If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Panasonic Triple Blade Foil ShaverHusky Budweiser Beer ChillerGallery Ornate Full Length Mirror WhiteBristan Java Eco Click Basin MixerTu Chrome 50 CD TowerTu Circles Print Duvet Set NaturalTu Pillowcase Non-iron Pair BlackIn the Night Garden Upsy Daisy and Her BedJones Ambassador Wall Clock ChromeWeight Watchers Heavy Duty Precision Electronic Body AnalyMitre Fortress Goalie Glove Small OrangeDuracell Plus D Batteries Pack of 2Ross Performance Composite Audio Video (AV) Cable 1.5mRaleigh Tundra 26" Front Suspension Men's Mountain BiTu Antique Brass Candle Stick LampHoMedics Compact Bubble Mate Foot SpaBelkin USB2.0 Device Cable 3mTu White Napkin SetSeagrass Linen Bin Set 3 PieceTu Squares Rug CreamEpson C13T0485 Light Cyan Ink CartridgeGelert Deluxe folding camping chairBelkin Universal Media Reader WhiteAnsty Footstool Madras Leather ChocolateWood & Slate Bird Nut FeederRowlinson Tenbury ArbourGallery Novem Multi Wall MirrorSainsbury's 2 Slice Stainless Steel ToasterSouth African Figure Abstract Wall ArtGuitar Hero World Tour Solus for Xbox 360 by Activision
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Much more than just an online version of your local Sainsburys, the Sainsburys Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsburys insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsburys UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsburys online Sport & Leisure section.

Mastrad Egg Cooker
Boil your eggs to perfection with this egg cooker from Mastrad. With a futuristic design, it holds up to 4 eggs and includes a timer that sits above the eggs so you can aim for the exact type of boiled egg you want. The non-stick silicone egg holders are heat resistant and will gently hold your eggs without breaking them. Just put the yellow and green cooker into your saucepan of water and set the steam resistant magnetic timer so you can achieve hard boiled, boiled or soft-boiled eggs. Taking the eggs ou

In the Night Garden Cotton Curtains
Curtains stop draughts, keep light out and provide privacy, not to mention helping to decorate a room, which is why this pair of ready made bright and sunny In The Night Garden curtains are great for a kid's bedroom. Machine washable and suitable for the tumble drier, sticky finger-prints can be easily washed away, curtains dried and re-hung all before bedtime! A pencil pleat gives them a neat ripple effect both when open or drawn. Can be cut to fit. 100% cotton. W168cm x L137cm.

First Steps Baby Walker
The First Steps Baby Walker is an educational toy that's also loads of fun and great for babies just learning to walk! The detachable learning panel means even those still too young to stand can play with it on the floor. The walker is packed with loads of activities, with shapes and musical keys that light up to teach letters, words, numbers, animals, colours and songs. The moving parts - butterflies, discs and rollers - help baby develop manipulative motor skills and the play phone lets them play at chat

Tu Cushion and Throw Set Chocolate
A pair of cushions and a soft tasselled throw are the perfect accessory when you need some extra comfort. The soft chenille-like texture makes the set very gentle on the skin and the cushions are perfectly stuffed with just the right amount of padding. Bound with satin ribbon, this set makes a great housewarming gift. The throw measures 100cm x 150cm, while the cushion measures 38cm x 38cm. Machine wash at 40°C.

Different by Design Copper Bottom Stainless Steel Stock Pot with Lid
Different by Design brings you this oven safe 5.7L stock pot with copper bottom and glass lid. Not just a decorative touch, the copper base absorbs heat beautifully and distributes it evenly across the pan. The rest of the pot is crafted from stainless steel, finished with a dazzling mirror shine. Suitable for a range of large-scale kitchen tasks from making stews and curries to boiling stock, the pot is suitable for gas or traditional electric hobs. The clear glass lid allows you to check on cooking progr

Breville Hot Cup
The Breville Hot Cup features patented technology and a rapid boil function, making it four times faster than a standard kettle. With a smooth, black finish and illuminated water gauge, it is a stylish addition to any kitchen. A detachable base and cordless kettle make it easy to use, and it can dispense 5 cups without refilling. A removable drip tray catches any drips and spills. Generous specifications include a 1.5l capacity and a feature that allows you to boil only the amount of water you need. Simply

Breville Vitesse 2200W Iron
A powerful 2200W iron in a modern black, purple and white finish, this is the perfect blend of aesthetics and functionality. Generating 30g of constant steam, it has a further 80g steam shot to get out stubborn creases and also a vertical steam shot to de-crease hanging fabrics. Features include anti-scale, anti-drip and self-clean, and a 2m cord makes all your ironing easy to reach.

Easy Karaoke Party Pack 1
Beat the recession by organising a fun karaoke night in! Easy Karaoke Party Pack 1 features loads of old and new singable hits - including some of the all time favourites of karaoke fundamentalists the world over! Featuring tracks by artists new and old, this fabulous 5 disc compilation contains dozens of popular songs for male and female singers, singly or in groups, across genres from rock to country to folk to pop and beyond. Relive decades' worth of music with your favourite tunes - and perform them yo

My Little Baby Born Boy Mummy I Can Swim
My Little Baby Born Boy Mummy I Can Swim loves the water and really swims moving arms and kicking legs when placed in the water. The set includes swimsuit, sandals and towel. Suitable for ages 3+.

Sainsbury's Canon BCI-24 Black and Colour Ink Cartridge Multipack
The Sainsbury's Canon BCI-24 Black and Colour Ink Cartridge Multipack contains 2 black and 1 colour ink cartridge, compatible with any Canon printer that takes a Canon BCI-24 ink cartridge. They are suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only will you be doing your bit for

Aqua Beads Flower Tower
Aqua beads are simple to use, even for young children. Lay the beads out using the picture sheets and bead templates as a guide, or create pictures using your own imagination and style. Then simply spray with water! The Flower Tower is the perfect work station and storage unit for all your aqua beads and templates. The set contains over 800 coloured beads, flower tower, four template sheets, two square layout trays, water sprayer, bead plopper and instruction and handy tips sheets. Suitable for ages fou

In the Night Garden Rug 67x67cm
This soft, fun rug will add a splash of colour to any child's bedroom or play area. Featuring an image from the popular children's TV series In the Night Garden, the rug has a non-slip backing to prevent accidents. Suitable for everyday use, this rug is machine washable, useful for cleaning up the inevitable spills and spoils.

Easy Karaoke Hits Of Grease
Beat the recession by organising a fun karaoke night in! Easy Karaoke Hits of Grease features loads of songs from the hit movie - some of the all time favourites of karaoke fundamentalists the world over! From "Greased Lightning" to "You're the One That I Want" via "Hopelessly Devoted to You" and "Look at Me, I'm Sandra Dee", this disc contains songs for individual voices, duets and even songs for a whole group of singers to perform at once. Relive the fun of the 1950s with Danny, Sandy and the gang... Fo

JVC Purple Gumy Air Cushion Headphones
The JVC Gumy Air Cushion headphone range has been designed in bright colours to match the range of 3rd generation iPods. The earbuds of these headphones are a fabulous purple to match your music player or outfit. These in ear headphones are compact, with soft touch silicon air cushion earpieces that are designed so that they mould to fit your ear, no matter its size or shape, making them the most comfortable earphones on the market. They come with 3 different size cushion earpieces so you can pick the best

HP 22 Colour Ink Cartridge
The HP 22 Colour Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 22 ink cartridge - HP Deskjet F370, HP Deskjet F375, HP Deskjet F380, HP Deskjet 3920/3940, HP Deskjet D1360/D1460/D1470/D1560, HP Deskjet D2330/D2360/D2430/D2460 , HP Deskjet F2180/F2187/F2280/F2290, HP Deskjet F22244, HP Deskjet F4140, HP Deskjet F4172, HP Deskjet F4180, HP Deskjet F4190, HP Deskjet F2180/F2187/F2280/F2290, HP Deskjet F22244, HP Deskjet F4140, HP Deskjet F4172, HP Deskjet F4180, HP Deskjet F4190

Tefal Compact PTFE 3 Piece Saucepan Set
This 3 piece pan set contains a 24cm saute pan and 14 and 18cm pans, all with glass lids. They're manufactured from aluminium and feature folding handles and fold-flat pan lid handles, so minimising their storage requirements. The base of the pans features copper speckles for superior heat distribution and the saute pan has a thermo spot that indicates when the pan is hot enough for use. The non-stick interiors are guaranteed for life and the pans are dishwasher safe.

Harris Mini Roller set
These six mini rollers are just what you need for a DIY job combining emulsion and gloss paints. Included in the pack are three emulsion sleeves, three gloss sleeves, a roller and a handy paint tray. The sleeves interchange easily so you can work on different surfaces with different paint types all with the one roller.

Ecoiffier Workbench
Whether your tot has desires to be a carpenter, electrician, plumber, builder or just likes banging around, this workshop bench is perfect. Multi-layers, shelves and hooks are home to tools such as drills and spanners for mending and fixing things around the home! Suitable for children over 2 years.

Tvonics MFR-200 Micro Set Top Box
If you have an old analogue TV, this diminutive Freeview box is a simple and quick solution. Small enough to fit in the palm of your hand, it simply connects between your ordinary aerial and your TV's aerial-in socket. After that, you have Freeview capability! With access to the many Freeview channels, and all basic Freeview functionality such as an eight-day electronic programme guide, parental control, Teletext, and Freeview's range of radio channels, this is a brilliant upgrade for your older TV set. In

Gelert Camouflage Mummy Sleeping Bag
Sleep in style without compromising on comfort or durability in this camouflage design double layer sleeping bag from Gelert. The mummy-shaped sleeping bag is made from 300gm² of mono fibre/polyester mix. Feel nice and snug while you sleep with its shoulder and zip baffles to stop heat escaping and a comfort hood to place under pillows or it can be used by itself. It is suitable for use in three seasons and has an extreme comfort temperature of -16°C. With an internal security pocket sewn on the inside,

Remington Ceramic Slim 230 Straightener
Want beautiful salon-straight hair in no time at all? You need the Remington Ceramic Slim 230 Straightener. This straightener features variable temperature settings from 150-230°C to suit all hair types, and heats up to its maximum temperature in just 15 seconds. The ceramic Teflon-coated plates ensure even heat distribution, smoother gliding and are kind to hair. LED indicators allow you to keep an eye on the settings at a glance, and the safety lock, automatic shut-off and cool tip ensure safety while u

Electrolux Velocity Plus Pet Lover Upright Bagless Vacuum Cleaner 1900W
The Electrolux Velocity Plus Pet Lover Upright Vacuum Cleaner is best for people with large floor areas to clean as the wide floor head is ideal for covering wide spaces. Bagless, a see-through canister lets you know when you are nearing capacity and a quick release button means you can easily dispose of dust and dirt without spilling. Built-in cyclone technology separates the dirt inside the cylinder by spinning it at high speeds, only releasing the cleanest of air particles for a fresh and thorough clea

Infantino Block Party Zebra
This fun, soft zebra wagon has 4 activity blocks loaded with interesting textures, hidden surprises, and fun sounds that baby can stack, pack, dump-out or push around. Each block has a different number, textures and a rattle sound: peek-a-boo mirror, hidden picture, teether ring, lion's face, textures, colours and patterns. Suitable for ages 6 months and up.

Compaq Mini 730EA 10.1in 1.6GHz Mini Laptop
A great little notebook for the budget-conscious, on-the-move professional or student. Smaller than an piece of A4 paper, and only 1.02kg and just 1.52cm thick, this little performer is light, easy to move yet still brimful of the features you need. This mini laptop has a 10.1-inch, widescreen (1024x576) with a bright, instant-on LED backlight for better visibility and improved energy-saving. It has an anti-glare coating so you can use it in a wide range of locations. The 1.6GHz Intel CPU with 1GB of memor

Sainsbury's Towel Duck Egg
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Kenwood Multipro Libra Food Processor
For blending, mixing, chopping and juicing, you need the Kenwood Multipro Libra Food Processor. It's a versatile, family-sized food processor for preparing family sized portions. The processor has a safety interlock function, so it won't switch on unless all components are locked in securely. It has a 3L plastic bowl and 1.5L blender jug, a coarse and a fine shredding and slicing disc and a fine julienne disc, a stainless steel chopping blade, centrifugal juicer, mill, mini bowl, fine grater, dough tool an

Apple iPod Nano 8GB Yellow
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its largest flash memory player. With a huge 8GB of space - enough for up to 2,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' function

Panasonic Cylinder Bags
Replacement vacuum cleaner bags for a range of Panasonic, and Black & Decker vacuum cleaners. These bags offer a high level of filtration, maximising the amount of dust caught while vacuuming. Also resilient and resistant to breakage for extra safety. Each box contains 5 bags. These bags are suitable for the following Panasonic Series: MCE60 Series, MCE 70 Series, MCE80 Series, MCE600 Series, MCE700 Series, MCE800 Series, MCE900 Series, and MCE 7000 Series. Also compatible with the Black & Decker Housekee

Thermos Food Flask 0.5L
This stainless steel vacuum insulated flask features a wide mouth which allows you to eat directly from the flask. Keeps hot for up to 5 hours and cold for 24 hours. 5 year guarantee. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool glass of lemonade at a summer picnic. Portable and durable, Thermos is perfect to take camping or to a more urban jungle - work.

Tu 3 Tier Square Tube Metal Shelf with Wheels
Keep your cosmetics, creams and other bathroom bits and pieces tidy with this Tu 3 Tier Square Tube Metal Shelf with Wheels. If you've room to spare in your bathroom, it's the ideal spot for this unit. The chrome plated frame is attractive, with its geometrically appealing square bars, and with 3 steel shelves, the unit's large enough to hold a whole assortment of unguents and grooming appliances. Its castors make it easy to push around. Some assembly is required.