With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Uno FlashTu Medium Solid Oak Frame 5x7"Microplane Medium Ribbon GraterTu Bed in a Bag Black and WhiteLEGO City Concrete MixerLausanne Regular Sofa NaturalLilbourne Regular Sofa Vintage Leather AlaskaInfantino Baby Beach BandPhilips Rotary Shaver 8290Hozelock Easyclear 3000Sainsbury's Wood Drill SetMorphy Richards Accents Jug Kettle Black/SilverGordon Ramsay Side Plates Set of 4Philips Portable CD/FM Player AZ102S/06Binatone Latitude 100 Twin Two-Way RadioBelkin Home/Office Laptop Power AdapterSainsbury's Shaggy Chenille Bath Mat ChocolateBelkin Screen Overlays for iPod Touch Pack of 3Premium 22" Trolley Case CrocTomy Thomas Loop LoopDifferent by Design Hard Anodised 24cm Griddle PanConstellation 24" 4 Wheel Eva Trolley CaseMorphy Richards Brushed Stainless Steel BRITA KettleSalter Mechanical Add and Weigh Kitchen ScaleDe'Longhi Icona 4 Slice Toaster BlackSainsbury's Lexmark 32 and 34 Black Ink Cartridge4'7" Football TableYork T203 TreadmillGeorge Foreman Grill and GriddleRoss Amplified TV Aerial FM and DAB
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Daisy Stool
Designed for the little princess in your life, the Daisy range of furniture is finished in white to complement any colour bedroom. The Daisy Stool is the perfect partner for the Daisy Desk, but works equally well as a stand alone piece. With a frame of painted rubberwood, this furniture is designed to take the inevitable knocks and bumps of life and still look good, and will blend beautifully with other pieces from the Daisy range. Some self assembly is required. It is your responsibility to ensure that

Sainsbury's Shaggy Chenille Bath Mat Navy
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

HP 15 Black Ink Cartridge
The HP 15 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 15 ink cartridge - HP Deskjet 810c, HP Deskjet 816c/825c/840c/843c/845c, HP Deskjet 916c/920c/940c/HP Colour Copier 310, HP Deskjet 3810/3816/3820/3822 series, HP Officejet 5110/v30/v40/v45 /HP PSC 750/950/Fax 1230, HP PSC 500. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

Sainsbury's Basics Cookware Set
Cookware needn't be expensive and this great set from the Sainsbury's Basic range will ensure you cook some great food. It includes a 14cm milk pan, 16cm saucepan with lid, 18cm saucepan with lid and a 25cm frying pan. All the saucepans are non-stick and both the pans and the lids are made from carbon-steel material. The cool to touch Bakelite handles have a thumb groove for sturdy holding and feature holes so they can be hung up for storage purposes.

Duracell Plus 2025 Battery
Suitable for all appliances requiring a 2025 battery.

Duracell 1Hour Charger
Using the most powerful recharging technology currently available, the Duracell 1 hour charger allows you to charge AA and AAA batteries in around an hour. This cost-effective, longer lasting power is ideal for high-tech devices such as MP3 players and digital cameras, and can recharge over 1000 times. It comes with 4 Duracell rechargeable batteries, which keep your devices running up to four times longer compared to alkaline batteries.

Gordon Ramsay Side Plates Set of 4
This handsome yet simple Gordon Ramsay dinnerware set comprises 4 side plates. As the man himself has explained, "Embossed bands on the rim of the tableware increase in size towards the centre of the plate to draw the eye towards the eating area and enhance the presentation." Royal Doulton's designers, headed by Dik Delaney, worked closely with Gordon Ramsay and his team to research the finer details of presentation and practicality. Now you can have the same restaurant quality tableware in your home as y

Police Bike
The Kids@Play Police Bike, a children's ride-on battery powered bike, is a ton of fun! Kids will have no trouble with the easy to use forward and reverse controls and foot-operated accelerator. The sturdily constructed body is bright white, with Metropolitan Police detail that they'll love. The bike runs off a 6V rechargeable battery and comes with a UK charger and mains adaptor. The large seating area is comfortable and the big, chunky wheels offer a smooth, stable ride. Full safety instructions and an op

Ready Steady Cook 4 Piece Aluminium Non-Stick Cookware Set
The Ready Steady Cook 4 Piece Aluminium Non-Stick Cookware Set is the essential addition to any kitchen and will meet just about any cooking needs! Crafted from lightweight aluminium for even heat distribution, with a non-stick coating, the set consists of an 18cm and a 20cm saucepan (both with glass lids and cool-touch Bakelite handles), a 24cm saute pan and a 20cm omelette pan, all in a stylish, black finish. The set is suitable for all hob types except induction hobs and carries a 10 year guarantee. Th

BT Freestyle 310 Twin Handset Phone
This set comprises two smart-looking BT Freestyle 310 phones. These popular handsets have nice large buttons and a colour displays, which are easy to read and use. The directory can store up to 100 names and numbers, the call log stores up to 30 calls and there is a 20-call dialled numbers log. Caller ID, call waiting and SMS messaging are available, subject to your line subscription. Fully charged, the phones offer 10 hours' talk time and 100 hours' standby, with a 50m indoor and 300m outdoor range. Othe

Culinare One Touch Can Opener Original
The Culinare One Touch Can Opener Original is the handiest tin opener around. It automatically opens cans with a single touch - just pop it on the lid of a tin and press the button. The magnetic attachment keeps hold of the lid until you release it, and the opening mechanism carefully smoothes the top of the can, eradicating sharp edges for a safer kitchen. Best of all, it works on most tin sizes. Ideal for users with limited hand mobility, it's the perfect kitchen gadget. In clean, classic white and wit

Catherine Lansfield 300 Thread Count Pillowcase Cream Pair
The Catherine Lansfield linen range is the last word in comfort and luxury. The pure, combed, cotton sateen percale 300 thread count of these pillow cases not only makes for sheer bliss, but they're also fully machine washable. Comfortable, luxurious and convenient! The soft, creamy linen of the Catherine Lansfield range is ideal to give any bedroom a sense of cosy warmth. Machine wash at 40°C.

Leather Faced Office Chair
A good office chair will provide comfort, support and flexibility for your working day. High backed, this faux Leather Faced Office Chair will support your spine and neck, while the cushioned seat cradles your weight offering comfort whilst at work. The black textured faux leather is wipe clean and contemporary. Black plastic arms taper down at the front to follow the natural contours of your body and offer support to your elbows and forearms. A 360°-rotation means you can quickly spin round to the printe

Lausanne Corner Chaise Mocha
For when you really want to stretch out the contemporary-styled Lausanne corner chaise offers luxury lounging for the bigger room. It's got a sprung seat and foam-filled bottom cushions for support and comfort, while the rear cushions are fibre-filled and reversible for a longer life. UK-made, this corner chaise looks great in a wide range of modern decors and offers supreme comfort.

Antler Water Resistant Mobile Phone Cover
Keeping your phone dry and usable is especially important if you are camping, at the beach, pool or boating. This secure water-resistant case from Antler will help reduce unwanted accidents. You can effortlessly make and receive calls as normal without taking the phone out as sound and reception is unaffected by the pouch. With a blue finish, it is great for all mobiles and has a height of 21cm and a width of 13cm. Instructions are included. Please note: mobile phone not included

Western Digital 500GB Mybook2 Studio Edition External Hard Drive
Designed for use by professional Mac users, the Western Digital My Book Studio Edition hard disk drive provides extensive storage with speed and compatibility in mind. With rapid file transfer rates including 480mb/s through USB2, 400mb/s through FireWire 400 and 3gb/s using eSATA, and automatic backup onto a drive that can store up to 38 hours of digital video (DV), 60 hours of HD video and 220 hours of DVD quality video, it is safe to trust the My Book Studio Edition with your work.

Masterplug Continental Travel Adaptor
Keep all your essential gadgets charged when you travel to the continent.

Constellation 18" Trolley Case Black White Flower Print
This flower print trolley case stands out from the rest of the field with its stark black and white print. With wheels and an extendable handle, the case benefits from a fully lined interior with clothes retainers in the base and top and side grip handles. It weighs 2.9kg and has a capacity of 28.1L.

Masterplug RCD Adaptor
The Masterplug Safety RCD Adapter continuously monitors the power supply to an electrical appliance and cuts off the power within 40 milliseconds if an earth current fault is detected. This is fast enough to prevent a fatal electric shock. Electrical appliances can become dangerous if the wiring becomes loose, or their power cords become damaged or if they get wet. Electrocution is also possible if fingers, wet hair or other conductive bodies enter the appliance. In all these cases the Masterplug Safety RC

Panasonic TG6411 Black Twin Handset Phone
This set of DECT phones from Panasonic promises excellent speech clarity, boasts sleek looks and features a large 1.8" amber-backlit LCD display with illuminated keypad. Fully charged, talk time is up to an impressive 18 hours, with up to 170 hours on standby. Other features include a 100 name and number phonebook, speakerphone, 16 polyphonic ringtones, 10-number redial memory, three-way conference calling, keypad lock, clock and alarm. Caller ID with caller ID memory and call waiting are available, subj

Tu Bamboo Blind Natural
A fully adjustable blind in woven bamboo. Roman blinds fold as they rise and are secured in place by the cords - the look is one of style and simplicity. It's a simple job to keep them clean - just wipe with a damp cloth. All wall fixtures and fittings are included.

Brabantia Pedal Bin 3L
This bin is finished in stainless steel and features a robust pedal action. Its small size means it can go places a bigger bin can't - under a desk, or in the bathroom. It's got a removable plastic inner bucket to make the emptying process that much easier and has a 10 year guarantee.

Microplane Universal Slider
Use the Microplane Universal Slider to protect your hands from the razor sharp blades of a range of Microplane graters. The slider performs the dual function of keeping your fingers safe from grazes and nicks while allowing you to get closer to the blade, meaning more food can be grated and less is wasted. The Microplane Universal Slider fits easily over the grater blade. Just guide the food through the hole as you draw the slider back and forth for efficient, safe grating. The slider is dishwasher safe an

Hoover Hurricane Pets and Stairs Vacuum Cleaner
The red and black Hoover Hurricane Pets and Stairs Vacuum Cleaner is a powerful upright cyclonic vacuum cleaner for around the home. The 2000W motor provides 220 air watts of suction and is mains driven. The bagless cylinder design gives 2.5 litres of capacity - no shopping for expensive, environmentally harmful replacement bags - and the transparent canister allows you to assess the vacuum's remaining capacity at a glance.

Brita Multi Fit Water Filter Cartridge 3 Pack
The Multi-Fit can be adapted to fit Kenwood, Rowenta, Saey and Boots filter systems. The Brita filter system works by passing the water through a fine mesh filter. The ion exchange resin reduces lime scale, aluminium and heavy metals. Finally, active carbon filtration occurs which significantly reduces substances that affect smell and taste such as chlorine and organic impurities. The result: clean, fresh water from your tap.

Sainsbury's Child Cycle Helmet Orange
This child helmet comes in an eye catching orange colour, and is adjustable to fit head sizes from 48cm to 54cm. It's an essential addition if you're taking your child cycling or in a child bike seat. The head size is easy to adjust with a simple turn of a wheel while the helmet is on or off. Complies with European safety standard EN 1078.

Prolux Small Sail Shower Screen
The Prolux Small Sail Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with pearl silver effect aluminium fittings. Ideal for any bathroom, the sail shaped screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs. The pack includes all fittings and instructions. Elegant and functional, the screen will complement any bathroom decor, and at 137.5 x 75cm, it is the perfect size for a s

Duracell Plus 2025 Battery
Suitable for all appliances requiring a 2025 battery.

Mega Bloks Tow and Build Truck
The Mega Bloks Tow and Build Truck is a strong, fun pull along toy designed with active kids in mind. This practical toy contains 10 Maxi Mega Blocks and a Mechanic figure, and features an easy grip handle and sturdy wheels. Kids will be inspired to creativity by the blocks, as the only limits are those of their own imaginations. The truck has integrated storage space for the blocks, making tidy up time quick and easy - and mum's life easier! The back door opens and doubles as a ramp. The Tow and Build T

Samsung NC10 10.2-inch Laptop Pink
If maximum portability is what you require, this 10.2-inch (1024 x 600) laptop offers a full-size keyboard on a computer that is one of the lightest in its class (1.3kg). Processing power, while less than larger laptops, is specifically tailored to your portable needs, and will still run a variety of programs without any slowdown. This model is slim and pink with high-quality design. The Intel Atom N270 processor works at 1.6GHz, while 1GB of memory is plenty for any on-the-go computing. Perfect for office