Even though Sainsburys customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsburys products are affordable, and of high quality, Sainsburys has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsburys is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsburys has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsburys is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

Tefal Quick Cup Claris Filter Cartridge
The Tefal Quick Cup is an innovative and energy saving water dispenser that gives you hot or cold filtered water at a touch of a button. The Claris Cartridge replacement water filter cartridge ensures cleaner, fresher, clearer water, and prevents lime scale and removes chlorine. Replace every 6 weeks.

Hoover Airvolution Xarion Pets Vacuum Cleaner
The Hoover Airvolution Xarion Pets Vacuum Cleaner is a powerful yet compact vacuum cleaner powered by Airvolution technology - improved air power for faster, deep cleaning. The 1500W motor provides 250 air watts of variable suction for a range of household jobs. The bagless cylinder design gives 1.5 litres of capacity - no shopping for expensive, environmentally

Mitre Maori Match Rugby Ball - Size 5
Channel the passion and skill of New Zealand's Maori, legendary for their rugby prowess, with this high grip rubber laminate rugby ball by Mitre. The Maori is white with detailing that mimics traditional Maori and Pacific Islander tattoos. At size 5 it is full match size. It inflates using a traditional sports pin.

Different by Design Bath Mat Zinc
Made of 100% cotton, the low twist yarn design makes this 50x80cm bath mat a soft cushion for the feet. Great for smaller bathrooms, this design is compact and can easily be dried over the side of the tub. It also has the option to tumble dry to retain its softness. Machine washable at 40Cº.

Sainsbury's 36 Piece Toolkit with 6v Rechargeable Cordless Drill
This affordable, fully-featured tool kit takes the sweat out of loosening and tightening screws, and a variety of other DIY tasks. The medium-sized handheld 6V, rechargeable screwdriver flicks simply from clockwise to anti-clockwise rotation, and has a small light on the base to illuminate the work area - no more fumbling in the dark, stripping screwheads or scratching paint. It has a safety lock too, to stop it turning on when you don't want it to. Also functions as a lightweight drill, and has a spirit

Morphy Richards 3.5L Ecolectric Slow Cooker
This slow cooker has three cooking temperatures and a toughened glass lid to retain heat, lock in nutrients and enable you to see what's cooking. It's also insulated to retain more heat, and if used correctly can consume up to 44% less energy than a regular slow cooker. The versatile ceramic dish can be used for serving and cool touch handles make it safe and easy to lift and carry to the table. A recipe book is included to inspire all sorts of slow cooked meals! Slow cookers make delicious stews, pot roas

Belkin Glow Mouse Pad with 4-Port USB 2.0 Hub
Add additional functionality to your computer whilst lighting your workspace with this illuminating mouse pad and 4-Port USB2.0 hub. The mouse pad offers you three additional USB slots away from interfering with other sockets, and gives a blue glow when plugged in - electric!

Peppa Pig Sweet Dreams Duvet Set
This Peppa Pig reversible children's duvet set featuring Princess Peppa on a pale pink background includes a single duvet and pillowcase and is machine washable.

Rollipop Advanced
Help to develop your child's hand-eye coordination and sensory skills with this marble and track set from Halitit. Five distinctly presented balls - one transparent, two smiley and two mirrored - invigorate a child's imagination, just make sure they don't send them flying around the house! Suitable for children from 9 months.

Tomy Thomas Loop Loop
Even the youngest of Thomas fans can enjoy fun and games with their favourite engine with this Thomas Loop Loop from Tomy. A train, rail track, clip on station and two buffers are included in the pack. Simply press Thomas's funnel and watch him follow the path of the track, automatically reversing if he collides with a buffer. The track is easily twisted into a loop shape and Thomas will happily chug around the track making whistle sounds. A push along option is also available. Suitable for children over 1

Thomas Tank Engine Ready Bed
If your child is going to a sleepover, this all in one solution is fantastic as it combines a blow up air bed mattress and duvet. Featuring kids' favourite Thomas the Tank Engine and Friends, this bright blue and yellow mattress plus cover set will ensure your child has a great night's sleep whether they are at sleepovers or having weekends away with friends. A single sized bed, it has a built in headboard and comes complete with a pump so you can inflate it. It includes its own travel bag making it is ea

Rattan 4 Drawer Unit Honey
If you're often wishing you had extra cabinet space where you could tidy away surplus shampoo bottles, make-up, razors and other odds and ends, then this handy portable drawer set could answer your storage prayers! Slim enough to slot discreetly under a dressing table or against a bathroom wall, this unit looks warm and rustic in honey colour stained rattan. Four fully removable drawers provide storage for your bedroom and bathroom bits and bobs. Requires some self assembly, easy to follow instructions are

Children's Blue Wardrobe
This Children's Blue Wardrobe is an attractive, simple to put together, free standing storage unit for a bedroom or dressing room. Made from blue non woven fabric and mild steel, it has a strong frame that's both attractive and very stable. The unit includes a rail for hanging clothes and a roll down front cover. The Children's Blue Wardrobe requires some self assembly, fits in a corner and is easy to clean.

Binatone Style 1210 Single Telephone
This entry-level DECT phone has a 40 name-and-number phonebook and gives up to eight hours' talk time, 80 hours' standby. There are eight ringer melodies, call transfer capabilities and a mute button. Ringer and handset volume are also adjustable. The display shows call duration as well as storing the numbers of the last 20 calls, while the answering machine gives up to 15 minutes' total recording time and has remote access. There is also redial ability for the last ten numbers. EZcom turns additional han

Infantino Discovery Elephant
Develop your baby's sensory awareness with this soft elephant packed with fun features for baby to discover and explore like large, soft ears; rattling beads and pop-out surprise. The Elephant's saddle has a variety of bright and bold patterns, different textures, crinkles and a cute teether mouse. Suitable for ages 6 months and up.

Odyssey Towel Black
The Odyssey range of towels from renowned manufacturer Christy is made from 100% ringspun cotton and feature a luxurious weight of 575g per square metre. Long loop cotton threads have great absorbent qualities while the cut and loop pile on the extra-soft panelled detailing at each end gives neat decoration that feels smooth against your skin. Suitable for both the washing machine and tumble dryer.

Yamaha ERG121 Gigmaker Electric Guitar Kit
Get to grips with the electric guitar with the Yamaha Gigmaker Electric Guitar Outfit. This beginner's guitar kit contains everything you'll need to get started on the road to rock stardom. The cool, black ERG121 steel string guitar, designed and manufactured by renowned instrument makers Yamaha, is made from wood with a maple neck and rosewood fingerboard. It's equipped with a single coil pickup and double humbucking pickup, plus tone control, volume control and tremolo. But instrument is just the centrepi

Masterplug RCD Adaptor
The Masterplug Safety RCD Adapter continuously monitors the power supply to an electrical appliance and cuts off the power within 40 milliseconds if an earth current fault is detected. This is fast enough to prevent a fatal electric shock. Electrical appliances can become dangerous if the wiring becomes loose, or their power cords become damaged or if they get wet. Electrocution is also possible if fingers, wet hair or other conductive bodies enter the appliance. In all these cases the Masterplug Safety RC

Sainsbury's Towel Chocolate
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Jamie Oliver Super Mum Mug
Show your appreciation for your Mum with this Jamie Oliver mug! At a generous 350ml, it's perfect for morning coffee or a cuppa, and the "Super Ma" message is a constant reminder of your warmth and affection! Great for Mothers Day, birthdays, Christmas or "just because". The cheeky attractions aside, it's conveniently dishwasher and microwave safe, and comes beautifully presented in a matching tin.

Fisher Price Laugh and Learn Musical Table
This low-standing activity table has detachable legs so even young tots can play and learn. Two modes, either music or learning, will enchant children with words, songs, tunes, sound effects and colours. A volume control makes this table parent friendly! Requires 3 x AA batteries, which are included in the pack. Suitable for children aged 6-36 months.

Cello 19" HD-Ready Digital TV/DVD Combo with iPod Dock Pink C1973FiPod
Combining smart, stylish looks with useful, innovative functions and solid connectivity, this widescreen TV/DVD player combo also features an iPod dock. HD-ready and with a 19-inch screen, this set is a funky metallic pink colour. With 1440 x 900 resolution, 16:9 screen format, 700:1 contrast ratio and NICAM stereo, picture and sound quality are excellent. The iPod dock, located on the top of the set and compatible with most iPods (not Shuffle), not only charges your iPod, but allows you to play your store

Verbatim Optical Black and Silver Desk Mouse
The Verbatim Optical Black and Silver Desk Mouse is a basic desktop mouse, only better. This mouse features a high resolution, 1000dpi optical sensor which is up to 2.5 times more reliable than a regular mouse. The mouse is suitable for right and left-handed people and has 5 buttons, 3 of which are programmable via the bundled software. Compatible with USB, Windows 98, ME, 2000, XP and Vista, Mac 9.x and higher, this product is covered by a 2 year manufacturer's guarantee.

BaByliss Thermo Ceramic Rollers
Products from industry leaders BaByliss are the choice of professionals. For perfect salon curls, you need BaByliss Thermo Ceramic Rollers. Heated rollers are the choice of hairdressers for achieving curls, waves and volume. This styling kit contains 20 high heat ceramic flocked rollers for fast, gentle curl formation and a gorgeous shiny finish. With ultra fast heat up, they're ready to use in just 4 minutes and they have variable temperature control to suit different hair types - hotter for thicker hair u

Children's Red, Orange and Green 9 Bin Toy Storage
Children's Red and Blue 9 Bin Toy Storage is a perfect place for your kids to keep their toys! A sturdy wooden frame of varnished, natural pine holds 3 green, 3 orange and 3 red non woven fabric bins which will comfortably and conveniently hold all their toys. Practical and attractive, the unit's 9 storage bins provide enough space for plenty of playthings, keeping them stored in open containers even small people can reach when they need to. Children's Red and Blue 9 Bin Toy Storage requires some self asse

Le Creuset Corkscrew and Foil Cutter Gift Set
The Le Creuset Corkscrew and Foil Cutter Gift Set is an elegant set comprising a wing corkscrew and foil cutter, both in durable polycarbonate. This table set is easy to use and adjusts to fit most wine bottles, making opening a bottle a breeze. In its handsome gift box, it makes a fabulous present for the wine lover in your life. The Le Creuset Corkscrew and Foil Cutter Gift Set carries a 5 year manufacturer's guarantee.

Antler Water Resistant Camera Cover
Your camera is a treasured and often expensive piece of equipment so protect it with this secure water-resistant case from Antler. Perfect whether you're at the beach, by the pool, boating or camping in wet weather, this case will help reduce unwanted accidents As well as being water-resistant, this versatile case is also sand and dust resistant and comes with an adjustable cord. It has a clear window at the front and the rear so you can see its settings without having to take it out. With a blue finish, i

Tu Cushion and Throw Set Red
A pair of cushions and a soft tasselled throw are the perfect accessory when you need some extra comfort. The soft chenille-like texture makes the set very gentle on the skin and the cushions are perfectly stuffed with just the right amount of padding. Bound with satin ribbon, this set makes a great housewarming gift. The throw measures 100cm x 150cm, while the cushion measures 38cm x 38cm. Machine wash at 40°C.

Cello 22" HD Ready Digital TV/DVD Combo Black C2273F
Very much at the forefront of the TV/DVD combo market, Cello products combine smart, stylish looks with useful, innovative functions and solid connectivity. They also come in a range of colours to suit any décor. This piano black, HD-ready, 22-inch model with built-in Freeview, DVD player and Electronic Programme Guide makes a great second or bedroom TV. With 1680 x 1050 resolution, 16:9 screen format, 700:1 contrast ratio and NICAM stereo, picture and sound quality are excellent. For connection to other

Different by Design Hard Anodised 20cm Saucepan
The Sainsbury's Different By Design brand leads the pack with this aluminium saucepan with glass lid. Suitable for boiling veg, cooking pasta or heating soup for the whole family, the pan heats evenly and is suitable for gas or traditional electric hobs. The clear glass lid allows you to check on cooking progress at a glance and traps the heat perfectly for shorter cooking times. Constructed from lightweight, durable aluminium with cast stainless steel handles