If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

York B520 Bench with Lat and Curl
One step up from the B500, this B520 bench from York adds a few extra features. In addition to the flat to incline adjustable backrest, this bench also includes lat and curl functionality, and oversized steel uprights for more stability. Rated for 200kg of maximum weight including the user, this bench is ideal for light to medium weights in the home. It folds up to give more room when you're not using it, perfect for a small exercise area. It has height adjustable foam rollers for ankle support in either a

Hot Wheels Colour Blaster
Personalise your Hot Wheels vehicles with the Colour Blaster. Spray-paint cars in your favourite colours inside the self-contained transformation cell using the spray gun provided then launch the cars out ready for action! Not suitable for all Hot Wheels vehicles. Suitable for children aged 3+.

Salter Glass Body Analyser Scales
Check your weight with the Salter Glass Body Analyser Scales. The fabulous design means it'll always look great in your bathroom, while its extra slim platform makes it easy to stash away. The LCD digital display ensures total accuracy on the readout every time. This remarkable extra high capacity scale records body fat, hydration level, bone mass and muscle mass for complete fitness information. It has a 10 user memory, so the whole family can use it. The display provides exact measurements, accurate to 1

Weight Watchers Digital Doctor's Scales
These scales have an extra-large robust platform engineered in heavy duty steel. They feature a non-slip rubber platform which is great for wet bathroom floors and measure body weight in 100g increments, giving you a choice of measurement in stone, kilos or pounds. The scales have a weight capacity of 27 stone and feature a simple foot touch mechanism to activate. There are optional carpet feet for use on soft floors and an extra large LCD display for at-a-glance reading. Long-life batteries included. 10 y

Bristan Quest Bath Taps
Made from durable brass with a handsome chrome finish, the Bristan Quest Bath Taps set consists of two bath taps: one hot and one cold. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, these taps have a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valves require only a quarter turn to operate. Bristan Quest Bath Taps carry a 5 year guarantee and work well with most designs in the exc

Sainsbury's 9.6V Cordless Drill
A versatile, affordable cordless drill from Sainsbury's. The drill has a quick, convenient hand tightening mechanism, so no need for an easy-to-lose chuck. Simply plug in to recharge when not in use, and then use cordlessly for extreme flexibility. The drill also functions as a screwdriver, and flicks simply from clockwise to anti-clockwise rotation. A safety-lock stops the drill/screwdriver from switching on when not desired. Comes with a range of 6 drillbits, and 6 screwdriver attachments. Compatible wit

Ludlow Accent Chair Natural
Contemporary, curvy, but with a nod to classic designs of the past, the Ludlow accent chair can complement almost any exiting room decor. It's got a sprung seat with a foam cushioning, so you'll always be sitting comfortably. UK-made, its neat tapered legs lift its body well off the floor and reversible rear cushions ensure a long life.

Panasonic 42" Full HD 1080p Digital Plasma TV TX-P42S10B
Panasonic's VIERA plasma TVs are renowned for their stunning image quality, especially when viewing sports, action or gaming. This stylish, high-end model is equipped with 400Hz technology that lets you view superb full-HD motion and still images with 900 lines of resolution. Self-illuminating plasma displays feature high moving picture resolution, so there are no afterimages in fast-action scenes - just smooth, clear motion in sports scenes and in the action scenes of movies 24p Smooth Film capability m

Different by Design Hard Anodised 24cm Griddle Pan
Fancy a fry-up? The Sainsbury's Different By Design brand leads the pack with this aluminium griddle pan. Large enough to cook several sausages, burgers or whatever takes your fancy at once, the griddle pan heats evenly and is suitable for gas or traditional electric hobs. The furrowed base conducts grease away from the food for a tastier, less fatty, healthier final product. Constructed from lightweight, durable aluminium with cast stainless steel handles, th

Tu Toilet Seat Tongue & Groove
This MDF toilet seat is just the thing for any bright, modern bathroom. It fits snugly on the toilet and its stylish tongue and groove will make it the unexpected jewel in your bathroom's crown! The seat measures 36.7 x 43cm

Kenwood Chrome Can Opener
Chuck out all those grimy old manual tin-openers and make space for the only one you'll ever need: the Kenwood Chrome Can Opener. Its 40W motor opens cans of all shapes from small and standard domestic to bulky 1.2kg monsters. The soft-touch rubber grip gives increased comfort, while the magnet holds the lid in place for safe disposal and no more nicked fingers. The machine's hands-free action automatically starts the blade cutting with just a little light pressure on the lever and stops it once the lid is

Mega Bloks Fire Station Fold and Go Bucket
Easy as pie to unfold, Mega Bloks Fold and Go Buckets are fun playsets that open up to form a building platform. When snapped shut again, they become compact storage for all the pieces kids use to make and build their own toys - simple to tidy up after playtime and perfect to take along with you. The Fire Station Fold and Go Bucket is great for little boys who'd like to be firemen. The playset contains the pieces for constructing a fire house and fire engine, plus a fire hydrant and fireman figure. Buildin

Ready Steady Cook Bistro Casserole Pot
The Ready Steady Cook Bistro Casserole Pot is the essential addition to any kitchen for delicious stews or soups all year round! Crafted in stainless steel with an aluminium encased base for even heat distribution, the 24cm casserole is equipped with a glass lid and cool-touch, silicon coated, riveted handles. The casserole has a 5 litre capacity, is dishwasher and oven safe, suitable for all hob types (including induction hobs) and carries a 25 year guarantee. The Ready Steady Cook Bistro Casserole Pot i

Jamie Oliver Top Dad Mug
Show your appreciation for your Dad with this Jamie Oliver mug! At a generous 350ml, it's perfect for morning coffee or a cuppa, and the "Top Dad" message is a constant reminder of your warmth and affection! Great for Fathers Day, birthdays, Christmas or "just because". The cheeky attractions aside, it's conveniently dishwasher and microwave safe, and comes beautifully presented in a matching tin.

Nutriheat Nourishing Hair Dryer
More than just hot air! Recommended by Trevor Sorbie, the Nutriheat Nourishing Hair Dryer is a revolutionary system that feeds and cares for your hair while drying it. With a range of professional features, a powerful 1800W motor and three heat and two speed settings, it's a terrific hair dryer that actually conditions your hair while you style.

Tu Slow Close Toilet Seat White
Whether you've damaged your current toilet seat, bought a new toilet without one or just fancy a change, this MDF toilet seat is stylish and comfortable. With hydraulic hinges for controlled and quiet closure, there will by no slamming the seat down either accidentally or purposefully. The seat measures 37.5 x 48cm

Bosch All Star 2400W Steam Iron
The Bosch All Star 2400W Steam Iron has the quality features you'd expect from a quality Bosch iron, including horizontal and vertical usage options. It's self-cleaning and the no-drip system prevents water getting on the fabric if you iron before it's hot enough. A specially treated, scratch-proof ceramic soleplate ensures durability and smooth gliding for creaseless performance, while the steam output can be adjusted for 40g (a low, constant level for relaxing creases) or 100g (a single, powerful shot to

Tu Red Apron, Single Oven Glove and Tea Towel Set
Get cooking in style with this great Tu Apron, Single Oven Glove and Tea Towel Set. The set consists of two tea towels (one flat and one waffle), an apron and a single oven glove, all in matching red with whites stripes and spots. All the components are made of 100% cotton (except the oven glove's polyester stuffing) and are machine washable. The apron and flat tea towel can be tumble dried. The apron has lengthy straps, so one size fits all.

Morphy Richards Accents Jet Black Filter Coffee Maker
Wake up and smell the Morphy Richards Accents Jet Black Filter Coffee Maker! If you like your morning brew of delicious filter coffee ready when you wake up, this is the perfect coffee machine for you. With a 12 cup capacity, the Accents Coffee Maker makes coffee in 10 minutes. It has a programmable 24 hour timer, so you can wake up to freshly brewed coffee. The thermostatic hotplate heats milk and, along with the heat resistant lidded carafe, keeps your coffee at a constant, drinkable temperature - no tep

Odyssey Tumble Twist Bath Mat Palm
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This lime green colour will add a splash of vibrancy to any bathroom.

Nut Feeder
The Nut Feeder will encourage feathered friends to spend more time in your garden. Its handsome appearance (green painted steel with wire mesh nut cylinder) blends beautifully with any outdoor design scheme.

Minster Accent Chair Modern Circles Duck Egg
The Minster accent chair is one of those rare pieces of furniture that could go in a living room, bedroom, study or even a hall or landing if you've got the space. The modern duck egg design compliments the attractive retro shape of the armchair. UK-made and designed to look good in any of these settings, it's got a sprung, foam-filled seat and rear cushions, so comfort is assured.

Jamie Oliver Dead Handsome Mug
Flatter the man in your life with this Jamie Oliver mug! At a generous 350ml, it's perfect for morning coffee or a cuppa, and the "Dead Handsome" message is a constant reminder of your admiration. The cheeky attractions aside, it's conveniently dishwasher and microwave safe, and comes beautifully gift-boxed in a matching tin.

HP Deskjet 6980 Printer
Print quality pictures with the HP Deskjet 6980 Printer. Able to print up to 36 pages per minute in monochrome or 27 ppm in colour, it has a maximum printer resolution of 4800 x 1200 dpi and connects to your computer via built-in wireless or Ethernet connectivity. The printer is flexible and easy to use. For use with either PC or Mac systems, it's compatible with operating systems Windows® 2000 Professional, XP Home, XP Professional (also Certified for Windows Vista®) and Mac OS X v 10.2.3, 10.3, 10.4. Th

Remington Spin Curl Hair Dryer
Let the Remington Spin Curl Hair Dryer care for your curls. The 1800W dryer uses ceramic tourmaline technology to ensure even heat distribution and better care for your hair. The spin curl attachment is ideal for adding volume, but the dryer can be used without it, should you wish to change your style. The dryer also features three heat and two speed settings and a cool shot function to set your style in place. For easy cleaning, the dryer has a removable air filter and rear grille. The 2.5m swivel cable

Different by Design Hard Anodised 20cm Frying Pan
Time for tasty, indulgent, full English breakfast? The Sainsbury's Different By Design brand leads the pack with this aluminium frying pan. Large enough to cook several sausages, eggs, rashers or whatever takes your fancy at once, the pan heats evenly and is suitable for gas or traditional electric hobs. Constructed from lightweight, durable aluminium with cast stainless steel handles, this piece of elegant and long lasting cookware will serve you for years t

Pavilion Bookcase
The Pavilion Bookcase is the ideal home for your reading, cookery and DIY and books. There is a shelf in the bottom cabinet, should you want to hide away your collection. Its flat top can be used for extra storage - or even another layer of books for real bookworms! A medium sheen varnish allows the grain to show through for a traditional finish, and it blends beautifully with other pieces from the attractive Pavilion range. Oak has been a popular choice of timber for British furniture for hundreds of year

Ansty Footstool New Floral Cream
Put your feet up on our Ansty chenille footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect

Rutland Tub Chair Mocha
Tub chairs are designed to fill those awkward areas that need comfortable seating, but don't have the space for anything big, and the Rutland tub chair does just that. Contemporary, tidy, light and modern, the Rutland has a sprung seat and foam filled cushioning and is UK-made too.

Vivo Soup Bowl White
This white fine china soup bowl has been given a contemporary edge - its internal edge features an attractive wavy edge. A practical deep fill soup bowl, it's both dishwasher and microwave safe. Comes with a 1 year guarantee.