If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Sony CD Marker Pens 4
You can write directly onto the top of CDs and DVDs with this specifically designed marker pen. Help yourself mark and distinguish between your media, making certain you don't throw away something you shouldn't!

Toshiba D-VR19DT Digital DVD and VCR Recorder
Get the cutting edge in home entertainment with the D-VR19DT DVD and VHS Recorder with HDMI. With DVD upscaling (720p, 1080i and 1080p), high resolution PAL progressive, an MP3 player and JPEG viewer in addition to its many playback capabilities, it's sure to keep you entertained. This model even includes a VHS deck so you can play your old collection of VHS tapes. It also features a digital tuner, so you can pick up Freeview with no hassle and with no extra equipment. The player allows you to watch and

Samsung NC10 Laptop Black
If maximum portability is what you require, this 10.2-inch (1024 x 600) laptop offers a full-size keyboard on a computer that is one of the lightest in its class (1.3kg). Processing power, while less than larger laptops, is specifically tailored to your portable needs, and will still run a variety of programs without any slowdown. This model is slim and black with high-quality design. The Intel Atom N270 processor works at 1.6GHz, while 1GB of memory is plenty for any on-the-go computing. Perfect for offic

Tigger 3 Piece Christening Set
Perennial children's favourite Winnie the Pooh lends his image to this highly collectible gift set. The Royal Doulton Winnie the Pooh Christening Set is a perfect, thoughtful gift with which to celebrate a child's naming ceremony, with its delightful domestic scene from Little Twitching. The set comprises a christening plate, bowl and a handled hug-a-mug, all featuring iconic images of the loveable, mischievous Tigger. Made from fine china, gift boxed and dishwasher safe, the set will be a cherished and c

Kenwood kMix Hand Blender Black
This smart red hand blender set combines a one litre food processor and hand blender with accessories to help bring your recipes to life. Five speed settings give you texture options and also means that powdering crispy biscuits for desserts is as easy as whizzing up soft fruits. A stainless steel powered hand whisk makes whipping cream simple, while a wand allows you to froth milk and cream soup. All the attachments are dishwasher safe, while anti-slip feet will secure your mini food processor even when

Sainsbury's Extra Deep Large Bookcase Beech
Sainsbury's has created this bookcase to help out with all your storage needs. This model has 5 shelves, 3 of which are adjustable allowing you to tailor the bookcase to your exact needs. Although intended for books, this beech effect case could display and store DVDs, beauty products and other small ornaments. Arrives flat packed requiring full assembly, so it can be put together in the correct room without having to squeeze it through a door or stairwell. Full instructions and fixtures come included in t

Tu Duck Egg Pintuck Duvet Cover Set
A pretty duvet and pillowcase set in duck egg blue with delicate ribbon detailing. The cotton mix fabric feels comfortable against the skin. The single set contains one pillowcase and duvet cover, the double, kingsize and superking two pillowcases and one duvet cover. Machine wash at 40°C.

Double Sided Baby Mat
This double sided, reversible baby mat provides a colourful playground for newborns through to toddlers. With a baby safe mirror, they can start admiring themselves from an early age, and with a squeaker woven into the mat, they'll be sure to honk if they need your attention - or if they just want to entertain themselves! At 100 x 150cm, it is big enough for a host of frolics, but also small enough for you to squeeze into the washing matching to keep it fresh and clean.

BT Graphite 1100 Phone
Aside from having stylish slimline looks, BT's Graphite 1100 is one of the most eco-friendly phones out there, with significantly reduced power consumption. It features a 50 name-and-number phone book, hands-free speakerphone, last-10 number redial, caller display and a call list of the last 40 callers. Additional features include secrecy button, LCD display, earpiece volume control, alarm, call timer, keypad lock, a choice of five ringtones each for base and handset and a ringer volume control on base a

Creda Spa 200C 10.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built-in thermostat, which ensures the temperature is kept constant. The Creda Spa 200C 10.5kW Electric Shower has easy to use rotary controls for on/off, temperature and flow selection and a set and forget button. It also has a power on indicator to let you know when it's working and an energy saving option. The showerhead with 3 spray patterns is wipe clean, so you don't need to worry about the build up of

Epson T0614 Yellow Ink Cartridge
The Epson T0614 Yellow Ink Cartridge is compatible with any Epson printer that takes an Epson T0614 ink cartridge - EPSON Stylus D68PE and EPSON Stylus D88/D88PE. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Belkin USB2.0 Device Cable 3m
This cable will connect USB devices such as external hard drives, printers and scanners to your PC or Mac. Stretching to 6feet (1.8m), there is plenty of slack to connect across a long distance.

Brabantia Wall Mounted Dryer
Perfect for any small garden, this wall-mounted dryer will fit the smallest outdoor area and folds away into a compact, space-saving unit. This dryer cuts out the need to carry, set-up or store a washing line. Simply unfold the dryer and it gives you a line length of 25 metres - that's a full machine load of laundry. Easy to install, each WallFix clothes dryer is supplied with a wall bracket, fixing materials, clear step-by-step instructions and a protective cover to keep the dryer clean when not in use. Th

Different By Design Crystal Glass Bordeaux glasses 4 Pack
These generously sized crystal wine glasses are ideal for a rich merlot or full Bordeaux. Sparkling and weighty you can see and feel the quality of these crystal glasses. They come gift boxed and would make a lovely housewarming, engagement or wedding present for any wine lover. Dishwasher Safe.

Nerf Dart Tag
Nerf Dart Tag is modern take on the game of tag. Pop on the vest and fire the shooter at your opponent as they do the same to you. There are 15 variations of the game (rules included) - not counting the ones you make up yourself, of course! The set includes 20 micro-darts, 2 dart tag blasters (which hold 10 darts each and feature auto-advancing barrels), scoring vests and safety vision glasses. A great way for kids to let off steam, practice their aiming skills and have fun, all while being active. Nerf

D and T Brushed Steel Double 250W Dimmer Switch
Improving your electricals? Fancy bringing a metallic touch to your home? This double 250W dimmer switch from D&T is just the thing. In stylish brushed steel, it's a really attractive alternative to the more familiar white plastic light switch.

Belkin 17" Messenger Bag Jet/Cabernet
As well as protecting your 17" laptop on the move, this Messenger Bag from Belkin has the space to store your commonly used items, whilst having a separate compartment for your laptop to save it from scratches and damage. Foam padding saves your technology from a nasty fall, whilst the bag also has space for MP3 players, mobile phones, business cards, stationary and anything else you might need with you on your journey.

Remington F3790 Flex and Pivot Foil Shaver
This entry level dual foil shaver is excellent value for money. It keeps costs down by focusing only on what a shaver needs to do best: shave. This rechargeable shaver will shave for up to 40 minutes off a single 16 hour charge. Great for short travel trips if it's fully charged - leave the charger at home! It has dual foils which flex to follow angles on your face more easily. It also has a trimmer to take care of longer hairs. 2-year guarantee.

Ben 10 14" Bicycle
This fantastic Ben 10 14 Inch bike is perfect for fans of the immensely popular kids' TV show. The bike features 14" (35cm) spoked wheels with pneumatic tyres, printed chain guard, front and rear calliper brakes and removable stabilisers, and is decorated with graphics from the programme. Both the handlebar and seat height are adjustable. Some assembly is required. Suitable for ages 4-7.

Rutland Tub Chair Mocha
Tub chairs are designed to fill those awkward areas that need comfortable seating, but don't have the space for anything big, and the Rutland tub chair does just that. Contemporary, tidy, light and modern, the Rutland has a sprung seat and foam filled cushioning and is UK-made too.

Le Creuset Petit Casserole Dish Volcanic 10cm
A sized down version of the popular Le Creuset Casserole Dish, this 'petit' is perfect for serving individual portions or for storing salt, sugar or herbs. Coated in volcanic orange enamel to prevent scratching, chipping and cracking, this dish moves seamlessly between freezer, cooker, grill and microwave and has two small handles for ease of carrying. Dishwasher safe.

Masterplug 3-Way Individually Switched Adaptor
With a normal 3-way adaptor, you have to unplug individual appliances when not in use to cut electricity usage. With the Masterplug 3-way individually switched adaptor, each socket has its own switch, allowing you to simply turn off as you would at the wall socket.

Lexmark 17 and 27 Black and Colour Ink Cartridge Multipack
The Lexmark 17 and 27 Black and Colour Ink Cartridge Multipack contains 1 black and 1 colour ink cartridge, compatible with any Lexmark printer that takes either Lexmark 17 or 27 ink cartridges. They are suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit the Lexmark website for details.

Playmobil Animal Rescue Centre
Kids who like animals will love caring for them in the Playmobil Animal Rescue Centre. The set includes a vet and two children, two comfortable stables, a fenced recreational paddock, pony, donkey, calf, sheep, lamb, goat and kid, and food for the animals. There are also plasters and lots of accessories. The perfect toy for aspiring vets and young animal-lovers! For more than 50 years, Playmobil has been a world-leading manufacturer of high quality, safe, enjoyable toys for children. The cheerful, brightly

Binatone Style 1210 Twin Telephone
Each of this pair of entry-level DECT phones has a 40 name-and-number phonebook and gives up to eight hours' talk time, 80 hours' standby. Each has eight ringer melodies, call transfer capabilities and a mute button. Ringer and handset volume are also adjustable. The display shows call duration, as well as storing the numbers of the last 20 calls, while the answering machine gives up to 15 minutes recording time and has remote access. There is also redial ability for the last ten numbers. EZcom turns addi

Ross 42" Rail LCD/Plasma Wall Mount
This unobtrusive mount for 42" LCD and plasma televisions up to 50kg in weight, can be conveniently tilted 5 degrees to reduce glare.

Jamie Oliver Top Dad Mug
Show your appreciation for your Dad with this Jamie Oliver mug! At a generous 350ml, it's perfect for morning coffee or a cuppa, and the "Top Dad" message is a constant reminder of your warmth and affection! Great for Fathers Day, birthdays, Christmas or "just because". The cheeky attractions aside, it's conveniently dishwasher and microwave safe, and comes beautifully presented in a matching tin.

Nigella Living Kitchen Cake Plate with Glass Dome Cream
This stylish cake plate reflects the style and simplicity associated with Nigella Lawson's indulgent and stress-free recipes. A removable high glass dome keeps the contents fresh and it's dishwasher, microwave and freezer safe. The thick circular earthenware dish is ideal for offering cheese or cake to family and friends, while the glass dome keeps insects away in the summer. All you need now is some of Nigella's gooey chocolate brownies to sit inside! Packaged in a powder yellow and duck egg blue box, thi

Sparring Glove 14oz
Practise your boxing with these 14oz sparring gloves by York. The red and silver gloves are made from shock absorbent foam and are well padded to withstand punches. They offer a comfortable fit, have a safety feature for your thumb and they are tighten with velcro for quick on and off.

Tu 5kg Mechanical Stainless Steel Scales
Weigh food easily in this 5kg mechanical stainless steel scale from the Sainsbury's Tu range. Just place the polished stainless steel bowl on top of the scale, set the scale to zero and you're ready to start weighing. The scale shows both metric and imperial measures and can be easily wiped cleaned after use. A great kitchen essential.