Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

As regular Sainsburys shoppers will know, the traffic light labels on many Sainsburys food products provide a quick and handy reference for determining the health-value of a product, but Sainsburys also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsburys became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsburys were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsburys.

In fact, Sainsburys aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsburys business is operated, and encourages customers to be environmentally responsible too.

Sainsburys goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsburys are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsburys approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsburys Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsburys!

Optima 2GB SD Memory Card
A 2GB Secure Digital (SD) memory card, the Optima 2GB SD Memory Card has plenty of digital storage space for use in compatible portable devices such as phones, digital cameras, camcorders and MP3 players. 5 year guarantee.

Sainsbury's Synthetic Chamois
A synthetic chamois for scratch-free car care and cleaning, measuring 43 x 32cm.

Gallery Provence Mantle Mirror
The Provence mirror has a classic frame finished in a gleaming bronze effect. It's finished with bevelled glass and can be hung either portrait or landscape making it the ideal focal point for any room in the home. The 2008 Gallery collection is influenced by the modern home and is full of versatile pieces that suit any type of room or décor. Each product is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

York R101 Rower
Get an all over body workout with this rower from York as not only can you use it as a conventional rower, it also allows you to perform a range of upper body exercises like bicep curls and shoulder shrugs. Measuring 150 x 50 x 40cm, this rower has a hydraulic resistance creating the feeling similar to that of drag on a boat. This silver and black rower can hold a maximum weight of 90kg, offers a smooth rowing motion and has pivoting footplates. It has great calorie burning potential and has a multifunctio

Shearer Mango Spa Candle
Shearer has been in business since 1897 perfecting long burning, attractive candles. Infused with a tropical mango scent this candle comes in a solid glass pot with a silver coloured, screw lid making it easy to store and transport should you move house or want to send as a gift. From inside their glass houses these candles create a warming glow, the perfect companion to a relaxing bath or evening in. Warning: Never leave a burning candle unattended.

JVC Blue Marshmallow Headphones
JVC's Marshmallow headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Marshmallow Earphones are a bright blue to match your music player or outfit. These in ear headphones are compact, with super soft, comfy rubber earpieces that provide great sound and are designed so that they mould to fit your ear, no matter its size or shape - hence the name. JVC Marshmallows have extra low sound leakage, making them ideal for commuters who

Ken Hom 27cm Non Stick Carbon Steel Wok
A wok with the seal of approval from one of the most famous Chinese chefs of all time. Whether it be chow mein or stir fried veg, a wok is an essential pan in any kitchen. With a non-stick coating specifically designed for carbon steel woks, cleaning is less stressful and cooking is quick and easy. Suitable for electric, gas, sealed, ceramic, and halogen hobs.

Tu Plain Dye Single Sheet and Pillowcase Set Blue
Expand your linen supply with these versatile and durable polycotton pillowcase and sheet sets. The simple, solid colours on offer mean they can be matched to most any existing bedsets so you can add to whatever duvets and pillows are already on your beds. Fully machine washable and tumble dryer safe, each set contains a 90 x 190cm fitted sheet and two matching 75 x 50cm pillowcases. Machine wash at 40 degrees C.

De'Longhi ESAM5500 Perfecta Bean to Cup Espresso Maker Auto Cappuccino
Make coffee like a professional barista in the comfort of your own home. The De'Longhi Perfecta Bean to Cup Espresso Maker Auto Cappuccino ESAM5500 is the ultimate coffee machine for people who are serious about coffee. The Bean to Cup system grinds fresh coffee beans for each cup (or uses ready ground coffee - it's up to you) and every preference from length and strength can be tailored to suit individual tastes. The high performance pump system uses 15 bars of pressure to dispense delicious hot coffee dri

Mitre Rebounder Goal 6 x 4ft
This rebound net is a perfect training or practice device, with high quality bungee straps that can be attached at a variety of angles for different training exercises. The heavy duty steel tubing adds to its resilience. The centre of the goal features a target to measure accuracy. the face of the goal measures 6 x 4ft. Anchors are included with the net. It's sold with a one year guarantee.

Samsung PL60 10 Megapixel Digital Camera Black
A great digital camera with a 5x zoom lens and a high resolution 10 megapixel sensor, the Samsung PL60 10 Megapixel Digital Camera's high quality lens zooms from 35mm to a close-up 175mm. A smart auto feature lets you take great photos without any hassle. The camera has blink detection so you never take photos of people mid-blink, while the dual image stabilisation keeps your photos from getting blurry. A Perfect Portrait mode even reduces common facial blemishes, making your friends look their best in all

Ring Powering Smart Battery Charger 2-4Amp 12V
A high technology, compact, fast, variable ampage battery charger for home use on small sized cars or motorbikes with 12V batteries. This charger sports a range of features that make it easy to use in the home. It is suitable for charging lead acid and gel battery types, and AGM and calcium type batteries and has two easily selectable charging rates, from 2A to 4A. Suitable for vehicles up to 1.2L, and batteries of up to 50Ah. The clever, high frequency switch mode on this charger allows it to charge batt

Vax Rapide Deluxe Carpet Washer
Give your home a thorough clean with The Vax Rapide Deluxe Carpet Washer. This lightweight and easily manoeuvrable machine has a rotating brushbar to help lift dirt and stains from carpet and an upholstery tool for sofas and chairs. There's a built-in filter and it's supplied with a bottle of cleaning solution for instant use. This product comes with a 1 year guarantee.

Tu Fitted Sheet Plain Non-iron Green
This convenient non-iron fitted sheet in green is attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The single fitted sheets measure 90cm x 190cm. Double fitted sheets measure 135cm x 190cm, while kingsize measure 150cm x 200cm. Machine wash at 40°C.

Tu Double Tidy Rail
A larger, double rail on wheels, for storing clothes while keeping them neat. This mobile, easy to construct rail has a two risers and crossbars to hang up double the amount of clothes as the single rail, but takes up the same amount of room. Also features a double bar along the base, both for strength, and a place to put shoes. The height of each crossbar is independently adjustable, from 101cm to 167cm, while the rail is 84cm wide. The product comes in black painted steel, with shiny, bare steel risers a

Tu Emily Cushion Aubergine
The satin texture of this 43 x 43cm Tu Maroon Emily cushion feels great against the skin and is deliciously cool. The embroidered floral designs give the cushion character and style. This pretty cushion has no feathers to plague the allergy-prone. The gorgeous cover is also machine washable at 40°C for total convenience.

My Laptop
My Laptop is a highly educational toy that's also plenty of fun! This pre-school age laptop has a wide range of activities and play modes to teach early computer skills and introduce an age appropriate curriculum. Children will love the friendly squirrel character, who encourages them to develop their skills and learn while they play. The keyboard helps familiarise them with letters and words and the 8 direction mouse (moveable for left or right handed kids) helps improve motor functions and advanced hand

Sainsbury's Kids Bakeware Set
Let your kids join in the baking fun and have the satisfaction of making their own goodies with this kids' bakeware set from Sainsbury's. Made from durable, long lasting carbon steel with a non-stick, bright and cheerful red coating, it will prove a firm favourite with young cordon bleus and bakers. The set contains a rolling pin, baking tray, jelly mould, four assorted cookie cutters in fun shapes, spatula and wooden spoon. Remember never to leave kids unattended in the kitchen and teach them the importan

Plum Glenmore Arch
Beautify your garden with this Plum Glenmore Arch. Made from sustainably sourced timber, this attractive arch has diamond trellised half sides to accommodate climbing plants and is pressure treated for longevity and hardiness. The natural-looking finish and Japanese-style roof will blend perfectly into any landscaping design. The Plum Glenmore Arch is guaranteed for 10 years against rot. Some assembly is required, and the pack comes with all ground fixings included. This product is not available to customers in N

Le Creuset 23cm Cast Iron Oval Casserole Dish Graded Blue
This 23cm, 2.6L oval casserole dish in a graded blue finish is ideal for stews, casseroles, curries, pot roasts and even baking. It's suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and is oven, grill, freezer and dishwasher safe. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the casserole dish. Le Creuset cast iron is fired at an extraordinary 840°C for an enamel finish that is smooth, durable and hygienic. This ensures that your c

Amefa Dubarry Stainless Steel 24 Piece Cutlery Set
A traditional 24 piece cutlery set containing 6 place settings. Each setting has a serrated knife, fork, dessert spoon and teaspoon to help you enjoy your meal from main course through to coffee! The tapered handles with subtle embellishment make them comfortable to use. Dishwasher-safe, this set is suitable for everyday use, while its polished stainless steel finish make it equally good for special occasion dinner parties. The set comes boxed and has a 10 year guarantee. This is an age restricted produ

Sainsbury's Basics 4 Slice Toaster
The Sainsbury's Basics 4 Slice Toaster is made of sturdy white plastic. It features extra wide slots that can accommodate thicker slices of bread and has 7 toasting settings. There's a built-in cable tidy and a high-lift function lets you get at smaller pieces, and of course, it comes with a removable crumb tray for easy cleaning, and has insulated cool-touch walls. The Sainsbury's Basics 4 Slice Toaster carries a 1 year manufacturer's guarantee.

In the Night Garden Rocker
The In the Night Garden Rocker features graphics of all your favourite characters, like Iggle Piggle and Upsy Daisy, from the hit TV children's programme. The soft-touch handle and seat are perfectly comfortable for little bottoms as children build their kinetic skills and little muscles by propelling themselves back and forth. Suitable for ages 1-3.

De'Longhi Icona Kettle White
This De'Longhi Icona kettle combines traditional shape with contemporary functions and style. It has a cool-touch easy grip handle and can be placed in any direction on its stand, which allows for easy use by both left and right handed users. A rapid boil function means you won't have to wait long for your much needed cup of tea. Removable washable filters keep limescale at an absolute minimum, while an auto steam shut off function lowers the potential for burns and scalds. A water level indicator with il

Different by Design Hard Anodised 24cm Griddle Pan
Fancy a fry-up? The Sainsbury's Different By Design brand leads the pack with this aluminium griddle pan. Large enough to cook several sausages, burgers or whatever takes your fancy at once, the griddle pan heats evenly and is suitable for gas or traditional electric hobs. The furrowed base conducts grease away from the food for a tastier, less fatty, healthier final product. Constructed from lightweight, durable aluminium with cast stainless steel handles, th

Goodmans Digital Set-top Box GDB12
Go digital and enjoy Freeview television with this reliable and affordable set-top box. Easy to install and set up, it has twin SCART sockets and a seven-day electronic programme guide.

in-tune iPod Wall Charger
Running out of USB ports to power up your iPod? Unless you need it connected to your PC or Mac, there's no need to plug it into your computer just to recharge the battery - instead use the iSound iPod Wall Charger. The charger allows you to power your iPod from the mains and it is fitted with a UK plug that will fit any electrical outlet. Apple recommends that you fully discharge your iPod once a month.

Equilibrium Pebble Weights Set of 9 Chrome
Make weighing ingredients an enjoyable experience with this beautiful Sebastian Conran-designed pebble weight set - note that you'll need a set of balance scales to use these. The nine weights are made from chrome plated zinc and feel cool and smooth sitting comfortably in the palm of your hand. They're engraved with their weight in grams and there's a handy imperial to metric conversion included so make calculating conversions easier. Presented in an oval tin, the pebbles are nestled in grey foam to prote

Meccano Build & Play Fire Truck
The Meccano Build & Play Fire Truck set gives kids a range of options to play with. Designed for young children, the 184 large, flexible, cheerfully coloured sections can be put together to make a total of six different models - including dune buggy and construction vehicles (assembly instructions included). Aspiring young fire-fighters will love this one! Ever since its early beginnings in a Liverpool workshop in 1898, where Frank Hornby invented the construction sets for his own children, Meccano has bee

Bodum Assam Cast Iron Tea Press 0.5l
Bodum's coffee and tea products have made the brand synonymous with style. The Swiss company's products aren't just stylish, they're practical. This Assam Cast Iron Tea Press is reminiscent of ceremonial items used during tea ceremonies in Japan. The cast iron is beautifully designed making it a statement piece, while the insulation is designed to keep the tea piping hot. Serves up to 4 cups of tea and comes with a durable stainless steel filter. To use, place the desired amount of loose-leaf tea into fil