If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Purple Flower Wall Art
Brighten up your home with this purple and white floral artwork. The close up detail enhances the natural, delicate appearance of the flower and the deep contrasts at play will add a touch of definition to many an interior design scheme. The canvas measures 60 x 90cm. The MDF wood frame is resistant to warp, moisture and compression.

Philips 200C TRESemme Straightener
The Philips 200C TRESemme Straightener is a professional ceramic hair straightener for salon straight hair. The straightener heats up to its maximum temperature of 220°C in just 30 seconds for a professional, long lasting results. It's simple to use, with an LED on/off indicator, maximum control grip and EHD+ technology. The nano diamond ceramic plates prevent damage to the hair, and the variable heat settings mean you can select the level that suits your hair type. The straightener is even equipped with a

Typhoon Sushi Dinner Set for 2
Now you can enjoy your favourite sushi and sashimi from the comfort of your own home with this dinner set by Typhoon. The set includes two white ceramic dipping sauce bowls, 1 sashimi/sushi serving bowl, 2 sets of bamboo chop-sticks and 2 bamboo placements that double as sushi rolling mats should you want to try your hand at making sushi! Made in China, this set can help re-create an authentic Asian dining experience.

Different By Design Small Crystal Glass White Wine Glasses 4 Pack
Perfect for any white wine and with an elegant stem and flute, these crystal glasses are ideal for everyday use. They come gift boxed and would make a lovely housewarming, engagement or wedding present for any wine lover. Dishwasher safe.

Carlton Powerblade 5000 Badminton Racket
This great value full size badminton racket has a modern neon green and graphite grey finish for a professional look. It's suitable for both novice and intermediate players looking to improve their game. Isoframe geometry design increases the length of the middle strings for heightened performance quality. Standard grip size and a head-light design helps to deliver and powerful and accurate play.

Lilbourne Large Sofa New Floral Cream
This comfortable UK-made large sofa has a sprung seat topped with a foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish.

Danica Hemstitch White Napkins
Dine in style with Danica Hemstitch White Napkins made from 100% cotton. Machine washable.

Belkin Universal Media Reader White
Easily download and transfer media from 56 different cards, including SDMicro SD, SmartMedia, CF, M2, Mini SD, MS and MS Duo with this Universal Media Reader. It plugs into your computer or laptop through USB and has upgradeable firmware to ensure that it will support future higher-capacity cards. Includes two USB cables for desktop or travel use.

Baby Annabell Stroller
With this practical stroller, Baby Annabell can get out and about easily. The stroller has adjustable handles and there is a safety strap to keep her safe. Lightweight and compact, it folds for easy storage. Suitable for ages 3+.

H.M. Armed Forces Navy Royal Marines Commando Uniform
This detailed 3-piece uniform has been inspired by the fatigues worn by the Royal Marine Commandos and will provide exactly the right degree of protection for a range of operational environments - bedroom, garden or park. Consisting of temperate camouflage shirt with the Royal Marine Commando flash and built-in patrol vest, trousers and green beret, this uniform set is suitable for children aged 5-8, sized between 110-128cm.

Apple USB Power Adapter
This compact power adapter offers fast, efficient charging at home, in the office, or on the go. Its universal design means that it works around the world, with the help of the Apple World Travel Adapter Kit (sold separately).

Morphy Richards 3.5L Black Slow Cooker
Cook delicious curries, joints, stews or whatever you fancy without the fuss of constantly watching the pot! The Morphy Richards 3.5L Black Slow Cooker frees you up to go about your day while it takes care of the dinner, gradually cooking your food until it's done to a turn. This attractive, classic black cooker has a strong glass lid and removable ceramic pot that doubles as a great serving dish - and both are completely dishwasher safe. The non-stick coating makes it easy to clean, and the cool touch han

Jamie Oliver Champagne Flutes 4 Pack
Celebrate in style with this set of four champagne flutes by Jamie Oliver. Whether you're enjoying a bubbly cocktail or vintage fizz these 210ml flutes will make the party. Easily cleaned and dishwasher safe they come in a very handy carry case if you are visiting friends and would make a perfect present.

Different by Design Towel Cream
Our high quality Different by Design zero twist towels are a heavier 550g per square metre and are made from fine 100% cotton yarn. The zero twist yarn makes for extra softness, reassuring bulk and exceptional drying. Generously sized, they have detailed panel edges for an enhanced, attractive finish.

In the Night Garden Igglepiggle Tricycle
This In the Night Garden Igglepiggle Trike comes equipped with a fluffy Igglepiggle rucksack and squeaker. The colourful In the Night Garden graphics will appeal to kids who love the children's TV show. The tricycle's chunky blow-moulded wheels provide extra stability, and the robust tubular steel frame will withstand many long hours of play. There's a rear bucket for storage, so kids can take toys with them on rides, and the removable parent handle lets you keep more than just an eye on your child's safety

Disney Princess Fairytales Panel Duvet Set
Perfect for kids who love the Disney Princess Fairytales, this duvet and pillowcase set will delight your youngster! Made from 55% cotton and 45% polyester with a 132 thread count, the duvet cover fits a single bed duvet (200x135cm) and comes with a single standard pillowcase. For extra convenience, the set can be machine washed at 40°C and tumble dried.

Playmobil Expedition Ship
The Playmobil Expedition Ship floats on water and can be upgraded by fitting an underwater motor (sold separately). Its transparent base allows the passengers and crew on board to observe marine life beneath the ship. The boat has a working anchor and winch (the latter of which can be used with the Playmobil Shark Diver or Deep Sea Diving Bell, sold separately). The set also includes a captain, frogman and cabin boy and lots of accessories, like a floating buoy and a treasure chest. For more than 50 years

Scrabble Original
Scrabble - the classic word game for 2-4 players that will test your vocabulary knowledge as each player tries to outwit the next. Every word counts! Suitable for children aged 10+.

Lilbourne Large Sofa New Floral Cream
This comfortable UK-made large sofa has a sprung seat topped with a foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish.

LG 30l Wavedom Microwave Combi Oven Black
Cook, roast, grill, defrost and reheat delicious, nutritious food at home with the LG Black Wavedom Microwave Combi Oven. This combination 900W microwave, 1250W grill and 2050W convection oven has a 30L capacity with five power levels and four programmes to cook your food to perfection and a weight sensor to accurately determine your cooking needs. The auto cook, defrost and reheat settings are real time savers, and the round cavity concentrates all the machine's energy on your food without wastage. The sc

Hoover Hurricane Pets and Stairs Vacuum Cleaner
The red and black Hoover Hurricane Pets and Stairs Vacuum Cleaner is a powerful upright cyclonic vacuum cleaner for around the home. The 2000W motor provides 220 air watts of suction and is mains driven. The bagless cylinder design gives 2.5 litres of capacity - no shopping for expensive, environmentally harmful replacement bags - and the transparent canister allows you to assess the vacuum's remaining capacity at a glance.

Sylvanian Families Cycling with Mother
The Sylvanian Families Cycling with Mother set contains one Mother Dog figure, one Dog Baby figure, bicycle and shopping (two loaves of bread). Suitable for ages four and up.

Tu White Wood Square Single Towel Rail
This towel rail has a glistening chrome finish that offsets the stylish white wood wall mount. Measuring 53.5 x 7cm with a depth of 8cm, it is easy to clean with a damp cloth and mounting instructions are included.

I Love Ponies Apple Tree Stables
Does your little darling love ponies? Then she'll love the I Love Ponies Apple Tree Stables! This deluxe playset has real pony sounds and stable blocks that can be arranged in a variety of ways. The playset includes 2 ponies (Snowdrop and Daffodil), a rider, Tom the stable cat, a beader for grooming that little girls can wear too and over 60 different pony accessories! The colourful stable set will provide hours of fun and entertainment, as well as engendering a love of animals. Why not encourage your ch

in-tune iPod FM Transmitter IC-10
iPod FM Transmitter delivers digital sound over a 10ft range, enabling you to listen to your iPod or MP3 on the radio! Ideal for car use, it memorises up to 10 FM frequencies and offers an additional USB socket.

Ansty Footstool Modern Circles Duckegg
Put your feet up on our Ansty chenille footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too.

Peppa Pig Sweet Dreams Duvet Set
This Peppa Pig reversible children's duvet set featuring Princess Peppa on a pale pink background includes a single duvet and pillowcase and is machine washable.

JVC Green Marshmallow Headphones
JVC's Marshmallow headphone range has been designed in bright colours to match the range of 3rd generation iPods! The earbuds and cables of these JVC Marshmallow Earphones are a verdant green to match your music player or outfit. These in ear headphones are compact, with super soft, comfy rubber earpieces that provide great sound and are designed so that they mould to fit your ear, no matter its size or shape - hence the name. JVC Marshmallows have extra low sound leakage, making them ideal for commuters w

SanDisk 4GB Micro SD Memory Card
If you need more capacity for ring tones on your phone or photos on your camera, this 4GB Micro SD card should fit into most SD slots. Measuring 11mm x 15mm and just 1mm thick, this tiny card with big capacity gives more storage space on your mobile phone.

Scafell Rock Double Flock Airbed
Get a more comfortable night's sleep with this double-sized airbed from Gelert. Suitable for both indoor and outdoor use, the airbed can help you have a more relaxing camping experience, or is useful to have to hand if guests stay over. Easy to inflate and deflate it is made from PVC flock material and comes in navy. It includes a repair kit.