add a touch of definition to many an interior design scheme. The canvas measures 60 x 90cm. The MDF wood frame is resistant to warp, moisture and compression.