Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsbury's is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsbury's has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsbury's is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

Belkin Leather Sleeve for iPod Nano Black
Express your personality and individual style while protecting your iPod from scratches, scuffs and dirt with the Belkin Leather Sleeve for iPod Nano. This sexy black leather sleeve will fit any 4th generation iPod Nano. The clear screen protector lets you navigate menus as easily as ever, while the sleeve's design allows access to the ports and dock connector. The Belkin Leather Sleeve for iPod Nano is made from structured, durable leather and carries a lifetime manufacturer's guarantee.

Tu Fabric Blackout Roller Blind Chocolate
A fully adjustable chocolate-coloured fabric blind with a plastic side pull mechanism. Designed to prevent light creeping through, this blind will help keep a room dark in well lit urban areas or even during the day. It can be wiped clean with a duster or damp cloth. Includes brackets, screws and fitting instructions.

Easy Karaoke Rock Classics
Beat the recession by organising a fun karaoke night in! Easy Karaoke Rock Classics is a set featuring loads of hit rock songs - some of them the all time favourites of karaoke fundamentalists the world over! For use with any of the Easy Karaoke players available from Sainsbury's!

Peppa Pig Step 'n' Learn Playmat
This electronic playmat features Peppa Pig from the popular television show in four fun modes for lots of fun learning - numbers, find, colours and names. Answer the questions by stepping on the correct images. The mat features many of the characters from the programme and over 50 phrases for hours and hours of fun. The playmat has an easy wipe clean PVC surface and folds for easy storage. Suitable for ages three and up. Batteries are not included.

Sainsbury's Styling Tong and Brush
This great two-in-one styling set from Sainsbury's helps achieve salon results at home. A cool tip permits two-handed styling while the swivel cord allows you to twist the handle without tangling the cord. A brush attachment gives added flexibility to the way you style your hair. Suitable for use on wet or dry hair.

Vax 2000 Series Cylinder Bags
Replacement vacuum cleaner bags for Vax 2000 series vacuum cleaners, and others including the 5000 and 6000 series. These bags offer a high level of filtration, maximising the amount of dust caught while vacuuming. Also resilient and resistant to breakage for extra safety. Each box contains 4 bags. Fits the following VAX machines - 121 Series: 101, 111, 121, 221, 223, 21 Series, 23 Series, V1050, V1100, V1200. 2000 Series: 2000-2100, 2300, 2500. 4000 Series: Powa 4000-4100. Rapide 5000 Series: 5000, 5100, 5110, 5120, Rapide Plus, 5130, 5140, 5150, 6130, 6130S, 6130XS, 6130E, 6131, 6135 Carvax, 6140 Petvax, 6150SX, 6151SX, 6155 Family Vax.

Epson C13T0484 Yellow Ink Cartridge
The Epson C13T0484 Yellow Ink Cartridge is compatible with any Epson printer that takes an Epson C13T0484 ink cartridge - EPSON Stylus Photo R300, R200, RX500, RX600, RX620, R220, R340, R320, RX640. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Connect 4 Reinvention
The classic vertical Connect 4 game has undergone a revamp for extra fun! Slot the counters into the frame to create rows of 4 - vertically, horizontally or diagonally - all the time trying to prevent your opponent from doing the same& while they try to block you! The new version lets you poke the counters out of the frame after the initial game is over. If the counter is part of a foursome, you keep it! It's the same principle, but with double the fun. Connect 4 Reinvention has a function for locking the

Canon Ixus 980IS 14.7 Megapixel Digital Camera
A step down in size from Canon's Powershot series, the IXUS series offers smaller form factors but retains great image quality and a wide range of features. This high-end IXUS camera offers loads of functions for great flexibility and image quality. Its 14 megapixel sensor captures amazing resolution, while the 3.7x zoom (36mm - 133mm equivalent) offers great flexibility. For even more, manual control mode allows you to experiment, while a full range of automatic settings lets you relax and snap away if you

Belkin 15" Messenger Bag Jet/Cabernet
As well as protecting your 15.4" laptop on the move, this Messenger Bag from Belkin has the space to store your commonly used items, while having a separate compartment for your laptop to save it from scratches and damage. Foam padding saves your technology from a nasty fall, while the bag also has space for MP3 players, mobile phones, business cards, stationary and anything else you might need with you on your journey.

iDect V2i Twin Telephone
These ergonomically designed DECT phones give you up to nine hours' talk time and 100 hours of standby time. Each handset has a 300m range from the base, giving you ample freedom of movement while talking. With up to 15 minutes of recording time on your answer machine and 50 name and number memory storage, these phones are ideal for any home. Other features include a built-in speakerphone, caller display and mute button . There are also 10 different ringtones to choose from and number redial for the last

Slatted Bamboo Linen Bin Dark Stain
This square linen bin in wood with slatted bamboo panels has been stained dark for a sleek, contemporary look. The wooden lid is fully removable for easy access and carry handles make moving the bin very easy. It has a removable, washable cotton liner to keep the contents ventilated and protected.

Olympus FE-5000 10 Megapixel Black Digital Camera
The Olympus FE-5000 is a simple, yet functional, digital camera that has all the necessary features to take great photos with ease. The 10 megapixel sensor takes lovely, high resolution photos with the very flexible 5x zoom lens (36mm - 180mm). A set of modern, automatic functions makes it easy to take better photos with less hassle. It's very slim and compact, too. An intelligent auto mode recognises different popular backgrounds and adjusts settings accordingly and 14 more user-selectable scenes increase

York Diamond C302 Cycle
If you have a serious attitude to exercise and want a sturdy and high class cycle machine then this high performance machine from York is just the piece of equipment you need. Eighteen fitness test results will push your body to extreme limits and with four heart rate programmes you can easily get your heart beat racing. Get lots of feedback on how your workout is advancing on the large LED display which shows you 10 function results and also measure your heart rate with the hand pulse sensors situated on

Sony PlayStation 3 Blu-ray Remote Control
Are you tired of using your game controller to navigate the menus of your latest Blu-ray movie? This remote control from Sony gives you a more traditional TV-style remote control for easy interaction with the many features of a Blu-ray Disc. No more twiddling with joysticks to play, pause or rewind. This remote is designed for exclusive use with the Sony PlayStation 3, and will not control other Blu-ray players. However, considering how complete a system the PS3 is, you really don't need anything else. It

Sanyo Digital Widescreen 23L Microwave Oven and Grill Silver
This family microwave is perfect for cooking large meals fast. Its 900W of power make for quick, hot meals. With 8 power levels, a 99 minute digital time and an easy touch button interface, this microwave is simple and efficient to use. Defrosting is a built in function as is the grill option so you can cook, crisp and brown foods too. One year guarantee.

Rectangular Planter
No need to keep your planting to ground level - enhance your garden's natural beauty with the Rowlinson Rectangular Planter. Made from sustainably sourced timber, this attractive planter is an ideal gardening space for patio or terrace areas, lawn edges or vegetable/herb gardens. Increase the gardening potential of even the smallest gardens with a multi-level effect, or simply use the planter as a pot holder. The natural timber finish will blend perfectly into any landscaping design and is pressure treated for lo

Different by Design Copper Bottom Stainless Steel Saucepan with Lid 20cm
Different by Design brings you this oven-safe saucepan with copper bottom and glass lid. Not just a decorative touch, the copper base absorbs heat beautifully and distributes it evenly across the pan. The rest of the pot is crafted from stainless steel and finished in a dazzling mirror shine. Suitable for many kitchen tasks from boiling veg to cooking pasta, heating soup and making porridge, the 2.84L pan is suitable for gas or traditional electric hobs. The clear glass lid allows you to check on cooking p

Morphy Richards Accents 4 Slice Toaster Stainless Steel
This smart four slice toaster by Morphy Richards combines a retro look with contemporary features. A variable browning control on each set of slots lets you have your toast well done while your partner's toast is light golden. To make sure you get the perfect piece of toast every time there is even a pause and check feature. A high lift facility makes it easy to remove even the smallest slice of bread. Bread can be cooked from frozen and a further reheat function will re-warm toast that may have popped up

Tu Pillowcase Non-iron Pair Teal
These convenient non-iron pillowcases in teal are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcase measures 70cm x 50cm. Machine wash at 40°C.

Breville Stainless Steel Traditional Kettle
The Breville Stainless Steel Traditional Kettle has a large capacity of 1.7l and a range of great features. A concealed 3kW fastboil element reduces waiting time while a removable and washable limescale filter makes it easy to clean. The Breville Stainless Steel Traditional Kettle also benefits from an easy-view water gauge, 360 degree base, cord storage, non-slip feet and a funky neon power-on indicator.

Belfield Knightsbridge Chenille Floral Natural Curtains
The right curtains can really finish a room, tying together decor and providing an element of privacy and cosiness. A pair of natural coloured curtains made from a mix of polyester and cotton. The fabric is patterned with a large tan and black flower design giving it a contemporary look. The curtains have been lined, which gives them a fuller, heavier feel, helps to block out more light than un-lined designs and will help reduce draughts when drawn. Pencil pleated for a gentle ripple effect, these curtains

Different by Design Bath Mat Zinc
Made of 100% cotton, the low twist yarn design makes this 50x80cm bath mat a soft cushion for the feet. Great for smaller bathrooms, this design is compact and can easily be dried over the side of the tub. It also has the option to tumble dry to retain its softness. Machine washable at 40Cº.

TomTom GO Live Carry case
A specially designed, durable-carry case to protect your premium TomTom GO Live and keep it looking shiny and new. Made from moulded EVA and with a detachable wrist strap, it is large enough to accommodate the TomTom GO Live models, and the windscreen mount inside, leaving no trace in your car, and saving you the hassle of detaching the device from the mount all the time. Comes with a one-year guarantee.

Mega Bloks House Fold and Go Bucket
Easy as pie to unfold, Mega Bloks Fold and Go Buckets are fun playsets that open up to form a building platform. When snapped shut again, they become compact storage for all the pieces kids use to make and build their own toys - simple to tidy up after playtime and perfect to take along with you. The House Fold and Go Bucket is great for all kids. The playset contains the pieces for constructing a house and mini car, plus a tree and figure. Building the parts of this fun set will stimulate your child's ima

Microsoft Compact Optical Mouse 500
For the computer user on the move, this compact mouse will offer great comfort and performance from a smaller design. Big enough to be comfortable for long periods of use, and small enough to save space in your laptop bag, it still offers optical tracking for smooth motion. It has two buttons and a clickable mouse well. It's extremely comfortable to use with its ambidextrous design. Compatible with all USB systems, including Windows Vista and XP, and Mac OS X.

Honey My Baby Pony
Does your little darling love ponies? Then she'll love the Honey My Baby Pony from the I Love Ponies range! Honey is an adorable Norwegian Fjord foal who moves and makes sounds in response to stimuli. Teach your child to love and care for animals with Honey My Baby Pony - she's great practice for any child who wants a real pet. With her distinctive upright mane and dun colouring, Honey is every inch the Norwegian Fjord pony - descendant of the horses of the Vikings! Honey reacts to being stroked, loved, fe

Prestige High Dome Pressure Cooker 6L
This 6 litre pressure cooker is high domed so it can accommodate large joints, pies and puddings. Inside it has a perforated basket separator so its possible to cook more than one thing at a time without them getting mixed together. A pressure indicator lets you know at a glance when your cooker is at the optimum pressure for cooking, while a locking system secures the lid to the body for safety. Prestige has designed this cooker with two pressure settings so a wide rage of foods can be cooked perfectly. T

Tu Pendant Lampshade Amber
This intricately designed lampshade consists of different sizes circlets interacting with amber-coloured cut glass pieces, which serve to give the light it casts a warmth and texture. The lampshade is constructed from sturdy steel and will fit normal lampshade fittings. Essential for sprucing up plain hanging bulbs. Recommended for usage with bulbs no greater than 60W.

Homedics Percussion Hand Held Massager with Heat
Deeply satisfying, the Homedics Percussion Hand Held Massager massages deeply into tired muscles, with a range of head attachments to ensure you get exactly what you're after. Soft, medium, firm and heated attachments and two speed options mean this is a versatile unit that can work its magic on your entire body, while the long handle ensures you can reach every point on your back and legs with ease. The attachments screw off easily, so you won't need to stop massaging for long if you decide you want more