Even though Sainsburys customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsburys products are affordable, and of high quality, Sainsburys has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsburys in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsburys.

In fact, Sainsburys is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsburys products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsburys store, then no problem; at Sainsburys Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

Tu Chocolate Corded Throw
Perfect for snuggling up in, this Tu Corded Chocolate Throw is soft, cosy and fashionable. Made from 85% polyester and 15% nylon, this throw is fully machine washable and can be tumble dried for convenience. Use the throws for extra warmth in bed, as a lap rug while in front of the TV or in a variety of other places.

Microplane Fine Ribbon Grater
The Microplane Fine Ribbon Grater is an invaluable tool for amateur chefs. Made from hardy, surgical grade stainless steel with a comfy grip plastic handle, it's ideal for finely grating anything from hard and soft cheese to chocolate, cabbage and apples - perfect for delicious coleslaw! The base of the grater has protective tabs to avoid scratching your counter tops, and the whole thing is dishwasher safe for maximum convenience. Protect your fingers and get more value out of your food with the Microplan

Revelation Korat 28" ABS Rollercase
Protect any fragile items you might be carrying with this hard sided suitcase by Revelation for Antler. Made in tough, lightweight ABS material this graphite coloured suitcase is fitted with a retractable handle and has glide wheels for easy manoeuvring even full to its 89L capacity. Measuring 71 x 49 x 29cm (28 x 19 x 11"), it has a fully lined interior and is fitted with elasticated straps in the base to help retain its contents.

Meccano Tuning RC Urban Car
Growing kids have broad imaginations and even bigger ideas! Let your aspiring driver take to the streets of creativity with this Meccano Tuning Radio Control Urban Car. The set contains 168 metal parts, from which kids can build two different models, tools, assembly instructions, a 4.5V electric motor which runs on 3 x AA batteries and a transmitter which requires a 9V battery (batteries not included). Once built, the car can be decked out with tuning accessories: flaming stickers, chrome wheel rims, tinted

Yamaha EZ200 Portable Electronic Keyboard
Introduce yourself and your family to the art of creating music. Perfect for beginners and professionals alike, the Yamaha EZ200 Portable Electronic Keyboard is a simple to learn electric piano with a built in teaching programme. The EZ200 has 61 full size, touch sensitive keys and 32 note polyphony and plays 375 sounds (with 9 effects) in 2 variations of 100 different styles. It boasts a MIDI connection and a backlit LCD display screen. Playing is amplified by 2 2w speakers and there is a headphone jack s

Victoria Ivory King Size Bed
A good bed frame will last you for years, so it's important to choose one that is the right size and design for you. The Victoria Ivory King Size Bed is a 5' contemporary metal bed frame in powder coated ivory. Wooden slats carry the mattress (not included) while 2 extra legs underneath the bed offer greater support. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that

Abbey Dressing Table Mirror
The Abbey Dressing Table Mirror is made from solid, sustainably sourced pine stained an attractive mellow brown, and is designed to be fixed on top of a dressing table or chest of drawers. The mirror tilts and its bevelled edges are designed to match the rest of the Abbey bedroom furniture range. Some self assembly is required.

Duracell 1Hour Charger
Using the most powerful recharging technology currently available, the Duracell 1 hour charger allows you to charge AA and AAA batteries in around an hour. This cost-effective, longer lasting power is ideal for high-tech devices such as MP3 players and digital cameras, and can recharge over 1000 times. It comes with 4 Duracell rechargeable batteries, which keep your devices running up to four times longer compared to alkaline batteries.

Panasonic TG6421 Silver Quad Handset Phone
This four-phone set of elegant DECT phones from Panasonic boasts the latest digital technology, which gives excellent sound clarity and has a built-in answering machine with up to 20 minutes of recording time. Talk time is up to 18 hours, with 170 hours' standby. Other features include a 100 name and number phonebook, speakerphone, ringer LED, incoming call barring, 16 polyphonic ringtones, 10-number redial memory, three-way conference calling, clock and alarm. Caller ID with caller ID memory and call wa

Samsung LE19B450 19" HD Ready Digital LCD TV Black
A great little, 19in HD Ready LCD TV from Samsung. Perfect for smaller, more intimate rooms such as kitchens or offices, this LCD has a range of Samsung technologies designed for better, effortless viewing. The LCD has an HDMI port, so you can play High Definition content with great resolution. Hidden, down-facing speakers produce good sound with great clarity and impressive bass notes without spoiling the clean lines of the TV. You can connect via SCART as well if you use an older DVD player. It has a bu

York G101 Vertical Gym
Achieve a multitude of exercises on this vertical multi gym from York. It includes a bench press and equipment for you to do leg extensions, arm curls, low rowing and weight lifting with the 50kg weight stack. Measuring 141 x 115 x 196cm, this seated vertical gym is made from solid, heavy duty construction. The silver multi gym's maximum resistance is 100kg and the maximum user weight is 125kg. It has a removable arm curl pad with a two position dual function press. There are multi-position hand grips on

Ross Gold SCART Lead 1m
Gold plated connectors improve connectivity on this one metre long SCART cable.

Dartington Spark Small Tumblers Drinking Glasses 2 Pack
Dartington Crystal has been a glass and crystal manufacturer since 1967. Standing the test of time, Dartington continues to create classic designs that are both luxurious and elegant. What makes the Spark range special is the swirling ridge pattern around the base of the glass giving a cutting-edge, modern look to the design. Handmade, these are showpieces for any table. Exclusively designed by Hilary Green.

Baby Annabell Pram
The super-realistic Baby Annabell loves to be taken for a walk in this comfortable, traditional style pram with bi-directional canopy. Suitable for ages 3+.

Kenilworth Large Standard Back Sofa Plum
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Sainsbury's Light Up Roly Bug
Sainsbury's Light Up Roly Bug is a fun, brightly coloured toy for toddlers. The friendly, engaging plastic toy has sturdy wheels, a cheerful face and a pull cord. Roll him along by pulling the cord and watch the flashing lights light up and blink cheerfully. Sainsbury's Light Up Roly Bug requires 2 x AAA batteries (included). Suitable for children aged 12 months and over.

Epson T0801 Black Ink Cartridge
The Epson T0801 Black Ink Cartridge is compatible with any Epson printer that takes an Epson T0801 ink cartridge - EPSON Stylus Photo R265/R360/RX560/R285/RX585/RX685, EPSON Stylus Photo PX700W/PX800FW. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Willow Tree Together
Together' by Willow Tree is an intimate figurine showing a man and a woman sharing a loving embrace. Made from hand finished resin by American fine artist Susan Lordi, this ornament serves as an artistic representation of partnership.

TomTom One Classic UK and Ireland
The TomTom ONE Classic navigation unit is small, slim, and incredibly handy. It has a bright, 3.5in, simple touchscreen interface. A range of useful features makes this a great tool for getting around quickly and safely. With TomTom HOME, you can always download more information to your device from your PC or Mac. The device comes loaded with the latest map updates, in this case, maps of the UK and Ireland. TomTom will even let you download the most up-to-date version of a map for free from its website wit

Tefal 20cm Non Stick Thermospot Frying Pan
Fry food to perfection in this 20cm frying pan from Tefal. Featuring a Thermospot, it will show you when it is perfectly pre-heated in order to seal in the flavour of your food. Made from aluminium in a traditional black design, it has an anti-abrasion copper speckled base making it incredibly tough and hard-wearing. Being non-stick you will be able to stir and toss your food easily and it has a stay cool Bakelite handle. It is freezer and dishwasher safe. Suitable for all hob types except induction. Life

Ben 10 Omnitrix Projector Watch
When Ben 10 strapped the mysterious Omnitrix on to his wrist, he discovered an ability to transform himself into any of 10 different aliens, each with a magical superpower that helps him battle evil - both intergalactic and terrestrial... Fans of Ben 10 will love this Ben 10 Omnitrix Projector. Place the animation discs on the face of the Omnitrix, press the button and the aliens contained in the Omnitrix are magically projected on to a wall or any other flat surface! The pack includes 3 different projecti

Brabantia 30m 3-arm Rotary Compact Airer
This 30m Compact Rotary 3-arm dryer is the ideal solution for drying your laundry outside and is perfect for small gardens or patios. The span width of this item is 266cm and the package includes a plastic ground tube. Opening this airer is easy thanks to Brabantia's innovative Umbrella System. The pole is fashioned out of aluminium, the frame from pre-coated steel. It is guaranteed for 5 years.

Leapfrog Fridge Farm Magnetic Animal Set
Toddlers can have great fun mixing and matching these farmyard favourite fridge magnets while Farmer Ted plays 5 tunes from his little barn magnet. The Leapfrog Fridge Farm Magnetic Animal Set can be played on the fridge or the floor, so it's suitable for babies of crawling or walking age, and its robust enough to withstand inevitable knocks and scrapes. The Leapfrog Fridge Farm Magnetic Animal Set is suitable for children aged 12 months and over and includes 3 AAA batteries.

Slatted Bamboo Cupboard White
It is easy to run out of storage space particularly in modern homes where expansive cupboard space and nooks and crannies for shelving aren't always in the design make-up. If you're in need of somewhere to store books, DVDs, beauty products or toilet rolls this slimline cupboard with one interior shelf could be really useful. Made from white painted wood and bamboo for a contemporary look, this cupboard would look neat in a bathroom, bedroom or living room. Its flat top lends itself to storing further odds

BaByliss 10-in-1 Grooming System
Industry leaders BaByliss are the logical choice for precision grooming. The BaByliss 10-in-1 Grooming System is a fantastically convenient grooming kit. The clipper is fully rechargeable for cordless convenience. Its stainless steel blades are durable and precise. The kit includes five interchangeable cutting heads (precision trimmer, body groomer, nose and ear trimmer, detail trimmer and shaving foil), five comb guides, comb, cleaning brush, charging and storage stand, charging adaptor and handy lubrica

Breville 2 Slice Sandwich Toaster
This two slice sandwich toaster from Breville has non-stick removable hot plates that are suitable for the dishwasher, making it easy for you to remove melted cheese, crumbs and any burnt on fillings. A cut and seal system allows you to toast with large and small slices depending on your preference. Finished in smart brushed stainless steel and silver, this sandwich toaster has integrated cord storage and can even be stored upright, so it will look attractive on your worktop even when not in use.

Triton Forte 8.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Forte 8.5kW Electric Shower has separate, easy to use controls for temperature and flow selection and is suitable for all plumbing systems. The power on indicator will let you know when it's working. The anti-lime scale showerhead with single spray pattern works like a charm, so you won't need to scrub your bath or shower every o

Easy Karaoke Diva Discs
Beat the recession by organising a fun karaoke night in! Easy Karaoke Diva Discs is a set featuring loads of hit songs by female vocalists - some of them the all time favourites of karaoke fundamentalists the world over! For use with any of the Easy Karaoke players available from Sainsbury's!

Tu Faux Silk Curtains Cream
These striking faux silk curtains will add a sophisticated elegance to any room. With the appearance of raw silk, the texture of the curtains allows the light to bounce off them beautifully making any room glow. Styled with pencil pleats, the curtains will hang luxuriously from any window. 100% polyester curtain with lining. Machine wash at 40°C. When measuring for your curtains, bear in mind that, as a general rule, pleated curtains need to be 1.5 times your window width. The length should match the ov

Brita Elemaris Meter Cool White Water Filter Jug
The Brita Elemaris Meter Cool White Water Filter Jug is an environmentally friendly and economically useful option for households who want to help save the planet and yet have clean filtered water on tap. The top of the filter jug features a meter to remind you to replace the filter and one extra filter is included in the pack. The Brita system is dishwasher-safe. The Brita filter system works by passing the water through a fine mesh filter. The ion exchange resin reduces lime scale, aluminium and heavy me