Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

At the brand new Sainsbury's Online Store you'll find everything that you'd find in your local Sainsbury's plus much else besides, including the Sainsbury's Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsbury's online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsbury's you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Fogarty Duck Down 13.5 tog Duvet
This duck down duvet is pocketed to keep the down filling evenly distributed and at 13.5tog will keep you warm on the coldest of nights. Machine washable at 40ºC and suitable for tumble drying.

Bristan Design Utility Lever Bath and Shower Mixer
Made from durable brass with a handsome chrome finish, the Bristan Design Utility Lever Bath and Shower Mixer includes a hot and cold bath and shower mixer tap, stainless steel shower hose, sturdy plastic handset and wall bracket. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.3 bars to bath fill and maximum operating pressure of 10 bars. The drip-free ceramic valve requires only a simple lift

Yamaha EZ200 Portable Electronic Keyboard
Introduce yourself and your family to the art of creating music. Perfect for beginners and professionals alike, the Yamaha EZ200 Portable Electronic Keyboard is a simple to learn electric piano with a built in teaching programme. The EZ200 has 61 full size, touch sensitive keys and 32 note polyphony and plays 375 sounds (with 9 effects) in 2 variations of 100 different styles. It boasts a MIDI connection and a backlit LCD display screen. Playing is amplified by 2 2w speakers and there is a headphone jack s

Gallery Classic Ornate Mantle Mirror Silver
This Gallery Classic Ornate Mirror features a traditional baroque solid wood frame finished in silver with bevelled glass. Can be hung either portrait or landscape and wall fixings are included. The Gallery mirror collection is influenced by the modern home, and is full of versatile pieces that suit any type of room or décor. Each product is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

Sainsbury's Chunky Willow Basket Large
Baskets are ideal for all sorts of storage - transporting things, keeping families of things together and providing a home for those things that don't have one. Robust and made of woven willow, this large chunky basket has a handle at each so it's easy to move.

Infantino Merry Monkey Travel Gym
This super gym with toy arch and 3 hanging toys entertains baby through sight, touch and sound. The detachable toy bar becomes the perfect crib activity centre when secured to the sides of a cot, and the whole thing zips up into a convenient travel bag! It's a great take-anywhere play gym. Suitable from birth.

Liverpool Football Club Single Duvet Set
Liverpool Football Club's official, licensed single duvet set comprising a duvet cover and pillowcase featuring the club's badge against a red background. The duvet fastens with poppers and is machine washable.

Philips Rotary Shaver 8240
The Philips Rotary Shaver 8240's shaving heads have 3 tracks for 50% more shaving surface than standard rotary shaving heads for a faster, closer shave. The shaver's super lift and cut technology lifts the hair away from the face, allowing you to shave nearer the root for an extra close - yet comfortable - shave. The precision cutting system has ultra-thin shaving heads with slots to shave long hairs and holes to shave even the shortest stubble, while the reflex action system adjusts to every curve of your

Sigma Topline Wireless 15 Function Cycle Computer
A high technology, comprehensive cycle computer with all the features you need to push the limits of your training. The unit features wireless digital transmission, so with no extra wires get in the way it is quick and simple to install. Adjustable to two different wheel sizes, and with a low battery indicator, you'll never be left wondering when it'll stop working. It has a memory function and will remember your settings and records even during a battery change.

Epson T080 Cyan Ink Cartridge
The Epson T080 Cyan Ink Cartridge is compatible with any Epson printer that takes an Epson T080 ink cartridge - EPSON Stylus Photo R265/R360/RX560/R285/RX585/RX685, EPSON Stylus Photo PX700W/PX800FW. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Philips Blu-ray Player BDP3000
This stylish and versatile Blu-ray player brings you thrilling full-HD video with five times more detail than you've ever seen before. Naturally, Blu-ray playback gives you incredibly sharp picture quality, but with HDMI 1080p upscaling, your "old" existing DVDs will look amazing, too. What's more, with BD Live, you can go beyond the movies and explore exclusive bonus features online. All of the most widely used video and audio media formats are supported, and there's DivX Ultra for enhanced playback of Di

Toyota Lightweight Sewing Machine
Design, make and repair your own clothes, linen and textiles with the Toyota Lightweight Sewing Machine. Its minimalist, ergonomic design is compact, lightweight and ideal for first-time sewing machine users. This 15 stitch, single dial machine has a top loading bobbin, rotary hook and transparent cover. It incorporates an easy upper threading set up and winding system, and has a built in user guide - Quick Adviser - which gives advice, solves general sewing problems and guides the user through setting up

Panasonic 32" HD-Ready Digital LCD TV TX-L32X10B
This superb Panasonic Viera LCD TV delivers stunning images and is high-definition ready. It has a wide colour viewing angle, high 30,000:1 dynamic contrast and Panasonic's Intelligent Frame Creation technology to achieve razor-sharp motion-picture playback. 24p Smooth Film capability makes film viewing "truer" by showing films at the same speed as at the cinema, while V-Audio Surround fills the room with crystal clear sound. Viera Link allows interconnected operation of various AV devices using only the

Braun Series 390 Shaver
The rechargeable Braun 390 offers shaving comfort and convenience at an affordable price. With Smart Foil and a contour-hugging head, it gets at every hair, even in hard-to-reach areas, following the face's shape for a gentle and smooth shave. The unit's twin-foil, three-stage cutting system shaves longer hair and stubble progressively closer in one stroke, without pulling or tugging. The slim precision shaver head gets into hard-to-shave areas and can tackle hairs of every length. There's also a long-hair

Victoria Ivory Double Bed
A good bed frame will last you for years, so it's important to choose one that is the right size and design for you. The Victoria Ivory Double Bed is a 4'6" contemporary metal bed frame in powder coated ivory. Wooden slats carry the mattress (not included) while 2 extra legs underneath the bed offer greater support. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that y

In the Night Garden Makka Pakka Bath Toy
There's plenty of bath time fun to be had with the In the Night Garden Makka Pakka Bath Toy. Everybody knows how much Makka Pakka loves to clean, and now you can take him into the bath with you! Fill him with water and turn him upside down for a fabulous Night Garden shower, or fill his Uff Uff bellows for squirty fun! Based on the character from the hit children's television show, the Makka Pakka bath toy is a bath time delight - and, like the character himself, it teaches children about the importance of

Ross 1m 2 Phono to 3.5mm jack
If you're looking for a cable to connect your MP3 player or laptop to a stereo, this is the cable you need. The 3.5mm jack fits into all headphone sockets on small electrical appliances, and the twin phono cables will fit into amplifiers, mixers or the AUX socket on your stereo.

Easy Karaoke Pop Classics
Beat the recession by organising a fun karaoke night in! Easy Karaoke Pop Classics is a set featuring loads of hit, chart topping pop songs - some of them the all time favourites of karaoke fundamentalists the world over! For use with any of the Easy Karaoke players available from Sainsbury's!

Pavilion Extending Dining Table
The Pavilion Extending Dining Table is big enough to seat four comfortably, and extends to seat a further 2. The table surface features a framed centre panel on each section and the table has a medium sheen varnish which allows the grain of the oak to show through. This table will blend beautifully with other pieces from the attractive Pavilion range. Oak has been a popular choice of timber for British furniture for hundreds of years. The wood has an attractive colour and grain, and seasoned oak is extreme

Canon Ixus 990IS 12.1 Megapixel Digital Camera Silver
A step down in size from Canon's Powershot series, the IXUS series offers smaller form factors but retains great image quality and a wide range of features. This high-end digital compact from Canon's IXUS series offers a high resolution 12 megapixel sensor coupled with a 5x zoom lens (37mm - 185mm equivalent) for longer reach when you need it. Optical image stabilisation keeps camera shake from negatively affecting the image, while the large 3 inch screen lets you compose your shots more easily. Record 72

Tu Black Aluminium Griddle Pan
Fancy a fry-up? The Sainsbury's own brand leads the pack with this aluminium griddle pan. Large enough to cook several sausages, burgers or whatever takes your fancy, the griddle pan heats evenly and is suitable for gas or traditional electric hobs. The furrowed base drains grease away from the food for tastier, less fatty food. Constructed from lightweight, durable aluminium with a classic, non-stick black finish and heat-proof handle, this piece of elegant and long lasting cookware will serve yo

HP 351 Colour Ink Cartridge
The HP 351 Colour Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 351 ink cartridge - HP Deskjet D4260/D4360, HP Deskjet D5360, HP Officejet J5730/J5780/J5785/J6410/J6415, HP Officejet J64244, HP Photosmart C4270/C4272/C4280/C4340/C4380/C4390/C4472/C4480, HP Photosmart C4485/C4580/C4585/C4599, HP Photosmart C44244/C45244, HP Photosmart C5280, HP Photosmart D5360. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visi

Philips 12W ES Energy Saver Light Bulb
This small, 12W energy saving lightbulb outputs the equivalent of a 60W incandescent bulb, but saves you energy. The soft light from the spiral shaped bulb will add beautiful atmosphere to any situation. It is an Edison Screw (ES) type. It saves you up to 80% on your energy costs, and will last for up to 8 years. This Philips product offers instant-on technology which gives you the full light from the moment you hit the switch - as opposed to some energy saving bulbs which take time to 'warm up.' This bul

De'Longhi Icona 4 Slice Toaster Red
Four variable size slots and 6 heat settings will ensure your toast - from thin slices to big doorsteps - is exactly to your liking. Each pair of slots can be used independently to save energy, while extra deep slots allow for larger slices. A high rise function means even the smallest of slices can be easily removed. A frozen bread setting and reheat function are great for hectic lifestyles, while a mid cycle cancel button means you can pop your toast up at any time.

Razor E100 Scooter
The Razor E100 Scooter is a fantastic electric ride-on toy for adventurous kids. Fun and speedy (achieving speeds of up to 10mph), it's rechargeable for up to an hour's continuous use. The handlebar stem, which adjusts to exactly the right height for your child, even following a growth spurt, has a twist-grip throttle just like a motorcycle... but it drives a super-quiet, chain-driven motor. The T-tube and deck are made of aircraft-grade aluminium, so the scooter is incredibly lightweight and easy to carry

Ludlow Large Sofa Natural
Contemporary, curvy, but with a nod to classic sofa designs of the past, the Ludlow large two seater sofa has a sprung seat with foam cushions and fibre-filled rear cushions, so you'll always be sitting comfortably. UK-made, its neat tapered legs lift the body of the sofa well off the floor and reversible rear cushions ensure a long life.

In the Night Garden Upsy Daisy Tri Scooter
This In the Night Garden 3 wheeled scooter comes equipped with an adorable Upsy Daisy figure mounted on the handlebars. The colourful In the Night Garden graphics will appeal to kids who love the children's TV show. The scooter's three wheels provide extra stability, while the printed anti-slip footplate adds further to the scooter's overall safety. The adjustable handlebars have translucent handgrips which match the wheels. Some assembly is required. Suitable for ages 3+.

Tu Enamel Frame 4x6" Cream
This Tu metal picture frame is silver plated with a cream enamel pearlised finish. A high shine makes this picture frame a pretty gift or stylish shelf decoration.

Zebco Landing Net
Land those whoppers that currently get away with the extendable landing net from Zebco. Its 2-piece, 2m telescopic handle is adjustable, the net is quick drying and the overall item is lightweight and easy to handle.

Sony DVD+R Blank Disks 25 Pack
A spindle of 25 writable DVDs suitable for backing up data, MP4 videos and images, with space for 4.7GB of data and a recording length of 120 minutes. Writable DVDs can only be used for putting data on once, and cannot be rewritten. Suitable for use in DVD-R/RW compatible devices, including modern computer DVD drives and DVD-R recorders.