Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Tu 3 Square Bar Freestanding Towel StandTerence Conran Cup and SaucerFairtrade Housewife Pillowcase CreamSalter Mechanical Jug Kitchen ScaleElectrolux Ergoeasy HEPA Cylinder Vacuum Cleaner 2100wWinnie the Pooh 3 Wheel ScooterEquilibrium Pebble Weights Set of 9 ChromeWestern Digital 500GB Mybook2 Essential Edition External HJamie Oliver Champagne Flutes 4 PackZebco Landing NetRocky Coast at Sunset Wall Art Set of 3Body Shape Punch Man - Free StandingGenoa Chair Chocolate BrunoGarmin Nuvi 1340 Sat NavLe Creuset 26cm Cast Iron Grillit AlmondPhilips 8W SES Softone Energy Saving Mini Golf BallTu Bamboo 16-piece Cutlery SetRussell Hobbs Serenity Stainless Steel Jug KettleSamsung HT-BD1220 Blu-ray Home Theatre SystemBarbie My Special Things Beauty Secrets Inline ScooterLausanne Corner Chaise Madras Leather Chocolate Left HandChef'n PepperballDartington Spark Small Tumblers Drinking Glasses 2 PackToni and Guy Signature 2000W AC DryerAnsty Footstool Modern Circles DuckeggLEGO City FarmCreda Spa 300PC 8.5kW Electric ShowerBreville Stainless Steel Brita Jug KettleAmefa Monogram Jesmond Stainless Steel 24 Piece Cutlery SeTu CD Rack with Wood Veneer Finish
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

Autocare 12V DC to 240V AC Power Inverter 300W
If you find yourself needing mains power while you're out and about, simply plug this inverter into your cigarette lighter socket (plug included), and it will convert the 12V DC current to a more usable 240V AC current, for use on a wide range of household products, such as laptops and mobile phone chargers, food mixers or small televisions. The converter is a small box, with a cable to plug into your cigarette lighter. On the box, a normal UK three-prong plug socket gives you hassle free access to the pow

Sainsbury's Kids Bakeware Set
Let your kids join in the baking fun and have the satisfaction of making their own goodies with this kids' bakeware set from Sainsbury's. Made from durable, long lasting carbon steel with a non-stick, bright and cheerful red coating, it will prove a firm favourite with young cordon bleus and bakers. The set contains a rolling pin, baking tray, jelly mould, four assorted cookie cutters in fun shapes, spatula and wooden spoon. Remember never to leave kids unattended in the kitchen and teach them the importan

Oak Cabinet with Shelf
Manufactured from solid oak, this cabinet is an attractive and useful addition to any bathroom. With one mirrored door, the unit doubles as a looking glass and a safe place for keeping cosmetics, medications and other bathroom paraphernalia. With its single internal shelf, this is the perfect unit for your bathroom. The pack includes all the component parts you'll need to fix it in place. Match it with the Oak 3 Tier Towel Stand, also available from Sainsbury's!

HP 339 Black Ink Cartridge
The HP 339 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 339 ink cartridge - HP Deskjet 5740/5745, HP Deskjet 5940, HP Deskjet 6520/6540/6540d/6620/6840/9800/9800d, HP Deskjet 6940, HP Deskjet 6980, HP Officejet 6310/6315, HP Officejet K7100, HP Officejet 7210/7310/7410, HP Photosmart 2575, HP Photosmart 2610, HP Photosmart 2710, HP Photosmart D5160, HP Photosmart 8050, HP Photosmart 8150/8450/8450gp, HP Photosmart 8750/8750gp, HP Photosmart Pro 8350. It is suitable for

Croydex Double Door Cabinet White
A double fronted white cabinet with two mirrored doors that open in the middle to reveal 4 compartments. Each door has a cavity where toothbrushes, beauty products or medicines could be stored, with two more compartments in the main body of the cabinet sectioned by a horizontal shelf. The mirrored doors have a clever swivel function giving you the flexibility to view a larger area. All fixtures and easy to follow instructions are included in the pack. The wood used to make this cabinet is sustainably sourced.

Conga Drum
You don't need an expensive holiday to get the authentic sound of the Congo in your home. Well, perhaps not the authentic sound, but your 18 month + child banging away on this Conga drum from Halitit will certainly give you a reason to take notice. If one noise wasn't enough, you can remove the drum's Mylar skin to reveal a host of other instruments so more children (and unruly adults) can get in on the action. With a Maracito, Clip Clap, Bell Shaker and play along CD, the sound of a particularly raucous A

York C202 Cycle
Get a smooth pedalling motion at all resistance levels with this cycle from York. Boasting 18 fitness programme levels and four heart rate programmes, you will be able to push yourself to your work out limits and view your detailed results on the three coloured display showing 9 functions. The silver and blue cycle measures 103 x 55 x 139cm, has a computer magnetic resistance and includes a pulse sensor so you can measure your heart rate. With a maximum user weight of 125kg and an adjustable seat, this cy

Le Creuset Petit Casserole Dish Granite 10cm
A sized down version of the popular Le Creuset Casserole Dish, this 'petit' is perfect for serving individual portions or for storing salt, sugar or herbs. Coated in granite grey enamel to prevent scratching, chipping and cracking, this dish moves seamlessly between freezer, cooker, grill and microwave and has two small handles for ease of carrying. Dishwasher safe.

Brabantia Waste Storage Touch Bin Black 50L
Brabantia has made this high capacity bin for households that create lots of waste. Its wide opening makes it possible to empty plates and dustpans without spillage, while the soft touch lid reduces noise and effort when opening and closing. Its pre-coated black steel outer cylinder is durable and easy to clean. The removable lid is washable and bin liners with tie-tape are available for an invisible fit. It's sold with a 10 year guarantee.

Minky X Tender Airer
The Minky X Tender Airer is a steel airer with a strong tubular construction, ideal for drying laundry indoors. It unfolds from flat to fully extended in a couple of simple movements. It's great for drying all types of laundry, whether long items that need to be hung or delicate "dry flat" items, and the arms can be extended for drying extra large items like sheets or duvet covers. The Minky X Tender folds flat for easy storage behind a door, in a cupboard or under a bed.

Sainsbury's Towel Blue
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

20Q Assortment (New)
Think of an object and let the electronic 20 question machine use his artificial intelligence to guess what it is you're imagining! The snazzy metallic ball is portable making this an ideal travel game. Only 1 supplied. Requires 2 x AAA batteries, included in the pack. Suitable for children aged 8+.

Lilbourne Large Sofa Mink
This comfortable UK-made large sofa has a sprung seat topped with a foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish.

Tu Circles Print Duvet Set Black
An attractive duvet and pillowcase set with a stylish black circle design printed over it. Made of polycotton, the single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature poppers to seal the duvet cover. Single duvet covers measure 135cm x 200cm, double duvet covers measure 200cm x 200cm, and king size duvet covers measure 230cm x 220cm. The housewife pillowcase measures 75cm x 50cm. Machine wash at 40°C.

Meccano Build & Play Helicopter
The Meccano Build & Play Helicopter set gives kids a range of options to play with. Designed for young children, the 58 large, flexible, cheerfully coloured sections can be put together to make two different models - including the very cool helicopter (assembly instructions included). Aspiring young pilots will love this one! Ever since its early beginnings in a Liverpool workshop in 1898, where Frank Hornby invented the construction sets for his own children, Meccano has been a favourite among children o

Binatone Caprice 600 Telephone
This corded telephone has a large display for ease of use, can be wall mounted and has a hands-free speakerphone. The in-built answering-machine stores two outgoing messages, has up to 20 minutes of recording time and can be accessed remotely. The ringer and speakerphone each have adjustable volume control, and the caller display feature records the details of the last 99 calls. Includes a large phonebook that stores 120 names and numbers.

Sony CD-R Blank Disks 10 Pack
A pack of 10 writable CDs suitable for backing up data and making music CDs, with the space for 700MB of data or 80 minutes of music. Writable CDs can only be used for putting data on once, and cannot be rewritten. Suitable for use in CD-R/RW compatible devices, including modern computer CD drives.

Verbatim Red 320GB USB Portable Hard Drive
The Verbatim 320GB USB Portable Hard Drive is a high capacity portable hard drive in a small, highly portable package. These drives come in different colours to match a colour conscious user. This is a bright metallic red with a tapered design to make it a stylish addition to your desktop. This small drive has a large 320GB of storage space, and doesn't require any external power cables. Simply plug it into a USB slot, and it will show up as an external hard drive on your computer. Easy to use, and very co

Genoa Regular Sofa Mink Bruno
Add a touch of luxury to your sitting room with the Genoa range. This comfortable chair has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provide firm support and stitching detail throughout lends a neat finish.

Dunlop DDH Stand Golf Bag
Carry your clubs across the golf course with this Dunlop DDH Stand Bag, which features a dual strap for easy carrying and a six-way divider to separate all your club types. Please note: Does not include clubs

Minky Drawstring Ironing Board Cover
Minky Ironing Board Covers are pretty, functional and will fit most standard bullet shaped ironing boards. They're designed to make ironing less of a chore. The Minky Drawstring Ironing Board Cover will keep your ironing board protected and pristine, while cheering up the task of pressing clothes. It has an easy tie drawstring fastening for quick, simple fitting. The Minky Drawstring Ironing Board Cover is 100% cotton.

Breville Café Series Die Cast 4 Slice Toaster
The Breville Café Series Die Cast 4 Slice Toaster is an elegantly space-age designer kitchen accessory that warms, defrosts and toasts. In brushed, rust-proof die cast aluminium and stainless steel, this stylish device has variable width slots for varying slice thicknesses and a maximum power rating of 1100W. The toaster incorporates a defrost button for toasting frozen bread straight from the freezer and variable browning control for light or dark toast, while the crumpet setting toasts bagels, teacakes a

Apple iPod Socks
You have the filler, all you need is the stocking! These socks are designed to provide soft, fun, practical protection for your iPod. Fitting all models of iPod, the knitted exterior cushions the player from drops and dents and the socks come in a range of colours: green, purple, grey, blue, orange, and pink and is by far the cosiest and most vibrant iPod accessory!

D and T Brushed Steel Double 250W Dimmer Switch
Improving your electricals? Fancy bringing a metallic touch to your home? This double 250W dimmer switch from D&T is just the thing. In stylish brushed steel, it's a really attractive alternative to the more familiar white plastic light switch.

Elefun
Catch the butterflies as the sweet, blue elephant blows them into the air - quickly, before they land! Elefun is a motorised elephant with a powerful trunk. As he blows the colourful butterflies into the air, kids must run and catch (or retrieve) them in their butterfly nets, incorporating exercise and motor skills into a fun game. Encourage them to count or identify the colours of the butterflies they've caught to add a learning dimension to the game as well! The Elefun set includes the motorised Elefun

Raleigh Tundra 26" Front Suspension Ladies' Mountain Bike, Silver
A striking silver mountain bike made with modern materials, designed with comfort and performance in mind. An ideal bike for recreational riding on roads and rougher terrain. A lower crossbar is here to allow ladies wearing skirts or dresses to get on the bike without difficulty. Aluminium construction reduces weight and gives strength. A shock-absorbing front fork, together with a comfort saddle that also features a shock-absorber, smoothes out the bumps on the trail or on the road. Shimano front and re

Nicky Clarke 2000W Kinder 4 Hair Tourmaline Hair Dryer
Nicky Clarke, Britain's most trusted hairdresser, brings you a range of hair care appliances to eliminate bad hair days for ever. The Nicky Clarke 2000W Kinder 4 Hair Tourmaline Dryer cares for your hair during everyday styling and drying. This 2000-watt high-power hair dryer uses ionic and tourmaline technology to improve the condition of your hair, activated by the dryer's heat. Its variable three heat and two speed settings suit a range of hair types, while the cool shot button will set your style in pl

LEGO DUPLO Polar Zoo
Like Big Brother LEGO, DUPLO consists of building blocks that encourage kids to build and play, expanding and improving creative thinking, motor skills and coordination through play. The DUPLO Polar Zoo is a great opportunity for kids to learn to name animals and about the types of food they eat. With animals like polar bears and penguins, plus swimming pool, fish and a terrific waterslide, it's a fun and educational playset for little ones. LEGO's watchwords are "Education through play": from LEGO's simpl

H.M. Armed Forces Night Vision Goggles
These H.M. Armed Forces Night Vision Goggles allow up to 15m vision in complete darkness. The infrared illumination lets young secret agents stay hidden, while giving them the advantage of seeing their opponents.

Bristan Victorian Bath and Shower Mixer
Made from durable brass with a handsome chrome finish, the Bristan Victorian Bath and Shower Mixer includes a hot and cold bath and shower mixer tap, stainless steel shower hose, sturdy plastic handset and wall bracket. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valve requires only a simple lift to operate. The Brista