With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Jones Jazz Alarm Clock CreamDifferent by Design Goose Feather and Down PillowSylvanian Applewood Cottage (New Starter Home)Sainsbury's Towel PlumBraun LS5100 Silk and Soft Battery Ladyshave PinkJVC Purple Gumy HeadphonesDartington Spark Large VaseEpson Stylus SX600FW Colour PrinterMinky Easyfit Medium Ironing Board CoverBosch PSR200Li Lithium Ion Cordless ScrewdriverSesame Street Elmo LiveBarbie Cut and Style RapunzlePanasonic Upright Bags 296 PN21Leapfrog Learn and Groove Learning TableSanDisk 2GB SD CardCreda Spa 300C 8.5kW Electric ShowerYork C202 CycleSalter Digital Kitchen ThermometerSalter Max View Body Analyser ScaleTu 5 Piece Utensil Set RedMorphy Richards Advanced Electronic Steam IronTu Projection Alarm ClockPavilion Large SideboardYork Diamond T301 TreadmillToshiba Regza 26AV615DB 26" HD Ready Digital LCD TVPhilips 10W G4 Halogen Capsule Twin PackPolly Pocket Designables Mix/MatchSony PRS-505 6 Inch eBook Reader AluminiumRussell Hobbs 2400W Slipstream Advanced IronSony CD Jewel Case 20 Pack
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

Sainsbury's Extra Deep Small Bookcase Maple
Sainsbury's has created this bookcase to help out with your storage needs. This model has 3 shelves, 2 of which are adjustable allowing you to tailor the bookcase to your exact needs. Although intended for books, this maple effect case could display and store DVDs, beauty products and other small ornaments. Arrives flat packed requiring full assembly, so it can be put together in the correct room without having to squeeze it through a door or stairwell. Full instructions and fixtures come included in the p

Winnie the Pooh 3 Piece Christening Set
Perennial children's favourite Winnie the Pooh lends his image to this highly collectible gift set. The Royal Doulton Winnie the Pooh Christening Set is a perfect, thoughtful gift with which to celebrate a child's naming ceremony, with its delightful domestic scene from Little Twitching. The set comprises a christening plate, bowl and a handled hug-a-mug, all featuring those iconic images of Pooh, Tigger, Eeyore and Piglet - not to mention some helpful "hunny" bees! Made from fine china, gift boxed and

Epson Stylus Photo 1400 Colour Printer
Print great photos with the Epson Stylus Photo 1400 Printer. Able to print an 8" x 10" colour photo in 111 seconds, it has a maximum printer resolution of 5760 x 1440 dpi and maximum scanner resolution of 1200 x 2400 and connects to your network via USB. The photo printer is flexible and easy to use. For use with either PC or Mac systems, it's compatible with operating systems Windows® 98 SE, ME, 2000, XP and XP x64 and Mac OS® X 10.2.8 or later. The printing system is capable of borderless printing. The

Tu Bar Tool Set
Create some fantastic cocktails with this simple to use bar tool set from the Sainsbury's Tu range. It features a double spirit measure with both a 25ml and 50ml side so you can keep track of how much alcohol you are putting in your cocktails. It also has a bottle opener and handy fruit slice with a perforated edge to cut through lemons and limes, a hand whisk so you can mix and froth your cocktails and a strainer for filtering fruit pulp or ice. Made from stainless steel and with a stylish polished fini

Addison Coffee Table
The Addison Coffee Table is a classic, rectangular coffee table with two adjacent drawers and a wide single shelf beneath. It has straight, brass effect handles. Made of handsome solid pine and veneers, it will complement any interior design scheme and blend beautifully with other pieces from the Addison furniture range. Self-assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that y

Christy Beach Towel Refresh
Whether you're a soak-up-the-sun type of person or more of a water baby, this extra large 100% cotton beach towel will help to keep you warm, dry and comfortable after a hard day on the sand! A bright aqua colour hosts stripes and spots for a fun and functional towel with a soft velour side for lying on and a looped cotton side for effective drying after a dip in the water. Suitable for the washing machine and tumble dryer, so it's easy peasy to remove salt, sand and sun cream.

Mastrad Silicone Pot Holder Charcoal
This square, heat resistant silicone pot holder is perfect for the kitchen. Its non-slip grip makes holding onto pots a doddle, no matter how hot they are. It's washable and has a small hole so that it can be hung up when not in use.

Belkin Universal Media Reader White
Easily download and transfer media from 56 different cards, including SDMicro SD, SmartMedia, CF, M2, Mini SD, MS and MS Duo with this Universal Media Reader. It plugs into your computer or laptop through USB and has upgradeable firmware to ensure that it will support future higher-capacity cards. Includes two USB cables for desktop or travel use.

White Hogarth Design Tallboy
This White Hogarth Design Tallboy is an attractive, multi-purpose, free standing storage cabinet for a bathroom. Made from white painted reclaimed MDF, it's a single door cupboard with 3 shelves above that's perfect for displaying ornaments. Inside the cabinet are 3 more shelves, making a total of 6 storage surfaces. The White Hogarth Design Tallboy requires some self assembly, fits in a corner and is easy to clean.

Russell Hobbs Mini Chopper
If you have only a small amount of food to blend, simply want to chop a handful of fresh herbs or puree a single portion of baby food then the Russell Hobbs Mini Chopper is the perfect utensil. With a 0.2L capacity and stainless steel blades it will process your food quickly with its 160W motor. It has one speed setting, non-slip feet and the removable parts are dishwasher safe.

Christy Beach Towel Safari
Whether you're a soak-up-the-sun type of person or more of a water baby, this extra large Egyptian cotton beach towel will help to keep you warm, dry and comfortable after a hard day on the sand! A cream and black animal print design makes for a fun and functional towel with a soft velour side for lying on and a looped cotton side for effective drying after a dip in the water. Suitable for the washing machine and tumble dryer, so it's easy peasy to remove salt, sand and sun cream.

Sainsbury's Household Toolkit
For all your household DIY projects and repairs, get the 53 piece Sainsbury's Household Tool Kit. This kit includes everything you need to get the job done: a claw hammer, long nose pliers, tape measure, magnetic plastic level, 6 precision screwdrivers, a bit driver with 20 bits, an adjustable spanner, 4 combination spanners, a set of 8 metric hexagonal keys and a set of 8 SAE hexagonal keys. The tools are heat treated and chrome plated against corrosion, and the moulded case keeps them secure and in order

LEGO Brick Box
The perfect starter kit for kids learning to build and play or ideal for expanding an existing LEGO kit, the LEGO Brick Box is a great pick and mix selection. It's a big, durable storage box filled with LEGO pieces in all shapes, colours and styles. Young builders will have enough for years of imagination, creativity and fun! The LEGO Brick Box also includes a special Ideas Book with building instructions and inspiration. The set contains 221 pieces. LEGO's watchwords are "Education through play": from LE

Be Good to Yourself Stainless Steel 3 Tier Steamer
Steaming is one of the healthiest, best ways to cook. It's quick and locks in both flavour and nutrients - unlike boiling where most of the vitamins end up down the sink! This 3 tier automatic steamer from Sainsbury's is a hassle-free way to cook meat, vegetables and rice... and so much more. The product comes with 3 transparent stackable layers to enable different foods to be cooked at the same time, and it also comes with a 1.5L rice bowl. The steamer works on a timer and will auto-switch off when done.

Dirt Devil 2000W Bagless Vacuum with Turbo Brush Red and Silver
This powerful, roller type vacuum cleaner offers a 2000W motor and a large, bagless 2.5L capacity - all in a funky, upbeat design. Six stage filtration keeps your home hygenic while cyclonic technology lets you use power efficiently. The set includes a hard floor brush, a crevice tool, a turbo cleaning brush, an anti-allergy fabric brush and flexible hosing to make your chores much easier. The non-scratch wheels are perfect for wheeling around on expensive, polished wooden surfaces, or anywhere else. The

Toshiba Regza 37AV635DB 37" HD Ready Digital LCD TV
This HD Ready LCD screen from Toshiba is a great TV, with a range of useful technologies built-in to keep the clutter down. It has a digital tuner to get Freeview, while it also has 4 HDMI ports and a range of cutting edge picture-enhancing technologies. This model features Toshiba's Meta Brain, which effortlessly controls a range of picture improvement technologies such as Resolution+ to increase edge detail to emulate full HD, Auto View which senses the room's brightness and adjusts the picture according

Philips Clock Radio AJ3231/05
Choose the way you start the day with this stylish clock radio. You can wake to the alarm buzzer or your favourite radio station (FM or MW), or use the Sleep Timer function to drift off to the radio. A convenient line-in jack allows for portable music playback. The large, elegant display is easy to read and has adjustable brightness, so it won't keep you awake at night. In addition, there is a snooze function and dual alarm.

Verbatim 4GB High-Speed USB Drive
The Verbatim 4GB High-Speed USB Drive is a simple, no-fuss 4GB USB drive with high speed USB 2.0 transfers. Simply plug it into your computer, and it will be ready to go. The device is made of a sturdy blue plastic, and has a retractable press and slide design to protect the USB plug when it's not in use, which also means no lost caps. It has a blue LED light that shows when transfers are active. The drive also has loop to attach to a lanyard for more regular use. The USB drive is compatible with Windows

Tu Pillowcase Non-iron Pair Cream
These convenient non-iron pillowcases in cream are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcases measure 70cm x 50cm. Machine wash at 40°C

Samsung NC10 Laptop Black
If maximum portability is what you require, this 10.2-inch (1024 x 600) laptop offers a full-size keyboard on a computer that is one of the lightest in its class (1.3kg). Processing power, while less than larger laptops, is specifically tailored to your portable needs, and will still run a variety of programs without any slowdown. This model is slim and black with high-quality design. The Intel Atom N270 processor works at 1.6GHz, while 1GB of memory is plenty for any on-the-go computing. Perfect for offic

5' Air Hockey
The Plum Air Hockey Table is ideal for a mid-sized games room or converted garage. At 5 foot (152cm) it is large enough for a many fun game of air hockey. The table top is made of MDF with printed graphics. It comes with 2 mallets, 2 pucks and 2 manual scorers. The pucks glide easily on a cushion of air that is blown upwards through tiny holes in the playing surface. The table is mains powered. Suitable for anyone aged 6 years and up, the Plum Air Hockey Table carries a 12 month manufacturer's guarantee.

Constellation 25" ABS Trolley Case Black
Made from ABS plastic, this trolley case is as light as a feather, albeit a rather spacious feather! Weighing just 4kg with a capacity of 89L, this case has a fully lined interior with clothes retainer in the lid and base. With top and side grip handles and wheels to pull it along, it's easy to manoeuvre - allowing you to lug your stuff all the way from baggage reclaim to your final destination without breaking sweat.

Panasonic DMR-EX769EBK DVD Recorder with 160GB HDD
This Panasonic DVD player with HDMI includes upscaling for HD and a TV recording function, making this just about the most fully featured DVD player one can buy today. A great player for watching regular DVDs on a regular or high-definition TV, and a multi-format player that will play JPEG still pictures, and MPEG, DivX and WMA videos. The modern DVD player uses Panasonic's own technology to upscale regular DVDs for high-resolution HDTVs. It scales the signal up to a full HD resolution of 1920x1080, and in

Plum Palermo Trough
No need to keep your planting to ground level - enhance your garden's natural beauty with the Plum Palermo Trough. Made from sustainably sourced timber, this attractive trough is an ideal gardening space for patio or terrace areas, lawn edges or vegetable/herb gardens. Increase the gardening potential of even the smallest gardens with a multi-level effect, or simply use it as a pot holder. The natural timber finish will blend perfectly into any landscaping design, and the inlaid tile is an attractive extra detai

Tu Leaf Floor Lamp Chrome
Floor lighting can really help create a cosy feeling in sitting and dining rooms. This pretty Chrome lamp has a slender stem with 3 bulbs encased in frosted glass giving a flower like look. Twisting stems with delicate leaves entwine around the bulbs for an elegant look. The switch has a dimmer function, so it's easy to use this lamp for mood lighting. This light forms part of a wider range, so it's possible to buy a table lamp in the same design if you like your lighting to match. Bulbs are included in th

Tu Plain Chenille Throw Natural
Pamper yourself with this comfy chenille throw for the bedroom or lounge. Use it to snuggle up, over your bed for extra warmth on those cold winter nights. Dry clean only.

HP LaserJet P1505 Printer
Print quality pictures with the HP LaserJet P1505 Printer. Able to print up to 23 pages per minute using in monochrome laser printing technology, it has a maximum printer resolution of 600 x 600 dpi and connects to your computer via USB. The printer is flexible and easy to use. For use with either PC or Mac systems, it's compatible with operating systems Microsoft Windows 2000, XP Home, XP Professional, XP Professional x64 and Server 2003 (32/64 bit), Mac OS X v10.2.8; v10.3, v10.4 or higher and is certif

Razor Ripstik
You don't have to snowboard to carve back and forth! The Razor Ripstik has inline castor trucks and a dual pivoting deck to provide the same experience on solid ground. The concave deck makes for a more comfortable ride with increased foot control, and the special design means you can accelerate and steer without pushing. The Razor Ripstik has urethane wheels with ABEC bearings for a smooth ride. It's suitable for kids aged 8+.

Grundig iPod Micro System GUAMCIP
With an iPod dock, CD player, FM/MW radio, USB and SD/MMC card slot, this versatile, multi-functional system has today's music fan in mind- as well as a very attractive price tag.

Sainsbury's HP 78 Colour Ink Cartridge
The Sainsbury's HP 78 Colour Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 78 ink cartridge. It is suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only will you be doing your bit for the environment, but for each cartridge returned, we'll donate £1 to