As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

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Breville Antony Worrall Thompson Intelligent Blender
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Sainsbury's Shaggy Chenille Bath Mat Teal
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Russell Hobbs Torino Coffee Grinder
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Tu 5 Piece Gadgets Set Black
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Mitre Tiger Size 5 Rugby Ball
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Brabantia Pedal Bin 3L
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Jungle In My Pocket Koala Hut
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Kenwood Chrome Can Opener
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Cello 15" HD Ready Digital TV/DVD Combo Black C1597F
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Philips Mini Hi-Fi FWM154
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Russell Hobbs Stainless Steel Traditional Kettle
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Minky Advantage Board
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Philips Clock Radio AJ3112/05
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BSA Folding Bike 20", Gunmetal
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Nintendo DS Lite Handheld Console with Professor Layton Bundle Black
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