Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Sainsburys goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsburys are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsburys approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsburys Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsburys!

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Lilbourne Large Sofa MinkRoss LCD Plasma CleanerChristy Elliot Throw Soft GoldPhilips Mini Hi-Fi FWM154Tu Damask Duvet and Pillow Set TealPanasonic SD-254WXC BreadmakerGenoa Regular Sofa Leather ChocolateBodum Bistro Nouveau Coffee Maker 12 CupEpson TO48140 Black CartridgeVelomann Bicycle Work StandSylvanian Families Cycling with MotherEco KettleHideaway DeskBlenheim Oak Corner DeskMorphy Richards Accents Die Cast 4 Slice Toaster StainlessBosch PSR 960 Cordless Drill DriverLinks Choice Pop-Up Chipping NetPhilips 2 Slice Toaster WhiteSainsbury's Sprung Ortho MattressChef'n Palm PeelerTu Pintuck Panels Duvet Set ChocolateCarmen Girls StraightenerOpera Towel CharcoalChou Chou My First ToothSeagate Freeagent Desk 1.5TB External Hard DriveFogarty Superwash Goose Feather and Down 10.5 tog DuvetBosch Hand BlenderHoover Hurricane 1800W Bagless Upright Vacuum Cleaner RedGordon Ramsay Pie DishKenwood kMix Hand Mixer Almond
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Tu Satin Square Quilt Duck Egg
Perfect for snuggling up in luxury in your own living room, this quilted faux satin throw is silky soft, cosy and fashionable. In classic duck egg, it will go with just about any colour scheme and is fully machine washable. Use this throw for extra warmth in bed, as a lap rug while in front of the TV - the possibilities are endless.

Different by Design Towel Pebble
Our high quality Different by Design zero twist towels are a heavier 550g per square metre and are made from fine 100% cotton yarn. The zero twist yarn makes for extra softness, reassuring bulk and exceptional drying. Generously sized, they have detailed panel edges for an enhanced, attractive finish.

Panasonic SDR-S15 Black SD Camcorder Black
An ultra-compact camcorder that crams a very useful amount of features into its highly portable body. It records standard definition television with DVD quality, and can shoot in 4:3 or widescreen 16:9 mode. The 10x zoom lens lets in lots of light (F1.8), so it handles dim situations well. Electric Image Stabilisation reduces camera shake, which is especially useful if you shoot at the long end of the 10x zoom. The 0.6 second quick start function is always ready to record video, rather than losing precio

Liverpool Football Club Beanbag
An official licensed Liverpool Football Club beanbag in red decorated with the club's crest. Filled with fire-retardant polystyrene balls for safety and comfort, this soft and squashy beanbag is great for sitting and playing. The removable cover is machine washable. Not suitable for children under 3.

Elefun
Catch the butterflies as the sweet, blue elephant blows them into the air - quickly, before they land! Elefun is a motorised elephant with a powerful trunk. As he blows the colourful butterflies into the air, kids must run and catch (or retrieve) them in their butterfly nets, incorporating exercise and motor skills into a fun game. Encourage them to count or identify the colours of the butterflies they've caught to add a learning dimension to the game as well! The Elefun set includes the motorised Elefun

Canvas 3 Piece Double Package
If you're looking for easy, reliable storage at an affordable price, this is the suite for you. Consisting of a canvas single wardrobe, 3 tier shelf and 3 drawer chest, this canvas 3 piece double suite is a terrific space saver, perfect for children's bedrooms or a guest room. The wardrobe's hanging space is perfect for jackets, trousers, skirts and dresses and the 6 shelves plus the drawers at the bottom will hold plenty of folded clothing, while the 3 tier sturdy wooden shelves are great for storing addit

Tu Wipe Clean Apron with Oven Glove
Get cooking in style with this great Tu Wipe Clean Apron with Oven Glove. The set consists of an apron and a double oven glove, both in pretty pink print. The apron is a polycotton blend with PVC coating for easy cleaning - just wipe with a damp cloth! The 100% cotton oven glove with polyester stuffing is machine washable. The apron has lengthy straps, so one size fits all. The oven glove fits both hands at once for lifting heavy casseroles or trays out of the oven and complies with BS 6526:1998.

Gordon Ramsay 16 Piece Dinnerware Set
This handsome but simple Gordon Ramsay 16 piece dinnerware set comprises 4 dinner plates, 4 side plates, 4 cereal bowls and 4 mugs. As the man himself has explained, "Embossed bands on the rim of the tableware increase in size towards the centre of the plate to draw the eye towards the eating area and enhance the presentation." Royal Doulton's designers, headed by Dik Delaney, worked closely with Gordon Ramsay and his team to research the finer details of presentation and practicality. Now you can have th

Russell Hobbs 2 Slice Black Toaster
Black with polished stainless steel end-panels, this modern and stylish toaster includes extra-wide slots for ease of use. It is easy to control using reheat and frozen settings, a cancel function and variable browning control. A removable crumb-tray makes cleaning easy.

Tu Circle Embroidery Duvet Set Green
Give your bedroom a lift with this fresh looking pillowcase and duvet set. A leafy green panel with circle embroidery gives a splash of colour to any room. The single set contains one duvet and pillowcase, the double and kingsize sets have one duvet cover and two pillowcases. Button fastening. Poly/cotton mix. Machine wash at 40°C

Bristan Java Eco Click Basin Mixer
Made from durable brass with a handsome chrome finish, the Bristan Java Eco Click Basin Mixer consists of a hot and cold Eco Click - an environmentally friendly water saving feature - mixer tap and a pop-up waste. Modern looking and attractive, they'll fit in with most bathroom suites. The pop-up waste negates the need for a plug and chain - just use the rod control to close and open the plug hole. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.2 bars and maximum o

Gallery Classic Mantle Mirror Silver
This mirror features a frame in solid wood with a silver finish that has been aged for an antique look. It is only intended to be hung in a portrait position and wall fixings are included. The Gallery mirror collection is influenced by the modern home, and is full of versatile pieces that suit any type of room or décor. Each product is created by world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

St Tropez Canopy
Protect your patio, deck or veranda from the elements with the Rowlinson St Tropez Canopy. Constructed of quality steel, the gunmetal grey powder-coated frame sturdily supports the lavish retractable taupe-coloured canopy, which is also showerproof, height adjustable and removable for winter storage. The elegant gunmetal grey finish will fit perfectly with any garden or patio scheme. The Rowlinson St Tropez Canopy is guaranteed for 1 year against manufacturing defects. Some assembly required. Care instruc

D and T Brushed Brass Double Gang Light Switch
Bring a subtle, stylish touch to your home's light fittings with this brushed brass double wall switch, which is manufactured to the highest quality and safety standards.

Draper 3.6v Cordless Palm Screwdriver Kit
This ergonomic, palm-fitting electric screwdriver allows you to get more torque on a screw without it slipping in your hands. It also has a soft grip handle so it should stay comfortable no matter for how long you're building flat-pack furniture. Featuring reversible rotation, and 12 different torque settings for different materials, this is a versatile, portable screwdriver. Comes bundled with a range of useful accessories, such as 1/4inch insert bits, and adapters, and useful carry case. Comes with a 1

Sainsbury's Front & Rear Light with Brackets
If you're riding in the low light of dawn, dusk or night, you need to have bicycle lights for safety, to see and be seen. This kit of front and back lights with mounting brackets provides all you need in one simple, affordable package. The front light is a bright halogen bulb with two illumination settings, while the rear light comprises five red LEDs, capable of steady light, or three different flashing modes. LEDs are more power efficient, so this all-important rear light will last longer. Both lights co

Tu Morocco 3 Arm Light
This lovely Moroccan-style hanging ceiling fixture features an ornate pattern on the steel light covers. The light from three candle bulbs (up to 40W) filters through the mesh to create a lovely, subtle pattern on the walls of your room.

Carlton Powerblade 3000 Badminton Racket
This full sized badminton racket is suitable for all levels of play, the Isoframe geometry increases the length of the central string for a larger sweet spot for added performance quality. The lightweight aluminium head is complemented by the durable steel handle, combined they make a powerful play.

Sainsbury's Compact Bagless Upright Vacuum Cleaner
Keep your home clean, hygienic and dust free with the Sainsbury's Compact Bagless Upright Vacuum Cleaner. Not just a cleaning machine, it's a compact, handy and lightweight appliance with cyclonic action that'll save you time as well. This 1200W vacuum has a simple design that's lightweight and easy to carry, with an adjustable height handle that's a blessing for back pain sufferers. The washable, bagless HEPA filter protects asthma and allergy sufferers from pollen and other symptom-inducing matter by fil

Tu Fitted Sheet Plain Non-iron Pink
This convenient non-iron fitted sheet in pink is attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The single fitted sheets measure 90cm x 190cm. Double fitted sheets measure 135cm x 190cm, while kingsize measure 150cm x 200cm. Machine wash at 40°C.

Ansty Footstool Sand
Put your feet up on our Ansty chenille footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect

Gallery Oslo Contemporary Mirror
The Oslo is a sleek and contemporary bevelled glass mirror, finished in smoked glass. This magnificent piece can be hung either in landscape or portrait style and wall fixings are included so you can hang the mirror straight away. The Gallery mirror collection is influenced by the modern home and is full of versatile pieces that suit any type of room or décor. Each product is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames a

Harvest Design 4 Basket Storage Unit
This Harvest Design 4 Basket Storage Unit is an attractive, multi purpose, free standing storage unit for a bedroom or living room. Made from white painted reclaimed MDF, it's equipped with 4 identical maize weave pull out basket drawers for simple storage. Should you so wish, take the baskets out for use elsewhere and simply use the shelves on their own. The Harvest Design 4 Basket Storage Unit requires some self assembly, fits in a corner and is easy to clean.

Samsung 1800W Upright Vacuum Cleaner
The Samsung 1800W Upright 3.5L Vacuum Cleaner with Turbo Brush is a powerful yet lightweight bagless vacuum, with a suction power of 150 air watts. The HEPA 11 filter, which ensures that exhaust air produced by your vacuum is clean and breathable, is a boon for asthma and allergy sufferers. The 3.5-litre dust capacity lets you clean for even longer without emptying the cylinder (which is easy to empty anyway), while the twin-chamber system uses centrifugal force to enhance dust collection and extraction.

Sony DVD+RW Blank Disks 10 Pack
A pack of 10 rewritable DVDs suitable for backing up data, MP4 videos and images, with space for 4.7GB of data and a recording length of 120 minutes. Suitable for use in DVD-R/RW compatible devices, including modern computer DVD drives and DVD-R recorders.

Ross 27" Tilt LCD Wall Mount
Suitable for televisions from 13" to 27" and up to 20 kg in weight, this easy to install LCD wall mount is hung with a picture style mounting and can be tilted, useful if your television is positioned beside a window and your viewing is spoilt by glare.

Nigella Lawson Melamine Serving Hands
Renowned chef Nigella Lawson and designer Sebastian Conran have teamed up to design these gorgeous melamine serving hands, perfect for salads or pasta. Finished in a gentle cream shade and sold in a pale yellow and duck egg blue box, these would make a great gift if not a perfect addition to your own kitchen. Dishwasher-safe.

Lilbourne Chair Natural
This large, comfortable UK-made armchair has a sprung seat topped with a foam cushion, which ensures long-lasting comfort. The removable back cushion is hollow fibre filled, making this armchair a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statutory rights. If you are buying made to orde

Lausanne Corner Chaise Madras Leather Chocolate Right Hand
For when you really want to stretch out the contemporary-styled Lausanne corner chaise offers luxury lounging for the bigger room. It's got a sprung seat and foam-filled bottom cushions for support and comfort, while the rear cushions are fibre-filled . UK-made, this corner chaise looks great in a wide range of modern decors and offers supreme comfort. The leather is corrected and pigmented - for a more detailed explanation of these terms see our Furniture Buying Guide.

Abru Blue Seal 2 Tread Chrome Step Stool
The Abru Blue Seal 2 Tread Chrome Step Stool has an attractive, clean-to-handle chrome finish. It has large rubber, matted treads for stability and safety, and folds flat for easy storage. The design complies with British Standard EN14183. The ladder also doubles as a stool, with the high safety rail doubling as a support. The sturdy steel construction can bear up to 150kg, making it ideal for a range of household and DIY tasks. It has a total height of 96cm and a top step height of 47cm.