With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsbury's is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsbury's has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsbury's is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Gallery Provence Mantle MirrorTu Anna Silver Stitch Duvet SetLexmark 1 Colour Ink Cartridge Twin PackSamsung LE46B530 46" Full HD 1080p Digital LCD BlackBristan Java Basin TapFuji Finepix J20 10-Megapixel 3x Zoom Digital Camera BlackDifferent by Design Crystal Glass JugRussell Hobbs Glass Filter Coffee MakerSupreme Soft Grip Deep StockpotIn the Night Garden Fleece ThrowPink Musical DJ JuniorConstellation 18" ABS Trolley Case BlackRussell Hobbs Marco Pierre White Forged Frying Pan Grey 28Breville Café Series Die Cast 4 Slice ToasterAmefa Dine Napoli Stainless Steel 18 Piece Cutlery SetMarlow Set of 2 Dining ChairsVerbatim Extra Protection CD-R Blank Disks Spindle of 25Vidal Sassoon 2000W Silky Performance DryerMasterplug Surge Extension Lead 2mPanasonic DVD-S33EB-S DVD PlayerSamsung PL60 10 Megapixel Digital Camera SilverPeppa Pig Sweet Dreams Duvet SetSainsbury's Slotted Screwdriver SetMilton WardrobeTu Fitted Sheet Plain Non-iron LilacYork Diamond Sit-up and Flat BenchWestern Digital 500GB Mybook2 Studio Edition External HardRevlon Power Dry Ionic SetApple iPod Radio RemotePhilips 8W SES Softone Energy Saving Mini Golf Ball
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Carlton Powerblade 3000 Badminton Racket
This full sized badminton racket is suitable for all levels of play, the Isoframe geometry increases the length of the central string for a larger sweet spot for added performance quality. The lightweight aluminium head is complemented by the durable steel handle, combined they make a powerful play.

Duracell Plus AA Batteries Pack of 12
Suitable for all appliances requiring an AA battery.

Aura Floating Single Shelf
The simple lines of the Aura range are one of its highlights. Made from veneered MDF chipboard with an oak effect finish, this furniture looks good. Uncomplicated, clean and functional, the Aura range includes a variety of coordinated pieces for a contemporary matching array of home furnishings. The Aura Floating Single Shelf is a quick and simple solution when you're in need of extra storage surface. This metre long shelf is sturdy and strong when correctly installed, and great for displaying books, ornam

Singer Inspiration 4212 Sewing Machine
Design, make and repair your own clothes, linen and textiles with the Singer Inspiration 4212 Sewing Machine. The Singer Inspiration 4212, made by a company drawing on more than 150 years of experience, aims to set new standards in ease of use and its range of features. With 12 built in automatic stitches, the Singer Inspiration 4212 Sewing Machine is perfect for a range of sewing applications, yet simple to thread and operate. This machine can handle a variety of heavy duty tasks like sewing through layer

Ben 10 14" Bicycle
This fantastic Ben 10 14 Inch bike is perfect for fans of the immensely popular kids' TV show. The bike features 14" (35cm) spoked wheels with pneumatic tyres, printed chain guard, front and rear calliper brakes and removable stabilisers, and is decorated with graphics from the programme. Both the handlebar and seat height are adjustable. Some assembly is required. Suitable for ages 4-7.

Oral B Flexi Soft Brush Head 2 Pack
These Oral B Flexi Soft Brush Heads come in a pack of 2 and can be used to replace the brush heads on Oral B electric toothbrushes. The colouring on the bristles will fade with use, indicating when you need to replace your head. Dentists recommend changing your toothbrush head every 3 months.

Sharp Silver 22L Digital Microwave Oven
This 800W stand alone microwave oven by Sharp features 5 power levels and has 9 useful built in programmes to cook your food to perfection. With a 22L capacity, 3 auto cook menus, 3 express cook menus and 3 express defrost functions, it is sure to be a welcome addition to any kitchen.

Lilbourne Regular Sofa Mink
This comfortable UK-made regular sofa has a sprung seat topped with a foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish.

Fogarty Silk Soft Microfibre Pillows, Pair
Fogarty's Soft & Light Microfibre pillows contain a soft, light and voluminous filling that gives a feel similar to feathers that is ideal for allergy sufferers who may be affected by animal fibre fillings. This pillow can be machine washed and tumble dried.

Verbatim 4GB SDHC Memory Card Class 6
The Verbatim 4GB SDHC Memory Card Class 6 is a Secure Digital High Capacity (SDHC) card featuring 4GB capacity. It is a class 6 SDHC card, and offers very high speed transfers. Store thousands of photos or hundreds of songs. It also features low power consumption in addition to its high speed. The product comes with a 2 year manufacturer's warranty.

Mega Bloks Fire Station Fold and Go Bucket
Easy as pie to unfold, Mega Bloks Fold and Go Buckets are fun playsets that open up to form a building platform. When snapped shut again, they become compact storage for all the pieces kids use to make and build their own toys - simple to tidy up after playtime and perfect to take along with you. The Fire Station Fold and Go Bucket is great for little boys who'd like to be firemen. The playset contains the pieces for constructing a fire house and fire engine, plus a fire hydrant and fireman figure. Buildin

Sainsbury's Shaggy Chenille Bath Mat Stone
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Ross 1m 2 Phono to 3.5mm jack
If you're looking for a cable to connect your MP3 player or laptop to a stereo, this is the cable you need. The 3.5mm jack fits into all headphone sockets on small electrical appliances, and the twin phono cables will fit into amplifiers, mixers or the AUX socket on your stereo.

Tu Chocolate Cotton Ribbed Placemats
These Tu Chocolate Cotton Ribbed Placemats are not only a highly attractive addition to your dining table, they will also protect the surface from spills, scratches and other damage that occurs through wear and use. At 48cm long and 35cm wide, these 100% cotton placemats will fit neatly around most dining tables, providing a surface for plates and cutlery. The roughened appearance of the fabric lends a rustic touch to your dining area. Machine washable at 30°C.

Sainsbury's Shaggy Chenille Bath Mat Chocolate
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Jones Ambassador Wall Clock Chrome
This stylish wall mounted clock will lend a touch of class to any home. Simple and classy, it will fit into just about any design scheme. The glass lens and metal casing are understatedly elegant, and the quartz mechanism keeps time efficiently. The Jones Ambassador Wall Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Morphy Richards Intelliboil Jug Kettle Black
Morphy Richards' Intelliboil has a clever feature that lets you heat your water quickly and precisely to three different temperatures. Perfect for connoisseurs who demand the perfect temperature for the perfect brew. Great for tea, herbal teas, coffee, and hot chocolate. The kettle heats to 85°, 95° and 100°, which suits a range of different hot drinks. Many teas are best brewed at 85° to slowly draw out their full flavour. This kettle will take out the guesswork of waiting for a regular boiled kettle to c

Western Digital 1TB Mybook2 Home Edition External Hard Drive
Store and backup all your important data with the easy-to-use Western Digital My Book Essential Edition hard disk drive. With 1TB worth of storage, there is space to fit up to 285,000 digital photos, 250,000 MP3 songs, 440 hours of DVD quality video or 120 hours of HD video - plenty of space for treasured memories.

Fisher Price Little People Garage
Get in the driving seat and race around this multi-story garage. If you don't fancy using the fun ramp, jump in the lift and let it winch you to the top floor. Real telephone sounds and petrol pump 'dings' help transform this toy into a buzzing repairs and fuel station. Comes complete with two figures, a tow truck, car, and two connectable fence pieces. Robust enough to withstand the inevitable scrapes of child's play this garage is also wipe-clean so sticky fingerprints can be easily washed away. Requir

Russell Hobbs Marco Pierre White Forged Frying Pan White 28cm
Michelin-starred chef Marco Pierre White has teamed up with premier kitchenware brand Russell Hobbs to create this deep fill frying pan. It's got a slender and stylised stainless steel handle, an aluminium body and an attractive durable white ceramic finish. Aluminium is an excellent heat conductor, the flat base will ensure an even distribution of heat. The comfortable easy grip handle will remain cooler than the body but should still be handled with caution; oven gloves are suggested. The non-stick inter

Winnie the Pooh Soundboard Scooter
Get your little ones active with this delightful, brightly coloured Winnie the Pooh My First Scooter - it plays sounds and music! The strong plastic frame has four wheels for added stability and the extra wide baseboard offers excellent safety. The handlebar upright has moulded figures of Tigger and Pooh mounted on it. The bonus stickers allow kids to create their own unique Winnie the Pooh design. Suitable for age 18 months and up. Requires 2 x AA batteries (included).

Lilbourne Regular Sofa New Floral Cream
This comfortable UK-made regular sofa has a sprung seat topped with a foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish.

Copper Rectangular Lantern Bird Seed Feeder
The Copper Rectangular Lantern Seed Feeder will encourage feathered friends to spend more time in your garden. Its handsome, antique appearance will blend blends beautifully with any outdoor design scheme. At 22cm tall, it has a substantial capacity and can be filled with almost any type of birdseed (consult an expert if you're not sure which seed types are safe and edible for most garden birds). There's no self assembly required; just fill with seed, hang, retire to a discreet distance and watch the birds

Oak Effect Filing Cabinet
This Oak Effect Filing Cabinet is an attractive filing cabinet for a home office or study. Made in a contemporary style from particle board with an oak effect finish, it's equipped with two file drawers for storage of important paperwork. The cabinet holds A4 hanging files (not included) so that you can keep all the bills, contracts and other documents you need, neatly stored away and organised. The unit is lockable and is equipped with castors for easy transport. The Oak Effect Filing Cabinet requires s

Marco Pierre White Salt and Pepper Grinders
Celebrity chef Marco Pierre White has "worked closely with Russell Hobbs to design and develop a range of professionally styled domestic appliances to help make life easier for you in the kitchen". With these Marco Pierre White Salt and Pepper Grinders, he has perfected the condiment dispenser. These grinders have a long lasting, stay sharp ceramic grinding system and work at the touch of a single button (requires four AA batteries - not included). Fully adjustable for fine or coarse grinding of salt, pepp

Noddy Play Tent
Bring the joy of Noddy to your home with this easy to construct play tent. Shaped like Noddy's car and garage it is easy to construct and dismantle with two doors at the side and the rear and a space in the middle so children can pretend to be in the driving seat! Great for summer fun in the garden offering a shady play area or can be erected inside as a den! Arrives in a neat box making it an ideal gift for friends or family. Suitable for children aged 3 years and above.

Tu Butcher's Block
Protect your surfaces and keep your knives sharper for longer with this sizeable Tu wooden butcher's block. At 31 x 40cm, it's large enough for chopping large quantities of veg for salad or soups, slicing large loaves, carving roasts and even makes an attractive serving surface for crudites and dips. Four centimetres thick, the block is a sturdy and stable addition to your kitchen counter.

Oak Cabinet with Shelf
Manufactured from solid oak, this cabinet is an attractive and useful addition to any bathroom. With one mirrored door, the unit doubles as a looking glass and a safe place for keeping cosmetics, medications and other bathroom paraphernalia. With its single internal shelf, this is the perfect unit for your bathroom. The pack includes all the component parts you'll need to fix it in place. Match it with the Oak 3 Tier Towel Stand, also available from Sainsbury's!

Tenn Cool Flow Gents Long Sleeved Cycle Jersey
A cycling jersey designed for the serious cyclist, this sleek black and silver jersey is constructed of a special polyester weave that is extremely effective at drawing moisture away from your body, helping to keep you dry. With an elasticised, gripping waist, it will stay in place for the duration of your cycle, and won't creep up like many other products. It has three rear pockets, two large, and one perfect for a mobile phone and the sleeves are elasticated to prevent creep-up. The full-length zip is h

In the Night Garden Makka Pakka Bath Toy
There's plenty of bath time fun to be had with the In the Night Garden Makka Pakka Bath Toy. Everybody knows how much Makka Pakka loves to clean, and now you can take him into the bath with you! Fill him with water and turn him upside down for a fabulous Night Garden shower, or fill his Uff Uff bellows for squirty fun! Based on the character from the hit children's television show, the Makka Pakka bath toy is a bath time delight - and, like the character himself, it teaches children about the importance of