If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Even though Sainsburys customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsburys products are affordable, and of high quality, Sainsburys has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

As regular Sainsburys shoppers will know, the traffic light labels on many Sainsburys food products provide a quick and handy reference for determining the health-value of a product, but Sainsburys also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsburys became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsburys were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsburys.

In fact, Sainsburys aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsburys business is operated, and encourages customers to be environmentally responsible too.

In the Night Garden Rug 67x67cm
This soft, fun rug will add a splash of colour to any child's bedroom or play area. Featuring an image from the popular children's TV series In the Night Garden, the rug has a non-slip backing to prevent accidents. Suitable for everyday use, this rug is machine washable, useful for cleaning up the inevitable spills and spoils.

Rowlinson 10x8 Metal Shed Apex Roof
This handsome steel shed, provides an attractive and compact storage space in any garden and requires no periodic treatment. The wood grain shiplap-look wall panels give it a natural look that will fit unassumingly into any garden design. Features include a lockable sliding double door (padlock not included), rust proofing and fire, rot and rodent resistance. This low maintenance shed requires 2 people for assembly, comes with a full set of care instructions and is guaranteed for 10 years against perforat

3-way Adaptor Break Pack
With a normal 3-way adaptor, to save electricity you have to unplug each individual appliance when not in use. With the Masterplug 3-way individually switched adaptor, each socket conveniently has its own switch. This adaptor includes surge protection.

Easy Karaoke Boy Bands
Beat the recession by organising a fun karaoke night in! Easy Karaoke Boy Bands is a set featuring loads of hit songs by male vocal groups - some of them the all time favourites of karaoke fundamentalists the world over! For use with any of the Easy Karaoke players available from Sainsbury's!

Epson T0554 Yellow Ink Cartridge
The Epson T0554 Yellow Ink Cartridge is compatible with any Epson printer that takes an Epson T0554 ink cartridge - EPSON Stylus Photo RX420, 425, R240, R245, RX520. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

LEGO DUPLO Feeding Zoo
Like Big Brother LEGO, DUPLO consists of building blocks that encourage kids to build and play, expanding and improving creative thinking, motor skills and coordination through play. The DUPLO Feeding Zoo is a great opportunity for kids to learn to name animals and about the types of food they eat. With animals like elephant, giraffe, lion, crocodile and others, plus vehicle, trees, bridge and fences, it's a fun and educational playset for little ones. LEGO's watchwords are "Education through play": from

Russell Hobbs Glass Jug Kettle
The Russell Hobbs Glass Jug Kettle will look great in any modern kitchen. Gorgeous and lustrous in smoky black glass and brushed silver, it will add sophistication to your morning coffee routine. The soft touch handle makes it comfy to grip, while the 360 degree, multidirectional base means it's easy for both right- and left-handers to use. The lid opens fully, making it easy to fill, and limescale is greatly reduced by the removable, cleanable filter and easy-to clean base with concealed element. This rap

Tomy Pop Up Pirate Treasure Island
This fun pirate inspired game from Tomy is suitable for children aged 4 upwards. Six barrels and a selection of gold looking coins are set around pirate infested waters. Players must collect six coins without disturbing the pop-up pirate! The neat box would make this an ideal gift for friends or family. Requires no batteries so it's immediately ready to use time and time again.

Cello 15" HD Ready Digital TV/DVD Combo Black C1597F
Very much at the forefront of the TV/DVD combo market, Cello products combine smart, stylish looks with useful, innovative functions and solid connectivity. This piano black, HD-ready, 15-inch model with built-in Freeview, DVD player and Electronic Programme Guide makes a great second or bedroom TV. The widescreen set has 1280 x 800 resolution, 16:9 screen format, 400:1 contrast ratio and NICAM stereo, picture and sound quality are excellent. For connection to other devices, there is an HDMI input, a SC

Tomy Rainbow Aquadraw
Little people often make a big mess! Which is why Tomy has created this infant-friendly drawing game that allows kids to be as creative as they like without the risk of stray ink, spills or spotting. Simply fill the aqua pen with water and draw directly onto the special mat provided to see a rainbow of colours come alive as you draw! As the water slowly dries the pictures will fade away leaving a blank canvas for the next masterpiece! A larger aquadraw" paint brush is provided for wider brushstrokes. Desig

Supreme Soft Grip Steamer Insert
Steaming your food is a healthy and quick way to create some delicious meals. Be it vegetables, chicken or shellfish, this 20cm steamer insert will cook your food to perfection and is for use with the 20cm stockpot. The stainless steel steamer has a brushed steel finish and it suitable for use on all hob types. Easy to clean and dishwasher safe it features soft to touch silicone handles that reduces the transfer of heat when used on the hob. Manufacturers guarantee of 25 years.

Ready Steady Cook Bistro 5 Piece Cookware Set
The Ready Steady Cook Bistro 5 Piece Cookware Set is the essential addition to any kitchen and will meet just about any cooking needs! Crafted in stainless steel with aluminium encased bases for even heat distribution, the set consists of a 16cm, an 18cm and a 20cm saucepan (all with glass lids and cool-touch, silicone coated, riveted handles), a 14cm milk pan and a 24cm frying pan. The set is dishwasher safe, suitable for all hob types (including induction hobs) and carries a 25 year guarantee. The sauce

Tu Wood Double Mirrored Door Cabinet White
Manufactured from MDF and painted white, the Tu White Wood Double Mirrored Door Cabinet is an attractive and useful addition to any bathroom. The unit doubles as a looking glass and a safe place for keeping cosmetics, medications and other bathroom paraphernalia. With its stylish chrome plated door handles, this is the perfect unit for your bathroom. The pack includes all the component parts you'll need to fix it in place.

LEGO Creator Race Rider
Get ready to race off road and on with the 3 toys in 1 LEGO Creator Race Rider. This super cool sports bike has working suspension and steering, kick stand, front steering and adjustable wings and windshield. The 266 piece set can be rebuilt into a chopper-style motorcycle or a powerful dragster, and includes instructions for all 3 models. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act of

Tu Matt Silver Wall Clock
This wall mounted clock has easy to read black numerals against a white background making it easy to read at a glance. Three hands mark out the hours, minutes and seconds. Requires 1xAA battery, which is included in the pack.

Ross 5M TV/FM Co-Ax Lead
Position your television where you want it with this 5m lead with barrel adaptor.

HP 21 and 22 Black and Tri Colour Inkjet Cartridge Multipack
The HP 21 and 22 Black and Tri Colour Inkjet Cartridge Multipack contains 1 black, 1 magenta, 1 cyan and 1 yellow in cartridge, compatible with any Hewlett Packard printer that takes either an HP 21 or 22 ink cartridge. They are suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

Tu Pillowcase Non-iron Pair White
These convenient non-iron pillowcases in white are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcases measure 70cm x 50cm. Machine wash at 40°C.

Daewoo 20L White Manual Microwave
The Daewoo 20L White Manual Microwave is great for quick cooking, reheating and defrosting all manner of foods - and it's remarkably simple to use.

Philips Naturally Whiter Toothbrush
The white and lime Philips Naturally Whiter spins at 15000 oscillations per minute, cleaning every nook and cranny in and between your teeth to ensure your mouth is as healthy as can be. The Sonicare will provide up to a week's brushing from a single 16 hour charge of its rechargeable batteries. Simple place it on its base and it re-powers. Pressure control stops you damaging your teeth if you press too hard. You can even store two extra brush heads in the brush. Sold with a two year guarantee.

Panasonic SDR-S26 SD Camcorder Black
An ultra-compact, camcorder that crams a huge zoom lens and a useful amount of features into its highly portable body. It records standard definition television with DVD quality, and can shoot in 4:3 or widescreen 16:9 mode. Also has stylish silver and black design. The amazing 70x optical zoom lens lets you get incredibly close to distant objects. A good example of the zoom power is that you can nearly fill the frame with a shot of the moon. The fast lens lets in lots of light (F1.9), so it handles dim si

Panasonic TG6421 Silver Quad Handset Phone
This four-phone set of elegant DECT phones from Panasonic boasts the latest digital technology, which gives excellent sound clarity and has a built-in answering machine with up to 20 minutes of recording time. Talk time is up to 18 hours, with 170 hours' standby. Other features include a 100 name and number phonebook, speakerphone, ringer LED, incoming call barring, 16 polyphonic ringtones, 10-number redial memory, three-way conference calling, clock and alarm. Caller ID with caller ID memory and call wa

Ben 10 Skateboard
This fantastic Ben 10 skateboard is decorated with some seriously cool graphics from the immensely popular kids' TV show. The board features a double kicktail maple deck, full colour griptape and 5inch plastic trucks with 308Z bearings and PU cushions. No assembly is required. Suitable for ages 5+.

Xbox 360 Wireless Controller White
Enjoy any Xbox game to its fullest, and stay in complete control with this Xbox 360 Wireless Controller in white. It has ports to accommodate a headset for when you're playing online, and you can use it to access the Xbox Dashboard mid-play to check out your profile updates. It acts like a remote control when you're listening to CDs or ripping them onto your console, watching DVDs or flicking through your photos. When you're ready to call it a day, simply switch off the console remotely with the controller

Tu Medium Solid Oak Frame 5x7"
Treasure your memories and keep them on display in this Tu Medium Solid Oak Frame. This medium sized photo frame can fit a 5x7 picture and is perfect for bedside, desk or mantelpiece, or can be hung on the wall - all wall fixings are included.

Little Hands Music Band
It may not quite be rock n roll, but they'll be fun had by all with the Little Hands Music Band. Including a Mini Sea Sound Drum, Xylophone, Rattle Roller and Rainbospinner, Glastonbury may not be on the cards yet, but here's one way to get them on their way! Suitable for children aged 12 months and over.

Plum Round Children's Picnic Table
Perfect for home picnicking or just letting children have their tea in the sun, the delightful rustic Plum Round Children's Picnic Table seats 4 kids very comfortably. The picturesque design combines table top, supports and built in seats in a single unit in a natural timber finish.. The sustainably sourced wood is pressure treated for longevity and sturdiness and guaranteed for 1 year. Some assembly is required, the wood is pre-drilled and all fixings are included. This product is not available to customers in

TomTom GO 540 Live UK and Ireland
The TomTom GO 740 LIVE is one of TomTom's premium units. It has a large, 4.3in widescreen with a simple touchscreen interface and even lets you control it with simple voice commands. Also has wireless connectivity to a host of extra information, and comes with three months free trial subscription to this TomTom Live service. With TomTom HOME, you can always download more information to your device from your PC or Mac. The TomTom Live lets you connect to real time traffic and safety alerts, find the cheapes

Circle of Love Infinite Love
A porcelain sculpture of a man and woman clinched in a hold akin to being carried over the threshold. Designed by Circle of Love to be an artistic representation of love and intimacy between a man and woman, this ornament would make an attractive decoration in the home and includes a base on which this figurine will securely fix.

Duracell Plus AAA Batteries Pack of 4
Suitable for all appliances requiring an AAA battery.