Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Minky X Tender Airer
The Minky X Tender Airer is a steel airer with a strong tubular construction, ideal for drying laundry indoors. It unfolds from flat to fully extended in a couple of simple movements. It's great for drying all types of laundry, whether long items that need to be hung or delicate "dry flat" items, and the arms can be extended for drying extra large items like sheets or duvet covers. The Minky X Tender folds flat for easy storage behind a door, in a cupboard or under a bed.

D and T Brushed Steel 1 Gang 13A Socket
Improving your electricals? Fancy bringing a metallic touch to your home? This single-gang 13A plug socket from D&T is just the thing. In stylish brushed steel, it's a really attractive alternative to the more familiar white plastic sockets.

Genoa Larger Sofa Leather Chocolate
Add a touch of luxury to your sitting room with the Genoa range. This large two seater sofa has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provide firm support and stitching detail throughout lends a neat finish. Four wooden feet raise the sofa just slightly off the ground, so protecting its underside from damage. All the cushions are reversible to extend their life and the entire

Triton Etana 8.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Etana 8.5kW Electric Shower has a push start/stop button for ease of use, a power selector and numbered temperature control dial. The power on indicator will let you know when it's working, and there's also an indicator light for low water pressure. The anti limescale showerhead with multiple positions works like a charm, so you

Gallery Provence Mantle Mirror
The Provence mirror has a classic frame finished in a gleaming bronze effect. It's finished with bevelled glass and can be hung either portrait or landscape making it the ideal focal point for any room in the home. The 2008 Gallery collection is influenced by the modern home and is full of versatile pieces that suit any type of room or décor. Each product is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

Dartington Small Crescent Clock
Dartington Crystal have been making fine glass and crystal since 1967. Standing the test of time, Dartington continues to create classic designs that are both luxurious and elegant. This handmade crystal clock has a quartz movement, and the timepiece appears as if it is floating in midair. Perfect for a mantelpiece or a desk, this modern work of art is beautifully presented in a gift box.

Abbey Dressing Table
With a top big enough for a free-standing mirror, cosmetics and brushes, plus 2 drawers, the Abbey Dressing Table is an attractive and functional piece of furniture. Made from solid sustainably sourced pine and stained an attractive mellow brown, with bevelled edges and solid wooden handles, it matches the rest of the Abbey bedroom furniture range.

Bristan Java Eco Click Basin Mixer
Made from durable brass with a handsome chrome finish, the Bristan Java Eco Click Basin Mixer consists of a hot and cold Eco Click - an environmentally friendly water saving feature - mixer tap and a pop-up waste. Modern looking and attractive, they'll fit in with most bathroom suites. The pop-up waste negates the need for a plug and chain - just use the rod control to close and open the plug hole. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.2 bars and maximum o

Braun LS5100 Silk and Soft Battery Ladyshave Pink
This Braun Battery Powered Ladyshave features a number of innovations specifically designed to make the process easier, quicker and more efficient. It has a floating foil shaver which hugs the skin and moves to follow the curves of your body, allowing it to remain in contact with your body the whole time. EasyGlide technology spreads out the pressure very evenly, reducing irritation. An integrated long hair trimmer allows you to trim any longer hair, either to style it or in preparation for shaving. Option

Belkin Windows Vista Migration Cable
If you're buying a new PC running Windows Vista and want to transfer your files from your old XP machine, a migration cable takes the hassle, time and expense out of CD burning or using an external Hard Drive by transferring all your files at the click of a button. This 2.4m cable comes with file-mover software, which will allow you to select which files you want to move over. All you need is a USB slot on both your computers, and your files will transfer at speeds of up to 480mb/s - 40 times faster than U

Mastrad Silicone Orka Miracle Mitt Red
This bright red, heat-resistant silicone hand oven mitt offers a brilliant, non-slip gripping section to make sure you don't drop any pots or pans, while the silicone keeps your hands from burning even with the hottest of kitchen ovens. It's washable and has a small hole so that it can be hung up when not in use.

Philips 2100W Steam Iron
The Phillips 2100W Steam Iron heats quickly and produces constant high steam. It has a non-stick soleplate with a smooth gliding action. Achieve full control with variable steam settings to suit every garment and a temperature-ready light to indicate when the set temperature is reached. Remove stubborn creases with a steam boost of 95g/minute, and continuous high steam for better overall crease removal of 32g/minute. The pointed tip is ideal for ironing tricky areas, while the button groove speeds up ironin

Samsung ES15 10 Megapixel Digital Camera Silver
A great little digital camera for the budget conscious buyer, the Samsung ES15 10 Megapixel Digital Camera does without the bells and whistles, but keeps the essentials: 10 megapixel photos for large printing and a useful 3x zoom lens (38mm to 114mm equivalent). A range of useful automatic functions keeps things simple, fuss-free and high quality. Digital image stabilisation works to reduce image blur, while face detection automatically finds faces in the frame and focuses on them. It also makes sure the f

Breville Illuminated Jug Kettle Stainless Steel
This smartly moulded 3000W Breville Stainless Steel Illuminated Jug Kettle has a concealed rapid boil element, so you won't have long to wait for a much needed cuppa. It will look attractive on your work top even when not in use. The removable, washable filter prevents sediment and limescale from being deposited in your drink, and with its 1700ml capacity, you can boil plenty of water in one go. Best of all, the kettle has 2 modes: boil, which is indicated by blue illumination, and keep warm, indicated by

Polly Pocket Aquatica
It doesn't have to be summer to splash around at the water park with Polly Pocket. This aqua park has dolphins, a pool, a slide, and a cold dunk bucket. Let Polly swim in the water and see her hair magically change colour as it gets wet! Suitable for children aged 4+.

Western Digital 500GB Mybook2 Studio Edition External Hard Drive
Designed for use by professional Mac users, the Western Digital My Book Studio Edition hard disk drive provides extensive storage with speed and compatibility in mind. With rapid file transfer rates including 480mb/s through USB2, 400mb/s through FireWire 400 and 3gb/s using eSATA, and automatic backup onto a drive that can store up to 38 hours of digital video (DV), 60 hours of HD video and 220 hours of DVD quality video, it is safe to trust the My Book Studio Edition with your work.

Disney Princess Fairytales Panel Duvet Set
Perfect for kids who love the Disney Princess Fairytales, this duvet and pillowcase set will delight your youngster! Made from 55% cotton and 45% polyester with a 132 thread count, the duvet cover fits a single bed duvet (200x135cm) and comes with a single standard pillowcase. For extra convenience, the set can be machine washed at 40°C and tumble dried.

Panasonic 1900W Bagged Upright Vacuum Cleaner
This Panasonic 1900W Upright Vacuum Cleaner features built-in cable storage, a comfortable carry handle, soft wheels than won't scratch timber floors, a surface selector, a telescopic tube, bag full indicator, plus on-board storage for the crevice and dusting tool. It's got 2 levels of electrostatic air filtration and it's approved by the British Allergy Foundation. It weighs in at 6.3kg, has a 4.5L bag capacity and a 6.7m cable, so you can move from room to room without having to change power outlets. Co

I Save Money Bank
The I Save Money Bank is a terrific way for kids to learn to save! Gill the fish is a great money buddy - feed him money and he'll keep a tally of how much you've saved! Kids will love putting away their pocket money this way. Every time they feed the bank, Gill the Fish rewards them with animated gifts, so the more they save, the more of his world they get to see. The bank is able to recognise sterling coins, so it keeps a running total of how much kids have deposited - they can even set savings goals to a

Western Digital 1TB Mybook2 Studio Edition External Hard Drive
Designed for use by professional Mac users, the Western Digital My Book Studio Edition hard disk drive provides extensive storage with speed and compatibility in mind. With rapid file transfer rates including 480mb/s through USB2, 400mb/s through FireWire 400 and 3gb/s using eSATA, and automatic back-up onto a drive that can store up to 76 hours of digital video (DV), 120 hours of HD video and 440 hours of DVD quality video, it is safe to trust the My Book Studio Edition with your work.

Mr Men Giant Snakes & Ladders
This giant Snakes and Ladders game is great interactive fun for 2-4 players aged 3 upwards. A large plastic mat acts as the board with Mr Men characters as counters and jumbo sized dice, which are friendly to small hands and make them hard to loose! Durable and easy to transport this game can be played indoors, in the garden or even on the beach. The handy box makes for easy transportation making it the perfect game for home or holiday. Comes with a 6 month guarantee.

Charlie and Lola Daytime/ Nightime Lola
Daytime and Nightime Lola, from the popular television show Charlie and Lola, is a cuddly soft toy made from a soft and durable material, making her a perfect cuddle companion. Press Lola's tummy to hear her speak and engage your children in imaginative play. Lola comes with accessories including pyjama bottoms, socks, toothpaste, toothbrush and her own satchel to keep the accessories in. For daytime Lola wears a beautiful flowery dress and little blue shoes. When the evening comes and it's time for Lola

HP 15 Black Ink Cartridge
The HP 15 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 15 ink cartridge - HP Deskjet 810c, HP Deskjet 816c/825c/840c/843c/845c, HP Deskjet 916c/920c/940c/HP Colour Copier 310, HP Deskjet 3810/3816/3820/3822 series, HP Officejet 5110/v30/v40/v45 /HP PSC 750/950/Fax 1230, HP PSC 500. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

Braun Series 390 Shaver
The rechargeable Braun 390 offers shaving comfort and convenience at an affordable price. With Smart Foil and a contour-hugging head, it gets at every hair, even in hard-to-reach areas, following the face's shape for a gentle and smooth shave. The unit's twin-foil, three-stage cutting system shaves longer hair and stubble progressively closer in one stroke, without pulling or tugging. The slim precision shaver head gets into hard-to-shave areas and can tackle hairs of every length. There's also a long-hair

Duracell Plus CR2 Batteries Pack of 2
Suitable for all appliances requiring a CR2 battery.

Tu Waves Rug
This handmade Tu Waves rug, with its contemporary design in natural beige, will enhance any room and because it's made from 100% pure new wool, it has a soft pile that's luxury for bare feet. The rug measures a generous 120 x 170cm making it a good fit for any medium-sized room. As the rug is handmade, some fibres may become loose. Vacuum clean the pile regularly for a pristine appearance.

Husky Drinks Fridge
Keep your drinks cold while freeing up more room in your fridge for food. This stylish, efficient Husky Drinks Fridge is just what you need to keep your drinks at optimum temperature. It chills up to 12 bottles or other drinks at a time - its adjustable thermostat sets the temperature anywhere between 0 and 5°C. The silver door with black interior and exterior mean it'll look gorgeous and appropriate anywhere in your home. The cooler is simple to clean and has a double layered glass door to keep the inter

Playmobil Research Submarine
The Playmobil Research Submarine comes complete with an underwater motor! The submarine can be controlled to dive and surface in the water using the hand pump and has a waterproof cabin with a large viewing window and two functional grabber arms. The set also includes two Playmobil figures. It's the perfect toy for aspiring mariners and marine biologists! For more than 50 years, Playmobil has been a world-leading manufacturer of high quality, safe, enjoyable toys for children. The cheerful, brightly colour

Children's Red and Blue 9 Bin Toy Storage
Children's Red and Blue 9 Bin Toy Storage is a perfect place for your kids to keep their toys! A sturdy wooden frame of varnished, natural pine holds 6 navy and 3 red non woven fabric bins which will comfortably and conveniently hold all their toys. Practical and attractive, the unit's 9 storage bins provide enough space for plenty of playthings, keeping them stored in open containers even small people can reach when they need to. Children's Red and Blue 9 Bin Toy Storage requires some self assembly, fits

Prestige Country Kitchen 5 Piece Cookware Set Almond
With porcelain enamel exteriors, these almond coloured pans are easy to clean and appealing to the eye. The colour is versatile and would go with any kitchen colour scheme whilst the DuPont non-stick interior makes for easy cleaning and scratch free pans. The lids are close fitting which helps lock in flavours, moisture and nutrients and the clear lids enable you to keep an eye of your cooking without having to keep lifting the lid and letting the heat escape. The soft touch riveted handles look good but