At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Seagate Freeagent GO 5400.2 250GB Portable Hard DriveNicky Clarke Desired Professional Hair DryerJamie Oliver Overworked mugTontarelli 25L Bullet BinYamaha Pacifica Electric Guitar KitTONI&GUY Slim Defining StraightenerTu Hammer Stamp 16-piece Cutlery SetDifferent by Design Jacquard Stripe Duvet Set WhitePoppy Field Wall ArtSainsbury's Towel NavyWillow Tree Mother and DaughterBlack and White New York City Wall Art Set of 3Dora the Explorer 3 Wheel ScooterDuracell Plus AA Batteries Bulk Pack of 24Lilbourne Large Sofa ChocolateSainsbury's Basics 4 Slice ToasterManchester United Football Club Cotton CurtainsGatsby Large SideboardTu Squares Rug GreenLEGO Technic Rally TruckPhilips Naturally Whiter ToothbrushLe Creuset 26cm Cast Iron Grillit AlmondMasterplug 25m HandbagK'NEX Double Ferris WheelLouisa StoolKids Blue Gelert Sleeping BagBSA Atlanta 26" Rigid Men's Mountain Bike, Blue/BlackTu Pintuck Panel CurtainsLeamington Small SideboardOXO Softworks Salad Spinner
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

BT Freestyle 310 Twin Handset Phone
This set comprises two smart-looking BT Freestyle 310 phones. These popular handsets have nice large buttons and a colour displays, which are easy to read and use. The directory can store up to 100 names and numbers, the call log stores up to 30 calls and there is a 20-call dialled numbers log. Caller ID, call waiting and SMS messaging are available, subject to your line subscription. Fully charged, the phones offer 10 hours' talk time and 100 hours' standby, with a 50m indoor and 300m outdoor range. Othe

Tu Wooden Venetian Blind Walnut
A basswood Venetian blind stained an attractive walnut colour. It's height adjustable with a fabric side cord and rolling stick to change the angle of the slats. It can be cut to size if required and guide lines are included in the pack along with fixtures and fittings. Wipe with a duster or damp cloth to keep clean.

Bosch TWK6831GB Stainless Steel Private Collection Kettle
This smart kettle from Bosch has a rapid boil 3100W element, so you shouldn't have to wait long for that much needed cup of tea! Cordless, it will look neat on your work top even when not in use. A removable stainless steel filter prevents sediment and limescale from being deposited in your drink.

Russell Hobbs Black/Satin Digital Filter Coffee Maker
Designed to look good and make a mouth-watering cup of delicious coffee, this 12 cup filter maker has a programmable timer with auto on and safety auto off features. Brew strength control means coffee just as you like it - perfect when brewing five cups or less, or if you prefer your coffee to be slightly weaker or stronger than normal. A drip stop mechanism means you can serve while still brewing, and for convenience a water level indicator is located on the side of the machine for precise filling. A remov

Lexmark 28 and 29 2 Ink Cartridge Multipack
The Lexmark 28 and 29 2 Ink Cartridge Multipack contains 1 black and 1 colour ink cartridge, compatible with any Lexmark printer that takes either a Lexmark 28 or 29 ink cartridge. They are suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit the Lexmark website for details.

S&C Two-tier Stand for up to 37-inch TVs Black Glass
S&C Products make a collection of beautiful, well-designed TV stands that are the perfect compliment to your modern, sleek LCD or plasma TV. Produced to high specifications with ultra-modern design, they will make your home theatre system look magnificent. This ZIN372400/BKI model is a two-tiered, blackened aluminium and black glass construction. It has a cable management feature to reduce cable clutter. Suitable for use with up to 37-inch televisions. The glass is toughened safety glass, so it can take t

Jones Apollo Wall Clock Black
This handsome retro style wall mounted clock will brighten any room. The black steel case is durable and attractive, and the smooth quartz movement ensures that time will keep on ticking. The Jones Apollo Wall Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Sylvanian Families The Caravan
The Caravan is part of the charming Sylvanian Families toy range. Open up the Sylvanian Caravan roof and side to reveal a fully equipped kitchen, seating area and shower room with WC. By unfolding sections, more space, storage and sleeping areas are created. The Caravan comes with more than 30 accessories, including caravan with built-in furniture, sleeping bags, kitchen utensils, bathroom accessories, games and maps. Car and figurines sold separately. Suitable for ages four and up.

Aqua Beads Flower Studio Compact
Aqua beads are simple to use, even for young children. Lay the beads out using the picture sheets and bead templates as a guide, or create pictures using your own imagination and style. Then, simply spray with water! Perfect for travelling and visiting friends! This cute compact has space to store your bead plopper, water sprayer and picture templates, and drawers to hold all your colourful beads. The set contains over 500 beads, bead plopper, layout tray, three template sheets, water sprayer, instruction

Epson T080 Cyan Ink Cartridge
The Epson T080 Cyan Ink Cartridge is compatible with any Epson printer that takes an Epson T080 ink cartridge - EPSON Stylus Photo R265/R360/RX560/R285/RX585/RX685, EPSON Stylus Photo PX700W/PX800FW. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Ken Hom 31cm 10 Piece Wok Set
Have yourself a taste of Asia with this family-sized 10-piece wok set. Includes a 31cm carbon steel wok, a carbon steel lid, a tempura rack, a pair of cooking chopsticks, 4 pairs of eating chopsticks, a stainless steel turner and an instruction and recipe book.

Chef'n G' Rabbit Pepper
Grind pepper with just one hand in this incredibly cute pepper grinder by Chef'n. Shaped like a black rabbit, you squeeze the ear-handles and the pepper is dispensed from the bottom. Refill it easily at the tail by pulling out the plug and pouring pepper inside. Holding 25g, it is pre-loaded with fresh peppercorns and its grind coarseness can be adjusted to suit your taste. The ergonomic soft to touch handle is easy to hold and use and it fits perfectly in one hand, great for quick use. It would look gr

Brita Classic Refill Cartridge 6 Pack
This pack of 6 filter cartridges will last for 6 months providing you with fresh filtered water on tap.

BaByliss Eco Dryer
Products from industry leaders BaByliss are the choice of professionals. Commit to saving the environment without compromising on performance with the energy saving BaByliss Eco Dryer. It dries your hair just as quickly as any 2000W dryer, but consumes only half the energy thanks to advanced heater and airflow technology. Incredibly light and powerful, the Eco Dryer's technology uses an advanced heater and fan design that rebalances the heat and airflow. Ionic conditioning gives frizz-free shine, while 2 h

Vacuum Bags 4 Pack
These ingenious bags are perfect for storing clothes, blankets or other soft furnishings. Simply fold and pack the items neatly, attach the vacuum cleaner and suck out the air. The items will be safely stored and the vacuum packed bags take up a lot less space!

Thomas Step 'n' Learn Playmat
The Thomas and Friends electronic Step 'n' Learn Playmat makes learning fun! The playmat includes four different modes to educate your child through hours of interactive learning. Answer the questions by stepping on the correct image. If you are incorrect, you'll be asked to try again! This easy-to-clean playmat contains 55 Thomas and Friends phrases, can be folded for easy storage and wiped clean if necessary. Suitable for ages three and up.

Different by Design Goose Feather and Down Pillow
This pillow contains a mixture of goose and duck down for ultimate loft and comfort, offering medium support. Suitable for everyday use, this pillow is machine washable at 60ºC, which kills any live dust mites.

Jamie Oliver White Plate 2 pack
This range of simple and elegant china from Jamie Oliver has been created using quality porcelain that is dishwasher, freezer, oven and microwave safe. These classic and durable plates will look beautiful on any table and serve you well for years to come.

Guitar Hero World Tour Guitar Bundle for PS3 by Activision
We all have to let our hair down every now and then, and no-one does that quite like a rock star - just ask Ozzy Osbourne, Dave Grohl or Eddie Van Halen. With Guitar Hero World Tour, you'll step into their metal-studded boots and play along to their greatest hits. With the Guitar Hero bundle you have all you need to get yourself up and running, except a console and TV. The all-important wireless guitar controller, for instance, which has a touch-sensitive slide bar and fret buttons for extra accuracy, and

Bristan Quest Bath Taps
Made from durable brass with a handsome chrome finish, the Bristan Quest Bath Taps set consists of two bath taps: one hot and one cold. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, these taps have a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valves require only a quarter turn to operate. Bristan Quest Bath Taps carry a 5 year guarantee and work well with most designs in the exc

Rowlinson Metal Storette
This handsome steel storette, pre-painted in olive and white, will fit in a corner for an attractive and compact storage space in any garden and requires no periodic treatment. The lifting lid and lockable sliding double door (padlock not included) make for easy, secure access. Other features include rust proofing, fire, rot and rodent resistance. This low maintenance storette requires 2 people for assembly, comes with a full set of care instructions and is guaranteed for 10 years against perforation from

Minky Drawstring Ironing Board Cover
Minky Ironing Board Covers are pretty, functional and will fit most standard bullet shaped ironing boards. They're designed to make ironing less of a chore. The Minky Drawstring Ironing Board Cover will keep your ironing board protected and pristine, while cheering up the task of pressing clothes. It has an easy tie drawstring fastening for quick, simple fitting. The Minky Drawstring Ironing Board Cover is 100% cotton.

Dora the Explorer Carnival Time Laptop
Let's hear it for Dora the Explorer! The Dora Carnival Time Laptop is a highly educational toy that's also plenty of fun! This children's first computer has a wide range of activities and play modes for an all round learning experience. Children can join Dora and her friend, Boots, at the carnival, developing their skills and learning while they play. The ABC keyboard helps familiarise them with the order of the alphabet, plus letters and words. Kids can help Dora collect prize tickets by winning games whi

Zap Cotton Drill Beanbag Natural
For relaxed informal seating it's hard to beat a beanbag. This one's pair-shaped and has a removable, washable hard wearing cotton cover. It's not suitable for children under 3.

Sainsbury's Shaggy Chenille Bath Mat Lime
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Samsung Q2 16GB MP3 Player White
A slick, silver-rimmed, Personal Portable Media Player (PMP). This Samsung Q2 offers modern styling, and flat, touch-control buttons. A beautifully colourful, large 2.4 inch screen (320x200 pixels) shows pictures and videos off at their best. It'll fit in the palm of your hand and is less than half an inch thick! The sound quality from this player is excellent, and it has clever Samsung DNSe" 3.0 techonology to recreate the three dimensional environment that the recording took place in. This results in muc

Dual Lantern Bird Feeder
The Dual Lantern Feeder will encourage feathered friends to spend more time in your garden. Its handsome appearance (painted metal with transparent, durable PVC seed chamber and mesh nut chamber) blends beautifully with any outdoor design scheme. The "double-storey" effect means it can hold both seeds and nuts in two separate chambers, giving it substantial capacity to be filled with almost any type of birdseed or nuts (consult an expert if you're not sure which types are safe and edible for most garden bir

Metronic 320GB Set Top Box and Digital Video Recorder
Television viewing perfection. If you have an analogue television and want to access the high quality world of digital television, this set top Digital Video Recorder (DVR) will let you tune into Freeview's 40+ channels, and even pause and rewind live TV. You can record two channels at the same time, so you never have to miss your favourite programmes - especially good for sport! The 320GB hard drive will let you record hours and hours of TV before you need to delete old recordings. The player offers all

Cars Tractor Tippin' Game
Inspired by the hit Disney Pixar movie, Cars Tractor Tippin offers racing action. Tip the tractors as Frank the Combine chases McQueen down the track! Suitable for children aged 4+.

De'Longhi Icona Kettle White
This De'Longhi Icona kettle combines traditional shape with contemporary functions and style. It has a cool-touch easy grip handle and can be placed in any direction on its stand, which allows for easy use by both left and right handed users. A rapid boil function means you won't have to wait long for your much needed cup of tea. Removable washable filters keep limescale at an absolute minimum, while an auto steam shut off function lowers the potential for burns and scalds. A water level indicator with il