Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

Fogarty Anti-allergy 10.5 tog Duvet
Dust, damp and germs can cause irritation for allergy sufferers, so one way to lessen the trauma of sneezing and scratching all night is to use an anti-allergy duvet. This duvet by Fogarty has been approved by the British Allergy Association for its level of anti-bacterial, anti-dust mite and anti-fungal protection, which work to improve the comfort and rest of allergy sufferers. A tog level of 10.5 will keep you warm and cosy on cooler nights. Easy to look after, this quilt can be machine washed and tumble

Kenwood Multipro Food Processor Aluminium
For blending, mixing, chopping and juicing, you need the Kenwood Multipro Food Processor. It's a versatile, family sized food processor for preparing family sized portions. The processor has a safety interlock function, so it won't switch on unless all components are locked in securely. It has a 3L plastic bowl and 1.5L blender jug, a coarse and a fine shredding and slicing disc and a fine julienne disc, a stainless steel chopping blade, centrifugal juicer and juice presser, mill, mini bowl, beaters, fine

D and T Brushed Steel 2 Gang 13A Socket
Improving your electricals? Fancy bringing a metallic touch to your home? This two-gang 13A plug socket from D&T is just the thing. In stylish brushed steel, it's a really attractive alternative to the more familiar white plastic sockets.

Body Sculpture Power Trainer
The Body Sculpture Power Trainer's strong vibrations add a new dimension to age old exercises, and also work on repairing and rejuvenating tired and damaged muscles. The strong tubular steel frame and wheeled base make it both strong and portable, but the major attractions are the portable frame that makes it perfect for users of any height. The user computer measures time and speed, and displays three pre set programs. It's ideal for use for stepping, push ups, sit ups, pelvic raises and dips, and can al

Zoggs Aqua Adventurer Snorkel Mask and Flipper Set
A snorkel, mask and flippers come together in this pack that gives children all they need to explore the ocean. The adjustable strap on the flippers means the set will fit a child as they grow, while the mask and snorkel are made from high quality PVC. All the equipment is chlorine resistant, so it's also suitable for use in the pool. Finished in bright blue, suitable for ages 3-5.

BT Graphite 1100 Phone
Aside from having stylish slimline looks, BT's Graphite 1100 is one of the most eco-friendly phones out there, with significantly reduced power consumption. It features a 50 name-and-number phone book, hands-free speakerphone, last-10 number redial, caller display and a call list of the last 40 callers. Additional features include secrecy button, LCD display, earpiece volume control, alarm, call timer, keypad lock, a choice of five ringtones each for base and handset and a ringer volume control on base a

Bosch TDA5630GB ECO Steam Iron
The Bosch ECO Steam Iron is one of Bosch's top performers with either horizontal or vertical ironing as standard. Its anti-limescale system prevents the build-up of calcification, while a no-drip system prevents water dripping on to the fabric if you iron before it's hot enough. The specially treated, scratch-proof ceramic soleplate ensures durability and smooth gliding for creaseless performance, while the steam output can be adjusted for 40g.

Panasonic Lumix Case for FS62 Black
A black, leather case to protect your Panasonic Lumix FS62 from any scrapes and scuffs it might pick up when travelling in a bag or backpack. Comes with a 1 year guarantee.

Tu Matt Silver Wall Clock
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Le Creuset Rectangular Roasting Tray Almond 19cm
This small Le Creuset Rectangular Roasting Tray forms part of the durable Le Creuset stoneware range. Ideal for roasting, baking and marinating for one or two people or for serving side dishes. Coated in almond enamel to resist chipping, scratching and cracking, this versatile dish can travel happily between microwave, grill, oven and freezer. This dish has two sure grip handles and is dishwasher safe.

Sony CD-R Blank Disks 25 Pack
A pack of 25 writable CDs suitable for backing up data and making music CDs, with the space for 700MB of data or 80 minutes of music. You can also print artwork directly onto the CD using an appropriate printer. Writable CDs can only be used for putting data on once, and cannot be rewritten. Suitable for use in CD-R/RW compatible devices, including modern computer CD drives.

Jigroll 1000 plus Free Puzzle
A handy felt mat that provides a smooth clean surface on which to build your puzzle, this then doubles as a handy carry pack and storage to keep your completed pieces in place until you're ready for another go. Simply roll the felt mat and completed puzzle around a sturdy tube then secure with the fastenings provided to ensure your hard work isn't lost in transit! Perfect for taking your puzzle to Grandma's house or even just tidying away in the cupboard until the next attempt. Suitable for jigsaws up to

Tefal 2400W Aquaturbo Steam Iron
The Aquaturbo Steam Iron features a scratch-resistant ceramic auto clean soleplate, which ensures no residual dirt is left on the iron to mark any future clothing. It's also got the ability to add extra steam to get out even the toughest denim creases, while the vertical steam function is handy for steaming clothing already hanging. The iron also features an anti-drip system, quick-fill and auto-steam control.

Tu 16 Piece Cutlery Set
Traditional cutlery never goes out of style. This 16-piece set of 4 forks, knives, dessert spoons and teaspoons is made of polished stainless steel and comes in a neat presentation box. Dishwasher safe. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.

Tefal Express 4.5-bar Steam Generator
Get professional results and great performance at an affordable price with this excellent steam generator. The powerful steam output of 4.5-bar high pressure makes for quick and easy crease removal, while the 1.4L water tank provides up to two hours of continuous use. The unique Ultraglide ceramic soleplate offers major benefits, including unrivalled gliding motion, superior scratch resistance, hassle-free cleaning and optimum steam diffusion. The vertical steam feature enables you to de-crease hanging su

BaByliss Ultra Shine 2000W Hair Dryer
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Rowlinson Dartmouth Arbour
Create a beautiful, relaxing sanctuary in your garden with this handsome swinging Rowlinson Dartmouth Arbour. An arbour is the perfect setting for picnics, gatherings or simply somewhere quiet for a read or enjoying the fresh air. The classic design gives the structure an old world feel, the open slatted roof provides both shelter and light and the swing seat rocks away your cares as you relax. Made from sustainably sourced timber and supplied with galvanised rust resistant base fittings, this attractive arbour ha

Mowbray Chocolate 2 Seater Sofa
The Mowbray Chocolate 2 Seater Sofa is a traditional, comfortable sofa with a contemporary look. This simple, plain sofa will look great in most design schemes and the fashionable dark brown upholstery can be accessorised with throws, cushions and other soft furnishings that will enhance the personality of the room. The sofa features sprung seats and reversible, dry cleanable cushions. All of the load bearing parts of Mowbray sofas are constructed using Scandinavian hardwood; for other, non load bearing pa

Tu Flocked Damask Cushion Black and White
Dress your home with this Tu Black and White Flocked Damask cushion. This classic 43 x 43cm cushion feels great against the skin, and the velvety flocking gives the cushion character, texture and style. The cushion has no feathers to plague the allergy-prone. The gorgeous cover is also machine washable at 40°C for total convenience.

York C101 Cycle
If you're new to home cycling exercise routines, then this black machine from York is a perfect place to start. With 4 fitness test programmes it will push you to different workout levels and has an easy to operate computer giving your feedback with its simple 4 function results. Measuring 92 x 55 x 129cm, this cycle uses manual magnetic resistance offering a smooth motion which is adjustable. The maximum user weight on this cycle is 100kg and with an adjustable seat that can be put into various positions,

Thomas Circles Curtains
It's fun to have your favourite characters from the telly or the cinema come alive in your very own bedroom. Brighten up any space with this vibrant 100% cotton, ready-made, 168cm x 137cm curtain set that will make every fan smile. Pack includes a pair of curtains with tie backs. Curtains are machine washable.

De'Longhi Metropolis Kettle Gunmetal Grey
This gunmetal grey steel cordless kettle by De'Longhi looks neat and contemporary, with a smart matt finish that doesn't show fingerprints. It has a cool touch easy grip handle and can be stood in any direction on its stand, which allows for easy use by both left and right handed users. A rapid boil function means you won't have to wait long for your much needed cup of tea. Removable washable filters keep limescale at an absolute minimum, while an auto steam shut off function lowers the potential for burns

S&C Three-tier Hybrid Bolt-on Stand for up to 50-inch TVs Grey Glass
S&C Products make a collection of beautiful, well-designed TV stands that are the perfect compliment to your modern, sleek LCD or plasma TV. Produced to high specifications with ultra-modern design, they will make your home theatre system look magnificent. This larger ZIN421459/HYB model is a two-tiered, blackened aluminium and grey glass construction with black ceramic edges on the glass. It has a cable management feature to reduce cable clutter. Good for use with up to 50-inch televisions. With this mode

iPod Shuffle 4GB USB Cable white
Because the new iPod shuffles are so remarkably tiny, scarcely bigger than an actual USB plug, they need an extra small adapter cable to connect via USB to a computer.

Fogarty Anti-allergy Pillow
Fogarty's Anti-allergy Pillow has been approved by the British Allergy Association for its level of anti-bacterial, anti-dust mite and anti-fungal protection which work to improve the comfort and rest of allergy sufferers. Its hollow fibre filling offers medium support and the pillow is machine washable.

Who Wants to be a Millionaire Plug and Play
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Kenwood Rice Cooker
Rice can be a time consuming food to cook as well as tricky to get exactly right. With the Kenwood rice cooker, the job is done for you without stress. This 10-cup rice bowl has an auto-shut off as a safety-feature and when the rice is cooked, the cooker automatically switches from 'cook' to 'warm' to maintain perfect temperature until it's needed. The rice cooker comprises an aluminium bowl and glass lid - it comes with a spatula and has a non-stick coating to make cleaning simple. It also comes with a mea

Be Good to Yourself Stainless Steel 3 Tier Steamer
Steaming is one of the healthiest, best ways to cook. It's quick and locks in both flavour and nutrients - unlike boiling where most of the vitamins end up down the sink! This 3 tier automatic steamer from Sainsbury's is a hassle-free way to cook meat, vegetables and rice... and so much more. The product comes with 3 transparent stackable layers to enable different foods to be cooked at the same time, and it also comes with a 1.5L rice bowl. The steamer works on a timer and will auto-switch off when done.

Ross CD/DVD Lens Cleaner
A simple device designed to clean the lens, essential if your CDs and DVDs are sticking.

Tamagotchi Connexion Music Star
Tamagotchis took the world by storm in the 90s, and now they're back - as musical stars! Just like the original Tamagotchis, these toys simulate the life cycle of a pet, so you'll need to feed, tend to and care for them, with the added excitement of sending them to music school and nurturing their careers! The Tamagotchi Music Star uses infrared communication technology to make friends with other Tamagotchis, visit them, play games and give and receive gifts. You can visit Tamagotchi Town online and earn G