Recognising that customers are increasingly price-conscious, Sainsburys focus on making healthy food affordable, while inspiring customers to cook, and at Sainsburys Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsburys work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsburys are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Sainsburys goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsburys are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsburys approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsburys Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsburys!

Mega Bloks Fire Station Fold and Go Bucket
Easy as pie to unfold, Mega Bloks Fold and Go Buckets are fun playsets that open up to form a building platform. When snapped shut again, they become compact storage for all the pieces kids use to make and build their own toys - simple to tidy up after playtime and perfect to take along with you. The Fire Station Fold and Go Bucket is great for little boys who'd like to be firemen. The playset contains the pieces for constructing a fire house and fire engine, plus a fire hydrant and fireman figure. Buildin

Morphy Richards 2-Slice Burgundy Toaster
Start the day with hot buttered toast, done to perfection. The Morphy Richards 2-Slice Accents Toaster comes in distinctive burgundy to add a touch of modern cool to your kitchen décor. Loaded with features, the toaster boasts on-board cable storage; automatic pop-up; high-lift for those smaller, harder-to-reach bits and the fantastic pause-and-check function, so you can stop toasting at any time to check on your toast and then continue the cycle without restarting! In addition, variable slot width lets yo

Tu Constellation Cushion Chocolate
The satin texture of this 43 x 43cm Tu Constellation cushion feels great against the skin and is deliciously cool. The embroidered designs and coloured panels give the cushion character and style. The bold, dramatic cushion has no feathers to plague the allergy-prone. The gorgeous cover is also machine washable at 40°C for total convenience.

Dyson DC30 Handheld Vacuum Cleaner
Dyson vacuum cleaners are known for their high-quality design and excellent, long-lasting suction technology. The Dyson DC30 Handheld Vacuum Cleaner is designed for those quick jobs around the home. Powered by the Dyson digital motor, it's smaller, lighter and more powerful than conventional motors. This vacuum does not require replacement bags, rather using a lifetime washable filter, which will save you money in the long run and is better for the environment.

Epson T044 4 Ink Cartridge Multipack
The Epson T044 4 Ink Cartridge Multipack contains 1 black, 1 cyan, 1 magenta and 1 yellow ink cartridge, compatible with any Epson printer that takes an Epson T044 ink cartridge. They are suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Ross CD/DVD Lens Cleaner
A simple device designed to clean the lens, essential if your CDs and DVDs are sticking.

Hoover Purepower 2100W Bagged Upright Vacuum Cleaner Blue
Hoover, the classic name in vacuum cleaners, has a long history of high quality products that deliver excellent cleaning power. This upright vacuum cleaner is perfect around the home and offers a lot of useful features.

Gallery Cambridge Mantle Mirror Gold
The Cambridge features a solid wood ornate frame with a gold painted finish that has been aged for an antique look and feel. Can be hung portrait or landscape and wall fixings are included. The Gallery mirror collection is influenced by the modern home, and is full of versatile pieces that suit any type of room or décor. Each product is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

Body Sculpture Soft Neoprene Dumbbell Tree 20lb
With three varying weights, this dumbbell kit is ideal for training your entire body. From chest presses to dumbbell curls and squats, you'll be able to choose the weight that offers the perfect level of resistance. The set includes two bright pink 2lb dumbbells, two pale purple 3lb dumbbells and two bold blue 5lb dumbbells, all finished in soft neoprene that is comfortable to hold and won't damage a tile or timber floor if dropped. They sit neatly in a foldable metal stand.

Nintendo Wii Controller
An extra Wii Remote for the Nintendo Wii. You'll need an extra Wii Remote if you want to play multiplayer games on your Nintendo Wii. Filled with the same motion-sensing technology as the bundled remote that comes with the Wii, it's a perfect addition to your gaming arsenal. Completely wireless, and adaptable to all the different games available on the Wii system, with a sturdy strap to keep it safety in your grasp. It comes with a one year guarantee.

Guitar Hero World Tour Super Bundle for PS3 by Activision
We all have to let our hair down every now and then, and no-one does that quite like a rock star - just ask Ozzy Osbourne, Dave Grohl or Eddie Van Halen. With Guitar Hero World Tour, you'll step into their metal-studded boots and play along to their greatest hits. With the Guitar Hero super bundle you have all you need to get up and running - except a TV and games console. The all-important wireless guitar controller, for instance, which has a touch-sensitive slide bar, even more sensitive fret buttons for

Philips CD1554B/05 Quad Phone
One of the best cordless phones you can buy, this amazing set from Philips is virtually interference free and offers a 300m reception range for freedom of movement around the house. Designed to high specifications with understated style. It uses digital recording for messages of up to ten minutes in total. The 50 name phonebook is bright and easy to read. It is designed with energy saving in mind, and reduces power as you move closer to the base station. The set contains one answer phone base station, th

Polar Gear Chest Cooler Black
Keep your lunch fresh in this stylish, chest-shaped Polar Gear lunch cooler! It's insulated, more flexible than a lunchbox, has a handy carry handle for portability and a top compartment to hold a juice or water bottle or cold drink can. Made from durable polyester with rubberised trims and wipe clean linings - with sealed seams to avoid seepage and crumbs in corners - this lunch bag is large enough to hold a grown up lunch or food for a hungry teen. The bag comes with a reusable mini ice pack to keep the

BaByliss Pro Digital Ceramic Straightener
Products from industry leaders BaByliss are the choice of professionals. For salon-straight hair in the comfort of your own home, get the BaByliss Pro Digital Ceramic Straightener. The tourmaline ceramic plates generate an even heat transfer that's gentler on the hair for a healthy looking, glossy finish. The straightener heats up to its maximum temperature of 230°C in just 15 seconds, while fast heat recovery maintains a constantly high temperature during use with variable temperature control to suit all

Tu Leaf Floor Lamp Antique Brass
Floor lighting can really help create a cosy feeling in sitting and dining rooms. This brass lamp has an antique finish for a vintage feel, a slender stem with 3 bulbs encased in frosted glass for a flower-like look. Twisting stems with delicate leaves entwine around the bulbs and the switch has a dimmer function, so it's easy to use this lamp for mood lighting. This light forms part of a wider range, so it's possible to buy a table lamp in the same design if you like your lighting to match. Bulbs are incl

Tu Toilet Seat White
Simple and does the job, this white moulded toilet seat is a comfortable seat for your toilet. Excellent as a replacement or spare seat, it measures 36.7 x 43cm.

Meccano Build & Play Fire Truck
The Meccano Build & Play Fire Truck set gives kids a range of options to play with. Designed for young children, the 184 large, flexible, cheerfully coloured sections can be put together to make a total of six different models - including dune buggy and construction vehicles (assembly instructions included). Aspiring young fire-fighters will love this one! Ever since its early beginnings in a Liverpool workshop in 1898, where Frank Hornby invented the construction sets for his own children, Meccano has bee

Hannah Montana Guitar
Young Hannah Montana fans may choose to follow in her footsteps and become stars themselves, having hours of fun with the Hannah Montana Guitar. The hit Disney series inspires all its fans to musical greatness! Kids can play along to 8 different beats in 8 different instrument styles. This guitar lets them play along to 8 different rhythms and 8 guitar styles to keep kids entertained for hours. It's got a real whammy bar for rock star effects and an embroidered shoulder strap like Hannah's own guitar! Use

Tu Butcher's Block
Protect your surfaces and keep your knives sharper for longer with this sizeable Tu wooden butcher's block. At 31 x 40cm, it's large enough for chopping large quantities of veg for salad or soups, slicing large loaves, carving roasts and even makes an attractive serving surface for crudites and dips. Four centimetres thick, the block is a sturdy and stable addition to your kitchen counter.

Dr Kawashima's Brain Training for Nintendo DS by Nintendo
Dr Kawashima's Brain Training is nothing short of a phenomenon in Japan, and is one of the most popular ways to flex your mental muscles! So many games, so little time - each is designed to stimulate a particular cerebral skill. Write answers on the screen, and even speak others into the microphone. Manipulate letters, numbers and colours using your speed, skill, memory and control - by the end of a session you'll feel like you can solve anything! Suitable for ages 3 and over.

Revelation Oregon 18" Casual Rollercase
Travel in style with this black casual suitcase from Revelation at Antler. Made from tough durable fabric to withstand the strains of travelling, this suitcase has a moulded top and side carrier handles for easy transportation. Measuring 46 x 37 x 19cm (18 x 14 x 7"), it features a single stem handle with a push button locking mechanism.

Eeyore 3 Piece Christening Set
Perennial children's favourite Winnie the Pooh lends his image to this highly collectible gift set. The Royal Doulton Winnie the Pooh Christening Set is a perfect, thoughtful gift with which to celebrate a child's naming ceremony, with its delightful domestic scene from Little Twitching. The set comprises a christening plate, bowl and a handled hug-a-mug, all featuring iconic images of the much loved Eeyore. Made from fine china, gift boxed and dishwasher safe, the set will be a cherished and collectible

Sprig Baja Scout Dune Buggy
Smaller than the Sprig Discover Rig is the sidekick vehicle Baja Scout. Adventure guide Miki Flinders wants to take his friends on a tour of the Australian Outback, and kids can come along! The Sprig Baja Scout comes with a Miki Flinders figure and can hold him plus one other Sprig character as they head out across the plains of the Australian desert. The Sprig Baja Scout has a pump-action powered light feature that will illuminate Miki's LED headlamp! The Baja Scout is made from Sprigwood, a 100% durable

Croydex Double Door Cabinet White
A double fronted white cabinet with two mirrored doors that open in the middle to reveal 4 compartments. Each door has a cavity where toothbrushes, beauty products or medicines could be stored, with two more compartments in the main body of the cabinet sectioned by a horizontal shelf. The mirrored doors have a clever swivel function giving you the flexibility to view a larger area. All fixtures and easy to follow instructions are included in the pack. The wood used to make this cabinet is sustainably sourced.

Postman Pat Play Tent
Bring the joy of Postman Pat to your home with this easy to construct play tent. Shaped like Pat's van it is easy to construct and dismantle with two doors at the side and the rear. Great for summer fun in the garden offering a shady play area or can be erected inside as a den! Arrives in a neat box making it an ideal gift for friends or family. Suitable for children aged 3 years and above.

Sainsbury's Fair Trade Bath Mat Cream
Sainsbury's is committed to supporting a sustainable cotton industry, and by using 100% Fair Trade cotton in this range it is supporting small-scale cotton farmers by paying them a fair and equal price.

Le Creuset 26cm Cast Iron Shallow Casserole Dish Teal
This 26cm, 2L casserole dish in a teal finish is ideal for paella, couscous or simple seafood linguini. The shallow, wide base of this versatile pot allows maximum contact between the food and the heat. It's suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and is oven, grill, freezer and dishwasher safe. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the casserole dish. Le Creuset cast iron is fired at an extraordinary 840°C for an en

Bosch AHS 4-16 Electric Hedge Cutter
This Bosch hedge cutter features a high-grade, diamond-ground, precision 42cm steel blade for long sharp cuts and a 6m cable. It has a 390w electric motor and 16mm tooth blade which will cope with hedges with ease. At 2.9kg it's extremely lightweight and with its perfectly placed centre of gravity and ergonomic shaped handle it's very comfortable when holding above your head for prolonged periods of time. Two year guarantee.

Peppa Pig Space Ship
"Go left, little space ship!" Fans of the hit children's television show Peppa Pig will love blasting off into outer space with the Peppa Pig Space Ship! Take Peppa, George and Danny the Dog to the moon and back - they're all ready to go. The space ship has 3 compartments that open up - one for each astronaut - and 3 play modes: Try Me, Mute Mode and Play Mode. The ship has a handy handle for kid powered blast off! Push the button to make the ship power up with a roar, and to hear Peppa give the space ship

Panasonic Lumix Case for FS62 Black
A black, leather case to protect your Panasonic Lumix FS62 from any scrapes and scuffs it might pick up when travelling in a bag or backpack. Comes with a 1 year guarantee.