Sainsburys goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsburys are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsburys approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsburys Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsburys!

At the brand new Sainsburys Online Store you'll find everything that you'd find in your local Sainsburys plus much else besides, including the Sainsburys Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsburys online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsburys you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Tu Stamping 16-piece Cutlery SetBosch TAS4013GB Tassimo RedLexmark 23 Black Ink CartridgeToshiba 19AV615DB 19" HD Ready Digital TV BlackSainsbury's Shaggy Chenille Bath Mat PlumBreville Vitesse 2200W IronTu Heart Shaped RugCanon PIXMA iP100 Printer with batterySalter Glass Body Analyser ScalesJungle In My Pocket Elephant HutSony CD-R Blank Disks 25 PackSainsbury's Towel TerracottaPlaymobil AmbulanceRushbrookes Tumbling Leaves Double Oven Glove BlackSanDisk 4GB M2 Memory Stick MicroMorphy Richards Silver Opera KettleSamsung Q2 4GB MP3 Player BlackCanvas Single WardrobeRoss Manual SCART Selector 4-way with RCA ConnectionCanon Legria FS200 Camcorder SilverAutoglym Bodywork Shampoo and ConditionerLox Armoured Cable LockSony DAVDZ280 Home Cinema 5.1 SystemPURE iPod DockMega Brands Neo Shifters DupliconDaewoo 29L Combination Microwave Oven Stainless SteelMinster Accent Chair Alaska Leather ChocolateTomTom XL IQ Routes Edition UK and IrelandDunlop Play 25 Junior Tennis RacketVax Hand Held Steam Cleaner
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Kenwood Travel Kettle
Handy whether you're at home or on the road, the Kenwood Travel Kettle is a must for anyone for whom space is at a premium. The travel kettle is compact and able to boil between 200ml and 450ml at a time. The 600W jug kettle comes equipped with removable, washable limescale filter, a concealed element for rapid boil time and universal voltage for use anywhere in the world. The Kenwood Travel Kettle carries a 1-year manufacturer's guarantee.

Universal Keyboard Stand
This universal Keyboard Stand has a sturdy black metal and rubber for supporting a full sized keyboard during practice and performance. Strong plastic grips hold the keyboard securely in place while you play, and the stand folds flat for easy transportation and storage.

Barbie Cut and Style Rapunzle
Cut Barbie's hair using the magical scissors and watch it re-grow! Hair extension clips, braids and waves are all included so you can style Barbie any way you wish. Suitable for children aged 3+.

Toshiba 37RV635DB 37" Full HD 1080p Digital LCD TV
This fantastic Toshiba LCD TV is a piece of state-of-the-art technology. With Meta Brain, resolution+, active vision II and autoview, amid a range of other features like gameview, JPEG viewer and eco panel, it's sure to keep you entertained. Resolution+ and Active Vision II technology enhance edge detail and texture while providing the sharpest, richest and highest-definition quality possible. The autoview function means the television will adapt to its surroundings, taking into account both the onscreen c

Rutland Tub Chair Natural
Tub chairs are designed to fill those awkward areas that need comfortable seating, but don't have the space for anything big, and the Rutland tub chair does just that. Contemporary, tidy, light and modern, the Rutland has a sprung seat and foam filled cushioning and is UK-made too.

Victoria Ivory King Size Bed
A good bed frame will last you for years, so it's important to choose one that is the right size and design for you. The Victoria Ivory King Size Bed is a 5' contemporary metal bed frame in powder coated ivory. Wooden slats carry the mattress (not included) while 2 extra legs underneath the bed offer greater support. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that

Goodmans iPod Clock Radio
This iPod clock radio has a funky, cool white spherical design and with three alarm options to choose from, you can wake up to the alarm, the radio or your iPod. The FM/MW radio has digital tuner with backlit LCD display and 10 station pre-sets, while the universal iPod dock has charge capability. The two stereo speakers have 1.5W RMS output each.

Philips Jug Kettle Stainless Steel
Help save the environment and your bills by using this stainless steel, energy-saving kettle by Philips. With its cup-gauge water level indicator you can avoid boiling more water than you need which will save energy. A double-action water filter makes for cleaner water and a cleaner kettle, as a scale collector attracts scale from the water and the filter stops the remaining particles from being poured into your drink. Cordless and safe to use, this silver 1.7L kettle has an automatic shut-off feature, do

Mega Brands Neo Shifters Duplicon
Duplicon, of the Neo Shifters, is a fearsome dominating infiltrator robot with the ability to change shape at will. This awesome action figure consists of 63 pieces - between building him, playing with him and discovering the story behind the Neo Shifters, kids will find hours of educational entertainment. Duplicon comes with an orbital multi launcher with 3 spearheads, the Staff of Skandar, a mighty weapon taller than Duplicon himself, and the axle spinner. The Neo Shifters' adventures are all featured i

Samsung SMX-F30SP Flash Memory Camcorder
A truly modern, cutting-edge standard definition camcorder, this device from Samsung offers 8th-generation video-processing technology which results in stunning imagery and ease of use. Since a single, very fast chip is used, battery life is extended (up to three hours with a lightweight battery). It also takes still photographs The high-quality, Schneider-Kreuznach lens gives you a massive 34x zoom, while digital image stabilisation keeps your images steady at high zoom. A colour-processing algorithm incr

Different by Design Egyptian Cotton Fitted Sheet White
This luxurious 100% Egyptian cotton fitted sheet with a 220 thread count will feel soft against your skin. Because of the durability of the Egyptian cotton, the sheet will last much longer than the average cotton bedding, and will wear beautifully with age. The dimensions for the single fitted sheet are 135cm x 190cm, the double measures 135cm x 190cm, the kingsize measures 150cm x 200cm, and the super-kingsize measures 180cm x 200cm. Machine wash at 40°C.

Lausanne Regular Sofa Mocha
The contemporary-styled Lausanne chenille regular sofa is perfect for lounging. It's got a sprung seat and foam-filled bottom cushions for support and comfort, while the rear cushions are fibre-filled and reversible for a longer life. UK-made, this sofa looks great in a wide range of modern decors and offers supreme comfort.

Antler Identify Key Lock
The trouble with locking your luggage when travelling is that sometimes it may need to be opened and subsequently the lock is broken. With these identify key locks from Antler, passengers to the USA can avoid this as The Transportation Security Administration (TSA) screeners and check-in staff will be able to unlock them. Luggage with locks displaying this Travel Sentry logo are permitted to stay locked and the TSA screeners have special tools to unlock them in the case that they may need to be opened for

Abbey Standard Wardrobe
The Abbey Standard Wardrobe has two doors, a hanging rail and a shelf. Made from sustainably sourced pine and stained an attractive mellow brown, this is a stylish and roomy wardrobe. With its bevelled doors and wooden knob handles, it matches the rest of the Abbey bedroom furniture range. Self-assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that you have measured the space

Verbatim DVD-R Slim Cases Pack of 10
The Verbatim Pack of 10 DVD-R Slim Cases is a pack of DVD-Rs with slim jewel cases. They offer 4.7GB of storage space each and 16x write speeds (check compatibility with your drive manufacturer if your writer is less than 8x speed). Verbatim's AZO" technology assures a higher quality, longer lasting write and superior archival performance. Ideal for backups and sharing media and other files, these are compatible with DVD-R recorders and most DVD players. Limited lifetime warranty.

Binatone Style 1210 Single Telephone
This entry-level DECT phone has a 40 name-and-number phonebook and gives up to eight hours' talk time, 80 hours' standby. There are eight ringer melodies, call transfer capabilities and a mute button. Ringer and handset volume are also adjustable. The display shows call duration as well as storing the numbers of the last 20 calls, while the answering machine gives up to 15 minutes' total recording time and has remote access. There is also redial ability for the last ten numbers. EZcom turns additional han

Creda Florida Spa 8.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built-in thermostat, which ensures the temperature is kept constant. The Creda Florida Spa 8.5kW Electric Shower has easy to use rotary controls for on/off, temperature and flow selection and has a power on indicator to let you know when it's working. The single mode showerhead is wipe clean, so you don't need to worry about the build up of annoying limescale. The pack contains the heater unit in easy clean

Tu Waffle Cuff Bedset White
A fresh white duvet and pillowcase set. Waffle fabric runs along the outer edge of each and fastens up with enlarged buttons for an attractive design feature. The single set contains one duvet and pillowcase, the double and kingsize one duvet cover and two pillowcases. Button fastening. Poly/cotton mix. Machine wash at 40°C

LEGO Technic Quad Bike
You're ready to take on any terrain with this authentic and functional LEGO Technic Quad Bike! It's got fully independent four wheel suspension, working front wheel steering and pistons that move as it rolls. If the quad bike loses its appeal, just rebuild it into a rugged Dune Buggy (instructions included). The set contains 308 pieces. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act of bu

Morphy Richards Silver Opera Kettle
The Morphy Richards Silver Opera Kettle is a stylish and quirky addition to any kitchen. Unlike most modern kettles, the Opera whistles when it boils, giving you a cheerful reminder to use the water. This in turn saves energy and water for re-boiling. Don't fancy the noise when you're preparing a late-night cuppa? Simply turn off the whistle function and the kettle remains quiet. The illuminated water gauge also helps you save power, because now you can boil only as much water as you need at a time. The 3

York X102 Cross Trainer
If you want more feedback about what your work out routine is achieving for your body, then this cross trainer from York is a brilliant purchase. It allows you to track your improving fitness levels with a built in Fitness Test and displays 11 result functions on its large LCD display. Measuring 136 x 65 x 153cm, this silver, black and red cross trainer uses manual resistance and includes ergonomically shaped hand pulse sensors to measure your heart-rate accurately. A target heart-rate alarm allows you to

JVC Green Gumy Headphones
JVC's Gumy headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Gumy Earphones are a verdant green to match your music player or outfit. These in ear headphones are compact, with soft, comfy rubber earpieces that provide great sound from the 13mm drivers. The cables are tangle resistant, and they're equipped with a standard 3.5mm stereo mini plug for wide compatibility.

Dora the Explorer Battery Operated Car
This fun and fabulous Dora the Explorer Battery Operated Car lets kids drive themselves safely around the house and garden. The car has seating for one child and working functions including indicators, forward and reverse switch and on/off function. The car is powered by a rechargeable 12V battery (included) and comes complete with charging kit. Adult supervision recommended. Suitable for age 4+. One year guarantee.

Brabantia Waste Storage Touch Bin Black 50L
Brabantia has made this high capacity bin for households that create lots of waste. Its wide opening makes it possible to empty plates and dustpans without spillage, while the soft touch lid reduces noise and effort when opening and closing. Its pre-coated black steel outer cylinder is durable and easy to clean. The removable lid is washable and bin liners with tie-tape are available for an invisible fit. It's sold with a 10 year guarantee.

HP 364 Series Photo Value Pack
The HP 364 Series Photo Value Pack contains everything you need to print 10 x 15 cm, lab quality photos from home: 4 HP Vivera inks and HP Advanced Photo Paper produce beautiful, lasting photos. The pack contents include cyan, magenta, yellow and photo black cartridges and 150 sheets of 250g/m2 10 x 15 photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

Meccano Build & Play IR Car
The Meccano Build & Play IR Car set is an exciting infra red remote control toy! Designed for young children, the large, flexible, cheerfully coloured sections can be put together to make a total of three different models (assembly instructions included). The remote control motor is part of the construction and the infra red control has a steering wheel joystick to give kids the feeling they're actually driving - excellent for developing motor skills and hand eye coordination. Aspiring young racing drivers

Hannah Montana Karaoke System
Budding pop starlets can sing along with their fave tunes with this fantastic Hannah Montana home karaoke centre. Great for home karaoke parties, this funky purple karaoke box has a cool flowery design and comes with a microphone and a programmable top-loading CD player which supports CD audio and CD-G. Features include separate volume controls for the microphone and the music, automatic voice control and echo control. It also comes with two microphone jacks - perfect for duets - and has video output for

Sainsbury's Be Good to Yourself Health Grill
A convenient counter-top grill for your kitchen, able to grill a wide variety of foods such as steaks, fish and burgers. Features include a fin structure to give your food an attractive griddle pattern. This helps drain the fat away from the food for healthier cooking where it is caught in a removable drip-tray for easy disposal. The grill has a light to tell you when it is up to temperature, and has a loose hinge to accommodate foods of different thickness. The whole surface is non-stick for easy cleanin

Sainsbury's Fair Trade Towel Cream
Sainsbury's is committed to supporting a sustainable cotton industry, and by using 100% Fair Trade cotton in this towel range it is supporting small-scale cotton farmers by paying them a fair and equal price. A weight of 500g per square metre makes these towels hard wearing enough for everyday use, but the ringspun cotton and long loop ensure they're soft and warm with excellent absorbent qualities. Suitable for both the washing machine and tumble dryer.

Too Cute Twins
Twice the cuteness, twice the fun! The Too Cute Twins are adorable life size baby dolls - a boy and a girl - who talk to each other! The twins talk and sing, rhyme and tell each other jokes - with over 100 phrases, they never run out of things to say to each other! The twins come together in a set, along with loads of play and feeding accessories, and their heads and arms are moveable. They have soft hair that can be combed and groomed. They love to be hugged, fed, talked to and played with, but at the end