Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsbury's is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsbury's has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsbury's is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

Raleigh Tundra 26" Front Suspension Ladies' Mountain Bike, Silver
A striking silver mountain bike made with modern materials, designed with comfort and performance in mind. An ideal bike for recreational riding on roads and rougher terrain. A lower crossbar is here to allow ladies wearing skirts or dresses to get on the bike without difficulty. Aluminium construction reduces weight and gives strength. A shock-absorbing front fork, together with a comfort saddle that also features a shock-absorber, smoothes out the bumps on the trail or on the road. Shimano front and re

Zoggy Sun Protection Float Suit
The bold blue Zoggy suit is a buoyancy jacket that allows a child to practise swimming in a natural position with complete range of motion while still enjoying the benefits of floatation assistance - with the added bonus of sun protection. The removable floatation inserts can be removed gradually as your child's confidence and swimming ability increase. The sun protection is a massive UV50+. For ages 2-3.

Mitre Drift Trainer Size 5 Rugby Ball
Whether you're having some fun in the back garden or training to wear the Lions jersey, you'll be doing it in style with this high grip white PVC rugby ball by Mitre. At size 5 it is full match size. It inflates using a traditional sports pin. Please note that colours may vary from the product illustrated.

Cello 22" HD Ready Digital TV/DVD Combo Black C2273F
Very much at the forefront of the TV/DVD combo market, Cello products combine smart, stylish looks with useful, innovative functions and solid connectivity. They also come in a range of colours to suit any décor. This piano black, HD-ready, 22-inch model with built-in Freeview, DVD player and Electronic Programme Guide makes a great second or bedroom TV. With 1680 x 1050 resolution, 16:9 screen format, 700:1 contrast ratio and NICAM stereo, picture and sound quality are excellent. For connection to other

Apple iPod Shuffle 1GB Silver
The ingenious iPod Shuffle is not like most MP3 players. For the music lover who likes a surprise, the Shuffle takes a random selection of music from the user's computer and plays it randomly when you press play. The 1GB model has room for around 240 songs and at a tiny 4.12 x 2.73cm, is ideal for listening when jogging, commuting or at the gym and the useful in-built clip keeps it attached securely to clothing.

Playmobil Road Maintenance Truck
The Playmobil Road Maintenance Truck has a loading platform which tilts and the roof of the cabin can be removed. There are flashing lights and a crane with 190º rotating lifting arm with stabilising legs. The grit store has a liftable lid for loading and dispenses grit down the chute at the back of the truck. The truck also has a removable snow plough, and comes with one Playmobil construction worker with his own shovel. Best of all, the bulldozer mechanism at the front and the rear gravel tank can both be

High School Musical Prom Queen Duvet Set
Disney's High School Musical themed reversible duvet set featuring pictures of the main characters. The set includes a pillowcase, single duvet cover and a set of fun fabric pens for children to add their own designs to the cover. The ink washes off skin and fabric with soapy water and can be removed from the fabric with a machine wash.

Bosch TAT6901GB Stainless Steel Private Collection 2 Slice Toaster
The Bosch Stainless Steel two slice Toaster isn't just a toaster; it's a designer kitchen accessory that warms, defrosts and toasts. In brushed, rust-proof stainless steel with black trim, this marvellous device has variable width slots for varying slice thicknesses and a maximum power rating of 900W.

Sylvanian Families Village Sweet Shop
The Sylvanian Village Sweet Shop consists of a display cart on wheels, display trays, miniature boxes plus various sweets, lollipop and biscuit accessories. Suitable for ages four and up.

Sony DVD+RW Blank Disks 25 Pack
A pack of 25 rewritable DVDs suitable for backing up data, MP4 videos and images, with space for 4.7GB of data and a recording length of 120 minutes. Suitable for use in DVD-R/RW compatible devices, including modern computer DVD drives and DVD-R recorders.

Sainsbury's Hand Blender with Metal Stem
This hand blender features a strong metal stem for durability. It has a 300W motor for powerful mixing and blending and the mixing stem twists off for cleaning. Perfect for a wide range of kitchen blending and mixing applications, it's quick and easy to use.

Morphy Richards 2000W Turbosteam Iron Green
A great basic steam iron with a range of useful features and a fresh design in green and white. It's lightweight with an aluminium soleplate, and small for easy storage. The translucent easy-view water tank lets you keep an eye on your water level. It has a no-drip system and a fine spray for hard-to-iron creases and sensitive fabrics. The water tank also fills easily for less spillages. Comes with a two-year guarantee.

Sony VAIO P11Z/Q 8" Notebook Black
One of the smallest mini-notebooks you can buy, this tiny yet highly functional micro-notebook is a remarkable piece of technology from Sony. Sporting an 8" widescreen, the notebook is only 1.98cm thick, and weighs just over 0.6kg. Surprisingly for a computer this small, it is remarkably capable, with a 1.33GHz processor and 2GB of memory. A 60GB hard drive stores plenty of programs and has enough space for music, photos or videos. Comes with a 1 year guarantee.

Philips 40W G9 Halogen Capsule Twin Pack
A two pack of high quality, larger G9-sized halogen bulbs which function on 240V mains power. These are the powerful 40W variety, and come with a frosted finish to give you bright yet softer white light where you need it. Halogen bulbs of this type offer great light for working, and are also highly flexible because they are dimmable.

Ross Amplified TV Aerial FM and DAB
A clearer, stronger signal with improved sound and picture quality is available with this Amplified TV Aerial. With the ability to receive both analogue and digital signals, you will need to plug it into a digital box (such as Freeview) to cover the digital changeover that will turn off all traditional analogue signals covering all UK TV channels by 2013. The aerial can also be connected to DAB radios to receive additional digital radio stations.

Odyssey Tumble Twist Bath Mat Satsuma
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This bright orange colour will add a splash of vibrancy and warmth to any bathroom.

Danica Hemstitch White Tablecloth
Dine in style with the Danica Hemstitch Tablecloth in crisp, white cotton. It's a beautiful and elegant cloth for use inside or out. The Danica Hemstitch Tablecloth is 100% cotton and machine washable.

Slendertone System Abs with Controller for Men
Slendertone System Abs with Controller for Men takes the sweat out of strengthening your abs and brings it all into the comfort of your own home with a simple, battery-powered system that sends small electrical pulses to your nerves, causing your muscles to contract and release. Slendertone System targets the nerves where they are most concentrated, and causes all your abdominal muscles to contract, not just those beneath the pads. Effective for a stress free yet effective strengthening programme. The Slen

Homedics Ceramic Tile Electronic Scale
Check your weight with the Homedics Ceramic Tile Electronic Bathroom Scale. The classical design of grey slate means it'll always look great in your bathroom, while its extra slim platform makes it easy to stash away. The LCD digital display ensures total accuracy on the readout every time. The display provides exact measurements, accurate to 100g or 0.2lbs, and you can choose whether to be weighed in stones, kilos or pounds. The scale also has carpet feet to ensure accuracy on any surface. The auto zero a

Vacuum Bags 4 Pack
These ingenious bags are perfect for storing clothes, blankets or other soft furnishings. Simply fold and pack the items neatly, attach the vacuum cleaner and suck out the air. The items will be safely stored and the vacuum packed bags take up a lot less space!

Philips Micro Hi-Fi System MC235B
A hyper-stylish, flat, wall-mountable CD player and radio. Offering great bass with dynamic bass boost and two 5W RMS speakers, this player both looks and sounds great. A motorised sliding door opens the CD player, so you don't have to fiddle with it to change CDs. It offers a range of playback options. The CD player will play CDs, CD-Rs and CD-RWs. The radio remembers up to 40 presets so you can quickly get to the station you want. Also has a clock, wake-up timer and sleep timer, so you can use it in yo

Peppa Pig Deluxe Playhouse
Fans of the hit children's television show Peppa Pig will love this Peppa Pig Deluxe Playhouse! The double storey playhouse opens up completely so you can see what goes on inside - or fasten it shut to take it to a friend's house. It even has a carry handle on top. Now kids can visit Peppa in her house and play with the family. Put Peppa in the bath or prepare a meal in the kitchen with Mummy Pig. Put George to bed in his bunk upstairs or let Daddy Pig relax with a newspaper on the lounge furniture. There'

Tu Stainless Steel Cabinet with Mirror Door
This robust stainless steel bathroom cabinet reflects everything in its path with a reflective mirror casing. Its magnetic locking mechanism makes sure all your smellies stay in their rightful place, rather than across your bathroom floor. Easy to clean with just a damp cloth, this cabinet measures 30 x 60cm and has a depth of 12cm.

Belkin FastCAT 5e Patch Cable 2m Blue
If you want to connect your computer directly to your router or to another computer, a CAT5e patch cable is a quicker more efficient way of doing it over a standard CAT5 cable. It has 50-micron gold plated connectors to ensure a clean and clear transmission and is guaranteed for life.

Christy Elliot Cushion
Christy cushions are the last word in luxury and comfort. This beautiful 40 x 40cm Christy Elliot Cushion will add a touch of class to any style-conscious home. The sumptuous look of the delicate, feminine floral design is borne out by the high quality of the materials used - the cover is 67% polyester and 33% viscose with a removable hollow fibre stuffed pad - no feathers to plague the allergy-prone. Dry clean only.

Samsung LE19B450 19" HD Ready Digital LCD TV Black
A great little, 19in HD Ready LCD TV from Samsung. Perfect for smaller, more intimate rooms such as kitchens or offices, this LCD has a range of Samsung technologies designed for better, effortless viewing. The LCD has an HDMI port, so you can play High Definition content with great resolution. Hidden, down-facing speakers produce good sound with great clarity and impressive bass notes without spoiling the clean lines of the TV. You can connect via SCART as well if you use an older DVD player. It has a bu

Wall.E Learning Laptop
The Wall.E Learning Laptop is a highly educational toy that's also plenty of fun! This children's first computer has a wide range of activities and play modes for an all round learning experience. Children can join Wall.E and EVE in their galaxy wide adventures, developing their skills and learning while they play. The flip-down QWERTY keyboard helps familiarise them with letters and words and interactive hand controllers turn 360 degrees to provide answers to questions! Wall.E's winking eye encourages int

Belkin 17" Notebook Sleeve Neoprene Jet/Cabernet
If you need a sleeve to keep your 17" laptop safe from bumps and bruises on the move, this 360-degree foam padded Neoprene sleeve helps cushion your laptop from a fall. You can use the sleeve in conjunction with a bag, or just carry the laptop in the sleeve on its own.

Tu Silver Plated Frame 5x7"
This beautiful, elegant and simple photo frame is plated in beautiful, shining silver. The faux suede backing with its own stand and white mount will ensure that your photographs are well-protected and stylishly displayed. Whether placed on mantle, table, piano, desk or bedside, this silver plated frame adds a touch of class to any room.

Transformers 2 Human Driver
The fallen Optimus Prime is now seeking revenge on Megatron and his Decepticon villains for their attempts at world domination. Young Sam Witwicky is the bad guys' target, but Mikaela Banes and the humanity-friendly Autobots have other ideas...