At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Vidal Sassoon Palm ClipperEpson T0711 Black Ink CartridgeMowbray Chocolate 2 Seater SofaPhilips 2 Slice Toaster WhiteFisher Price Rainforest MobileVerbatim DVD+R Blank Disks Spindle of 50Arsenal Football Club Single Duvet SetTu Art Deco Jewel Frame 5x7" SilverSpokey Joe Single Child Bicycle TrailerBreville VHB029 Brushed 3-in-1 Hand Blender SetMasterplug Surge Protected Extension Lead 6-way 2mRussell Hobbs Satin Classic 2 Slice ToasterSamsung Q320 13.4-inch Laptop BlackTu Anti-allergy 10.5 tog DuvetCole and Mason Electronic Mill ChromePanasonic 26" HD-Ready Digital TV TX-L26X10BEasy Karaoke Diva DiscsMinster Accent Chair Alaska Leather ChocolatePanasonic DVD-S33EB-S DVD PlayerMorphy Richards 2400W Mulberry Comfigrip Turbo Tip Steam IGelert Double Layer Sleeping BagBanyan Nest of 2 Side TablesBodum Kenya Coffee Maker 8 CupGallery Ornate Mantle Mirror WhiteTu Water Hyacinth 4 Drawer Tall StoragePuzzle Extra - Disney CarsPhilips 5.1 DVD Home Theatre System HTS3020/05LEGO Creator StegosaurusSinger Confidence 7465 Sewing MachineBelkin Screen Overlays for iPod Nano 4th Generation Pack o
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Much more than just an online version of your local Sainsbury's, the Sainsbury's Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsbury's insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsbury's UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsbury's online Sport & Leisure section.

Dyson Zorb Carpet Powder
This clever cleaning powder is designed to be used in conjunction with any Dyson vacuum to give grubby carpets a spring clean that will leave them looking and smelling fresher and newer. Simply sprinkle the moist powder on the offending carpet or rug then leave for half an hour, in which time the tiny particles will have attached themselves to thousands of dust, bacteria and mould spores, which are swiftly sucked up into your vacuum - leaving behind a pleasant flowery smell.

Gatsby Nest of 2 Tables
Whether you'll use them at the end of a sofa for books and drinks, or in a corner under a lamp, this Gatsby Nest of 2 Tables will always look stylish. They're made from sustainably sourced birch, a hardwood often used in furniture making because of it's beautiful grain, and they've been stained a rich dark brown. The smaller of the two tables nests underneath the larger, so if you're not using it needn't take up any extra room. This product is supplied fully-assembled. It is your responsibility to ensure

Verbatim DVD-R Slim Cases Pack of 10
The Verbatim Pack of 10 DVD-R Slim Cases is a pack of DVD-Rs with slim jewel cases. They offer 4.7GB of storage space each and 16x write speeds (check compatibility with your drive manufacturer if your writer is less than 8x speed). Verbatim's AZO" technology assures a higher quality, longer lasting write and superior archival performance. Ideal for backups and sharing media and other files, these are compatible with DVD-R recorders and most DVD players. Limited lifetime warranty.

Toshiba Camileo H20 HD Camcorder
A great, traditional palm-grip HD camcorder from Toshiba, the Camileo H20 offers a range of features in a great, simple package. It captures full 1080p HD video, and has a flip-out 2.5in LCD to view your video on, and a useful 5x optical zoom. The versatile lens can go into a macro mode and focus as close as 10cm for amazing close-ups. Another great feature is electronic image stabilisation which reduces the effects of camera shake. It has an HDMI plug so you can view your movies directly on an HDTV in fu

Masterplug Basic Extension Lead 2m
This 2m extension cable gives you six extra sockets exactly where you need them.

Rothwell Upholstered Double Bed
A good bed frame will last you for years, so it's important to choose one that is the right size and design for you. The Rothwell Upholstered Double Bed is a 4'6" faux leather bed frame with a sleek, contemporary look in chocolate brown. The large headboard, footboard and sides are lightly cushioned for your comfort and protection. Wooden slats support the mattress (not included) and are screwed in to prevent slipping. Four mahogany stained wooden feet complete the look and 2 extra unstained legs support

Epson T0553 Magenta Ink Cartridge
The Epson T0553 Magenta Ink Cartridge is compatible with any Epson printer that takes an Epson T0553 ink cartridge - EPSON Stylus Photo RX420, 425, R240, R245, RX520. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Tu Cushion and Throw Set Red
A pair of cushions and a soft tasselled throw are the perfect accessory when you need some extra comfort. The soft chenille-like texture makes the set very gentle on the skin and the cushions are perfectly stuffed with just the right amount of padding. Bound with satin ribbon, this set makes a great housewarming gift. The throw measures 100cm x 150cm, while the cushion measures 38cm x 38cm. Machine wash at 40°C.

HP Colour LaserJet CP1215 Printer
Print quality pictures with the HP Colour LaserJet CP1515n Printer. Able to print up to 12 pages per minute in monochrome or 8 ppm in colour using in line colour laser printing technology, it has a maximum printer resolution of 600 x 600 dpi and connects to your computer via USB. The printer is flexible and easy to use. For use with PC systems, it's compatible with operating systems Microsoft® Windows® 2000, XP Home, XP Professional and Server 2003 and is certified for Windows Vista®. The pack also includ

Disney Princess Magic Mirror Game
The perfect gift for your little princess. Wearing a pretty tiara that is included in this pack, your little one can say a wish into the handheld mirror then watch it light up and come alive with Snow White, Cinderella or Belle who will talk and sing one of up to 15 songs and sayings. Requires 2 x AA batteries (not included). Comes with a 6 month guarantee. Suitable for children aged 4 upwards.

Samsung PS50B451 50" HD Ready Digital Plasma TV Black
This massive 50in, HD ready plasma TV from Samsung will turn your living room into a small home cinema. A vast array of features creates pure cinematic indulgence and a feast for your eyes. Offering simply amazing picture depth and colour range, along with 720p HD ready resolution to display images with much greater clarity than regular TV, this flagship set will delight the whole family. Samsung's FilterBright technology cuts down on reflections and lets you see more of the TV image. The quick, 100Hz

Hanson Alteo Family Health Check Scales
These scales by Hanson have a number of features including one that can be used to calculate the overall body fat of anyone weighing up to 150kg. Turned on with a simple touch of your foot these easy to use scales will display your weight in stones, pounds or kilograms and can calculate if you are a healthy weight for your age and height. A memory capacity allows multiple users to log their personal details meaning that the scales can display your results history at the click of a button. A digital LCD di

BaByliss Eco Dryer
Products from industry leaders BaByliss are the choice of professionals. Commit to saving the environment without compromising on performance with the energy saving BaByliss Eco Dryer. It dries your hair just as quickly as any 2000W dryer, but consumes only half the energy thanks to advanced heater and airflow technology. Incredibly light and powerful, the Eco Dryer's technology uses an advanced heater and fan design that rebalances the heat and airflow. Ionic conditioning gives frizz-free shine, while 2 h

Le Creuset 26cm Cast Iron Grillit Almond
This 26cm "grillit", with almond finish, is ideal for a range of lower fat cooking purposes. The ribbed base provides the strength and durability needed for the intense heat a grill produces. Use the grillit for searing quickly, with less fat, large pieces of meat and smaller foods like sardines, prawns or cutlets; grilling vegetables or making toast; finishing cooking thicker pieces of meat in the oven; roasting lamb or beef in the oven or deglazing the caramelised residues of meat with a glass of wine to

Chef'n Palm Peeler
Peel vegetables safely and efficiently with this fantastic hand peeler from Chef'n. Simply put your fingers through the soft rubber grip on the back and it will fit snugly into your palm. Then just use it by rubbing your hand along the carrot, potato or other vegetable, peeling cleanly and easily. Its green and cream colouring is sure to brighten up your kitchen and can be used in either hand. Easily cleaned and dishwasher safe, it's the only peeler you'll ever need.

Le Creuset 26cm Cast Iron Grillit Graded Blue
This 26cm "grillit", with graded blue finish, is ideal for a range of lower fat cooking purposes. The ribbed base provides the strength and durability needed for the intense heat a grill produces. Use the grillit for searing quickly, with less fat, large pieces of meat and smaller foods like sardines, prawns or cutlets; grilling vegetables or making toast; finishing cooking thicker pieces of meat in the oven; roasting lamb or beef in the oven or deglazing the caramelised residues of meat with a glass of win

Breville Spectra Kettle Stainless Steel
This smartly moulded 3000W Breville Spectra Stainless Steel Illuminated Jug Kettle has a colour changing light, great for a modern kitchen as a funky conversation piece, yet it still retains some elegant style. It gives you the option of a fast boil if you're in a rush, or a slower, quiet boil for when you've got a hot-drink craving late at night and don't want to wake the family. The removable, washable filter prevents sediment and limescale from being deposited in your drink, and with its 1700ml capacit

Toshiba SD390E HDMI DVD Player
Get the cutting edge in home entertainment with the Toshiba SD-390 DVD player. With DVD upscaling (720p, 1080i and 1080p), high resolution PAL progressive, an MP3 player and JPEG viewer in addition to its many playback capabilities, it's sure to keep you entertained. The player allows you to watch pre-recorded DVDs in excellent quality and with great sound via the rear analogue 2-channel input, and will actually improve the quality of your standard DVD content. The REGZA Link means your remote control can

Sainsbury's Shaggy Chenille Bath Mat Chocolate
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Tu Squares Rug Chocolate
This Tu Squares rug in rich, dark chocolate brown will enhance any room. Its contemporary geometric pattern makes it versatile and because it's made from 100% wool, it has a lovely pile that's luxury for bare feet. The rug measures a generous 120 x 170cm, making it a good fit for any medium-sized room. Because the rug is handmade, some fibres may become loose. Vacuum clean the pile regularly for a pristine appearance.

Sainsbury's Shaggy Chenille Bath Mat Clover Pink
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Christy Kiro Pillowcase
Christy bed linen is the last word in luxury and comfort. This beautifully embroidered and appliqued Christy Kiro Pillowcase will jazz up any style-conscious bedroom. The bold, dramatic look of the stylish floral design is borne out by the high quality of the materials used - the slip is made from 200 thread count, 100% cotton percale for cloud-soft bed basking, with linen trim. You'd think linen this gorgeous must be dry clean only, but the pillowcase is fully machine washable and can be tumble dried for

Fogarty Premier Down 10.5 tog Duvet
For the ultimate in luxury Fogarty have created a Premier Down Duvet containing clusters of white goose down to promote rapid moisture transfer, breathability and comfort. Pocket stitched to retain an even distribution of the filling, this duvet is light and offers 10.5 tog warmth. Easy to look after, this duvet is suitable for tumble driers and is machine washable at 60ºC to eradicate dust mites.

LG 37" 1080 Digital LCD TV
This attractive, high-gloss, black TV has the functions to match its form. HD 1080p-ready and with built-in Freeview, it also has a Twin XD Engine. With resolution of 1920 x 1080, a contrast ratio of 80,000:1 and a 5ms response time, it delivers images of superior quality, colour and sharpness. The combination of 24p Real Cinema, Clear Voice and Invisible Speakers with SRS TruSurround XT makes watching films a cinematic experience.

Jamie Oliver White Tiny Sorts Jug
This range of simple and elegant china from Jamie Oliver has been created using quality porcelain that is dishwasher and microwave safe. This classic and durable jug will look beautiful on any table and serve you well for years to come.

Tu Contrast Faux Silk/Velvet Eyelet Curtains Terracotta/Choc
These striking faux silk and velvet curtains will add a sophisticated elegance to any room. Styled in a pencil pleat, the curtains will hang luxuriously from any window. Comes with matching tie-backs. Cotton/poly blend. Dry clean only. When measuring for your curtains, bear in mind that, as a general rule, pleated curtains need to be 1.5 times your window width. The length should match the overall drop from the curtain pole or track down to your chosen length.

Bratz World House
Bratz girls like to kick back and relax in ultimate style and luxury - and now you can visit the Bratz World House and help them. This open style dolls house has over 20 accessories to help create beautiful bathrooms, dressing rooms, kitchens and bedrooms. Elegantly decorated, this attractive Bratz house can be folded neatly away when not in use. In its neat, cute box this house would make an ideal gift - Bratz dolls are sold separately. It's suitable for children over 6 years of age.

Silentnight Superspring Mattress Topper
This superspring topper adds softness and support to your bedtime so aiding a restful nights sleep. Mattress toppers lend high levels of comfort to your bedding while also lengthening the life of your mattress, machine washed regularly they will also keep your bed dust mite free!

Grundig iPod Micro System GUAMCIP
With an iPod dock, CD player, FM/MW radio, USB and SD/MMC card slot, this versatile, multi-functional system has today's music fan in mind- as well as a very attractive price tag.

Rowlinson 6x4 Metal Shed Pent Roof
This handsome steel shed, provides an attractive and compact storage space in any garden and requires no periodic treatment. Features include a lockable sliding double door (padlock not included), rust proofing and fire, rot and rodent resistance. This low maintenance shed requires 2 people for assembly, comes with a full set of care instructions and is guaranteed for 10 years against perforation from rust. Floor not included. This product is not available to customers in Northern Ireland.