Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Belfield Knightsbridge Chenille Floral Natural CurtainsPhilips Sonicare Brush Head Triple Packin-tune 4th Gen Nano crystal caseKenwood Chef ClassicTu Medium Depth Baking Tray Depth BlackPleoPanasonic Lumix FS62 10-Megapixel 4x Zoom Digital Camera PGallery Provence Full Length MirrorJigroll 1000 plus Free PuzzlePOWERbreathe Fitness Classic BlueBosch IXO Cordless ScrewdriverLudlow Regular Sofa SageBinatone Big Button GSM PhonePony In My Pocket SalonCopper Rectangular Lantern Bird Seed Feederin-tune 4th Generation iPod Nano Silicon Case 3 PackOdyssey Tumble Twist Bath Mat PebbleTu Wipe Clean Apron with Oven GloveBraun 790 Foil ShaverRussell Hobbs World Travel IronKen Hom 5 Piece Wok SetDraper Hammer Drill 1100W SetBelkin Stereo Cable for iPhoneCanvas Double WardrobeiDect C3i Triple TelephoneTomTom GO 540 Live UK and Irelandin-tune iPod 30/60GB Leather Black CaseEasy Karaoke Diva DiscsSanDisk 2GB Cruzer USB DriveAnsty Footstool Elliot Plum
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Ross 27" Tilt LCD Wall Mount
Suitable for televisions from 13" to 27" and up to 20 kg in weight, this easy to install LCD wall mount is hung with a picture style mounting and can be tilted, useful if your television is positioned beside a window and your viewing is spoilt by glare.

Slatted Bamboo Linen Bin Dark Stain
This square linen bin in wood with slatted bamboo panels has been stained dark for a sleek, contemporary look. The wooden lid is fully removable for easy access and carry handles make moving the bin very easy. It has a removable, washable cotton liner to keep the contents ventilated and protected.

S&C Two-cabinet Stand for up to 37-inch TVs Light Oak
S&C Products make a collection of beautiful, well-designed TV stands that are the perfect compliment to your modern, sleek LCD or plasma TV. Produced to high specifications with ultra-modern design, they will make your home theatre system look magnificent. This ZIN372100/LOI model is beautiful, light oak veneer design with two flip-down storage units. It has a cable management feature to reduce cable clutter. Good for use with up to 37-inch televisions. Put your TV on top, and your AV equipment out of the

Philips CD1501B/05 Single Phone
One of the best cordless phones you can buy, this amazing set from Philips is virtually interference free and offers a 300m reception range for freedom of movement around the house. Designed to high specifications with understated style. The 50 name phonebook is displayed on a bright, easy to read display. It is designed with energy saving in mind, and reduces power when you use the phone closer to the base station. The set contains one phone and one base station. Comes with a one year guarantee.

Terminator Voice Changer
John and Sarah Connor would probably rather steer clear of the T 600, a fearsome Terminator warrior with a humanoid appearance sometimes used by Skynet for infiltration or espionage. Kids will love playing with this Terminator Voice Changer mask - now they can stage their own Terminator battles with friends, looking and sounding just like the fearsome Terminator foes themselves! The mask has a steel plated chrome effect finish, red LED lights, Terminator sound effects and a voice activator. Requires 3 x A

Sylvanian Families Village Gift Shop
Mother Rabbit Butterglove runs the Sylvanian Village Gift Shop, where Brother Beagle loves to shop! The set comes with mother Butterglove Rabbit and brother Beagle Dog figures, plus over 35 gift shop accessories including merchandise. Suitable for ages four and up.

Oak Cabinet with Shelf
Manufactured from solid oak, this cabinet is an attractive and useful addition to any bathroom. With one mirrored door, the unit doubles as a looking glass and a safe place for keeping cosmetics, medications and other bathroom paraphernalia. With its single internal shelf, this is the perfect unit for your bathroom. The pack includes all the component parts you'll need to fix it in place. Match it with the Oak 3 Tier Towel Stand, also available from Sainsbury's!

Weight Watchers Body Fat Precision Scales
These scales do it all! They feature a large LCD display and measure in stone, pounds and kilos in 100g increments. If you're after exact numbers, they also measure your BMI. Their maximum weight capacity is 23 stone and they've a 10 person memory. Optional carpet feet for use on soft flooring. Includes a long life battery. 10 year warranty.

Masterplug Surge Protected 4-way 2m plus Telecoms Protection
This 2m extension lead from Masterplug gives you an additional 3 plug sockets and gives you the peace of mind of power surge protection.

Infantino Barn Shape Sorter
The Infantino Barn Shape Sorter is a sturdy, colourful barn with opening door. Four letter shapes fit through colour coded holes in the barn roof to aid babies' development as they learn to sort matching shapes and letters while learning numbers, colours and animal names. Four farmyard friends with colour coded bases sit in front and the clock face has a moving hand. When it's clean-up time just herd everyone inside, grab the roof-top carry handle and go - keeping it all together for the next time baby pl

Remington Ceramic Slim 230 Straightener
Want beautiful salon-straight hair in no time at all? You need the Remington Ceramic Slim 230 Straightener. This straightener features variable temperature settings from 150-230°C to suit all hair types, and heats up to its maximum temperature in just 15 seconds. The ceramic Teflon-coated plates ensure even heat distribution, smoother gliding and are kind to hair. LED indicators allow you to keep an eye on the settings at a glance, and the safety lock, automatic shut-off and cool tip ensure safety while u

Nintendo DS Lite Handheld Console with Brain Training Turquoise
Quite simply the most popular handheld games console ever. The Nintendo DS Lite is the ultimate travel companion and portable games solution. With its two screen fold-open configuration and a massive array of inventive and interesting games, it appeals to young and old alike. Use the touch screen with your finger or the stylus, or use the classic game pad controls. It also has a microphone, and some games even have voice control. While capable of 3D graphics and 16 channel audio, Nintendo's focus on fun ga

Lille Accent Chair Fabric Classic Floral Sage
This pretty armchair would suit a sitting, dining or even bedroom due to its elegant shape, size and fabric. Covered in a floral flock design its tapered wooden feet give it a neat and compact appearance. The back and rounded arms are upholstered and the removable bottom cushion is foam filled.

Philips 20W ES Energy Saver Light Bulb
This brilliant 20W energy saving lightbulb outputs the equivalent of a 100W incandescent bulb, but saves you energy. While looking like a normal light bulb, the soft light will add beautiful atmosphere to any situation. It is an Edison Screw (ES) type fitting. It saves you up to 80% on your energy costs, and will last for up to 6 years. This bulb cannot be used with a dimmer switch.

Addis 8 Piece Storage Set
This set includes 2L, 900ml, 450ml, 300ml and 180ml shallow containers, 4.6L and 2.4L deep containers and a 500ml cup. The Addis clip & close system is 100% air and liquid tight ensuring food lasts longer and leakage is non-existent. The system works with 4 lockable clips which are simple enough even for a child to use. Microwave safe, dishwasher safe and freezer safe. 5 year guarantee.

Brabantia 30m 3-arm Rotary Compact Airer
This 30m Compact Rotary 3-arm dryer is the ideal solution for drying your laundry outside and is perfect for small gardens or patios. The span width of this item is 266cm and the package includes a plastic ground tube. Opening this airer is easy thanks to Brabantia's innovative Umbrella System. The pole is fashioned out of aluminium, the frame from pre-coated steel. It is guaranteed for 5 years.

Easy Karaoke Party Pack 2
Beat the recession by organising a fun karaoke night in! Easy Karaoke Party Pack 2 features loads of old and new singable hits - including some of the all time favourites of karaoke fundamentalists the world over! Featuring tracks by artists new and old, this fabulous 5 disc compilation contains dozens of popular songs for male and female singers, singly or in groups, across genres from rock to country to folk to pop and beyond. Relive decades' worth of music with your favourite tunes - and perform them yo

Dunlop Pro Tour Tennis 3 Ball Tube
Approved by the International Federation of Tennis, this pack of three tennis balls is ideal for beginners through to advanced players. They perform equally well on indoor and outdoor courts, with high definition core technology and premium needle felt covering that gives extreme durability and consistency of play.

Sony CD-R Blank Disks 100 Pack
A pack of 100 writable CDs suitable for backing up data and making music CDs, with the space for 700MB of data or 80 minutes of music. Writable CDs can only be used for putting data on once, and cannot be rewritten. Suitable for use in CD-R/RW compatible devices, including modern computer CD drives.

Ben 10 Ultimate Omnitrix
When Ben 10 strapped the mysterious Omnitrix on to his wrist, he discovered an ability to transform himself into any of 10 different aliens, each with a magical superpower that helps him battle evil - both intergalactic and terrestrial... Fans of Ben 10 will be enthralled by having their very own Ben 10 Ultimate Omnitrix watch! The Ultimate Omnitrix features lights and sounds that are even more thrilling when combined with the mini translucent Swampfire alien figure that attaches to the base and unlocks ex

Tomy Rummikub
A great numbers game for 2-4 players. Build 'sets' or 'runs' of numbers then manipulate them into sums and patterns to achieve high scores. A fun way to train your brain and improve number and strategy skills. Rummikub provides addictive fun as you become faster at competing against siblings or friends for more complex results. Designed for players aged 8 upwards. The attractive box makes this an ideal gift for a friend or family member.

Creda Spa 300PC 10.5kW Chrome Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built-in thermostat, which ensures the temperature is kept constant. The Creda Spa 300PC 10.5kW Electric Shower has easy to use rotary controls for on/off, temperature and flow selection, plus set and forget button and a phased shutdown system that flushes out hot water to make the unit safe for the next user. It also has an LED indicator for power on and an energy saving option. The showerhead with 8 spray p

Sabichi 18cm 3 Tier Steamer
Cook the healthy way with this three-tiered 18cm steamer from Sabichi. Featuring a stockpot base and two deep steamer inserts, you can cook a variety of foods including vegetables, chicken or fish retaining their nutrients and texture. This three-tier set includes a glass lid so you can see your food cooking and it features an active steam vent to release steam pressure. A 3mm encapsulated base gives even heat distribution so you food is less likely to burn. Safe for use on both gas and electric hobs, i

D and T Brushed Brass 13A Switched Fused Spur
Bring a smart, subtle touch to your home's electrical fittings with this stylish, brushed brass switched fused spur, which is manufactured to the highest quality and safety standards.

Autoglym Fast Glass Cleaner
A clean windscreen and mirrors are essential for driving safely, and this product is purpose-built to keep your vehicle glass clean, residue-free and streak-free. It works fast, and also has no abrasives, waxes or silicones, and is also perfect to use on acrylic or plastic windows, where cleaners that contain abrasives can leave the window scratched or hazy. Also suitable for cleaning interior plastics, or for cleaning older marks off your paintwork, such as grease, insects, tree sap, or bird droppings.

Sainsbury's Compact Bagless Upright Vacuum Cleaner
Keep your home clean, hygienic and dust free with the Sainsbury's Compact Bagless Upright Vacuum Cleaner. Not just a cleaning machine, it's a compact, handy and lightweight appliance with cyclonic action that'll save you time as well. This 1200W vacuum has a simple design that's lightweight and easy to carry, with an adjustable height handle that's a blessing for back pain sufferers. The washable, bagless HEPA filter protects asthma and allergy sufferers from pollen and other symptom-inducing matter by fil

Fisher Price Peek-a-Boo Piano
Attach this soft piano to your child's crib and let it entertain with soft lights and 10 different songs. As baby learns to kick he or she can activate the sounds, so teaching the laws of cause and effect in a fun and gentle way. As children grow, the piano can be placed on the floor and touching each key will encourage a different tune. Requires 3 x C batteries, which are included in the pack. Suitable for children from birth.

Bindeez 3D Super Studio
No heat, no glue, no mess - and perfectly safe! Bindeez magic beads bind together with water, so you can design and make your own jewellery with the greatest of ease. The Bindeez 3D Super Studio is a great way to make creative 3D designs. The well at the bottom allows you to make cubes, spheres and pyramids, while the colour dome at the back allows you to select your colour and add it to the template. Clip the designs into place to keep them from falling apart while you use the air tubes to dry them quickl

Leapfrog Learn and Groove Learning Table
Little people are learning all the time and this Leapfrog Learn and Groove Learning Table can make that early development process real fun. The low standing table is the perfect height for little folk to enjoy its interactive songs, shapes, toys and bold colours. A simple switch changes the language from English to French, giving kids a head start in foreign languages. The Leapfrog Learn and Groove Learning Table is robust and wipe clean, so sticky fingers and spills are no problem. It's suitable for child

Lilbourne Regular Sofa Madras Leather Chocolate
This comfortable UK-made regular sofa has a sprung seat topped with a foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. The leather is corrected and pigmented - see our Furniture Buying Guide for more details.