There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Faux Suede Office ChairOlympus 420 Accessory KitFisher Price Imaginext Helicopter ComboSony Reader PRS-ACL1 eBook Reader Lighted Leather Case BlaAqua Beads Flower Studio CompactRoss Performance HDMI Cable 2mRattan 4 Wide Drawer Unit HoneySuffolk Low End King Size BedHP 364 Series Photo Value PackAluminium Golf TrolleyDuracell Ultra M3 D Batteries Pack of 2Tu Stainless Steel Cabinet with Mirror Door SquareAura Chest of DrawersTu Pillowcase Non-iron Pair TealLe Creuset Rectangular Roasting Dish Granite 26cmApple iPod Touch 32GBRowlinson Rustic ArchSamsung PL60 10 Megapixel Digital Camera SilverPhilips CD1553B/05 Triple PhoneToshiba Satellite L300-1DI 15.4 Inch 250GB Laptop BlackDuracell Plus AA Batteries Bulk Pack of 24Manchester United BeanbagLG 30l Wavedom Microwave Combi Oven BlackRussell Hobbs Nevada 2 Slice ToasterThermos Orion Soft Touch Travel MugSainsbury's 5m Measuring TapeDora the Explorer Sand and Water Activity TableSainsbury's Pocket Sprung Ortho MattressBosch PSB 500RE Hammer DrillTomTom GO 540 Live UK and Ireland
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

At the brand new Sainsbury's Online Store you'll find everything that you'd find in your local Sainsbury's plus much else besides, including the Sainsbury's Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsbury's online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsbury's you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

Ludlow Regular Sofa Mocha
Contemporary, curvy, but with a nod to classic sofa designs of the past, the Ludlow regular sofa has a sprung seat with foam cushions and fibre-filled rear cushions, so you'll always be sitting comfortably. UK-made, its neat tapered legs lift the body of the sofa well off the floor and reversible rear cushions ensure a long life. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statutory rights. If you are buying made to order

Draper 18V Cordless Hammer Drill and Case
A powerful 18V cordless drill and screwdriver, with a useful set of features such as variable speed and 17 position torque control to prevent over-tightening. This model also comes with a soft-grip handle for comfort during prolonged use. Also, this drill has a hammer function, which is vital for drilling through masonry. The drill has a quick, convenient hand tightening mechanism, so no need for an easy-to-lose chuck. Simply plug in to recharge when not in use, and then use cordlessly for extreme flexibi

Fogarty Anti-allergy Mattress Protector
Fogarty's Anti-allergy Mattress Protector has been approved by the British Allergy Association for its level of anti-bacterial, anti-dust mite and anti-fungal protection which work to improve the comfort and rest of allergy sufferers. Ideal for everyday use, it is machine washable and can be tumble dried.

Ludlow Large Sofa Sage
Contemporary, curvy, but with a nod to classic sofa designs of the past, the Ludlow large two seater sofa has a sprung seat with foam cushions and fibre-filled rear cushions, so you'll always be sitting comfortably. UK-made, its neat tapered legs lift the body of the sofa well off the floor and reversible rear cushions ensure a long life.

Mega Bloks Struxx Basixx 20
The Struxx Basixx 20 is a challenging, exciting, futuristic building set consisting of balls, sockets and rods that snap together to create an array of constructions. The set contains 234 parts and 20 building suggestions, from helicopters to race cars to giant scorpions - not that you have to stick to the suggested patterns. Kids will find their imaginations and creativity expanding as they build and build to their hearts' content. No fewer than 5 feature parts enable the structures to be expanded furthe

Seagate Freeagent Desk 1TB External Hard Dive
Fast disk speed and an excellent amount of storage space makes the Seagate Freeagent Desk a good accompaniment to any PC desktop computer. With 1TB of storage, you can store up to 250,000 MP3s, 285,000 digital photos or 440 hours of DVD quality video. With an automatic backup facility, you can store your important files and be safe in the knowledge that they will be backed-up if your PC hard drive should crash. Please note: this product is not compatible with Macintosh computers.

Hot Wheels Colour Blaster
Personalise your Hot Wheels vehicles with the Colour Blaster. Spray-paint cars in your favourite colours inside the self-contained transformation cell using the spray gun provided then launch the cars out ready for action! Not suitable for all Hot Wheels vehicles. Suitable for children aged 3+.

Liverpool Football Club Cotton Curtains
Curtains stop draughts, keep light out and provide privacy, not to mention helping to decorate a room, which is why this pair of official licensed curtains from Liverpool Football Club are great for a kid's bedroom. Machine washable and suitable for the tumble drier, sticky finger-prints can be easily washed away, curtains dried and re-hung all before bedtime! A pencil pleat gives them a neat ripple effect both when open or drawn. Can be cut to fit. 100% cotton. W168cm x L137cm.

Different by Design Copper Bottom Stainless Steel Saucepan with Lid 18cm
Different by Design brings you this oven-safe saucepan with copper bottom and glass lid. Not just a decorative touch, the copper base absorbs heat beautifully and distributes it evenly across the pan. The rest of the pot is crafted from stainless steel and finished in a dazzling mirror shine. Suitable for many kitchen tasks from boiling veg to cooking pasta, heating soup and making porridge, the 2.27L pan is suitable for gas or traditional electric hobs. The clear glass lid allows you to check on cooking p

Numberjacks Soft Balls and Skittles
These soft skittles and balls are a safe and fun game for little folk to play while improving their hand-eye co-ordination. Simply roll the balls towards the pins and watch them fall! Their wipe clean exterior makes it easy to remove sticky finger-prints. Suitable for both indoor and outdoor use by children aged 3 years and above.

LEGO City Farm
LEGO City needs fresh food and farm produce, so help stock the larders of the city with the LEGO City Farm. The farm set contains farm buildings, tractor and trailer, grain silo, equipment, two male farmer mini figures, a female farmer mini figure and animals: cow, bull, dog and cat. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act of building and creating stimulates the imagination and de

Banyan Nest of 2 Side Tables
Made from sheesham, an Indian hardwood, Banyan furniture highlights the wood's natural grain and is hand finished to a smooth semi gloss finish. The small table features a shelf and nests inside its larger counterpart. Both have tops large enough to support a table lamp and are supplied fully assembled. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensure that you have measured the space required for this it

Pocketville Hospital
Welcome to Pocketville Puppy Hospital, where new mums and their newborn babies can be found. Come round at visiting time and meet Mum Faye's new Dalmatian triplets. Are they boys or girls? Just dip the babies in their bathtub (add some water first!) and see whether their nappies turn blue or pink! Pocketville Hospital comes equipped with a lift, moving staircase and accessories. The Pocketville Hospital Playset includes the Dalmatian family - exclusive to this playset. The pack contains 1 Pocketville Hos

Black and White New York City Wall Art Set of 3
Iconic, bustling and cosmopolitan, the image of New York by night is a true classic. Bring this Gothic view of the glamour, lights and energy of the tough and romantic city that never sleeps into your living room. The 3 sections can be arranged in a variety of ways on the wall above a sofa or table. Each canvas measures 70 x 30cm. The MDF wood frame is resistant to warp, moisture and compression.

Zap Giant Faux Leather Lounger Black
A large, and we really do mean large, comfortable beanbag for lounging. Its faux leather exterior can be wiped with a damp cloth making it really easy to keep clean. Perfect for living rooms, play rooms or kids rooms when extra seating or somewhere to relax is required. Not suitable for children under 3.

Mr Men Little Miss Sunshine
Bring a bit of sunshine to your life with this soft and velvety Little Miss Sunshine. Squeeze her and watch her light up and play musical tunes. Requires 4 x AA batteries, which are included in the pack. Suitable for children aged 3+.

Kenilworth Chair Standard Back Sand
This UK-made Kenilworth chenille chair is slightly deeper than a traditional chair and with its fibre-filled rear cushion guarantees comfort. It's also got a sprung seat and a removable seat cushion filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Children's Red, Orange and Green 9 Bin Toy Storage
Children's Red and Blue 9 Bin Toy Storage is a perfect place for your kids to keep their toys! A sturdy wooden frame of varnished, natural pine holds 3 green, 3 orange and 3 red non woven fabric bins which will comfortably and conveniently hold all their toys. Practical and attractive, the unit's 9 storage bins provide enough space for plenty of playthings, keeping them stored in open containers even small people can reach when they need to. Children's Red and Blue 9 Bin Toy Storage requires some self asse

Hoover Cylinder Bags
Replacement vacuum cleaner bags for Hoover Sensory, Telios and Arianne vacuum cleaners. These bags offer a high level of filtration, maximising the amount of dust caught while vacuuming. Also resilient and resistant to breakage for extra safety. Each box contains five bags. Fits the following Hoover cylinder machines: Sensory: TS 1600-2999. Telios: T4300-4599, T5400-5899. Arianne: T2012, T2100-2760.

Easy Karaoke Pop Classics
Beat the recession by organising a fun karaoke night in! Easy Karaoke Pop Classics is a set featuring loads of hit, chart topping pop songs - some of them the all time favourites of karaoke fundamentalists the world over! For use with any of the Easy Karaoke players available from Sainsbury's!

George Foreman 4 Portion Grill and Melt Health Grill Silver
Cook the healthier way and grill rather than fry in this stylish George Foreman grill, with a cooking area equivalent in size to four chicken breasts. This grill features fat draining grooves to carry the run-off fat into a separate tray, while a floating hinge makes it easy to cook extra thick steaks or huge club sandwiches and enables it to double as a panini press. It can also be locked for elevated grilling, making it perfect for melting cheese. Simple to use with just one temperature setting, it show

In My Pocket Pretty Pet Palace
Take your Puppies and Kitties out for a fun day at the Pretty Pet Palace! It comes equipped with a fun slide, a dining area and a rotating dance floor for parties. The Pretty Pet Palace Playset includes three Puppies - Diego, Twilight and Scamper - and three Kitties - Polo, Jazz and Pebble - exclusive to this playset. The pack contains 1 Pretty Pet Palace playset, 3 exclusive Puppy figures, 3 exclusive Kitty figures, umbrella and sun chair. Suitable for ages 4+.

Tu Fitted Sheet Plain Non-iron Red
This convenient non-iron fitted sheet in red is attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The single fitted sheets measure 90cm x 190cm. Double fitted sheets measure 135cm x 190cm, while kingsize measure 150cm x 200cm. Machine wash at 40°C.

Western Digital 1TB Mybook2 Studio Edition External Hard Drive
Designed for use by professional Mac users, the Western Digital My Book Studio Edition hard disk drive provides extensive storage with speed and compatibility in mind. With rapid file transfer rates including 480mb/s through USB2, 400mb/s through FireWire 400 and 3gb/s using eSATA, and automatic back-up onto a drive that can store up to 76 hours of digital video (DV), 120 hours of HD video and 440 hours of DVD quality video, it is safe to trust the My Book Studio Edition with your work.

Le Creuset Rectangular Roasting Tray Teal 19cm
This small Le Creuset Rectangular Roasting Tray forms part of the durable Le Creuset stoneware range. Ideal for roasting, baking and marinating for one or two people or for serving side dishes. Coated in teal enamel to resist chipping, scratching and cracking, this versatile dish can travel happily between microwave, grill, oven and freezer. This dish has two sure grip handles and is dishwasher safe.

Wood & Slate Alpine Bird House
The Wood & Slate Alpine Bird House will encourage feathered friends to spend more time in your garden. Its quaint, natural appearance will blend beautifully with any outdoor design scheme. The small entrance and sturdy structure mean smaller birds will be safe inside from predators and scavengers. There's no self assembly required; just hang the bird house by its hanging cord from a strong branch, retire to a discreet distance and watch the birds flood in. The Wood & Slate Alpine Bird House carries a 1 yea

Le Creuset Rectangular Roasting Tray Blue 19cm
This small Le Creuset Rectangular Roasting Tray forms part of the durable Le Creuset stoneware range. Ideal for roasting, baking and marinating for one or two people or for serving side dishes. Coated in blue enamel to resist chipping, scratching and cracking, this versatile dish can travel happily between microwave, grill, oven and freezer. This dish has two sure grip handles and is dishwasher safe.

Tu Two Tone Square 12 Piece Dinnerware Set
The unusual shape of these stoneware pieces makes this dinner set a conversation piece. Slightly squared off, each item is glazed in a neutral sand colour. The set features: dinner plates x 4, side plates x 4 and cereal bowls x 4. These pieces are both dishwasher and microwave safe.

Verbatim 4GB MicroSDHC Card Class 4
The Verbatim 4GB MicroSDHC Card Class 4 is a very high capacity card, little bigger than a thumb nail, that's compatible with any electronic devices supporting MicroSDHC cards, especially mobile phones, smartphones and other portable devices. The product features fast (class 4) transfer rates and low power consumption, allowing you to spend more time on the move with your portable device. The product carries a 2 year manufacturer's warranty.

100 Classic Books Collection for Nintendo DS by Activision
This ingenious cartridge from Nintendo instantly provides you with such legendary novels as Moby Dick, Great Expectations, Jane Eyre and Treasure Island. Other featured authors include Edgar Allen Poe, Anna Sewell and The Bronte Sisters. It handles just like a normal book, and has a few advantages to boot. You can find a book that matches your mood, adjust the print size, and even find a suitable piece of music to play in the background. Press a button to turn the page, and when you've stopped reading, you