Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

Much like any Sainsbury's store on the UK high-street, the Sainsbury's Online Store provides much more than just a great range of groceries and award-winning selections of wine.

Where once the Sainsbury's online store was a mere shadow of the Tesco online store, and a limited range of goods combined with a lacklustre website to drive many customers elsewhere, the new Sainsbury's website provides an excellent online shopping experience, with more products than you can shake a shopping trolley at!

However, more than just a great range of products, the new Sainsbury's website provides some great information on all manner of useful subjects. Not least are the useful Sainsbury's recipe guides and wine guides, but there is lots of useful tips and information on a wide range of other products too.

Manchester United Beanbag
An official licensed Manchester United Football Club beanbag in red decorated with the club's crest. Filled with fire-retardant polystyrene balls for safety and comfort, this soft and squashy beanbag is great for sitting and playing. The removable cover is machine washable. Not suitable for children under 3.

Sony Cyber-Shot DSC-W220 12.1 Megapixel Camera
Sony's compact, square and powerful W220 camera combines a small size with an impressive array of features and a large screen on the back. Avoiding fanciful curves, this camera is simple and restrained. With a 4x zoom lens with a 30mm wide angle, the 12 megapixel camera can easily shoot breathtaking landscapes in all their grandeur. Optical stabilisation keeps things from getting blurry through camera shake. A range of automatic capture settings lets you relax and just worry about what to shoot; the camera

Willow Tree Friendship
Willow Tree is a beautiful range of figurines designed by Susan Lordi and each sculpture is produced with a particular sentiment in mind, 'Friendship' features a female figure holding a poise of flowers and would make a lovely gift for a special friend. This attractive ornament is made of hand-finished resin.

Salter Mechanical Add and Weigh Kitchen Scale
The convenient Salter Add and Weigh Scale combines handy construction with a handsome modern design. The mechanism can take on any weighing job up to 4kg (9lb), visible on an easy to read dial marked with 1-gram graduations for accurate measurement. Best of all is the add and weigh function: weigh an ingredient, add more and generate a separate weight for each added quantity! It includes a dishwasher-safe measuring bowl which can be inverted over the base for neat, simple storage. The classic Salter Add a

Play Road Mat + Sounds
Your child can take the wheel of any car, vehicle or anything else that comes to hand and drive through the nine different scenes on this road mat. Each 30 x 30cm tile can be removed and the mat reconfigured to create a new look. With sounds, some of the machine washable tiles create a range of noises, including sirens, animal noises and vehicle engines. Suitable for children aged 3+.

Nigella Butter Dish
This simple but practical butter dish by cook extraordinaire Nigella Lawson and designer Sebastian Conran will make oozing butter wrappers in the fridge door a thing of the past. A thick earthenware tub finished in classic warm cream will keep your butter fresh and ready to spread. It looks smart on a table, worktop or in a fridge without being overly fancy. It's suitable for the dishwasher, so melted residue can easily be cleaned away. Arriving in a neat pale yellow box, this butter dish will make a gr

Goodmans iPod Clock Radio
This iPod clock radio has a funky, cool white spherical design and with three alarm options to choose from, you can wake up to the alarm, the radio or your iPod. The FM/MW radio has digital tuner with backlit LCD display and 10 station pre-sets, while the universal iPod dock has charge capability. The two stereo speakers have 1.5W RMS output each.

Nintendo Wii Fit
Get balanced, get healthy! This is the thinking behind the Wii Fit package, which includes the Wii Fit Balance Board and a range of fitness based programs and mini-games. The Wii Fit is an immensely popular way to get the whole family moving by giving you an interactive way to exercise through a range of different exercises. The balance board measures weight and minute shifts in balance which can be influenced by subtle movements, and postural problems or shifts. Combined with the programs, Wii Fit can mea

Dark Wood Hangers 2 Pack
Wood hangers are a tasteful addition to your wardrobe. Unlike wire hangers which can distort the shape of clothes, wood hangers hold clothing naturally allowing clothes to maintain their shape. Pack of 2.

Cole and Mason Salt and Pepper Set
Ideal for use in the kitchen or on the dining table to deliver the freshest ground pepper and sea salt with a fully adjustable mechanism for a fine or coarse grind. Lifetime guarantee for the mechanism.

Panasonic SDR-H80 SD and HDD Camcorder Silver
An ultra-compact, camcorder that crams a massive zoom lens and a huge hard drive for long record times into a highly portable body. It records standard definition television with DVD quality, and can shoot in 4:3 or widescreen 16:9 mode. Also has stylish silver and black design. The hybrid storage design lets you record on either an SD or SDHC card (where 32GB will let you record up to 26 hours), or on the built-in 80GB hard drive - which will record up to 54 hours of footage. That's an amazing 14 hours on

Winnie the Pooh 3 Wheel Scooter
Get your little ones active with this Winnie the Pooh three wheel scooter with colourful front handlebars and foot mat. The strong, robust tubular steel frame has non inflatable tyres, meaning no danger of punctures or mishaps, and the extra wide baseboard offers excellent stability and safety. The bonus stickers allow kids to create their own unique Winnie the Pooh design. Suitable for age 3+.

Genoa Chair Mink Bruno
Add a touch of luxury to your sitting room with the Genoa range. This comfortable chair has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provide firm support and stitching detail throughout lends a neat finish. Four wooden feet raise the chair just slightly off the ground, so protecting its underside from damage. All the cushions are reversible to extend their life and the entire so

Nicky Clarke Pro Ceramic Curling Tong
Nicky Clarke, Britain's most trusted hairdresser, brings you a range of hair care appliances to eliminate bad hair days for ever. Control and style gorgeous curly locks with the Nicky Clarke Pro Ceramic Curling Tong. The curler uses ceramic technology to rapidly heat up to its improved maximum temperature of 220 degrees - ready to use in just five minutes. The ceramic coated barrel also ensures even heat distribution and is kinder to your hair, leaving perfectly smooth curls, spirals and waves. The digital

Supreme Soft Grip Chef's Pan
Cook up a treat in this stainless steel chef's pan that comes complete with a matching lid. With a 6.5mm encapsulated base it ensures even heat distribution throughout the pan helping your food cook to perfection. The 3.75L pan has a Teflon Platinum Pro non-stick coating to ensure your food doesn't stick to the base. Finished in a mirror and brushed steel design, this pan can be used on all hobs and even in the oven up to temperatures of 230°C. The handles on the 26cm wide pan including the lid handle ar

Latina Metal Frame Canopy
Protect your patio, deck or veranda from the elements with the Rowlinson Latina Metal Frame Canopy. Constructed of quality aluminium, the freestanding gunmetal grey powder-coated frame sturdily supports the lavish retractable taupe-coloured canopy, which is also showerproof and removable for winter storage. The elegant gunmetal grey finish will fit perfectly with any garden or patio scheme. The Rowlinson Latina Metal Frame is guaranteed for 1 year against manufacturing defects. Some assembly required. Car

Toshiba Regza 37AV635DB 37" HD Ready Digital LCD TV
This HD Ready LCD screen from Toshiba is a great TV, with a range of useful technologies built-in to keep the clutter down. It has a digital tuner to get Freeview, while it also has 4 HDMI ports and a range of cutting edge picture-enhancing technologies. This model features Toshiba's Meta Brain, which effortlessly controls a range of picture improvement technologies such as Resolution+ to increase edge detail to emulate full HD, Auto View which senses the room's brightness and adjusts the picture according

BSA Folding Bike 20", Gunmetal
Small, folding bikes make excellent commuter bikes, and this great little bike will let you zip around this city yet gives you the flexibility to get on trains or busses if you need. Security is less of an issue too, as you just fold it up, and take it into work - no leaving it outside for 8 hours a day. Suitable for young and old, men and women. The frame is made of steel, which absorbs little vibrations better than aluminium. The cool gunmetal colouring keeps things looking clean and sleek, while the 6 g

Constellation 16" Trolley Case Leopard Print
They say a leopard never changes its spots, but you'll be able to change regularly with the amount of clothes you can fit into this leopard print trolley case. With a capacity of 21L and weight of 3.1kg, there is plenty of space for clothing, and the clothes retainers in the base make sure everything is well packed. With wheels and extendable handle, you can prowl your domain with confidence that everything you need is safely packed away.

Meccano Easy Box
The Meccano Easy Box set lets kids' imaginations run wild. Designed for young children, this construction set consists of 100 chunky, cheerfully coloured plastic sections that have a great soft feel to them and are 100% safe. Fun and educational, the set can be used to build 10 different models (assembly instructions included) and comes with a bright green storage tub to make tidy up time easy as pie. Why not try the Meccano Mechanical Box set for double the fun!

Ken Hom 36cm Non Stick Carbon Steel Wok
A wok with the seal of approval from one of the most famous Chinese chefs of all time. Whether it be chow mein or stir fried veg, a wok is an essential pan in any kitchen. With a non-stick coating specifically designed for carbon steel woks, cleaning is less stressful and cooking is quick and easy. Suitable for electric, gas, sealed, ceramic, and halogen hobs.

BaByliss For Men I-Trim Stubble
Designer stubble has never been easier with this trimming system from Babyliss. It has 30 ultra-precise length settings - from just 0.5-15mm - giving you incredible control for the look you want. With a high-gloss plastic body, and silver and brushed metal-effect detail, it’s a great tool for the style conscious man. Its clever LCD screen displays the cutting length in mm, as well as remaining charge - so you know exactly what’s happening.

Lilbourne Large Sofa Madras Leather Chocolate
This large, comfortable UK-made two seater sofa has a sprung seat topped with a foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. The leather is corrected and pigmented - see our Furniture Buying Guide for explanations of different leather grades. As this product is made to order, please note that it i

Humax PVR9300 320GB Digital TV Recorder
Humax has long been a leader in providing user-friendly, reliable and affordable digital television recorders, and that tradition continues with the PVR9300T. Black and unobtrusive, it brings you all the added channels of Freeview+, while its 320GB hard drive will store up to 200 hours of your favourite programmes. Easy to install and set up, the Twin Tuner allows you to record one channel while watching another, or to record two channels simultaneously while playing back a previous recording, so it's ver

JVC Black Gumy Air Cushion Headphones
The JVC Gumy Air Cushion headphone range has been designed in bright colours to match the range of 3rd generation iPods. The earbuds of these headphones are a deep black to match your music player or outfit. These in ear headphones are compact, with soft touch silicon air cushion earpieces that are designed so that they mould to fit your ear, no matter its size or shape, making them the most comfortable earphones on the market. They come with 3 different size cushion earpieces so you can pick the best fit

Morphy Richards 2-Slice Graphite Toaster
Start the day with hot buttered toast, done to perfection. The Morphy Richards 2-Slice Graphite Toaster comes in handsome grey to add a touch of modern cool to your kitchen décor. Loaded with features, the toaster boasts on-board cable storage; automatic pop-up; high-lift for those smaller, harder-to-reach bits and the fantastic pause-and-check function, so you can stop the cycle at any time to check on your toast and then continue toasting without restarting! In addition, variable slot width lets you toas

Easy Karaoke Hits Of Abba
Beat the recession by organising a fun karaoke night in! Easy Karaoke Hits of Abba features loads of songs by the Eurovision Song Contest winning group - some of the all time favourites of karaoke fundamentalists the world over! From "Mamma Mia" to "Waterloo" via "Super Trouper", "Gimme Gimme Gimme" and loads more, this 2 disc set contains plenty of songs for female singers - or adventurous male ones! Relive the fun of the 1970s with Agnetha, Benny, Bjorn and Anni-Frid...

Christy Kiro Pillowcase
Christy bed linen is the last word in luxury and comfort. This beautifully embroidered and appliqued Christy Kiro Pillowcase will jazz up any style-conscious bedroom. The bold, dramatic look of the stylish floral design is borne out by the high quality of the materials used - the slip is made from 200 thread count, 100% cotton percale for cloud-soft bed basking, with linen trim. You'd think linen this gorgeous must be dry clean only, but the pillowcase is fully machine washable and can be tumble dried for

Ben 10 Ultimate Omnitrix
When Ben 10 strapped the mysterious Omnitrix on to his wrist, he discovered an ability to transform himself into any of 10 different aliens, each with a magical superpower that helps him battle evil - both intergalactic and terrestrial... Fans of Ben 10 will be enthralled by having their very own Ben 10 Ultimate Omnitrix watch! The Ultimate Omnitrix features lights and sounds that are even more thrilling when combined with the mini translucent Swampfire alien figure that attaches to the base and unlocks ex

Salter Razor Electronic Bathroom Scales
Check your weight with the Salter Razor Electronic Bathroom Scales. The sleek design of ultra strong tempered silver glass means it'll always look great in your bathroom and the LCD digital display ensures total accuracy on the readout every time. The display provides exact measurements, accurate to 100g or 0.2lbs, and you can choose whether to be weighed in stones, kilos or pounds. The scale also has carpet feet to ensure accuracy on any surface. The auto zero and auto shut off functions save power on the