Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Much more than just an online version of your local Sainsbury's, the Sainsbury's Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsbury's insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsbury's UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsbury's online Sport & Leisure section.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Edge Kick Boxing Set
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H.M. Armed Forces Night Vision Goggles
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Brabantia Waste Storage Touch Bin Black 30L
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Canon EOS 450D and 18-55mm IS Lens Kit
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Masterplug Surge Protected Extension Lead 6-way 2m
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Mitre Krypton Basketball
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Typhoon Asian Dinner Set for 2
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Belkin Mobile Numeric Keypad
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Breville Café Series Die Cast 4 Slice Toaster
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DeLonghi Black Icona Pump Espresso Maker
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Philips CD1502B/05 Twin Phone
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Ansty Footstool Modern Circles Mocha
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Braun Series 190 Foil Shaver
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Mastrad Egg Cooker
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D and T Brushed Brass 45A Cooker Switch & 13A Socket
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Morphy Richards 2000W Turbosteam Iron Green
A great basic steam iron with a range of useful features and a fresh design in green and white. It's lightweight with an aluminium soleplate, and small for easy storage. The translucent easy-view water tank lets you keep an eye on your water level. It has a no-drip system and a fine spray for hard-to-iron creases and sensitive fabrics. The water tank also fills easily for less spillages. Comes with a two-year guarantee.

Breville VHB024 Hand Blender
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York X202 Cross Trainer
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LEGO Power Miners Thunder Driller
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Samsung HT-TZ220R DVD 5.1 Home Theatre System
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Epson T0714 Yellow Ink Cartridge
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Fuji Finepix J20 10-Megapixel 3x Zoom Digital Camera Black
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Samsung U5 4GB MP3 Player Red
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Daisy Desk
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Tu Zebra Rug
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Triton Passion 9.5kW Electric Shower
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Wasgij 15 - Run Like The Wind
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Gordon Ramsay Pudding/Mixing Bowl
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LEGO City Off Road Fire Truck
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Orchid and Pot
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