As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Much more than just an online version of your local Sainsbury's, the Sainsbury's Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsbury's insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsbury's UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsbury's online Sport & Leisure section.

Russell Hobbs Black and Chrome Kettle
This black cordless kettle by Russell Hobbs will stand out in any kitchen. It has a 1.7L capacity and a 3kW concealed element for rapid boiling. The 360 degree rotational base also stores the cord and it has a lockable flip top lid for easy filling. Removable filters make it easy to clean and it also features non-slip feet, a neon power on indicator and a water gauge. Suitable for both right and left handed use.

Ross 1m 2 Phono to 3.5mm jack
If you're looking for a cable to connect your MP3 player or laptop to a stereo, this is the cable you need. The 3.5mm jack fits into all headphone sockets on small electrical appliances, and the twin phono cables will fit into amplifiers, mixers or the AUX socket on your stereo.

Monopoly Here and Now World Edition
Today, Monopoly is the best selling board game in the world, sold in 103 countries and produced in 37 languages. After over 70 years, the first ever global Monopoly, featuring the greatest cities from around the world (as voted online by the public), is now available. Parker Brothers' Monopoly Here and Now World Edition features electronic banking, a randomly selected 6 of 24 possible custom play pieces, globally representative houses and hotels, renewable energy utilities and all new transportation space

Ross Performance Composite Audio Video (AV) Cable 1.5m
Connect stereo audio and video outputs from DVD, VCR, satellite receiver or games consoles to you television.

Dyson DC25 Animal All Floors Bagless Upright
Dyson has secured a reputation for itself as a high quality designer and manufacturer of vacuum cleaners, priding itself on excellent suction technology that does not diminish over time. Upright vacuums suit larger rooms as they can cover large surface areas with less effort. The DC25 pioneers ball technology in which wheels are no longer used to manoeuvre your vacuum around a room. The DC25 combines a ball on which the vacuum travels allowing it to turn in any direction with ease and minimum effort.

Aura TV Unit
The simple lines of the Aura range are one of its highlights. Made from veneered MDF chipboard with an oak effect finish, this furniture looks good. Uncomplicated, clean and functional, the Aura range includes a variety of coordinated pieces for a contemporary matching array of home furnishings. The Aura TV Unit has 2 shelves and can support any size LCD or Plasma TV up to 32 inches. There is plenty of room for DVDs on the lower shelf, while most combinations of DVD, games console and cable or satellite un

Epson C13T0482 Cyan Ink Cartridge
The Epson C13T0482 Cyan Ink Cartridge is compatible with any Epson printer that takes an Epson C13T0482 ink cartridge - EPSON Stylus Photo R300, R200, RX500, RX600, RX620, R220, R340, R320, RX640. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

York T203 Treadmill
You can create a running scenario in the comfort of your own home with the foldaway York T203 Treadmill. Its LCD screen shows 10 workout programmes and with a top speed of 18km/h and a cushioned , it is excellent for both walking or running. Mains powered, the treadmill can tell you your heart rate, as well as calculating how many calories you use, how far you have travelled, how fast you are going and for how long. Incline is automatically adjusted to match your heart rate so that you can get a more effe

Odyssey Tumble Twist Bath Mat Pebble
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This warm beige colour will look great in any bath or shower room.

Wilkinson Sword Stainless Steel Digging Fork
The Wilkinson Sword Stainless Steel Digging Fork is the ideal digging tool for dedicated gardeners. The polished stainless steel head reduces soil adhesion and makes digging much easier. The prongs are rust resistant and heat treated for optimum durability; the shaft is of beechwood from a sustainable source and the ergonomically designed handle reduces strain and offers better, more comfortable leverage. The Wilkinson Sword Stainless Steel Digging Fork carries a lifetime guarante

Tu Black Aluminium 20cm Frying Pan
Time for tasty, indulgent, full English breakfast? The Sainsbury's own brand leads the pack with this aluminium frying pan. Large enough to cook several sausages, eggs, rashers or whatever takes your fancy at once, the frying pan heats evenly and is suitable for gas or traditional electric hobs. Constructed from lightweight, durable aluminium with a classic, non-stick black finish and heat-proof handles, this piece of elegant and long lasting cookware will serve you for years to come. Not suitabl

DeLonghi Rotating Basket Fryer
The DeLonghi Rotating Basket Fryer will revolutionise the way you prepare fried foods, from fish and chips to Japanese tempura, thanks to its special rotating basket design. Because of the orbital rotating action of the basket, you only need half as much oil as you would with other models of a similar capacity. The cooler touch body keeps hands and other appliances safe from scorching, while the double filters eliminate much of the odour and oil vapour associated with frying food. An automatic indicator wi

Tu Stainless Steel Wine Cooler
This sleek wine cooler in polished stainless steel is just the job if you're entertaining. It has diameter of 19.5cm and a width of 12.5cm - perfect for on-the-table use. This quality addition to your dining rooms comes with a manufacturer's lifetime guarantee. Stylish, elegant and thoroughly modern.

Apple iPod Nano 8GB Green
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its largest flash memory player. With a huge 8GB of space - enough for up to 2,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' function

Microplane Coarse Ribbon Grater
The Microplane Coarse Ribbon Grater is an invaluable tool for amateur chefs. Made from hardy, surgical grade stainless steel with a comfy grip plastic handle, it's ideal for grating anything when a coarse texture is required. The base of the grater has protective tabs to avoid scratching your counter tops, and the whole thing is dishwasher safe for maximum convenience. Protect your fingers and get more value out of your food with the Microplane Universal Slider - also available from Sainsbury's!

Olympus 420 Accessory Kit
The Olympus 420 Accessory Kit is a useful set of accessories for your Olympus Mju 5000 compact digital camera. It includes a silver Mju neck strap and an extra battery to keep you going. Also included is a stylish, purpose-built Mju leather case to keep your camera in top condition. Compatible with all Mju cameras.

Minster Accent Chair Modern Circles Duck Egg
The Minster accent chair is one of those rare pieces of furniture that could go in a living room, bedroom, study or even a hall or landing if you've got the space. The modern duck egg design compliments the attractive retro shape of the armchair. UK-made and designed to look good in any of these settings, it's got a sprung, foam-filled seat and rear cushions, so comfort is assured.

Cranium Wow
Cranium, the team board game, took the world by storm as it combined the fun and frolics of Charades, Trivial Pursuit, Eye Spy, Pictionary, Intros and countless other guessing, deduction, skill and knowledge games in a brilliant mix and match game. Now there's Cranium Wow - still the same fun of sketching, sculpting, humming, acting, miming, word gaming, giggling, hooting, roaring and all the rest of it, but bigger, better and different than ever before! There are 600 brand new cards and all new moving pie

Russell Hobbs 2400W Slipstream Advanced Iron
This 2400W iron with a stainless steel soleplate has a large capacity and 300ml illuminated water tank, and offers a dynamic ironing experience. It has a steam tip, 35g continuous steam and 95g steam shot to get out difficult creases, as well as vertical steam, burst of steam and water spray options. This impressive spectrum of ironing tools is complemented by anti-scale, anti-drip and self-clean functions. Comfort and practicality are underlined by a soft grip handle and a 2m power cord with cable clip.

Belkin Laptop Cooling Pad White
If your lap gets a little too hot when you're sat in your PJs browsing the internet, your laptop might be overheating. This cooling pad from Belkin plugs into your computer's USB slot so that you don't need to carry around a power adapter and you won't be making a dent on your electricity bills to keep cool.

Sainsbury's Shackle Lock Long
A solid, heavy-duty D-lock for your bike, with a bracket included to mount it on your bike frame. Comes with two keys, and the lock has a cover that can twist over. All parts are covered in rubber and plastic to prevent abrasion and protect the lock from knocks. A very good, simple, strong lock, with a length of 32cm, and a width of 18cm.

York G201 Vertical Multigym
Perform over 30 exercises in your home with this vertical compact multi gym from York. These include arm curls, leg extensions, low rowing and weight lifting from the 100kg weight stack. Measuring 215 x 115 x 196cm, this silver multi gym offers a solid, heavy duty construction and has a maximum user load of 125kg. It has well padded upholstery for extra comfort and the arm curl pads can be removed or adjusted into two different heights. It requires home assembly.

Transformers 2 Robot Weapons: Bumblebee Plasma Cannon
The Transformers movie franchise is a huge favourite with kids everywhere, and the toys have proved every bit as popular. The Robot Weapons Bumblebee Plasma Cannon, from TRANSFORMERS 2: REVENGE OF THE FALLEN", will delight fans of the Autobots and Decepticons. The fallen Optimus Prime is now seeking revenge on Megatron and his Decepticon villains for their attempts at world domination. Young Sam Witwicky is the bad guys' target, but Mikaela Banes and the humanity-friendly Autobots have other ideas... Kids

Sainsbury's Ratchet Bit & Socket Set
A great way to get a multitude of tools in a compact package. This 34 piece set contains a ratchet driver with various attachments, letting you change as your needs dictate. Contains a range of slotted and Phillip's screwdriver attachments, and the rarer Posidriv and Torx screwdriver attachments. Also comes with a range of hex socket attachments.

Draper Hammer Drill 500W
This powerful 500W hammer drill mixes ergonomic design with good functionality. More powerful than cordless versions, this draws power from the mains with a 3m cord. It offers variable speed control. It comes with a range of useful features, such as a reverse function, a bit holder inside the second handle (also adding stability), and a variable depth rod so make sure all your hole is just the right depth. Being a more powerful drill, this one needs a chuck key to tighten bits into it. The second handle ha

Jigroll 1000 plus Free Puzzle
A handy felt mat that provides a smooth clean surface on which to build your puzzle, this then doubles as a handy carry pack and storage to keep your completed pieces in place until you're ready for another go. Simply roll the felt mat and completed puzzle around a sturdy tube then secure with the fastenings provided to ensure your hard work isn't lost in transit! Perfect for taking your puzzle to Grandma's house or even just tidying away in the cupboard until the next attempt. Suitable for jigsaws up to

Verbatim Optical Black and Silver Desk Mouse
The Verbatim Optical Black and Silver Desk Mouse is a basic desktop mouse, only better. This mouse features a high resolution, 1000dpi optical sensor which is up to 2.5 times more reliable than a regular mouse. The mouse is suitable for right and left-handed people and has 5 buttons, 3 of which are programmable via the bundled software. Compatible with USB, Windows 98, ME, 2000, XP and Vista, Mac 9.x and higher, this product is covered by a 2 year manufacturer's guarantee.

Yamaha DGX630 Digital Piano With Stand
Introduce yourself and your family to the art of creating music. Perfect for beginners and professionals alike, the Yamaha DGX630 Digital Piano is a simple to learn electric piano with a built in teaching programme. The DGX630 has 88 full size, touch sensitive box style keys and 64 note polyphony. It plays 503 sounds (with 261 effects) in 2 variations of 160 different styles. It boasts 160 one touch settings and real time sound control, a MIDI connection, a USB to host/device connection and a backlit LCD d

Blast Kids' 3/4 Size 5 Piece Drum Kit
The Blast Kids' 3/4 Size 5 Piece Drum Kit is a great way for beginners to learn the basics of creating rhythm. The drums feature real wooden shells and quality hardware and the set includes everything a young drummer needs to get started.

Braun Silk & Soft Rechargeable Ladyshave 5560
The Ladyshave 5560 from Braun is specially designed for female contours and gives soft and smooth results from head to toe. SoftStrip stretches the skin and lifts problem hairs, while the floating foil and long-hair trimmer system adapts perfectly to body contours to achieve optimal skin contact and give an extra-close shave. The rounded shaver head and the slightly rounded shape of the long hair trimmer ensure perfect reach for underarm shaving, while a selection of attachments like OptiShave and OptiTrim