With the new Sainsburys Online Store, Sainsburys continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsburys UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsburys, since Sainsburys also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Bristan Sonique Basin TapsVivo Oven Platter WhiteDuracell Rechargeable AA Batteries 4 PackFogarty Silk Soft Microfibre 9 tog DuvetBelkin TuneBase FM with ClearScanRevelation Oregon 22" Casual RollercaseLox Armoured Cable LockYork Diamond Narrow Stance BenchEquilibrium Pebble Weights Set of 9 ChromeTu Purple Damask Duvet SetSony Cyber-Shot DSC-W220 12.1 Megapixel CameraNorfolk Extending Dining TableBelkin 17" Notebook Sleeve Neoprene Jet/CabernetConstellation 24" 4 Wheel Eva Trolley CaseGarmin Nuvi 1340 Sat NavBraun Xpressive Wet and Dry EpilatorTomy Thomas & Friends Remote Control Steam & SoundPhilips Docking Entertainment System AJ300DBDartington Exmoor Old Fashioned Crystal Glasses 2 PackMilton Bedside TableTu Tiffany UplighterPhilips Stainless Steel Jug KettleEpson Stylus Office BX300F Business Inkjet Colour PrinterEdge Electronic DartboardEpson T080 6 Ink Cartridge MultipackRussell Hobbs Digital Filter Coffee MakerVerbatim Green 320GB USB Portable Hard DriveRemington Spin Curl Hair DryerVax Swift 1800W Upright 3L Vacuum CleanerDifferent by Design Copper Bottom Stainless Steel Non-stic
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Recognising that customers are increasingly price-conscious, Sainsburys focus on making healthy food affordable, while inspiring customers to cook, and at Sainsburys Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsburys work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsburys are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Autocare Rear Pet Seat Protector
A trip to the beach, a family pet, sticky fingers and football on a Saturday can all leave car seats messy, muddy, sandy and smelly! Autocare has designed these easy to fit front car seat protectors to keep your seats like new for longer. Inoffensive in black, the pair can be slipped on or off seats when needed making them perfect for any busy household. Made from high density foam, they are comfortable and water resistant.

Nicky Clarke 2000W Frizz Control Hair Dryer with Diffuser
Nicky Clarke, Britain's most trusted hairdresser, brings you a range of hair care appliances to eliminate bad hair days for ever. Control frizz and style gorgeous curls and waves with the Nicky Clarke 2000W Frizz Control Dryer. This 2000-watt high-power hairdryer uses ionic technology to help care for your hair, and features a turbo button for extra fast drying. Its variable three heat and two speed settings suit a range of hair types, while the cool shot button will set your style in place. The salon styl

Bosch PST 680E Jigsaw
This variable-speed jigsaw features a quick release mechanism for changing blades and a blower for keeping the cutting face clear of dust. The base plate is adjustable, with notches marked at 0°, 22.5° and 45° for making perfect mitre cuts. The machine has on-board storage for two blades, a blade cover to protect the user from flying chips, and can be attached to a vacuum cleaner to remove sawdust.

Breville Café Series Die Cast 2 Slice Toaster
The Breville Café Series Die Cast 2 Slice Toaster is an elegantly space-age designer kitchen accessory that warms, defrosts and toasts. In brushed, rust-proof die cast aluminium and stainless steel, this stylish device has variable width slots for varying slice thicknesses and a maximum power rating of 1100W. The toaster incorporates a defrost button for toasting frozen bread straight from the freezer and variable browning control for light or dark toast, while the crumpet setting toasts bagels, teacakes a

Verbatim Blue 320GB USB Portable Hard Drive
The Verbatim 320GB USB Portable Hard Drive is a high capacity portable hard drive in a small, highly portable package. These drives come in different colours to match a colour conscious user. This is a metallic blue, with a tapered design to make it a stylish addition to your desktop. This small drive has a large 320GB of storage space, and doesn't require any external power cables. Simply plug it into a USB slot, and it will show up as an external hard drive on your computer. Easy to use, and very conveni

Dirt Devil 2200W Bagless Vacuum Cleaner Red and Silver
Upgrade to true convenience with this bagless vacuum cleaner from Dirt Devil. The powerful 2200W motor makes it powerful even among larger cleaners, while the variety of attachments makes it flexible in use. It's cyclonic, which means it uses the motor's power more efficiently. The air flow is filtered through a Microban®, anti-bacterial HEPA filter - great for allergy sufferers, and hygenic. The filter is also washable for easy cleaning. It has a crevice tool, a dusting tool and an upholstery tool for fl

Ross 32" Fixed LCD Wall Mount
Suitable for televisions from 23" to 32" and up to 35 kg in weight, this easy to install, low profile LCD wall mount is hung with a picture style mounting.

Silentnight Memory Foam Impress Contour Pillow
This pillow moulds to the contours of your head and neck reducing stress on the neck and lowering the potential for compression in the spine. It gives a high level of support and being non-allergenic is suitable for down and feather allergy sufferers. It is also machine washable.

Lausanne Corner Chaise Natural
For when you really want to stretch out the contemporary-styled Lausanne corner chaise offers luxury lounging for the bigger room. It's got a sprung seat and foam-filled bottom cushions for support and comfort, while the rear cushions are fibre-filled and reversible for a longer life. UK-made, this corner chaise looks great in a wide range of modern decors and offers supreme comfort.

Odyssey Tumble Twist Bath Mat Satsuma
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This bright orange colour will add a splash of vibrancy and warmth to any bathroom.

Sainsbury's Towel Plum
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

JVC Red Gumy Air Cushion Headphones
The JVC Gumy Air Cushion headphone range has been designed in bright colours to match the range of 3rd generation iPods. The earbuds and cables of these headphones are a bright red to match your music player or outfit. These in ear headphones are compact, with soft touch silicon air cushion earpieces that are designed so that they mould to fit your ear, no matter its size or shape, making them the most comfortable earphones on the market. They come with 3 different size cushion earpieces so you can pick th

Tefal Actifry
Healthy eating begins with the right equipment, and the Tefal Actifry is ideal. Stylish and clean in simple white, it's an appliance you'll be proud to display in your kitchen. The deep fryer requires only a single spoon of oil to cook a whole kilogram of perfect chips. The ingenious mixing arm design and heat pulse technology ensure even distribution of the oil throughout the cooking process, so you only consume a fraction of the fat usually associated with such tasty goodies as fish and chips, casseroles

Naples Upholstered King Size Bed
A good bed frame will last you for years, so it's important to choose one that is the right size and design for you. The Naples Upholstered King Size Bed is a 5' faux leather bed frame with a sleek, contemporary look in chocolate brown, ideal for any modern bedroom. The large headboard runs all the way to the floor and is lightly cushioned for your comfort. Wooden slats support the mattress (not included) and are screwed in to prevent slipping. Four mahogany stained wooden feet complete the look and 2 ext

Hot Wheels Cyborg Spinner
Race your die-cast Hot Wheels down the track, but watch out for the angry cyborg who doesn't want to let you past! Suitable for children aged 5+.

Sainsbury's Auto Travel Mat
This handy tartan travel mat from Sainsbury's is 150 x 125cm. Featuring a blend of acrylic, polyester and wool, the blanket is soft to the touch and durable, and can be machine washed. It also comes with a full PVC backing to prevent moisture seeping through the fabric if you use it on damp ground. Rolls up into a neat little bundle for storage in your car.

Tu Toilet Seat White
Simple and does the job, this white moulded toilet seat is a comfortable seat for your toilet. Excellent as a replacement or spare seat, it measures 36.7 x 43cm.

Peppa Pig Sweet Dreams Duvet Set
This Peppa Pig reversible children's duvet set featuring Princess Peppa on a pale pink background includes a single duvet and pillowcase and is machine washable.

Russell Hobbs Marco Pierre White Hard Adonised Grey Cookware 5 Piece Set
Michelin-starred chef Marco Pierre White has teamed up with premiere cookware manufacturer Russell Hobbs to create this 5 piece cookware set. Set includes a 24cm milk pan, 3 pans in ascending size (16, 18 and 20cm) - complete with snug fit lids to lock in heat and moisture - and 1 deep fill 24cm frying pan. All pans have aluminium bodies for excellent heat distribution and conduction, while their hard anodised outer layer makes them durable. Slender, easy grip handles in stainless steel look stylish and fee

Sainsbury's Manual 17l Microwave Oven Stainless Steel and Black
Cook, defrost and warm up delicious, nutritious food at home with the Sainsbury's Manual Microwave Oven. This simple, functional 700W oven with 17L capacity has five power levels to cook your food to perfection with the minimum of fuss. Controlled by a rotary dial for speedy time and power setting selection, the microwave is also fan assisted, and the 24.5cm turntable ensures that cooking power is evenly distributed. Finished in attractive, polished stainless steel with black trim, this appliance will fit

JVC Blue Marshmallow Headphones
JVC's Marshmallow headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Marshmallow Earphones are a bright blue to match your music player or outfit. These in ear headphones are compact, with super soft, comfy rubber earpieces that provide great sound and are designed so that they mould to fit your ear, no matter its size or shape - hence the name. JVC Marshmallows have extra low sound leakage, making them ideal for commuters who

Remington Spin Curl Hair Dryer
Let the Remington Spin Curl Hair Dryer care for your curls. The 1800W dryer uses ceramic tourmaline technology to ensure even heat distribution and better care for your hair. The spin curl attachment is ideal for adding volume, but the dryer can be used without it, should you wish to change your style. The dryer also features three heat and two speed settings and a cool shot function to set your style in place. For easy cleaning, the dryer has a removable air filter and rear grille. The 2.5m swivel cable

Genoa Regular Sofa Leather Chocolate
Add a touch of luxury to your sitting room with the Genoa range. This low and spacious two seater sofa has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provide firm support and stitching detail throughout lends a neat finish.

BSA Dakota 24" Dual Suspension Boys
Sporty boys of eight years and above can spread their wheels with the advanced 18-speed Dakota blue mountain bike. Not quite suitable for absolute beginners, confident cyclists will enjoy the step up in gears and 24" wheels - just don't expect to be able to keep up!

Xbox 360 Arcade Console White and Sega Superstars Tennis
If you call yourself a serious gamer, then the Xbox 360 is pretty much the best place to start. This Arcade console has everything you need to get started straight away. Connect to your TV with the cable provided, plug into the mains and switch on - once you've set up your profile on the interface dashboard, you're ready to go. Included with the Arcade console is a full Silver membership to Xbox Live, which provides you with a host of online content, and will set you up properly for when you're ready to u

Mitre Tiger Size 5 Rugby Ball
Whether you're having some fun in the back garden or training to wear the Lions jersey, you'll be doing it in style with this high grip white PVC rugby ball by Mitre. At size 5 it is full match size. It inflates using a traditional sports pin. Please note that colours may vary from the product illustrated.

Nicky Clarke Desired Professional Hair Dryer
This powerful 2000W hair dryer gives a salon performance in your own home. It features a long-life motor, 3 heat and 2 speed settings, which make for precision styling control a cool shot button, salon cable and a hanging tool. The dryer is lightweight and compact, which makes it ideal for travel. The ionic technology helps to control frizz and comes with professional styling concentrator and removable air filter. The bright red colour is fun and chic!

Russell Hobbs Black 2 Slice Toaster
This toaster combines classic styling with modern features. It boasts two extra-wide and extra-long slots with centring guides, and a lever with extra lift to remove hot toast easily. Toast straight from the freezer with the cook-from-frozen button, and control your toast with variable browning and cancel functions. A removable crumb-tray means quick and easy cleaning.

Triton Etana Satin 8.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Etana Satin 8.5kW Electric Shower has a push start/stop button for ease of use, a power selector and numbered temperature control dial. The power on indicator will let you know when it's working, and there's also an indicator light for low water pressure. The anti-limescale showerhead with 5 spray patterns works like a charm, so

Sainsbury's 8 Function Cycle Computer
An excellent entry level cycle computer with 8 functions, easily switchable, on an LCD screen. Affordable with solid performance, and easy to install. The computer simply clicks out of the handlebar mount when you're done. Functions included are current speed, average speed and maximum speed, clock time, trip distance, trip riding time, and a total distance odometer. The last useful function is an auto-start setting which will start up the computer and start measuring when it detects a wheel revolution. Th