Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Christy Riviera Stripe Beach Towel Plum
Whether your sort of beach holiday means lazing around soaking up the sun, or darting about in the water this 100% cotton beach towel will help to keep you dry, comfortable and in the holiday spirit. In fun pink, plum and blue stripes, the towel has a soft velour side for lying on and a looped cotton side for effective drying after a dip in the water. Suitable for the washing machine and tumble dryer, so removing sand, salt and sun cream smells is easy peasy.

Gallery Cambridge Mantle Mirror Silver
The Cambridge features a solid wood ornate frame with a silver painted finish that has been aged for an antique look and feel. Can be hung portrait or landscape and wall fixings are included. The Gallery mirror collection is influenced by the modern home, and is full of versatile pieces that suit any type of room or décor. Each product is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

Gallery Cambridge Mantle Mirror Silver
The Cambridge features a solid wood ornate frame with a silver painted finish that has been aged for an antique look and feel. Can be hung portrait or landscape and wall fixings are included. The Gallery mirror collection is influenced by the modern home, and is full of versatile pieces that suit any type of room or décor. Each product is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

Fogarty Superwash Goose Feather and Down Pillow
This pillow contains a mixture of new white goose and duck down for maximum volume and comfort and offers medium support. The breathable filling is pocket stitched to retain an even distribution across the pillow. Suitable for everyday use, this pillow is machine washable at 60ºC which kills live dust mites.

Thermos Food Flask 0.5L
This stainless steel vacuum insulated flask features a wide mouth which allows you to eat directly from the flask. Keeps hot for up to 5 hours and cold for 24 hours. 5 year guarantee. Great for keeping things hot or cold, Thermos is a name you can trust to give you that piping cup of hot tea in the winter or a cool glass of lemonade at a summer picnic. Portable and durable, Thermos is perfect to take camping or to a more urban jungle - work.

Apple iPod Touch 32GB
Apple is the market leader when it comes to making MP3 players and the iPod Touch gives you a huge range of features literally in the palm of your hand and at the tips of your fingers. It isn't just music you have to play with, but also movies and videos, games, internet, email, maps and directions, YouTube, photos, calendar, contacts book, stock information, weather, take notes, calculator and you can even get it to talk to your specifically-designed Nike trainers to track your time, distance and calories

Binatone Style 1210 Single Telephone
This entry-level DECT phone has a 40 name-and-number phonebook and gives up to eight hours' talk time, 80 hours' standby. There are eight ringer melodies, call transfer capabilities and a mute button. Ringer and handset volume are also adjustable. The display shows call duration as well as storing the numbers of the last 20 calls, while the answering machine gives up to 15 minutes' total recording time and has remote access. There is also redial ability for the last ten numbers. EZcom turns additional han

Children's Toy and Book Storage Unit
This Children's Toy and Book Storage Unit is a perfect place for your kids to keep their toys and books! A sturdy wood style frame of reclaimed, varnished MDF holds cheerful red, blue, green and yellow plastic toy bins which will comfortably and conveniently hold all their toys, with two canvas hammock style hanging book "shelves", suitable for all book sizes. Practical and attractive, the unit's storage bins provide enough space for plenty of playthings, keeping them stored in open containers even small p

Croydex Wooden Shelf Mirror Light Wood
This sleek glass mirror and integrated floating shelf on a light wood mount has a contemporary style. All fixtures and fittings are included in the pack; keyhole mounts securely fix this mirror to the wall. Easy to follow fitting instructions are included in the pack.

George Foreman 3-Portion Grill 'n' Melt Health Grill
"Rumble in the Jungle" veteran and Olympic gold medallist George Foreman has produced a range of "lean, mean grilling machines" for healthy eating and convenient food preparation. The brushed silver George Foreman 3-Portion Grill 'n' Melt Health Grill is just one of his fantastic range of products. This stand-alone grill is perfect for singles, couples or small families, as it grills up to three portions in grill mode. In addition, it can be locked open for melting cheese or other toppings for toast, pizza

Apple iPod Nano 8GB Silver
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its largest flash memory player. With a huge 8GB of space - enough for up to 2,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' function

Croydex Single Door Illuminated Cabinet
This bathroom cabinet provides ample storage space for beauty products, medicines and daily wash stuff across 6 shelves and 8 compartments. A built-in interior 12v light allows you to easily see the contents of your cabinet. The wood used to make this cabinet is sustainably sourced. Fixtures and easy to follow instructions are included in the pack. One bulb is included in the pack so you're ready to fix up your cabinet and start using immediately!

Panasonic TG6411 Black Single Handset Phone
This phone from Panasonic promises excellent speech clarity, boasts sleek looks and features a large 1.8" amber-backlit LCD display and illuminated keypad. Fully charged, talk time is up to an impressive 18 hours, with up to 170 hours on standby. Other features include a 100 name and number phonebook, speakerphone, 16 polyphonic ringtones, 10-number redial memory, three-way conference calling (additional handset required), keypad lock, clock and alarm. Caller ID with caller ID memory and call waiting are a

Tu Wooden Venetian Blind Beech
A basswood Venetian blind stained an attractive beech colour. It's height adjustable with a fabric side cord and rolling stick to change the angle of the slats. It can be cut to size if required and guide lines are included in the pack along with fixtures and fittings. Wipe with a duster or damp cloth to keep clean.

Ross 32" LCD Tilt Wall Bracket
Suitable for televisions between 23-32", this small, simple LCD wall bracket is excellent for picture-like fixing on the wall. With the ability to tilt for your ideal viewing angle, its subtle look and simple fixings ensures a straightforward installation.

Epson T0801 Black Ink Cartridge
The Epson T0801 Black Ink Cartridge is compatible with any Epson printer that takes an Epson T0801 ink cartridge - EPSON Stylus Photo R265/R360/RX560/R285/RX585/RX685, EPSON Stylus Photo PX700W/PX800FW. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

In the Night Garden Fleece Throw
Children can be hard to keep up with, one minute they're full of beans and the next wanting to snuggle down. This fun throw featuring Iggle Piggle from the popular BBC children's series In the Night Garden is a great accompaniment to rest and play. Made of soft, warm fleece this throw can be used as a cosy blanket while watching television or reading, or as a fun and comfortable floor throw on which kids can play comfortably. Machine washable, children's accidental spills and spoils can be easily cleaned

Arsenal Cushion
If you're a football fan why not go that extra mile and accessorise with your favourite teams colours? This fun, colourful cushion mimics a football with all the colours and insignias found on the official kit. Packaged in a mesh drawstring bag with one side emblazoned with Arsenal FC branding. Inside you'll find a squidgy ball cushion which is fun to toss around, use as a throw pillow in a fan's bedroom or to simply cuddle up to on a long car ride home. Spot clean only. Not suitable for children under

Epson Stylus Office BX300F Business Inkjet Colour Printer
Print, copy, fax and scan with the multi purpose, multi function Epson Stylus Office BX300F Business Inkjet Printer. Able to print 31 pages per minute in monochrome and 15 pages per minute in colour, it has a maximum printer resolution of 5760 x 1440 dpi and maximum scanner resolution of 1200 x 2400, and connects to your computer via a USB connection. It scans photos, documents and even 3D objects. The all-in-one printer is flexible and easy to use, with 5 fax speed-dials and an automatic document feeder.

Puzzle Extra - Disney Cars
Have fun building a 1000 piece 2-dimensional puzzle that can then be stacked onto the display plinth provided to reveal a secret 3-dimensional image. If putting each of this fun puzzle together isn't enough, once displayed it's possible to paint the front image with the paint applicator provided. Perfect for all Disney Cars fans! Suitable for children aged 4+.

Tontarelli Heavy Duty Foldable Crate
This polypropylene black and grey crate is the perfect storage solution. Its heavy-duty plastic allows it to hold a considerable weight and handles make moving it easy when loaded. Collapsible, the crate stores flat and is easy to clean - a quick wipe down is all it takes to make this foldable crate gleaming again.

Sainsbury's 3 Piece Powertool Set
This 3 piece toolkit from Sainsbury's has a cordless drill, a smaller cordless screwdriver, and a handy, mains-powered sander. The drill has a quick, convenient hand tightening mechanism, so no need for an easy-to-lose chuck. Simply plug-in to recharge when not in use, and then use cordlessly for extreme flexibility. The drill also functions as a screwdriver, and flicks simply from clockwise to anti-clockwise rotation. A safety-lock stops the drill/screwdriver from switching on when not desired. The smal

Gaiam Walk Fit Pedometer plus Audio CD
If you need extra motivation to get outdoors and get fit, this pedometer is all you'll need. It measures steps taken, distance travelled and calories burned, so you can record a new personal best every day and achieve the body you've dreamed of in no time. It also boasts a clock, panic alarm, flashlight and clothing clip. Included with it is a 45 minute CD by Debbie Rocker featuring a workout and pedometer instructions to take your walking workout to the next level.

Philips 2400W Steamglide Iron
Remove creases easily and effortlessly from fabrics with this 2400W Steamglide Iron from Philips. Its ergonomic soft-grip handle is perfect for those long ironing sessions and with a steam boost of 150g per minute even the most stubborn creases can be removed. You can use this iron as a vertical steamer to remove creases from hanging fabrics and its pointed tip reaches easily into tricky places like buttons or hems. Delicate garments are protected by a drip-stop system that prevents water droplets staining

Different By Design Small Crystal Glass White Wine Glasses 4 Pack
Perfect for any white wine and with an elegant stem and flute, these crystal glasses are ideal for everyday use. They come gift boxed and would make a lovely housewarming, engagement or wedding present for any wine lover. Dishwasher safe.

In the Night Garden Upsy Daisy Tricycle
This In the Night Garden Upsy Daisy Trike comes equipped with a delightful Upsy Daisy figure mounted on the handlebars. The colourful In the Night Garden graphics will appeal to kids who love the children's TV show. The tricycle's chunky blow-moulded wheels provide extra stability, and the robust tubular steel frame will withstand many long hours of play. There's a rear bucket for storage, so kids can take toys with them on rides, and the removable parent handle lets you keep more than just an eye on your c

Amefa Monogram Florida Stainless Steel 32 Piece Cutlery Set
A polished 32 piece cutlery set for up to 8. Each place setting includes a serrated knife, fork, dessert spoon and teaspoon to take you from main course through to coffee! The polished stainless steel is dishwasher-safe making it suitable for everyday use, while the embellishment on the tapered handles lends itself to a dinner party. The set comes boxed and has a 10 year guarantee. This is an age restricted product. It is against the law to sell a knife or knife blade to anyone under the age of 18.

Zebco My First Fishing Set
Get your youngster into fishing with this starter set from Zebco. The set includes a 4m glass-fibre whip with line connector on tip, 2 barbless pole rigs (size 14+16), a disgorger, 25 artificial maggots, 25 artificial corns and a 15m spool of line. Everything in fact to land their first fish.

Terrance Conran Large Sauce Jug
Serve your sauce in style with this large white stoneware jug by Terrance Conran for Royal Doulton. It looks just like a bird with its serving lip depicting the head and the large flat handle, the tail. Well balanced for safe serving, it is both practical and good looking. It's microwave and dishwasher safe.

Rowlinson 8x7 Metal Shed Apex Roof
This handsome steel shed, provides an attractive and compact storage space in any garden and requires no periodic treatment. Features include a lockable sliding double door (padlock not included), rust proofing and fire, rot and rodent resistance. This low maintenance shed requires 2 people for assembly, comes with a full set of care instructions and is guaranteed for 10 years against perforation from rust. Floor not included. The contents of the shed are not included. This product is not available to cu