Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsbury's is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsbury's has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsbury's is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Disney Princess Blo Pen Blaster Box
The Disney Princesses - Belle, Ariel, Sleeping Beauty and Snow White - are all lovely animated creations... and kids will love creating masterpieces of their own with the Disney Princess Blo Pen Blaster Box! Blo Pens are a whole new way of creating pictures. Blow into the pen to transfer the ink to paper creating magical, stunning effects. The only restriction on your children's creativity is the limit of their own endless imaginations - they'll love making beautiful things with the Blo Pens. The set inclu

Binatone Caprice 600 Telephone
This corded telephone has a large display for ease of use, can be wall mounted and has a hands-free speakerphone. The in-built answering-machine stores two outgoing messages, has up to 20 minutes of recording time and can be accessed remotely. The ringer and speakerphone each have adjustable volume control, and the caller display feature records the details of the last 99 calls. Includes a large phonebook that stores 120 names and numbers.

Rowlinson 8x4 Metal Shed Pent Roof
This handsome steel shed, provides an attractive and compact storage space in any garden and requires no periodic treatment. Features include a lockable sliding double door (padlock not included), rust proofing and fire, rot and rodent resistance. This low maintenance shed requires 2 people for assembly, comes with a full set of care instructions and is guaranteed for 10 years against perforation from rust. Floor not included. The contents of the shed are not included. This product is not available to cu

Vileda 3 Arm Rotary Airer
The Vileda 3 Arm Rotary Airer is an outdoor laundry airer with 40m of hanging space, - enough to hang about 3 loads of washing at once. It has a sturdy steel construction, 148cm tall with a generous diameter of 250cm. The 3 position hand grip allows the lines to be tightened. The pole and wings are made from corrosion resistant painted and coated steel to protect against rust. The pole is split for more compact storage, should you wish to take it down. Includes an installation ground socket.

Tu Butterfly Rug
This plush Tu Butterfly rug is a must have for any little princess's bedroom. In pink and lilac, and with its butterfly shape, it will delight youngsters and match just about any girlie design scheme from Barbie to Polly Pocket. In 100% acrylic, it has a soft pile that's luxury for little feet. At 65 x 65cm, this rug is perfect for the floor next to a bed. It is machine washable at 30°C.

BaByliss Eco Dryer
Products from industry leaders BaByliss are the choice of professionals. Commit to saving the environment without compromising on performance with the energy saving BaByliss Eco Dryer. It dries your hair just as quickly as any 2000W dryer, but consumes only half the energy thanks to advanced heater and airflow technology. Incredibly light and powerful, the Eco Dryer's technology uses an advanced heater and fan design that rebalances the heat and airflow. Ionic conditioning gives frizz-free shine, while 2 h

Honey Rattan Ball Shade
This 'wound' rattan effect lamp shade in an attractive dark honey colour will give an earthy, homely feel to a room when fitted over any pendant light fitting. The reinforced weave will ensure that a warm light is emitted created an inviting cosy atmosphere. Not suitable for use in bathrooms as the condensation in the air may effect the quality of the fabric.

Bindeez Deluxe Refill Pack
No heat, no glue, no mess - and perfectly safe! Bindeez magic beads bind together with water, so you can design and make your own jewellery with the greatest of ease. If you've been so creative with your Bindeez that you're running out of beads, have no fear - just get the Bindeez Deluxe Refill Pack! Now you can create hundreds more designs, with 2000 beads in 10 magical colours - yellow, blue, purple, pink and more - plus 5 double sided templates and colour instructions. The sky's the limit with this many

Christy Beach Towel Safari
Whether you're a soak-up-the-sun type of person or more of a water baby, this extra large Egyptian cotton beach towel will help to keep you warm, dry and comfortable after a hard day on the sand! A cream and black animal print design makes for a fun and functional towel with a soft velour side for lying on and a looped cotton side for effective drying after a dip in the water. Suitable for the washing machine and tumble dryer, so it's easy peasy to remove salt, sand and sun cream.

Antler Earplugs and Eye Mask
If you find it hard to sleep with light and noise then this eye mask and earplug set would be a great buy. The light-excluding mask has an elasticated strap to fit all head sizes and the 2 soft touch ear plugs help silence the world. Perfect for busy aeroplane journeys or other disturbed sleep situations.

Gordon Ramsay 16 Piece Dinnerware Set
This handsome but simple Gordon Ramsay 16 piece dinnerware set comprises 4 dinner plates, 4 side plates, 4 cereal bowls and 4 mugs. As the man himself has explained, "Embossed bands on the rim of the tableware increase in size towards the centre of the plate to draw the eye towards the eating area and enhance the presentation." Royal Doulton's designers, headed by Dik Delaney, worked closely with Gordon Ramsay and his team to research the finer details of presentation and practicality. Now you can have th

Little Tikes Princess Coupe
Thirty years after the original Cozy Coupe hit driveways and backyards, the latest incarnation has features that kids of yesteryear could only have dreamed of. This version of the classic Cozy Coupe is built with little girls in mind. It has all the features of the Cozy Coupe, but the little details mean this is very much a young lady's vehicle. The high seat back makes "driving" more comfortable, while storage behind the seat is another great feature. The easy to grip steering wheel even has a working hor

Philips 12W BC Energy Saver Light Bulb
This small, 12W energy saving lightbulb outputs the equivalent of a 60W incandescent bulb, but saves you energy. The soft light will add beautiful atmosphere to any situation. It is a bayonet type fitting. It saves you up to 80% on your energy costs, and will last for up to 8 years. This Philips product offers instant-on technology which gives you the full light from the moment you hit the switch - as opposed to some energy saving bulbs which take time to 'warm up.' This bulb cannot be used with a dimmer

Husky Coca Cola Mini Fridge
Keep your drinks cold while freeing up more room in your fridge for food - and enjoy ice cold Coke whenever you like. This funky, efficient Husky Coca Cola Mini Fridge is just what you need to keep your drinks at optimum temperature. It chills up to 40 cans of beer at a time - its adjustable thermostat has 5 settings. The red design means it'll look great anywhere in your home. The cooler is simple to clean and has a double layered glass door to keep the interior temperature constant. It's a compressor re

TG Compact Kitchen Trolley
Made from attractive and durable Heveawood, this space-saving kitchen trolley is compact in size but big on features. It's the kind of incredibly useful kitchen accessory that you don't really appreciate until you have one. The trolley top can be used as a chopping board, although you may want to preserve the appearance of the surface with a protective mat or something similar, as the natural grain of the wood gives each trolley its own unique look.

Vax Mach2 Upright Bagless Vac
The Vax Mach 2 Upright Bagless Vac is an ideal vacuuming solution for any environment. This upright vacuum cleaner is lightweight and easy to manoeuvre, with castors and a carry handle. HEPA filtration makes it a great relief for allergy sufferers. It also features various tools for a wide variety of cleaning tasks that are stored conveniently on board, including the TurboTool, ideal for picking up pet hair and vacuuming stairs, upholstery and car interiors. The vac is also a bonus for the environmentally

PURE One Mini Pink DAB Radio
A brilliant performer, this small, square portable radio punches above its weight in terms of sound quality, both from its digital receiver to its speaker. Available in three colours, this is the soft pink version. With its extendable aerial, it can play both FM and DAB signals, allowing you to listen to a vast array of high quality music. 16 presets let you quickly jump between your favourite radio stations. It has a headphone jack in case you need to listen without disturbing others, but you can also plu

Sainsbury's 5 Piece Paint Brush
This set of no-frills paintbrushes will get the job done. The set has nylon bristles and yellow handles and features 5 different sizes: 0.5", 1", 1.5", 2" and 2.5".

Warwick Set of 2 Dining Chairs
The Warwick Set of 2 Dining Chairs, made from durable stained and lacquered rubber wood, consists of a pair of high backed dining chairs perfect for any stylish household. The light wood is versatile and attractive, and the mild grain of the rubberwood showing through the stain lends a traditional feel to this modern table. The high backs provide great support, and the chairs can be easily cleaned with a wipe of a damp cloth.

Toni and Guy Signature 2000W AC Dryer
Toni and Guy's award-winning hairstyling knowledge is behind their Signature 2000W AC Dryer, for professional results. The long-life dryer includes a salon-level motor with a turbo-shot for extra power and a cool-shot to set your style. The Signature 2000W AC Dryer boasts a removable rear filter for easy cleaning, with a 3m cable and hanging loop.

Zebco My First Fishing Set
Get your youngster into fishing with this starter set from Zebco. The set includes a 4m glass-fibre whip with line connector on tip, 2 barbless pole rigs (size 14+16), a disgorger, 25 artificial maggots, 25 artificial corns and a 15m spool of line. Everything in fact to land their first fish.

Thomas Tank Engine Ready Bed
If your child is going to a sleepover, this all in one solution is fantastic as it combines a blow up air bed mattress and duvet. Featuring kids' favourite Thomas the Tank Engine and Friends, this bright blue and yellow mattress plus cover set will ensure your child has a great night's sleep whether they are at sleepovers or having weekends away with friends. A single sized bed, it has a built in headboard and comes complete with a pump so you can inflate it. It includes its own travel bag making it is ea

Sainsbury's Stainless Steel 1.7L Cordless Kettle 2400W
A stylish, brushed stainless steel kettle with a flat-bottom heating element that is resistant to scale build-up. Cordless, it sits on a base that features cable storage, so the worktop won't look cluttered. The kettle can turn through 360 degrees on its base for left or right handed use. The water level (to 1.7L) is marked on both sides of the handle as well, making it truly left/right flexible.

Lexmark 17 Black Ink Cartridge Twin Pack
The Lexmark 17 Black Ink Cartridge Twin Pack contains 2 black ink cartridges, compatible with any Lexmark printer that takes a Lexmark 17 ink cartridge. They are suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit the Lexmark website for details.

Bodum Bistro Nouveau Coffee Maker 12 Cup
Bodum's coffee and tea products have made the brand synonymous with style. The Swiss company's products aren't just stylish, they're practical. The Bodum Bistro Nouveau can make up to 12 cups of coffee and is the ideal solution for a big breakfast party or after dinner coffee. Simply designed, exposing much of its clear glass beaker, the Nouveau features a black plastic circular handle and orb plunger handle on its lid. Dishwasher safe. To use, simply use coarse ground coffee, add hot water and stir. Wait

Philips Nivea Rotary Shaver
The Philips Nivea Rotary Shaver brings a smoother touch to personal grooming. The shaver can be used either wet or dry for a refreshing shave in the shower or a quick shave on the go. The flex tracker system automatically follows the curves of your face to protect against skin irritation, and the glide rings on the shaving heads help the shaver move smoothly over your face. It's fully rechargeable, too for a convenient, cordless shave any time, and the refill and charge stand automatically refills shaver wi

Circle of Love, Love of My Life
This smooth, white porcelain ornament is a touching representation of love between a man and a woman. A tapered, artistic heart shape rises up around the couple, making this a touching gift or a decorative ornament for the home.

Singer Inspiration 4212 Sewing Machine
Design, make and repair your own clothes, linen and textiles with the Singer Inspiration 4212 Sewing Machine. The Singer Inspiration 4212, made by a company drawing on more than 150 years of experience, aims to set new standards in ease of use and its range of features. With 12 built in automatic stitches, the Singer Inspiration 4212 Sewing Machine is perfect for a range of sewing applications, yet simple to thread and operate. This machine can handle a variety of heavy duty tasks like sewing through layer

In the Night Garden Makka Pakka Bath Toy
There's plenty of bath time fun to be had with the In the Night Garden Makka Pakka Bath Toy. Everybody knows how much Makka Pakka loves to clean, and now you can take him into the bath with you! Fill him with water and turn him upside down for a fabulous Night Garden shower, or fill his Uff Uff bellows for squirty fun! Based on the character from the hit children's television show, the Makka Pakka bath toy is a bath time delight - and, like the character himself, it teaches children about the importance of

Rattan 2 Drawer Unit White
A compact 2 drawer unit in fresh, white painted finish. Small enough to sit discreetly on a dressing table or shelf, this drawer set is the perfect storage solution for beauty and grooming products and stray odds and ends in the bathroom or bedroom. Requires some self assembly, easy to follow instructions are included in the pack.