Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Ludlow Large Sofa SageOakham Large Sofa SandPunching bag and MittsSainsbury's Philips Screwdriver SetDoctor Cook 3 Piece Pan SetBelkin 17" Notebook Sleeve Neoprene Jet/CabernetChildren's Hearts 6 Bin Toy StorageNicky Clarke Desired 2000W Professional AC Hair StraightenNicky Clarke Compact RollersCanon CL-41 Colour Ink CartridgeFit and Fresh Breakfast ChillerBraun Xpressive Wet and Dry EpilatorFisher Price Imaginext Helicopter ComboOral B Dual Clean Brush Head 2 PackWeight Watchers Silver Precision Electronic ScalesReady Steady Cook 3 Piece Hard Anodised Cookware SetTu Fine Stripe Duvet Set MultiPeppa Pig Tube of CollectablesSony Ericsson Pay As You Go T303 T-MobileMitre Fortress Goalie Glove Large BlueGuitar Hero World Tour Super Bundle for PS3 by ActivisionSainsbury's Lexmark 26 and 27 Colour Ink CartridgeBosch TAT6901GB Stainless Steel Private Collection 2 SlicApple iPod Nano 16GB BlueIn the Night Garden Igglepiggle TricycleToshiba SDP63 7" Portable DVD PlayerVerbatim Mini Optical Travel MouseSainsbury's Kids Bakeware SetJamie Oliver White Mug 2 packTu Floral Printed Fleece
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsburys in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsburys.

In fact, Sainsburys is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsburys products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsburys store, then no problem; at Sainsburys Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

Panasonic TG6411 Black Trio Handset Phone
This set of DECT phones from Panasonic promises excellent speech clarity, boasts sleek looks and features a large 1.8" amber-backlit LCD display with illuminated keypad. Fully charged, talk time is up to an impressive 18 hours, with up to 170 hours on standby. Other features include a 100 name and number phonebook, speakerphone, 16 polyphonic ringtones, 10-number redial memory, three-way conference calling, keypad lock, clock and alarm. Caller ID with caller ID memory and call waiting are available, subj

Gatsby Set of 2 Tunis Chairs
The Gatsby range has sharp clean lines and would suit most modern interiors. These comfortable dining chairs conveniently come in pairs and are upholstered in man made micro suede which is soft and comfortable but can be easily cleaned with a wipe with a damp cloth. The frames are made of sturdy rubberwood, stained to match the rest of the Gatsby range. Some assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is final

Rowlinson Double Wheelie Bin Store
This attractive, ventilated double wheelie bin store, constructed from sustainably sourced timber, performs the double function of hiding ugly bins from sight and keeping out scavengers like foxes and domestic pets. The convenient lifting lid gives easy access to the bins, while the bolted door makes it simple to wheel them out come collection day, and the natural timber finish will fit unassumingly into any outdoor setting. Some assembly required. Guaranteed for 15 years against rot.

Sainsbury's Tufted Pedestal Mat Cream
Pure cotton, this 48cm x 50cm pedestal mat is a nice addition to any bathroom. Easy to wash, neutral in design and extremely soft, it has raised cotton tufts making for a striped design that is visual appealing. Matching bath mat available. Machine washable at 40ºC.

York G101 Vertical Gym
Achieve a multitude of exercises on this vertical multi gym from York. It includes a bench press and equipment for you to do leg extensions, arm curls, low rowing and weight lifting with the 50kg weight stack. Measuring 141 x 115 x 196cm, this seated vertical gym is made from solid, heavy duty construction. The silver multi gym's maximum resistance is 100kg and the maximum user weight is 125kg. It has a removable arm curl pad with a two position dual function press. There are multi-position hand grips on

Bosch PSR 12 Cordless Drill Driver
A compact portable drill/driver and charger in a practical carry case. Bit storage on the tool's body, 10 torque settings and a keyless chuck make the PSR 12 an efficient drill/screwdriver combination. An integrated work light helps with visibility in tight areas, while a soft grip handle, lightweight body and trigger switch control of drill and driving speeds make this a particularly handy tool.

Bodum Columbia Coffee Maker 8 Cup
Bodum's coffee and tea products have made the brand synonymous with style. The Swiss company's products aren't just stylish, they're practical. Fashioned out of stainless steel, the Columbia cafetiere looks like an art deco coffee pot. Unlike other Bodum cafetieres it isn't made of glass, so is extremely resilient to everyday knocks and bumps. It can make up to 8 cups of coffee so is perfect for any large get together. Dishwasher safe. To use, simply use coarse ground coffee, add hot water and stir. Wait 4

Star Wars Clone Wars Electronic Lightsaber
Any young intergalactic warrior needs his or her own electronic lightsaber to fight the Clone Wars alongside the heroic Jedi or the tyrannical Sith. The lightsaber is the weapon of choice for both sides in the fight for freedom or domination. At the touch of a button the spring-activated blade of the lightsaber extends from its hilt - just like in the movies - to almost a full metre in length! The battery-operated lightsaber emits a realistic power-activated buzz and illuminates exactly like Anakin Skywalk

D and T Brushed Brass Double Gang 13A Socket
Bring a subtle, stylish touch to your home's electrical fittings with this brushed brass double wall socket with on/off switch, which is manufactured to the highest quality and safety standards.

LEGO Bionicle Fero and Skirmix
The LEGO Bionicle (short for Biological Chronicle) Saga is an exciting new departure for the LEGO world - an original story with fierce creatures, masked villains and robotic heroes battling it out for supremacy. The fierce hunter Fero rides across the desert sands on his rock steed Skirmix, searching for Glatorian to capture and bring back to the arena in Roxtus. Anyone who manages to avoid Fero's spiked Thornax launcher will still have to deal with Skirmix's savage jaws and stinger tail! Both figures have

LEGO City Farm
LEGO City needs fresh food and farm produce, so help stock the larders of the city with the LEGO City Farm. The farm set contains farm buildings, tractor and trailer, grain silo, equipment, two male farmer mini figures, a female farmer mini figure and animals: cow, bull, dog and cat. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act of building and creating stimulates the imagination and de

Scrabble Original
Scrabble - the classic word game for 2-4 players that will test your vocabulary knowledge as each player tries to outwit the next. Every word counts! Suitable for children aged 10+.

Ben 10 14" Bicycle
This fantastic Ben 10 14 Inch bike is perfect for fans of the immensely popular kids' TV show. The bike features 14" (35cm) spoked wheels with pneumatic tyres, printed chain guard, front and rear calliper brakes and removable stabilisers, and is decorated with graphics from the programme. Both the handlebar and seat height are adjustable. Some assembly is required. Suitable for ages 4-7.

Samsung T220HD 22-Inch Monitor
The Samsung T220HD is a truly versatile, 22 inch widescreen monitor combining eye-catching design with cutting edge visual technology, incorporating a range of modern features that make it perfect for both your computing and multimedia needs. Its brightness is 300cd/m², contrast ratio is 10,000:1, and resolution is an HD-compatible 1680x1050. The monitor has clever, technologically advanced hidden speakers, providing great sound while the monitor stays sleek. The monitor has an array of connectors so you

Braun CruZer 4 Shaver
To describe this as a mere shaver doesn't do justice to its versatility - this is a full body-hair maintenance system. It's well-equipped to tackle all your depilatory needs. Designed for both face and body shaving, the floating foil adjusts to your face and body contours, while the SmartFoil system captures hair that grows in all directions. The result is an extra-close, smooth shave. The twin-sided rotating styler has different trimming widths to suit your needs. A multi-length beard-trimming attachment

Humax PVR9150T 160GB Digital TV Recorder
Humax has long been a leader in providing user-friendly, reliable and affordable digital television recorders, and that tradition continues with the 9150T. Black and unobtrusive, it brings you all the added channels of Freeview+, while its 160GB hard drive will store up to 100 hours of your favourite programmes. Easy to install and set up, the Twin Tuner allows you to record one channel while watching another, or to record two channels simultaneously while playing back a previous recording, so it's very f

Kenwood Prospero Compact Stand Mixer
Short on space? New to food prep? You need the Kenwood Prospero Compact Stand Mixer. It's a versatile yet simple machine with loads of functions to give you confidence in the kitchen - ideal for light, everyday family use and basic food preparation. Prospero has a safety interlock function, so it won't switch on unless all components are locked in securely. It has a 4.3L stainless steel bowl, dough tool, whisk attachment and K beater; splash guard and on board cord storage. Prospero has variable speed sett

Sainsbury's Lexmark 1 Colour Ink Cartridge
The Sainsbury's Lexmark 1 Colour Ink Cartridge is compatible with any Lexmark printer that takes a Lexmark 1 ink cartridge. It is suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only will you be doing your bit for the environment, but for each cartridge returned, we'll donate £1 to

Duracell Plus AA Batteries Pack of 20
Suitable for all appliances requiring an AA battery.

Oral B Vitality Dual Clean and Timer Toothbrush
The Oral-B Vitality Dual Clean toothbrush has two moving brush heads, so it provides twice the cleaning action, removing more plaque than a regular manual brush and leaving teeth feeling clean. With an integrated timer, it will tell you when you've brushed for the dentist recommended two minutes.

Samsung LE26B350 26" HD Ready Digital LCD TV Black
A 26 inch LCD TV with a space-age design and HD ready resolution so you can enjoy ordinary standard definition programming as well as the beautiful crystal clarity of HD. Two HDMI inputs lets you connect a Blu-ray player or games console. A DVI port lets you connect up a PC too if you like. A built-in digital tuner connects to Freeview without an extra set-top box, bringing you many benefits such as on-screen programme guide, parental locks and a sleep timer. Dolby Digital sound will captivate you, maki

Sainsbury's Basics Blender
However much or however little time you spend in the kitchen, you can't live without this Sainsbury's Basics Blender. Apart from the usual blending, whizzing and chopping, this table blender also has a liquidiser function for making thicker juices, purees and baby food. The Sainsbury's Basics Blender has two speeds as well as pulse function, a pouring spout on the durable 1.5L plastic jug, non slip feet, a safety lock and built-in cable storage for easy tidying away. The 450W blender carries a 1 year manu

Morphy Richards 2000W Turbosteam Iron Blue
A great basic steam iron with a range of useful features and fresh design in blue and white. It's lightweight with an aluminium soleplate, and small for easy storage. The translucent easy-view water tank lets you keep an eye on your water level. It has a no-drip system and a fine spray for hard-to-iron creases and sensitive fabrics. The water tank also fills easily for less spillages. Comes with a two-year guarantee.

Epson T0614 Yellow Ink Cartridge
The Epson T0614 Yellow Ink Cartridge is compatible with any Epson printer that takes an Epson T0614 ink cartridge - EPSON Stylus D68PE and EPSON Stylus D88/D88PE. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Vax Mach 4 Upright Vacuum Cleaner
The Mach 4 upright comes complete with onboard crevice and dusting tools, while a telescopic handle makes storage easy. Pet owners will appreciate the turbo tool brush that agitates deep into fibres to remove stubborn pet hair. An HEPA filter that will last a lifetime catches even the smallest of particles for a thorough, fresher clean.

Tu Toilet Seat White
Simple and does the job, this white moulded toilet seat is a comfortable seat for your toilet. Excellent as a replacement or spare seat, it measures 36.7 x 43cm.

S&C Three-tier Stand for up to 37-inch TVs Glass and Aluminium
S&C Products make a collection of beautiful, well-designed TV stands that are the perfect compliment to your modern, sleek LCD or plasma TV. Produced to high specifications with ultra-modern design, they will make your home theatre system look magnificent. This ZIN321535/CLI model is a three-tiered, aluminium and clear glass construction. It has a cable management feature to reduce cable clutter. Good for use with up to 37-inch televisions. The glass is toughened safety glass, so it can take the weight of

Tu Constellation Cushion Chocolate
The satin texture of this 43 x 43cm Tu Constellation cushion feels great against the skin and is deliciously cool. The embroidered designs and coloured panels give the cushion character and style. The bold, dramatic cushion has no feathers to plague the allergy-prone. The gorgeous cover is also machine washable at 40°C for total convenience.

Philips CD1501B/05 Single Phone
One of the best cordless phones you can buy, this amazing set from Philips is virtually interference free and offers a 300m reception range for freedom of movement around the house. Designed to high specifications with understated style. The 50 name phonebook is displayed on a bright, easy to read display. It is designed with energy saving in mind, and reduces power when you use the phone closer to the base station. The set contains one phone and one base station. Comes with a one year guarantee.

Sylvanian Families Applewood Department Store
The Sylvanian Applewood Department store, run by the Mouse family, overlooks the Village Square and has both a merchandise area and a café. The pack contains more than 200 accessories in total, including rocking horse, piano, clothes and café accessories including glasses and ice cream sundaes. Suitable for ages four and up.