Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

Apple iPod Shuffle 1GB Pink
The ingenious iPod Shuffle is not like most MP3 players. For the music lover who likes a surprise, the Shuffle takes a random selection of music from the user's computer and plays it randomly when you press play. The 1GB model has room for around 240 songs and at a tiny 4.12 x 2.73cm, is ideal for listening when jogging, commuting or at the gym and the useful in-built clip keeps it attached securely to clothing.

Western Digital 2TB My Book Studio Edition II External Hard Drive
Designed for use by professional Mac users, the Western Digital My Book Studio Edition II hard disk drive provides extensive storage with speed and compatibility in mind. With rapid file transfer rates including 480mb/s through USB2, 400mb/s through FireWire 400 and 3gb/s using eSATA, and automatic back-up onto a drive that can store up to 150 hours of digital video (DV), 240 hours of HD video and 880 hours of DVD quality video, it is safe to trust the My Book Studio Edition II with your work.

Ecoiffier Ironing Board, Iron and Vacuum
A folding ironing board, vacuum and ironing board allow little people to play house as they set about helping with imaginary housework. A great way to let them get creative and feel they are helping out mum and dad. Suitable for children over 18 months.

Simplehuman Bin Liner Size J
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LEGO Power Miners Granite Grinder
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Gormiti Island of Gorm Playset and DVD
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Fairtrade Plain Dye Fitted Sheet Cream
The Fairtrade mark on this product guarantees that the small-scale cotton farmers have been paid a fair and stable price and an additional premium enables local communities to invest in improvements such as healthcare, education and wellbeing. The dimensions for the single fitted sheet are 135cm x 190cm, the double measures 135cm x 190cm, and the kingsize measures 150cm x 200cm. Machine wash at 40°C

Morphy Richards Accents Jug Kettle Black/Silver
A smart stainless steel kettle with a coated black body for a contemporary monochrome look that will add a touch of style to any kitchen. A rapid boil element means you never have to wait long for your much needed cup of tea, while a removable limescale filter ensures your hot drink will always be free from sediment. Cool touch handles and a 360 degree cordless base mean this kettle is comfortable for both left and right handed users. A water gauge indicator lets you see at a glance how much liquid is in

in-tune Headphone IS-7 Black
in-tune black headphones allow you to make the most of your iPod or MP3 Player. The high quality driver units give crisp treble and deep bass in a comfy design.

Tu Faux Silk Curtains Black
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Panasonic SC-PT170EB-K Home Cinema 5.1 System
Panasonic's DVD home theatre system is a great way to improve your DVD playing experience by giving you 5.1 surround sound and a high quality DVD player. Panasonic has a range of new technologies in this system that will make your music and television experience better than ever! The speakers have 300W combined output, spread over 5 satellite speakers and a sub woofer for powerful bass notes, all in a compact design. The central speaker is made with bamboo technology for increased audio fidelity, giving ex

Rattan 2 Drawer Unit Honey
A compact 2 drawer unit in warm honey coloured rattan. Small enough to sit discreetly on a dressing table or shelf, this drawer set is the perfect storage solution for beauty and grooming products and stray odds and ends in the bathroom or bedroom. Requires some self assembly, easy to follow instructions are included in the pack.

Sylvanian Families Juice Bar and Figure
Mother Rabbit Betty Blackberry runs the Juice Bar in the Sylvanian Village. The set contains more than 25 pieces, including Mother Rabbit figure, Juice Bar stall with fruits, preserves and blending machines, plus a bench for customers. Suitable for ages four and up.

Remington BHT100 Body Groomer
There's nothing more embarrassing than unwanted body hair, and that's where the Remington Body Groomer can help. The groomer comes complete with 3 different combs (1.3mm, 2.5mm, 3.5mm) to let you trim and tidy body hair for smooth, touchable skin all over. The device has an angled shaving head for easy, efficient shaving. It can be used with the cord for mains power or charged and used cordless for up to 40 minutes per charge (charging time 16 hours). It can even be used in the shower for wet or dry shavi

Canon PG-40 Black Ink Cartridge
The Canon PG-40 Black Ink Cartridge is compatible with any Canon printer that takes a Canon PG-40 ink cartridge - iP1700, MP160, MP180, MP460, MP470, MX300, MX310, FAX-JX500, FAX-JX200. It is suitable for use with photo paper.

Wasgij Destiny 8 - High Season
This 1000 piece puzzle is for serious jigsaw fans. Wasgij, which spells jigsaw backwards, has created a topsy-turvy game whose finished image is not the one shown on the box! Expect frustration and a lot of fun as this challenging game for children aged 12 + starts to take shape. The picture on the front of the box gives a clue as to the final picture you must piece together. The perfect game for training your brain, encouraging team-work or entertaining yourself during cosy days inside.

Addison Tall Bookcase
The Addison Tall Bookcase is an attractive and sturdy piece of furniture. It features three shelves for books and three smaller drawers perfect for smaller items. It has straight, brass effect handles and is made of handsome solid pine and veneers, so it will complement any interior design scheme and blend beautifully with other pieces from the Addison furniture range. Self-assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the p

Easy Karaoke PM-425 Wired Microphone
The Easy Karaoke PM-525 Wired Microphone is a professional dynamic pink microphone for use with karaoke machines and amplifiers. This quality microphone is a great addition to your existing karaoke set up - should you want to add a second singer for backing vocals, duets or harmonies, just add the PM-525. Pair the Easy Karaoke PM-525 Wired Microphone with any of the karaoke machines available from Sainsbury's!

Sainsbury's HP 57 Colour Ink Cartridge
The Sainsbury's HP 57 Colour Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 57 ink cartridge. It is suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only will you be doing your bit for the environment, but for each cartridge returned, we'll donate £1 to

Tu Red Cotton Ribbed Runner
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Arsenal Football Club Cotton Curtains
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Toshiba 42AV635DB 42" Full HD 1080p Digital LCD TV
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Odyssey Towel Teal
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Aqua Beads Flower Tower
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Panasonic DAB Micro Hi-fi SC-PM5DBEB-S
Quality-built by Panasonic, this is a versatile micro system with CD player, DAB and AM/FM radio and USB connectivity, which enables you to connect almost any digital audio player to the system to play your music with outstanding sound quality. In fact, the built-in Re-Master technology actually improves the sound of compressed music files (such as MP3) when they're played through this system. DAB and AM/FM radio gives you a massive selection from the airwaves, and setting up couldn't be easier thanks to

Zyliss Electronic Multipeeler
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Constellation 28" 4 Wheel Eva Trolley Case
Versatile in more ways than one, this twin pocket 4 wheel Eva trolley case has 360 degree multidirectional wheels for easy manoeuvrability, has a fully lined interior with a pocket in the lid and has a retractable pulling handle, as well as top and side grip handles to help you easily lug your bits all the way from baggage reclaim to your final destination without breaking sweat. The case weighs 4kg and has a 82.4L capacity.

Premium 16" Gladstone Bag Croc
Feed the croc! This Gladstone style bag with zip top opening and twin grip handles is a stylish place to stash all you're bits when on the move.

Tu Spring Form Cake Tin
This Tu Spring Form Cake Tin is a home baker's dream. Made from durable, long lasting carbon steel with a non stick coating, it allows you to bake a delicious cake with the minimum of fuss. The spring form mechanism makes removing the cake after baking a breeze - just unfasten the buckle and slide the cake out on to a rack to cool.

Russell Hobbs Urban 4 Slice Toaster
Stylish brushed satin and stainless steel end-panels feature in this 4-slice, extra-wide slot toaster. Reheat, frozen-bread, and cancel settings combine with a variable browning control to make sure you get your toast just right. A removable crumb-tray is easily emptied.