Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

Urban Desk
Sort out your home office with this ultra modern Urban Desk - functional, good looking and very cleverly designed! The Urban Desk has an attractive frosted glass and metal structure and will fit in with most modern interior decor. The ingenious design has a pull out keyboard shelf on runners, monitor support and a pull out computer tower stand to leave the space underneath the desk free for storage. The whole desk is mounted on wheels for ease of movement. The Urban desk is also easy to clean - just wipe cl

Disney Cars 3 Piece Food Storage Set
Lightning McQueen fans will enjoy this food storage set. The two boxes have snap closures making them airtight and feature pictures of Lighting and his friends, while the cup has a top half that's gel insulated with a flip-up spout and a bottom half that unscrews to form a separate container. All pieces are dishwasher safe.

Tu 13 Piece Cutlery Set with Caddy
Contemporary cutlery in shiny stainless steel with bright chrome handles. Included in the set are 4 knives, forks and dessert spoons and a useful steel caddy for easy access and drawer-less storage. Dishwasher-safe. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.

BaByliss Turbo Power Dryer
Products from industry leaders BaByliss are the choice of professionals. Straighten, smooth and shine your hair while you dry with the BaByliss Turbo Power Dryer. With turbo speed for ultra fast drying and ionic conditioning for frizz free shine, it's ideal for women on the go. The dryer's heat balancing ceramic technology ensures even heat distribution while drying to protect your hair from the damaging effects of dehydration. Its powerful 2200W motor delivers ionic conditioning to eliminate frizz and wit

Braun 790 Foil Shaver
Braun's 790 Foil Shaver offers a wide array of features designed to give you the closest shave possible, with comfort and ease. The dual foil system is designed with slimmer foils to shave in hard to reach places, while the foils themselves have a unique, non-uniform structure which helps to shave every hair, no matter what direction it is lying. An integrated trimmer works to cut longer hairs if you need. The whole shaver head is flexible, following the contours of your face, making sure you don't miss a

Zap Faux Leather Beanbag Black
Zap has created this stylish, black beanbag for comfortable lounging. Its faux leather exterior can be wiped clean which makes it ideal for everyday use. Filled with flame-retardant polystyrene beads for ultimate comfort and safety. Not suitable for children under 3.

Amefa Dubarry Stainless Steel 24 Piece Cutlery Set
A traditional 24 piece cutlery set containing 6 place settings. Each setting has a serrated knife, fork, dessert spoon and teaspoon to help you enjoy your meal from main course through to coffee! The tapered handles with subtle embellishment make them comfortable to use. Dishwasher-safe, this set is suitable for everyday use, while its polished stainless steel finish make it equally good for special occasion dinner parties. The set comes boxed and has a 10 year guarantee. This is an age restricted produ

Typhoon Girl's Apron
This fun pink floral apron with pocket is ideal for protecting clothes when cooking, painting or even gardening! The adjustable neck and waist tie have velcro fastenings to fit many sizes. It's 100% cotton and can be machine washed.

Dunlop Pro Tour Tennis 3 Ball Tube
Approved by the International Federation of Tennis, this pack of three tennis balls is ideal for beginners through to advanced players. They perform equally well on indoor and outdoor courts, with high definition core technology and premium needle felt covering that gives extreme durability and consistency of play.

Sankey Heated Propagator Grow Warm 100
The Sankey Heated Propagator Grow Warm 100 means you can now grow your own seedlings from scratch, ideal for anyone who hasn't space for a greenhouse. Made from strong but lightweight polypropylene material and designed to fit on a windowsill, greenhouse shelf or other compact space, the kit includes a 12W heated growing base with reduced wattage for lower energy consumption, 3m cable and 13 amp fitted plug, two Sankey seed trays, a capillary water mat and a hints and tips leaflet, plus rigid gable top wi

Bosch TWK6831GB Stainless Steel Private Collection Kettle
This smart kettle from Bosch has a rapid boil 3100W element, so you shouldn't have to wait long for that much needed cup of tea! Cordless, it will look neat on your work top even when not in use. A removable stainless steel filter prevents sediment and limescale from being deposited in your drink.

Morphy Richards Brushed Stainless Steel BRITA Kettle
Switch to the Morphy Richards BRITA Kettle and you'll see and taste the difference! Filtered water not only tastes great, it's also better for you and will improve the aroma, flavour and colour of your hot drinks. BRITA's Maxtra cartridges drastically reduce the amount of limescale, lead and other impurities present in ordinary tap water in no time at all, because the kettle and filter work simultaneously, filtering and boiling up to 1.5 litres of water at the same time. Once the cartridge needs replacing,

Different by Design Copper Bottom Stainless Steel Saucepan with Lid 16cm
Different by Design brings you this oven-safe saucepan with copper bottom and glass lid. Not just a decorative touch, the copper base absorbs heat beautifully and distributes it evenly across the pan. The rest of the pot is crafted from stainless steel and finished in a dazzling mirror shine. Suitable for many kitchen tasks from boiling veg to cooking pasta, heating soup and making porridge, the 1.7L pan is suitable for gas or traditional electric hobs. The clear glass lid allows you to check on cooking pr

Microplane Medium Ribbon Grater
The Microplane Medium Ribbon Grater is an invaluable tool for amateur chefs. Made from hardy, surgical-grade stainless steel with a comfy grip plastic handle, it's ideal for grating anything when a medium texture is required. The base of the grater has protective tabs to avoid scratching your counter tops, and the grater is dishwasher safe. Protect your fingers and get more value out of your food with the Microplane Universal Slider - also available from Sainsbury's!

Sainsbury's Towel Nutmeg
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

JVC Orange Gumy Earphones
JVC's Gumy headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Gumy Earphones are a bright orange to match your music player or outfit. These in ear headphones are compact, with soft, comfy rubber earpieces that provide great sound from the 13mm drivers. The cables are tangle resistant, and they're equipped with a standard 3.5mm stereo mini plug for wide compatibility.

Xbox 360 Wireless Controller White
Enjoy any Xbox game to its fullest, and stay in complete control with this Xbox 360 Wireless Controller in white. It has ports to accommodate a headset for when you're playing online, and you can use it to access the Xbox Dashboard mid-play to check out your profile updates. It acts like a remote control when you're listening to CDs or ripping them onto your console, watching DVDs or flicking through your photos. When you're ready to call it a day, simply switch off the console remotely with the controller

Morphy Richards Mr Cappuccino Filter/Espresso Combi
Wake up and smell the Morphy Richards Mr Cappuccino Filter/Espresso Combi! If you like a range of different coffee types, this is the perfect coffee machine for you. With capacity for 10 cups of filter coffee or six of espresso, the Mr Cappuccino Filter/Espresso Combi makes not just filter coffee, but espresso and many other varieties - cappuccino, latte, mocha, macchiato - thanks to the combined filter, four bar pressure espresso maker and improved milk frother (that whips up delicious foam in only 30 sec

Sony KDL-40S5500 40" Digital Full HD 1080p LCD TV
Enjoy stunning picture clarity, colour, depth and definition with this simple, stylish and very affordable TV. With superb 1920 x 1080 pixel resolution and Bravia Engine 3 picture enhancement technology, this TV brings the HD experience into your living room in all its large-screen glory. Live Colour delivers optimal colour purity, while Advanced Contrast Enhancer gives the deepest blacks in the darkest scenes. One-touch Scene Select enables you to easily change the picture and sound settings to best suit

Brabantia 30L Stainless Steel Laundry Bin
At 30L this large laundry bin is big enough to store plenty of washing until it's ready for the machine. With an Stainless Steel barrel the perforated base provides ventilation keeping the contents aired and the removable cotton liner makes it easy to lift out and carry the washing to the machine. The plastic base prevents slipping and scraping and the removable lid makes for easy access and gives the bin a compact look. It comes with a 10 year guarantee.

Philips Sensiflex Brush Heads 4 pack
Replacement head pack for Philips Sensiflex electric toothbrushes - pack contains 4 brush heads.

Breville Stainless Steel Jug Kettle
The Breville Stainless Steel Jug Kettle is stylish and powerful, using 3kW to outperform many rivals. A beautiful casing of polished stainless steel surrounds an ample 1.7l reservoir - providing plenty of water for all your needs. A concealed element, limescale filter and non-slip feet make the Breville Stainless Steel Jug Kettle safe, clean and easy to use.

Belkin Leather Folio for iPod Nano Pink
Express your personality and individual style while protecting your iPod from scratches, scuffs and dirt with the Belkin Leather Folio for iPod Nano. This sexy pink leather sleeve will fit any 4th generation iPod Nano. The clear screen protector lets you navigate menus as easily as ever, while the sleeve's design allows access to the ports and dock connector. The Belkin Leather Folio for iPod Nano is made from soft durable leather with soft-microfibre lining and carries a lifetime manufacturer's guarantee

Rectangular Lantern Bird Seed Feeder
The Rectangular Lantern Seed Feeder will encourage feathered friends to spend more time in your garden. Its handsome appearance will blend beautifully with any outdoor design scheme. At 22cm tall, it has a substantial capacity and can be filled with almost any type of birdseed (consult an expert if you're not sure which seed types are safe and edible for most garden birds). There's no self assembly required; just fill with seed, hang, retire to a discreet distance and watch the birds fly in. The Rectangula

Gormiti Volcano Playset and DVD
Fire Mountain contains loads of secret hiding places, traps and weapons for attack and defence. The pack also includes two "People of the Volcano" figures, two trading battle cards detailing the description of each character and his story, an A3 collectors' poster showing different playing modes to plan strategic battles and attacks, and a DVD with the first Series 1 episode "The Origins" and the Gormiti Gallery. Suitable for ages four and up.

D and T Brushed Brass 13A Switched Fused Spur
Bring a smart, subtle touch to your home's electrical fittings with this stylish, brushed brass switched fused spur, which is manufactured to the highest quality and safety standards.

Oral B Sensitive Brush Heads 2 Pack
These Oral B Extra Soft Power Brush Heads come in a pack of 2 and can be used to replace the brush heads on Oral B electric toothbrushes. The colouring on the bristles will fade with use, indicating when you need to replace your head. Dentists recommend changing your toothbrush head every 3 months.

Mitre Maori Match Rugby Ball - Size 5
Channel the passion and skill of New Zealand's Maori, legendary for their rugby prowess, with this high grip rubber laminate rugby ball by Mitre. The Maori is white with detailing that mimics traditional Maori and Pacific Islander tattoos. At size 5 it is full match size. It inflates using a traditional sports pin.

Jamie Oliver White Plate 2 pack
This range of simple and elegant china from Jamie Oliver has been created using quality porcelain that is dishwasher, freezer, oven and microwave safe. These classic and durable plates will look beautiful on any table and serve you well for years to come.

Antler Continental Plug Adaptor
If you're travelling on the Continent, don't forget to bring an adapter so you can use your electrical products. This square 5cm adapter from Antler is small enough to be carried in your hand luggage and can be used in all the EEC countries as well as Norway, Turkey and Russia. It will work in some parts of India, Brazil and Israel too and has a voltage of 220-240.