Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

At the brand new Sainsbury's Online Store you'll find everything that you'd find in your local Sainsbury's plus much else besides, including the Sainsbury's Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsbury's online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsbury's you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

Simplehuman Pedal Bin Grey Plastic 40L
When you're buying a bin you need it to be as practical as possible - this design by Simplehuman has lots of great features. Its narrow shape slots into tight spaces while still being wide enough to avoid spillage when emptying dustpans and plates; integrated wheels are handy for heavy loads that need emptying outside; pedal operation for ease and hygiene and a slow close lid to prevent any noisy clattering! Made from smooth plastic this bin is lightweight and easy to clean. Its large capacity caters well

BSA Dakota 26" Dual Suspension Men's Mountain Bike, Steel/Blue/Black
A highly functional mountain bike, with suspension on both the rear and front help you navigate difficult terrain with maximum comfort. The frame is made of steel, which also absorbs vibrations better than aluminium. The steel, black and lightning blue design keeps things looking fast and modern, without being too flashy. Shimano front and rear gears assure problem-free gear changes between 18 gears. Alloy V-brakes keep weight down and stopping performance high, while the dual-suspension, standard sized mo

Norfolk Extending Dining Table
Manufactured from solid, sustainably sourced pine, the Norfolk Extending Dining Table is a twin pedestal table that extends to comfortably seat up to 6 people. Finished with an antique stain and lacquer, its oval shape and leg detail give it a traditional look. Pine's even grain, warm colouring, unique knots and amazing durability make it the perfect material for creating simple, contemporary style dining tables and chairs, and with age and use it just keeps on mellowing and improving. The Norfolk Dining Table ha

Ludlow Regular Sofa Sage
Contemporary, curvy, but with a nod to classic sofa designs of the past, the Ludlow regular sofa has a sprung seat with foam cushions and fibre-filled rear cushions, so you'll always be sitting comfortably. UK-made, its neat tapered legs lift the body of the sofa well off the floor and reversible rear cushions ensure a long life.

Belkin Mobile Numeric Keypad
For the mobile computer worker that needs to do rapid numerical work on their computer, this numeric keypad slots into your computer's USB slot. Ideal for those with a laptop and no number keypad on their keyboard, the plug-in and play design means that you don't have to install software and can get number crunching almost instantly.

Sainsbury's Phone Pouch Black
Protect your mobile handset with this universal case with secure magnetic fastener. While it isn't waterproof, it will help keep your mobile clean while you're on the move.

Masterplug Surge Protected Extension Lead 4-way 2m
This 2m extension lead from Masterplug gives you an additional 3 plug sockets and peace of mind with power surge and telephone signal protection.

Slendertone Flex for Women
Slendertone Flex for Women is a clinically proven system for toning and firming your midsection, with studies showing an average waist size reduction of 1.4 inches over an 8 week period. 100% of study subjects reported firmer, more toned midsections, as well as an average 49% increase in abdominal strength, making this a top notch Electronic Muscle Stimulation (EMS) system. This system takes the stress out of toning and defining your abs, and brings it all into the comfort of your own home. Slendertone Fle

Sainsbury's 2 Slice Stainless Steel Toaster
A 2-slice toaster with an attractive brushed stainless steel finish. Features wide slots that can accommodate thicker slices of bread, a standard duration/browning setting, and 2 clever auto settings for toasting frozen bread and reheating already-toasted slices. It also has a useful cancel button.. There's a built-in cable storage system, a high-lift function lets you get at smaller pieces, and of course it comes with a removable crumb tray for easy cleaning, and has insulated cool-touch walls.

Tu Damask Duvet and Pillow Set Teal
Perfect for adding a funky splash of colour to any room, this teal and sky blue duvet and pillowcase set are sure to provide a retro chic look. The bedding is made of a cotton blend. The single bed set contains one pillowcase and one duvet cover, the double and kingsize contain one duvet cover and two pillowcases. The single duvet cover is 135cm x 200cm, the double measures 200cm x 200cm while the kingsize measures 230cm x 220cm. The housewife pillowcases for all size sets are 75cm x 50cm. Machine wash at

Abru Blue Seal 3 Tread Chrome Step Stool
The Abru Blue Seal 3 Tread Chrome Step Stool has an attractive, clean to handle chrome finish. It has large rubber, matted treads for stability and safety, and folds flat for easy storage. The design complies with British Standard EN14183. The ladder also doubles as a stool, with the high safety rail doubling as a support. The sturdy steel construction can bear up to 150kg, making it ideal for a range of household and DIY tasks. It has a total height of 141cm and a top step height of 72cm.

Samsung LE32B350 32" HD Ready Digital LCD TV Black
A 32 inch LCD TV with a space-age design and HD ready resolution so you can enjoy ordinary standard definition programming as well as the beautiful crystal clarity of HD. Two HDMI inputs let you connect a Blu-ray player or games console. A DVI port lets you connect to a PC too, for maximum flexibility. A built-in digital tuner brings you hassle-free Freeview, without the need for a set-top box, so you can enjoy benefits like an on-screen programme guide, parental locks and a sleep timer. Dolby Digital so

Yamaha PSRE223 Portable Electronic Keyboard
Introduce yourself and your family to the art of creating music. Perfect for beginners and professionals alike, the Yamaha PSRE223 Portable Electronic Keyboard is a simple to learn electric piano with a built in teaching programme and a new design and feature layout for easy play and use. The PSRE223 has 61 full size keys and 32 note polyphony and plays 375 sounds (including stereo grand piano, Xglite voices and 12 drum kits) in 100 different styles. It boasts 106 one touch settings, a MIDI connection and

Terence Conran Medium Pie Dish and Black Bird
Cook the perfect pie in this oval dish from the Terence Conran range at Royal Doulton. Made from attractive stoneware it measures 30cm x 20cm and has a wide lip, perfect for pie making. Simply fill the dish with delicious ingredients and don't forget to add the little blackbird which lets steam escape for crisp light, golden pastry. It can be used in the microwave, stored in the freezer and is dishwasher safe.

Genoa Regular Sofa Chocolate Bruno
Add a touch of luxury to your sitting room with the Genoa range. This comfortable chair has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provide firm support and stitching detail throughout lends a neat finish.

Tu Black Aluminium 20cm Frying Pan
Time for tasty, indulgent, full English breakfast? The Sainsbury's own brand leads the pack with this aluminium frying pan. Large enough to cook several sausages, eggs, rashers or whatever takes your fancy at once, the frying pan heats evenly and is suitable for gas or traditional electric hobs. Constructed from lightweight, durable aluminium with a classic, non-stick black finish and heat-proof handles, this piece of elegant and long lasting cookware will serve you for years to come. Not suitabl

Le Creuset Rectangular Baking Dish Teal 32cm
One of Le Creuset's most versatile dishes due to its size, this baking dish can be used for roasting, marinating, storing and serving. Its teal enamel coating and stone inner is extremely durable and can withstand extreme temperatures without chipping, cracking or scratching. Dishwasher, grill, oven, freezer and microwave-safe, this classic dish testifies to Le Creuset's high quality production since 1925.

York T201 Treadmill
You can create a running scenario in the comfort of your own home with the foldaway York T201 Treadmill. Its LCD screen shows a range of workout programmes and with a top speed of 16km/h, it is excellent for both walking or running. Mains powered, the treadmill can tell you your heart rate, as well as calculating how many calories you use, how far you have travelled, how fast you are going and for how long. Incline is automatically adjusted to match your heart rate so that you can get a more effective wor

BSA Atlanta 24" Rigid Boys
Sporty boys of eight years and above can spread their wheels with the advanced 18-speed Atlanta mountain bike. Not quite suitable for absolute beginners, confident cyclists will enjoy the step up in gears and 24" wheels - just don't expect to be able to keep up!

In the Night Garden Cotton Curtains
Curtains stop draughts, keep light out and provide privacy, not to mention helping to decorate a room, which is why this pair of ready made bright and sunny In The Night Garden curtains are great for a kid's bedroom. Machine washable and suitable for the tumble drier, sticky finger-prints can be easily washed away, curtains dried and re-hung all before bedtime! A pencil pleat gives them a neat ripple effect both when open or drawn. Can be cut to fit. 100% cotton. W168cm x L137cm.

Belkin Universal Media Reader White
Easily download and transfer media from 56 different cards, including SDMicro SD, SmartMedia, CF, M2, Mini SD, MS and MS Duo with this Universal Media Reader. It plugs into your computer or laptop through USB and has upgradeable firmware to ensure that it will support future higher-capacity cards. Includes two USB cables for desktop or travel use.

Sainsbury's Child Cycle Helmet Yellow
This child helmet comes in an eye catching yellow colour, and is adjustable to fit head sizes from 52cm to 56cm. It's an essential addition if you're taking your child cycling or in a child bike seat. Vents keep your child's head cool. Complies with European safety standard EN 1078.

Cars Tractor Tippin' Game
Inspired by the hit Disney Pixar movie, Cars Tractor Tippin offers racing action. Tip the tractors as Frank the Combine chases McQueen down the track! Suitable for children aged 4+.

Tefal Bienvenue 16cm Saucepan
Great for everyday cooking, this 16cm saucepan from Tefal is made from aluminium with a long lasting non-stick base. Black and in a traditional design, its screen printed copper base ensures efficient heat distribution so your meats are seared and your vegetables are crispy. Oven and freezer safe, this saucepan has a heat resistant stainless steel lid and plastic cool to touch handles. Suitable for use on all hob types except induction heating. It's easy clean and dishwasher safe. Manufacturer's lifetime

Toshiba 42AV635DB 42" Full HD 1080p Digital LCD TV
This fantastic Toshiba LCD TV is a piece of state-of-the-art technology. With Meta Brain, resolution+, active vision II and autoview, amid a range of other features like gameview, JPEG viewer and eco panel, it's sure to keep you entertained. Resolution+ and Active Vision II technology enhance edge detail and texture while providing the sharpest, richest and highest-definition quality possible. The autoview function means the television will adapt to its surroundings.

Dirt Devil Dash 9.6V Hand-Held Vacuum Cleaner White
A simple, portable vacuum cleaner offering good, basic performance on a budget. The 9.6V motor means it'll pick up all little pieces of dust, while three levels of filtration keep the dust inside. Lightweight at only 1.36kg, it's easy to pull this little device around the home to keep any area clean. Comes with a one year guarantee.

Tu Girls' Pop Up Storage
This Tu Girls' Pop Up Storage box provides ideal extra storage for a girl's bedroom. The zip shut box has handles on the ends, making it easier to lift on to shelves. The box's sturdy, pink polyester canvas shell is supported by an ingenious wire frame that can be collapsed so that the whole thing can be folded flat when not in use. The box is wipe clean for convenience and has a plastic label sleeve on one end for easy identification. Not suitable for children under 3 years of age.

Panasonic TG8421 Black Twin Handset Phone
These elegant phones are the top of Panasonic's digital cordless range and certainly look and act the part. Boasting a sleek black design, they will fit into even the most sophisticated environments, so they're ideal for home or office. Fully charged, they allow up to 15 hours' talk time and 250 hours' standby time, and have a 2" colour LCD display screens. Caller ID with caller ID memory, call waiting and text messaging capability are available, subject to your line subscription. With 40 minutes recordin

Tu Emily Duvet Set Aubergine
Embellished with floral appliqués and embroidery, the Emily duvet set adds a touch of feminine style to any bedroom. The satiny texture of the duvet cover feels soft, while the underside polycotton mix is both cosy and hard wearing. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature buttons to seal the duvet cover. The single duvet cover is 135cm x 200cm, the double measures 200cm x 200cm while the king

Russell Hobbs Nevada 2 Slice Toaster
This highly polished Russell Hobbs Nevada toaster will look great sitting in any kitchen. It has a variable browning control with an LED indicator that flashes to provide a countdown. It also has reheat and frozen settings to toast bread straight from the freezer. It automatically pops up when ready, but does feature a cancel function if you wish to stop it early. This toaster has a keep warm setting, an extra lift facility for raising smaller items and a push in/removable removable crumb tray for easy cle