If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

At the brand new Sainsburys Online Store you'll find everything that you'd find in your local Sainsburys plus much else besides, including the Sainsburys Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsburys online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsburys you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Slatted Bamboo Hallway Storage Unit WhiteGelert Double Layer Sleeping BagPavilion Pair of Faux Leather Upholstered Dining ChairsSlendertone System Arm Garment for WomenIntempo DAB/FM Radio iPod Dock RDiTu Stainless Steel Kitchen LightPhilips Sonicare Brush Head Single PackRushbrookes Tumbling Leaves Double Oven Glove BlackTu Satin Square Quilt ChocolateKenwood Can OpenerSainsbury's Electric Detail SanderEasy Karaoke DM-525 Wired MicrophoneCroydex Double Door Cabinet WhiteGuitar Hero World Tour Super Bundle for Wii by ActivisionBraun Series 340 ShaverGelert Tripod StoolToshiba SD390E HDMI DVD PlayerElectrolux Power of Red Pets Upright Bagless Vacuum CleanTu Cushion and Throw Set ChocolateDunlop Pro Tour Tennis 3 Ball TubeTomTom GO Live Carry caseRevelation Korat 20" ABS RollercaseRowlinson Tree Tots CottageDifferent by Design Bath Mat CreamJVC Micro Hi-fi UX-G100BTomy Thomas Musical BubbleMaxell Crystal Budz Headphones PlatinumSainsbury's 4 Way Crimping ToolPlaymobil Family CamperiDect C3i Single Telephone
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Tu Rounded Square 12 Piece Dinnerware Set White
A modern, brilliant white dinner set for four, made from stoneware. The set contains four each of the following: dinner plates, generous side plates and bowls. This set is dishwasher and microwave safe.

Lexmark 1 Colour Ink Cartridge
The Lexmark 1 Colour Ink Cartridge is compatible with any Lexmark printer that takes a Lexmark 1 ink cartridge - Z730, Z735, X2310, X2330, X2350, X2450, X2470, X3450, X3470. It is suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit the Lexmark website for details.

Sainsbury's Slow Cooker Stainless Steel
Create the most delicious meals without effort with the Sainsbury's Slow Cooker. Simply choose your meal, add the ingredients and leave this marvellous product to do the hard work in the hours ahead. With a 4.2 litre capacity this ceramic slow cooker will easily feed your entire family and features a removable pot with cool-touch handles for easy lifting to the table. A glass lid lets you see how the food is cooking.

Belfield Urban Plain Cream Curtains
The right curtains can really finish a room, tying together decor and providing an element of privacy and cosiness. These elegant cream coloured curtains are made from a mix of polyester and cotton and the fabric has attractive brown flecks that run down the drop, which add texture to the curtains. They have been lined, which gives them a fuller, heavier feel, helps to block out more light than un-lined designs and will help reduce draughts when drawn. Pencil pleated for a gentle ripple effect, these curt

Creda Spa 300PC 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built-in thermostat, which ensures the temperature is kept constant. The Creda Spa 300PC 9.5kW Electric Shower has easy to use rotary controls for on/off, temperature and flow selection, plus set and forget button and a phased shutdown system that flushes out hot water to make the unit safe for the next user. It also has an LED indicator for power on and an energy saving option. The showerhead with 8 spray pa

Toshiba 22DV615DB 22" HD Ready LCD TV and Integrated DVD Player Black
This fantastic Toshiba LCD TV is a piece of state-of-the-art technology. Combining a high quality LCD with a built-in DVD player to save space, amid a range of other features like a digital tuner, and Nicam stereo, it's sure to keep you entertained. The HD ready TV uses active vision technology to deliver great picture quality. HD ready means you can enjoy high definition broadcasting and media in fine detail. The Toshiba HD Digital LCD TV comes in stylish, glossy black.

In the Night Garden Rug 67x67cm
This soft, fun rug will add a splash of colour to any child's bedroom or play area. Featuring an image from the popular children's TV series In the Night Garden, the rug has a non-slip backing to prevent accidents. Suitable for everyday use, this rug is machine washable, useful for cleaning up the inevitable spills and spoils.

Christy Kiro Duvet Cover
Christy bed linen is the last word in luxury and comfort. This beautifully embroidered and appliqued Christy Kiro Duvet Cover will jazz up any style-conscious bedroom. The bold, dramatic look of the stylish floral design is borne out by the high quality of the materials used - the duvet is made from 200 thread count, 100% cotton percale for cloud-soft bed basking, with linen trim. You'd think linen this gorgeous must be dry clean only, but the duvet cover is fully machine washable and can be tumble dried f

Vidal Sassoon Palm Clipper
The Vidal Sassoon Palm Clipper is a professional hair cutter in the palm of your hand. It's so simple to use - just strap the clipper sphere to your palm and move your hand over your head as though stroking it and let the clipper do the rest! The ceramic 45mm wide clipping blades are 400% stronger than steel and corrosion free, and they adjust in a 360 degree rotation for 4 different cutting positions. The clipper has a turbo button for boost when you need it, and the sphere is rubberised for comfort and co

Fogarty Anti-allergy 10.5 tog Duvet
Dust, damp and germs can cause irritation for allergy sufferers, so one way to lessen the trauma of sneezing and scratching all night is to use an anti-allergy duvet. This duvet by Fogarty has been approved by the British Allergy Association for its level of anti-bacterial, anti-dust mite and anti-fungal protection, which work to improve the comfort and rest of allergy sufferers. A tog level of 10.5 will keep you warm and cosy on cooler nights. Easy to look after, this quilt can be machine washed and tumble

Star Wars Clone Trooper Voice Changer Helmet
Prepare to take over the galaxy with the Star Wars Clone Trooper Voice Changer Helmet! It's the essential battle garb of a Clone Trooper bent on serving the Republic and puts the wearer in the thick of battle. With 3 exciting modes, the Clone Trooper Helmet will keep young Clone recruits entertained for hours. Set the mode to "Voice Changer" for voice-altering static and amplification to sound realistically like a Clone Trooper on the front lines, select radio static, go for the Clone Trooper battle commen

Sainsbury's Stainless Steel Panini Press
A stylish Panini press constructed of stainless steel and featuring a floating hinge to accommodate any thickness of sandwich you wish to toast. The cooking surface is grooved to give your food an attractive griddle pattern. It features a ready to cook light, variable temperature setting, and a lock to keep the press closed when not in use. It can also be used as an open grill and has a larger grilling surface than the Health Grill. It excels at toasting all sorts of sandwiches.

Sainsbury's Sprung Regular Mattress
Sainsbury's Sprung Regular Mattress is a traditionally sprung mattress with a quilted finish for medium support, covered in a hard wearing damask fabric with a quilted border. The mattress has handles and air ventilators in the mattress border. It will require turning from time to time, but please note that the divan base is not included. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that you have me

Epson T0611 Black Ink Cartridges
Epson has lead the way in print technology for decades and is synonymous with quality, so it's no surprise that this cartridge offers high-quality cost-effective printing. It uses Epson DURABrite Ultra ink, which yields superior durability, with 100 years light fastness. For use with Epson Stylus D68 series, D88 series, DX3800, DX3850, DX4200, DX4800, DX4850 Epson will collect your used ink cartridges for recycling. Just visit http://www.epson.co.uk/collect_recycle/index.htm for details.

Cello 19" HD Ready Digital TV/DVD Combo White C1973F
Very much at the forefront of the TV/DVD combo market, Cello products combine smart, stylish looks with useful, innovative functions and solid connectivity. They also come in a range of colours to suit any décor. This cool, white, HD-ready, 19-inch model with built-in Freeview, DVD player and Electronic Programme Guide makes a great second or bedroom TV. The widescreen set has 1440 x 900 resolution, 16:9 screen format, 700:1 contrast ratio and NICAM stereo, so the picture and sound quality are excellent.

Sainsbury's Claw Hammer
This 16oz (455g), 305mm DIY classic has a tubular two tone plastic handle - comfortable and durable, and strong enough to take the strain of both beating in and extracting nails. The head is made of heat treated carbon steel, drop forged for improved metal strength.

Salter 1036 LCD Kitchen Scale White
The Salter Stainless Steel Platform Electronic Kitchen Scale is finished in classic, elegant white. It is designed so you simply place whatever you want to weigh directly on to the disc platform, or use it with a bowl (not supplied). The scale automatically adjusts for use with most bowls or containers and has an easy to read LCD display. The Salter 1036 Scale is designed for easy storage, and its heavy-duty mechanism can take on any weighing job up to 5kg (11lb). Best of all is the Add & Weigh function: w

Brita Elemaris Meter Cool White Water Filter Jug
The Brita Elemaris Meter Cool White Water Filter Jug is an environmentally friendly and economically useful option for households who want to help save the planet and yet have clean filtered water on tap. The top of the filter jug features a meter to remind you to replace the filter and one extra filter is included in the pack. The Brita system is dishwasher-safe. The Brita filter system works by passing the water through a fine mesh filter. The ion exchange resin reduces lime scale, aluminium and heavy me

Sony DVPNS718 HDMI DVD Player
It might be slim, but that doesn't stop Sony's DVP-NS 718 DVD player from packing in a raft of features. Smartly presented and slick in operation, just four buttons grace the front panel, while the remote control operates a comprehensive range of easy-to-navigate screen menus. Most impressive of all and keenly welcomed by film buffs is the Sony's HDMI output with 1080p upscaling. If you have a suitable HDTV, it improves the picture quality of your existing DVDs to near-Blu-ray standard at a fraction of the

Curver Mobile Storage Crate with lid
The Curver Mobile Storage Crate is the perfect way to get organised. The tough, durable polypropylene box has a capacity of 51L and can be used for any kind of household storage - indoors or out - from gardening tools to out of season clothing and everything in between. The silver lid ensures that the contents remain safe, dry and tidy, and the snap lock handles keep it securely shut. Best of all, it has strong plastic wheels for easy mobility even when it's full and too heavy to lift.

JVC Purple Gumy Air Cushion Headphones
The JVC Gumy Air Cushion headphone range has been designed in bright colours to match the range of 3rd generation iPods. The earbuds of these headphones are a fabulous purple to match your music player or outfit. These in ear headphones are compact, with soft touch silicon air cushion earpieces that are designed so that they mould to fit your ear, no matter its size or shape, making them the most comfortable earphones on the market. They come with 3 different size cushion earpieces so you can pick the best

BaByliss BEliss 2x Hair Dryer
Products from industry leaders BaByliss are the choice of professionals. Straighten, smooth and shine your hair while you dry with the BaByliss BEliss 2x Hair Dryer. The special straightening attachment has 2 rows of 9 tourmaline ceramic plates that grip the hair and straighten it while you blow it dry - or just attach the ultra slim concentrator nozzle for regular drying. The dryer's intelligent system automatically switches between drying and straightening modes according to which attachment is fitted. I

Lilbourne Large Sofa Bed Chocolate
Ideal for putting up occasional overnight guests, this UK-made Lilbourne large sofa bed turns from somewhere to sit into somewhere to sleep in moments. It's got a sprung seat topped with foam cushions, which ensures long-lasting comfort and the removable back cushions are hollow fibre filled, making this sofa a lovely place to relax. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. As this product is made to order, please note that it is excluded from ou

Panasonic 32" HD-Ready Digital LCD TV TX-L32X10B
This superb Panasonic Viera LCD TV delivers stunning images and is high-definition ready. It has a wide colour viewing angle, high 30,000:1 dynamic contrast and Panasonic's Intelligent Frame Creation technology to achieve razor-sharp motion-picture playback. 24p Smooth Film capability makes film viewing "truer" by showing films at the same speed as at the cinema, while V-Audio Surround fills the room with crystal clear sound. Viera Link allows interconnected operation of various AV devices using only the

Antler Worldwide Plug Adapator
If you're travelling then make sure you pack an adapter so you can use your electrical products wherever you go. This worldwide adapter from Antler can be used in all EEC countries as well as Norway, Russia, Turkey, USA, Australia, Canada, Central America and parts of India. It accepts most 2 and 3 pin plugs and is easily packed in hand luggage.

Scooby Doo Mystery Mansion Playset
Oooh, those pesky kids! Fans of Scooby Doo and Shaggy will adore this fantastic, feature packed Scooby Doo Mystery Mansion Playset. The scary old house is built to scale in-line with the 12.5cm tall Scooby Doo action figures (sold separately) and has all the exciting, super thrilling features you'd expect from an episode of Scooby Doo - revolving bookcase, sticky spider's web, a haunted suit of armour, falling trapdoors and loads more! Help Scooby, Shaggy and their friends find the ghouls and monsters and

Thermos Food Flask 0.5L
This stainless steel vacuum insulated flask features a wide mouth which allows you to eat directly from the flask. Keeps hot for up to 5 hours and cold for 24 hours. 5 year guarantee. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool glass of lemonade at a summer picnic. Portable and durable, Thermos is perfect to take camping or to a more urban jungle - work.

Weight Watchers Body Fat Precision Scales
These scales do it all! They feature a large LCD display and measure in stone, pounds and kilos in 100g increments. If you're after exact numbers, they also measure your BMI. Their maximum weight capacity is 23 stone and they've a 10 person memory. Optional carpet feet for use on soft flooring. Includes a long life battery. 10 year warranty.

Salter Mechanical Jug Kitchen Scale
The sleek Salter Mechanical Jug Scale combines a robust construction with a handsome modern design. The mechanism can take on any weighing job up to 2.2kg (5lb), and has an easy to read dial marked with 25-gram graduations for accurate measurement. It includes a dishwasher-safe measuring jug. The classic Salter Mechanical Jug Scale carries a 15-year guarantee.

Sylvanian Families The Caravan
The Caravan is part of the charming Sylvanian Families toy range. Open up the Sylvanian Caravan roof and side to reveal a fully equipped kitchen, seating area and shower room with WC. By unfolding sections, more space, storage and sleeping areas are created. The Caravan comes with more than 30 accessories, including caravan with built-in furniture, sleeping bags, kitchen utensils, bathroom accessories, games and maps. Car and figurines sold separately. Suitable for ages four and up.