Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Zoggy Sun Protection Float Suit
The bold blue Zoggy suit is a buoyancy jacket that allows a child to practise swimming in a natural position with complete range of motion while still enjoying the benefits of floatation assistance - with the added bonus of sun protection. The removable floatation inserts can be removed gradually as your child's confidence and swimming ability increase. The sun protection is a massive UV50+. For ages 2-3.

Nintendo DS Lite Handheld Console with Brain Training Black
Quite simply the most popular handheld games console ever. The Nintendo DS Lite is the ultimate travel companion and portable games console. With its two screen fold-open configuration and a massive array of inventive and interesting games, it appeals to young and old alike. Use the touch screen with your finger or the stylus, or use the classic game pad controls. It also has a microphone, and some games even have voice control. While capable of 3D graphics and 16 channel audio, Nintendo's focus on fun gam

Lilbourne Chair Mink Fabric
This large, comfortable UK-made armchair has a sprung seat topped with a foam cushion, which ensures long-lasting comfort. The removable back cushion is hollow fibre filled, making this armchair a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statutory rights. If you are buying made to orde

York Diamond R301 Rower
Work out your whole body with this premium rower from York. Boasting a comfortable moulded seat with a smooth roller bearing action, you will be able to use both the conventional rower and also work your upper body. Pivoting footplates make for a natural rowing motion and the height of the footrest can be altered along with adjustable foot straps. Measuring 257 x 59 x 97cm, this rower can also be folded away for easy storage reducing it to just 123cm in length. With 8 fitness programmes to choose from,

Norton King Size Bed
A good bed frame will last you for years, so it's important to choose one that is the right size and design for you. The Norton King Size Bed is a 5' contemporary medium sheen silver-coloured bed frame with a grid effect head and footboard. Wooden slats carry the mattress (not included) while two extra legs beneath the bed offer additional support. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is final

Bob the Builder Quad Skates
Kids, join Bob the Builder on these fabulous Quad Skates and get mobile! Perfect for active youngsters, these colourful four-wheeled skates are decorated with the character Bob the Builder from the hit children's TV programme. The easily adjustable skates fit children's shoe sizes 8-13 and have 3 safety functions including front wheels locked, forwards only and free wheel, and come equipped with quick release fastening straps. Suitable for age 3+.

Tu 16 piece Chop Stick Cutlery Set
The Tu 16 piece Chop Stick Cutlery Set is attractive, functional and useful. With 4 forks, knives, dessert and tea spoons, it's got all the components you'll usually need, and its chop stick style forged stainless steel handle design will complement any kitchen or dining room. Dishwasher safe. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.

Nintendo Wii Classic Controller
This controller for the Nintendo Wii recreates the classic Nintendo controllers of old. If you've been a Nintendo fan for many years and prefer this layout for non-motion controlled games, it's perfect. It comes with a one year guarantee.

Kenilworth Large Standard Back Sofa Sand
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Nigella BlissHome Bread Bin
Celebrity cook Nigella Lawson and designer Sebastian Conran have teamed up to make this beautiful and practical bread bin. This thick earthenware tub finished in a classic warm matt cream has deep sides and a beech lid to keep your bread fresh. The solid lid can also be lifted off and used as a chopping or bread board. Dishwasher safe, the bread bin arrives in an attractive pale yellow box making it ideal as a gift if you can bear to be parted from it! It comes with a one year guarantee.

Tu Satin Square Quilt Duck Egg
Perfect for snuggling up in luxury in your own living room, this quilted faux satin throw is silky soft, cosy and fashionable. In classic duck egg, it will go with just about any colour scheme and is fully machine washable. Use this throw for extra warmth in bed, as a lap rug while in front of the TV - the possibilities are endless.

Hoover Dust Manager 2000W Lightweight Bagless Upright Vacuum Cleaner Red
Hoover, the classic name in vacuum cleaners, has a long history of high quality products that deliver excellent cleaning power. This bagless, upright vacuum cleaner is perfect around the home and offers a lot of features.

Morphy Richards 2-Slice Burgundy Toaster
Start the day with hot buttered toast, done to perfection. The Morphy Richards 2-Slice Accents Toaster comes in distinctive burgundy to add a touch of modern cool to your kitchen décor. Loaded with features, the toaster boasts on-board cable storage; automatic pop-up; high-lift for those smaller, harder-to-reach bits and the fantastic pause-and-check function, so you can stop toasting at any time to check on your toast and then continue the cycle without restarting! In addition, variable slot width lets yo

Prolux Large Square Shower Screen
The Prolux Large Square Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with polished silver effect aluminium fittings. Ideal for any bathroom, the rectangular screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs. The pack includes all fittings and instructions, and the integrated towel rail and shelves are handy additional features. Elegant and functional, the screen will comp

Sainsbury's Black Ink Refill Kit
The Sainsbury's Black Ink Refill Kit can be used to top up most refillable black ink cartridges. It is suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only will you be doing your bit for the environment, but for each cartridge returned, we'll donate £1 to Comic Relief.

Creda Spa 100 8.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built-in thermostat, which ensures the temperature is kept constant. The Creda Spa 100 8.5kW Electric Shower has an easy to use rotary control for on/off, temperature and flow selection and has a power on indicator to let you know when it's working. The showerhead with 3 spray patterns is wipe clean, so you don't need to worry about the build up of annoying limescale. The pack contains the heater unit in gl

Hoover Airvolution Slalom Allergy Care Plus Vacuum Cleaner
The Hoover Airvolution Slalom Allergy Care Plus Vacuum Cleaner is a powerful upright cyclonic vacuum cleaner powered by Airvolution technology - improved air power for faster, deep cleaning. The 1200W motor provides 220 air watts of suction and has variable suction for a range of household jobs.

Sylvanian Families Honeybear Family
Sylvania's Honey Bear family - Bertie, Tamsie, Diggory and Katy Honey Bear - are the town's millers and bakers. The whole family is sold as a set. Suitable for ages four and up.

Call of Duty 5 World At War Game for PS3 by Activision
It's war! Traverse the jungles of Japan or drive the Germans out of Berlin in a World War Two setting with the fifth game in the phenomenally successful Call of Duty series. This game employs the same video engine system as introduced in Call of Duty 4: Modern Warfare, so the cinematic quality of the actual gameplay remains the same: astounding and completely immersive. Be ready to fight off numerous enemies while trying to fulfil your objectives in an open battlefield, complete with fully destructible surr

Western Digital My Passport Elite 320GB Portable Hard Drive
You can fit all your data onto one small, portable disk without the need to carry power cables with this hard disk drive from Western Digital. With the ability to hold up to 320GB worth of data, you can store or backup 80,000 MP3 tracks, 91,000 digital photos, 140 hours of DVD quality video or 38 hours of HD video, the Western Digital My Passport Essential is excellent for anybody who needs plenty of storage on the move.

Ansty Footstool Bruno Chocolate
Put your feet up on our Ansty chenille footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too.

Dunlop DDH True Tech Golf Glove - Medium
Get a little help with grip and prevent blistering with this durable synthetic palm DDH True Tech golf glove. With a cabretta leather patch on the palm for extra grip and lycra over knuckles for increased flexibility and breathability, this is an all-in-one professional glove. The increased grip and control from the glove allows for harder swings to be made with more control, increasing distance and, ultimately, lowering your handicap.

Sony PRS-505 6 Inch eBook Reader Aluminium
This eBook reader from Sony is a highly stylish, high quality way to carry hundreds if not thousands of electronic books with you. The best part of this eBook reader, apart from the range of features Sony has packed in, is the cutting edge, easy to read E Ink® screen. The 6 inch E Ink® screen uses completely different technology to a normal mobile phone or computer screen. These other devices have a screen that is constantly 'on', and always draining battery, where the E Ink® screen only uses battery when

Sainsbury's Hand Blender with Metal Stem
This hand blender features a strong metal stem for durability. It has a 300W motor for powerful mixing and blending and the mixing stem twists off for cleaning. Perfect for a wide range of kitchen blending and mixing applications, it's quick and easy to use.

LG Wavedom Microwave Black
Cook, defrost and reheat delicious, nutritious food at home with the LG Black Wavedom Microwave. This 850W oven with 23L capacity has five power levels to cook your food to perfection and a weight sensor to accurately determine your cooking needs. The auto cook, defrost and reheat settings are real time savers, and the round cavity concentrates all the machine's energy on your food without wastage. The screen features smart LED and a digital clock, and the extra-large 32cm turntable ensures that cooking po

Bodum Columbia Coffee Maker 8 Cup
Bodum's coffee and tea products have made the brand synonymous with style. The Swiss company's products aren't just stylish, they're practical. Fashioned out of stainless steel, the Columbia cafetiere looks like an art deco coffee pot. Unlike other Bodum cafetieres it isn't made of glass, so is extremely resilient to everyday knocks and bumps. It can make up to 8 cups of coffee so is perfect for any large get together. Dishwasher safe. To use, simply use coarse ground coffee, add hot water and stir. Wait 4

Sony Cyber-shot DSC-W270
This great little compact camera from Sony is slim and pocketable. It has a great wide angle lens (28mm equivalent), perfect for landscapes and large groups, and a range of useful features that let you focus on having fun rather than fiddling with camera settings. It also takes high resolution photos with its 12 megapixel sensor.

Philips Rechargeable Ladyshave
The attractive purple Philips Rechargeable Ladyshave makes hair removal a breeze! It's completely cordless and the floating shaving head closely follows the curves of your body, allowing you to shave and trim perfectly, even on sensitive areas, without the risk of nicks and cuts. It's also easy to clean. The shaver is usable either wet or dry, so you can use it to shave in the shower, and a single recharge gives a minimum of 20 minutes' shaving time. The 2 shaving heads - 1 extra quick shaving head for leg

Summer Fruits Mugs 4 Pack
Brighten up your kitchen with these cheerful summer fruits mugs. Featuring colourful strawberries, grapes and peaches on a yellow background, and script on the handles, rims and base. These dainty mugs are perfect for a tea party or dressing up your everyday set. They're dishwasher and microwave safe.

Rattan Corner Linen Bin Honey
This attractive honey coloured rattan linen bin has been cleverly designed with a right angled side to fit snugly into a corner. Inside is a removable cotton liner to keep the contents ventilated and fresh and it has a hinged lid for easy access.